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Fanalytics with Mike Lewis Podcast
45 minutes | 4 days ago
Aaron Rodgers, NFL Draft, & NBA Gimmicks
Whereas quarterbacks like Trevor Lawerence, Zach Wilson, and Trey Lance may determine the future of the NFL, no player holds more power over the league's present than reigning MVP Aaron Rodgers. In this week's podcast, we discuss what Rodgers' public dissatisfaction with the Packers organization reveals about the modern NFL. We then discuss the aftermath of the 2021 NFL Draft as well as a recent trend toward gimmicks in sports following a devastating financial year across leagues.
55 minutes | 10 days ago
The Fall of Justin Fields? An Information Cascade Theory
Ahead of this week's NFL Draft, Emory Sports Analytics Professor Mike Lewis gives an academic outlook on Justin Fields' perceived drop in a loaded QB class. He and co-host Doug Battle then break down the NFL Draft's biggest storylines through an analytical lens.
55 minutes | 18 days ago
Jake Paul: Narrowing the Gap Between Pro Sports & Entertainment
Jake Paul: Narrowing the Gap Between Pro Sports & Entertainment by Mike Lewis, Emory University Marketing Professor
63 minutes | 25 days ago
Competitive Imbalance: MLB, Gonzaga, and UCF
The start of the baseball season always brings to mind the topics of league design and competitive balance... or in this case, competitive imbalance. In this podcast, Emory Professor Mike Lewis discusses how league structure for MLB and college basketball affect fandoms across both leagues. He then breaks down how non-Power 5 schools like UCF are leveraging new Name, Image, and Likeness legislation to counteract college football's competitive imbalance.
50 minutes | a month ago
Sports Intersect with Game Shows, Movies and Politics
Today’s episode features three topics that show how sports are increasingly intertwined with the larger culture. In the first block, we discuss Aaron Rodger’s current role as host of Jeopardy. We then talk about LeBron James’ Space Jam reboot. In the epsode's third act, we tiptoe around the recent decision of MLB to take the All-Star Game away from Atlanta. Check out the episode's supplementary article at fandomanalytics.com.
48 minutes | a month ago
The Best Off-Season and Why Kirk Cousins is Rich
The NFL has masterfully created a calendar that keeps the media and fans fixated almost year-round. Free Agency, The Combine, The Draft, Training Camp, Fantasy Football Drafts, etc. There is always something happening or about to happen for NFL fans, even when teams are not playing. Right now, we are in the middle of a critical part of the off-season – The Time of Hope. For fans, free agency is a time when optimism is created or a period where hope is destroyed. But if free agency doesn’t excite fans, there is always the next act. The draft is an opportunity to fix the failure to fix the roster in free agency. While teams have multiple opportunities to fill holes, these opportunities are different in critical respects. While free agents are proven and draft picks are unknown, the conventional wisdom is that it is best to build through the draft. In this podcast, Professor Mike Lewis discusses why the NFL offseason is the best in all of sports and all of its 2021 storylines.
61 minutes | a month ago
Sid & Ann Mashburn on Building the Mashburn Brand
In the final webinar of the Spring speaker series, Sid and Ann Mashburn of Mashburn LLC join Professor Mike Lewis to discuss generating fandom in the fashion industry.
48 minutes | a month ago
Cinderella is a #!*&%: Social Identity and a Crushing Defeat in the NCAA Tournament
One week after declaring March Madness "the greatest playoff system," Emory Professor Mike Lewis recants his opinion. With Mike's Illini out earlier than predicted, he and co-host Doug Battle discuss the inevitability of loss in sports and how disappointment affects fandom. Don't miss our upcoming webinar with Sid and Ann Mashburn on Thursday, 3/25. We'll be discussing how brands can create fandom and much more. Register at fandomanalytics.com.
60 minutes | 2 months ago
March Madness: Predicting a Champion & a Ratings Massacre
Emory Professor Mike Lewis is all in on March Madness this year as his Illini are among the teams with the best odds to win the tournament. In this episode, Mike shares why he thinks the NCAA Tournament is the best playoff system of all of sports. He and co-host Doug Battle then make predictions for the tournament as well as its ratings.
58 minutes | 2 months ago
Jay Busbee of Yahoo Sports on Storytelling in Sports
This week, Fanalytics partnered with the Emory Marketing Analytics Center to continue our 2021 Webinar Speaker Series with Yahoo Sports Senior Writer and Earnhardt Nation author Jay Busbee. Jay joined us to discuss the art of storytelling in sports as well as the state of sports in the COVID age.
45 minutes | 2 months ago
March Madness MBA Q&A
Emory MBA students join this week's podcast to ask Professor Mike Lewis questions regarding the intersection of March Madness and analytics.
53 minutes | 2 months ago
NFL Fandom Rankings, NBA All Stars, & The ATL Sports Curse
In this episode, Emory Marketing Professor Mike Lewis discusses his recently published NFL Fandom Rankings, the purpose of the upcoming NBA All Star Weekend, and how the Atlanta sports curse has continued into the pandemic.
63 minutes | 2 months ago
Ranking Every NBA Team's 2020-2021 Uniform Collection
Uniforms play a key role in fandom as the jerseys worn by players ultimately serve as packaging for the product fans consume. With every NBA franchise implementing at least one new uniform this season, a few teams/brands have generated enthusiasm among their fanbases while others have left much to be desired. Which uniforms best enhance a franchise's overall brand? Which fail to do so? What common denominators can we observe in those that work well and those that do not? These are the questions Mike and I seek to answer in this podcast.
50 minutes | 3 months ago
The NFL's Quarterback Problem
Following Super Bowl LV's disappointing ratings, one trend signals a potential problem for the NFL. Sure, there are a number of factors contributing to poor ratings across sports this year. A lack of gatherings clearly impacts events such as the Super Bowl. America's cultural divide drives some former viewers to "cancel" teams and leagues for their stances (or lack thereof). And of course, crowd-less competition generates less excitement as pre-COVID sporting events. But even this a season of cultural turmoil and mass quarantine comes to a close, one problem promises to persist for the National Football League. In a quarterback-driven league, the biggest team brands in the biggest markets lack the biggest stars at the most important position. And whereas the NBA Collective Bargaining Agreement / free agency model drives stars like LeBron James to teams like the Lakers, the NFL's infrastructure seems primed to keep a quarterback like Patrick Mahomes in Kansas City forever. This league structure promises more parity. But it also gives way to Super Bowl matchups featuring markets like Kansas City and Tampa Bay rather than say Dallas and New York. With the league's next generation of quarterbacks (Mahomes, Jackson, Watson, Murray, Burrow, etc.) set to lead some of the brands that regularly rank amongst the bottom in Professor Mike Lewis's fandom rankings, the NFL has a decision to make. Does it adjust a system that brings about parity to incentivize its biggest stars to play for its biggest brands? Or does the league leave money on the table in this next generation to maintain a balanced competitive landscape.
59 minutes | 3 months ago
Super Bowl LV: Tom Brady, Ads, and Problematic Pirates
A few injuries to the Kansas City Chiefs offensive line may have robbed football fans of the Brady-Mahomes duel they envisioned going into Super Bowl LV... Especially with one starting offensive lineman out on the front line fighting COVID-19 (no, really). But nevertheless, the biggest night in American sports provided the all-around entertainment package fans have come to expect on the first Sunday of each February. Tom Brady masterfully dissected the Kansas City defense while Todd Bowles's Tampa Bay defense stifled the Chiefs' heralded passing attack. Brands like Doritos and State Farm came to play, while Mountain Dew attempted to change the game entirely. And viewers were divided not only by the teams they rooted for or the ads they preferred, but also the sociopolitical elements surrounding the Super Bowl. As we wrap up this first year of pandemic football, Professor Mike Lewis and I discuss the game that we witnessed on Sunday, the ads that stood out, and why viewers were bound to find something problematic in this year's Super Bowl.
58 minutes | 3 months ago
A Super Bowl Without The Party
Why are so many major brands sitting out America's greatest marketing holiday this year? And what can football fans expect from advertisers during Super Bowl LV? Super Bowl LV comes with more unknowns than any Super Bowl in history - especially off the field. Sports viewership has been down amidst a global pandemic, and there's no telling how Sunday's viewership will compare to Super Bowls of the past... Not to mention how different the experience will be for audiences watching in isolation rather than at parties. But COVID-19 is not the only 2020 storyline affecting Super Bowl LV. With advertisers planning, casting, and filming ads far in advance of Super Bowl Sunday, the year's unpredictable nature has added complexity for brands seeking to strike an agreeable tone amidst a delicate time. We saw how unpredictability can add complexity for advertisers just a year ago when Genesis altered their ad the week of its airing out of sensitivity to those mourning the then-recent loss of Kobe Bryant. In this week's podcast, Emory Marketing Professor Mike Lewis discusses what he expects from advertisers in Super Bowl LV as well as his predictions for the game.
45 minutes | 3 months ago
3 Goats: Brady, McGregor, & Eminem
A matchup between the faces of the NFL's past and present makes for one of the most riveting Super Bowl matchups in recent memory. As the classic pocket quarterback Tom Brady looks to further cement his status as "GOAT," the more electric and unorthodox Patrick Mahomes seeks to assert himself as the league's most feared signal-caller from this day forward. This Super Bowl matchup serves as a microcosm of a league awaiting a passing of the guard - a league with players such as Patrick Mahomes, Josh Allen, Lamar Jackson, Deshaun Watson, Kyler Murray, and Joe Burrow primed to overtake Tom Brady, Aaron Rodgers, Drew Brees, and Ben Roethlisberger. But one factor differentiates this young crop of quarterbacks from their predecessors. While Brady and company played for powerhouse franchises such as the Patriots, Packers, and Steelers, each of the next generation's greatest quarterbacks plays before a fandom that ranks in the bottom half of the league. Will football fans see a fandom transformation in which Kansas City, Buffalo, Baltimore, Cincinnati, etc. become top-earners amongst the league's historic brands? Or will the league see more quarterbacks follow in Tom Brady's footsteps by taking advantage of free agency to attain a situation that best suits their personal brand at their contract's expiration? With Aaron Rodgers and Matthew Stafford potentially on the move this offseason and a fresh batch of incoming quarterbacks primed to make their mark on the league, this offseason will be telling. We discuss in this episode. We also discuss Connor McGregor's loss to Dustin Poirier as well as Eminem's "Higher" music video that serves as a crossover between the worlds of sports and entertainment.
49 minutes | 4 months ago
Will the Brooklyn Nets Become New York's Team?
Brooklyn's "all-in" approach to acquiring James Harden has basketball fans debating whether the Nets will finally overthrow the Knicks as New York's top basketball brand. And for good reason: Kyrie Irving, James Harden, and Kevin Durant are sure to draw in more young basketball fans than New York's starless squad. But with the Knicks dominating the Nets in terms of fan equity, road equity, and social equity after decades of inferior play, Mike and I find ourselves asking this question: what does it take for a city's "little brother" team (Nets, Clippers, White Sox, Mets, etc.) to overthrow its historic brand (Knicks, Lakers, Cubs, Yankees, etc.) in terms of fandom? In our search for an answer, we explore three sets of sibling teams - each at a different stage in the battle of their city's sports fans: Lakers/Clippers - The Clippers are far from overthrowing the Lakers. Knicks/Nets - The Nets pose a serious threat to the Knicks. Rams/Chargers - These two teams are in a dead heat in the fight for LA football fans.
45 minutes | 4 months ago
How Name, Image, & Likeness Will Change The Course of College Sports
Discussion of the weekend's NFL Playoff action leads to a breakdown of the 2018 NFL QB class that featured Baker Mayfield, Josh Allen, and Lamar Jackson. Professor Mike Lewis and his co-host Doug Battle then segway to college sports following the NCAAs postponement of Name, Image, and Likeness legislation. Mike breaks down exactly how the NCAA's eventual adoption of player compensation methods will affect teams such as Alabama, USC, and Notre Dame.
58 minutes | 4 months ago
2021 Sports Forecast: The Future of Every League
2020 was a year of massive shocks to what was an evolving sports landscape. The economic shock was a brutal short-term blow that will have long-term ramifications. The flourishing social justice movements accelerated a shift away from legacy segments of consumers. And in the background, we have a continuing technology revolution that is changing how sports are consumed and the very nature of fandom. Sports are part of the culture, and the culture is evolving in dramatic ways. And the evolution of culture is now very much tied to politics. The likelihood that you love the Sarah Fuller story or applaud the social justice messages on the backs of jerseys is related to political philosophy and how you vote. To deny the politicization and polarization of the culture is foolish. With that said, as 2021 begins, it is an apt time to consider how the major US leagues will fare in the new environment. In order of their respective championships, some quick thoughts on the direction of each league.
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