39 minutes | Jun 3rd 2020

Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel

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Reviewers described Radio Flyer as “Americana on four wheels,” but just because it was beloved didn’t mean it would last forever.

Soon after joining his multi-generational family owned business, Robert Pasin learned the company was in trouble. Though the company hadn’t changed, consumer preferences had. How could they gain a competitive advantage without losing everything that made Radio Flyer an iconic part of Americans’ childhood memories?

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