It’s been said that personal data is the new oil. Just a few years ago, companies like Cambridge Analytica bought user data from social media companies to create hyper-targeted political ads. Cambridge Analytica isn’t around anymore, but the practice is still with us, it’s evolved, and poses a real challenge to democracies around the world.In this episode, Heather Freeman interviews:Dr. Douglas Guilbeault Assistant Professor in the Management of Organizations, University of California - Berkeley;Dr. Srijan Kumar Assistant Professor, School of Computational Science and Engineering at the Georgia Institute of Technology;Dr. David Rand, Associate Professor of Management Science and Brain and Cognitive Sciences at MIT;Dr. Samira Shaikh Assistant Professor in Computer Science at the University of North Carolina at Charlotte;Dr. Tim Weninger Associate Professor in Computer Science at the University of Notre Dame;Dr. Samuel Woolley Assistant Professor of Journalism at the University of Austin at Texas.Recommended ResourcesNoujaim, J. & Amer, K. (Directors). (2019). The Great Hack. Netflix. https://www.netflix.com/title/80117542Edelman, G. (2020, March 3). Why Don’t We Just Ban Targeted Advertising? From protecting privacy to saving the free press, it may be the single best way to fix the internet. WIRED. https://www.wired.com/story/why-dont-we-just-ban-targeted-advertising/Brown, S. (2020, June 29). Privacy Isn’t a Right You Can Click Away: Senator Sherrod Brown wants to drastically scale back the permitted uses of your personal data—and ban facial recognition outright. WIRED. https://www.wired.com/story/privacy-isnt-a-right-you-can-click-away/Witt, J., & Pasternack, A. (2019, July 26). The strange afterlife of Cambridge Analytica and the mysterious fate of its data. FastCompany.com. https://www.fastcompany.com/90381366/the-mysterious-afterlife-of-cambridge-analytica-and-its-trove-of-data Additional sounds from Freesound.org, ccMixter, Free Music Archive. Visit https://www.familiarshapesthemovie.com/episodes for the full list of music credits.Sound Design by Charlie A. Franco https://www.instagram.com/charliepunkoi/