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Fair Franchising Podcast
15 minutes | Apr 29, 2021
23 | Boutique hotelier community sees growth amid pandemic challenges
Patrick Mullinix is back with Frances Kiradjian, founder and CEO of Boutique Lifestyle Leaders Association (BLLA), for the third and final episode in the series. BLLA is seeing membership grow as owners reckon with the challenges of doing business in the COVID-19 era.
11 minutes | Apr 22, 2021
22 | Boutique hotels advised to stay true to who you are
Patrick Mullinix and his guest, Frances Kiradjian of the Boutique Lifestyle Leaders Association (BLLA), highlight the differences between the boutique lifestyle segment and its soft-branded counterpart.
10 minutes | Apr 15, 2021
21 | Hotel guests crave the boutique experience
Travelers seem to prefer boutique hotels as the coronavirus pandemic enters its second year. Government restrictions are easing and the COVID-19 vaccine is becoming more widely distributed, which is good news for the lodging industry. This episode features Frances Kiradjian, founder and CEO of the Boutique Lifestyle Lodging Association, and Patrick Mullinix talking about why many people favor the boutique stay at this point.
7 minutes | Mar 18, 2021
20 | How we’re helping hotel owners with recovery
Patrick Mullinix gives insight into the unparalleled solutions Advantage Hotels is launching to affect positive change and help hotel owners recover from the Covid-19 pandemic economic crisis. He also touches on GreenTree Hospitality Group’s franchise expansion in the USA and how it’s changing the upper mid-tier hotel sector with their own financial aid package.
16 minutes | Mar 11, 2021
19 | 'Listen to Your Gut'
Podcast Personality Glenn Haussman and Advantage Hotels’ Patrick Mullinix on What It Takes for Hoteliers to Survive Pandemic Recession
10 minutes | Feb 11, 2021
18 | Preferred-vendor mandates are ‘out of control’
Patrick Mullinix, founder and CEO of Advantage Hotels Inc., and the co-founders of Reform Lodging, a franchisee association, talk about franchisors’ preferred vendor programs. The hoteliers say the programs are “kickback” schemes that have grown into a profit center for the brands, and they unfairly prohibit owners from seeking competitive pricing. Reform Lodging officers share their solution – a member marketplace where owners can review vendors and vendors can see a hotelier’s payment history and gauge the owner’s credit worthiness.
15 minutes | Feb 4, 2021
17 | Franchisees bear the burden of ADA compliance
Drive-by and surf-by ADA lawsuits filed by serial plaintiffs and their litigious lawyers threaten the profitability of hotel businesses. Patrick Mullinix, founder and CEO of Advantage Hotels Inc., and the co-founders of Reform Lodging, a franchisee association, talk about the runaway train of frivolous lawsuits fueled by greed. The hoteliers say some franchisors offer owners little support in challenging the suits or helping them avoid litigation in first place by making sure brand standards are ADA compliant.
8 minutes | Jan 19, 2021
16 | Who really pays for guest loyalty?
Patrick Mullinix, founder and CEO of Advantage Hotels Inc., and the co-founders of Reform Lodging, a franchisee association, talk about brands’ guest-loyalty programs. The cost of the frequent-guest schemes is one of the largest expenses for a branded property, say the hoteliers. Mullinix and his guests discuss whether there is a solution that boosts the brand recognition, keeps guests satisfied and increases owners’ bottom lines.
11 minutes | Jan 14, 2021
15 | Are hot breakfast requirements in hotels now obsolete?
Patrick Mullinix, founder and CEO of Advantage Hotels Inc., and the co-founders of Reform Lodging, a franchisee association, talk about the growing costs of providing hot breakfasts for guests.
12 minutes | Dec 23, 2020
14 | Franchisees’ responsibility to fellow owners
This week we wrap up our conversation with Reform Lodging co-founders Sagar Shah and Rich Gandhi and address the franchisees’ responsibility to fellow owners.
21 minutes | Dec 17, 2020
13 | Wall Street v. Main Street: Franchisors cannot serve two masters
In our second episode with Reform Lodging co-founders Sagar Shah and Rich Gandhi, we talk about the fact that most franchise organizations today are beholden to stock owners, and how that focus affects franchise owners.
11 minutes | Dec 11, 2020
12 | Voice of the Silent Majority
In this episode, we talk to Sagar Shah and Rich Gandhi, co-founders of Reform Lodging, a franchise owners advocacy organization that formed amidst the coronavirus pandemic to shine a bright light on the issues threatening the hotel franchising industry.
10 minutes | Nov 19, 2020
11 | Short-Sighted Solutions to Long-Term Problems
On this episode we wrap-up with Keith Miller, long-time franchisee, who’s advocacy combats toward franchisees to fight for themselves. Brands standards and practices, including COVID cleaning procedures, are in place to help and direct franchisees, while their “individually owned and operated” nature protects the franchisor from liability.
19 minutes | Nov 12, 2020
10 | Short-Sighted Solutions to Long-Term Problems
What is hidden in a disclosure? It may sound like an oxymoron, but has the length of the franchise disclosure and the length of the franchise agreement allowed for the growing one-sided relationship? Disclosed does not always equal transparency. Keith Miller, from the franchisee perspective, explains a side to the FDD that he’s fighting to fix.
16 minutes | Nov 5, 2020
9 | The Unbalanced Nature of Franchisor/Franchisee Relationships
The franchisor is forgetting who the actual investor is in a franchising relationship. The advertised “group purchasing power” benefit of joining a franchise is actually a revenue stream “powering” the franchisor. The franchisee holds majority of the risk, but stockholders dictate direction.
13 minutes | Oct 29, 2020
8 | Rajiv Bhatia on Getting Back to Basics
While travel is down, reservations scarce, its time to stand above. Rajiv Bhatia, on this week’s episode, reminisces to what this industry is all about; the service culture. Impeccable service and catering to the needs of our guests is what makes a truly successful lodging facility. Now that travel has slowed, rates coming down from their peaks, it is guest satisfaction that will make property’s stand out.
11 minutes | Oct 22, 2020
7 | Hotel Owners Are Fed Up with Franchise Agreements
The truth in growing a franchise brand is to listen. Rajiv Bhatia on this weeks episode takes us back to a time of his days growing the Knights Inn brand. With so many hotel owners fed up with the typical franchise agreement, Bhatia took aim. Has the COVID pandemic brought back to light the unfairness experienced in hotel franchising?
12 minutes | Oct 15, 2020
6 | Highly Recognized Industry Veteran Shares His Experience on Franchise Relationships
Former Knights Inn Brand President, Rajiv Bhatia, joins Patrick Mullinix as they dive into the hospitality industry and its service culture. In our first segment with Bhatia, he shares the secret to his successful growing of the Knight Inn franchise brand – a culture of relationship. Franchisees want to trust that their brand partner has their best interest in mind.
13 minutes | Sep 24, 2020
5 | The Elimination of Service has Franchisees Asking Why They Stick Around
On this episode, we close out this conversation with Patrick and Vimal, two opposing sides of the story have come full circle. Exposed some dark truths, commiserated with each other on the current climate and state of the industry, and finally a hope for the future.
13 minutes | Sep 17, 2020
4 | Will franchise companies finally be transparent to repair the relationship?
Patrick asks his franchisor counterparts to reevaluate reexamine relationship and look at all financial aspects that effect the business survival of hotel owners.
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