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The Publisher Lab
29 minutes | Dec 15, 2020
How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)
24 minutes | Oct 15, 2020
Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription
Tyler and Shelby discuss a new government report that accuses Google of creating its market dominance through anti-competitive behavior. They also talk about how Quartz's revenue has declined by 57% after switching to monetizing subscriptions and how Amazon's Online Associates has been volatile for some publishers.
13 minutes | Oct 8, 2020
Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature
Shelby is joined by Whitney Wright to discuss how ad spend for the travel industry is starting to increase ad spend in Europe as tourism starts to reboot and how 26% of U.S. adults turn to Youtube for news. They also talk about how Google is planning to release a new feature called Limited Ads which serves simple ads via Ad Manager to users who didn’t give their consent to share their cookies or other identifiers.
19 minutes | Oct 1, 2020
New Google Web Stories WordPress Plugin & Facebook Post Frequencies
Tyler and Shelby discuss how Facebook seemingly punishes publishers for posting at the wrong frequencies by withholding posts from Facebook's news feed. They also talk about Google's new Web Stories WordPress Plugin and a new media study.
24 minutes | Sep 29, 2020
U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences
Tyler and Shelby discuss how the U.S. ad economy has increased for the first time since March and how ad rates have hit an all-time peak before the holiday season. They also talk about different methods for creating content that caters to Millenials and Gen Z.
20 minutes | Sep 17, 2020
The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas
Tyler and Shelby discuss why the Taboola-Outbrain merger was called off and different ways to come up with new content. They also talk about the importance of keywords in domains.
25 minutes | Sep 10, 2020
Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking
Tyler and Shelby discuss how publishers are eyeing contextual ads for increasing revenue and how the U.S. Department of Justice is expected to pursue Google with antitrust charges. They also talk about a new study on native ads and how Web Core Vitals aren't expected to greatly affect rankings.
27 minutes | Sep 3, 2020
A Revenue Rebound for Programmatic Publishers & The Platforms Battling with Publishers (and Each Other)
Tyler is joined by Whitney Wright to discuss how programmatic publishers are continuing to see a healthy rebound in revenue after the fallout of COVID-19. They also talk about how Facebook, Apple, Google, and Amazon are battling with publishers, and in some cases, each other.
16 minutes | Aug 6, 2020
Global Ad Rates & How TikTok is Getting Closer to Publishers
Shelby is joined by Whitney Wright to discuss how ad rates around the world are fairing compared to last year and how TikTok is trying to build a stronger relationship with publishers. They also touch on how publishers can get more information about Google Web Stories.
19 minutes | Jul 30, 2020
Taboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to Advertising
Tyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console.
21 minutes | Jul 23, 2020
New Google Discover Guidelines & How Youtube Videos Rank in Google Search
Tyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-through rates in Google search.
22 minutes | Jul 16, 2020
Publishers Facing More Late Payments & Driving Traffic with Google Image Search
Tyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payments and why Google is paying publishers for news content.
21 minutes | Jul 8, 2020
Content and Audience Growth Strategies w/BestTechie.com
Shelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old.
20 minutes | Jun 30, 2020
Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"
Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries.
21 minutes | Jun 18, 2020
How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP
Tyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos.
18 minutes | Jun 11, 2020
Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed
Shelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars.
18 minutes | Jun 3, 2020
Google's New Core Web Vitals and IGTV's New Monetization Offerings
Tyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators.
21 minutes | May 27, 2020
Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'
Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google.
24 minutes | May 20, 2020
How Some Publishers are Combating Low Ad Rates & Newsletter Strategies
Tyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a successful newsletter.
21 minutes | May 14, 2020
Travel Publishers Turning to Virtual Travel Experiences & The Newest Google Core Algorithm Update
Tyler and Shelby discuss how Travel publications have turned to virtual travel experiences and service journalism and how sports publisher Action Network has adapted their content without live sports. They also talk about the May 2020 Google Core Algorithm update and how Complex networks has undergone a re-brand.
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