Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?
Episode's Topic: Customer Data Management
Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.
Table of Contents:
- What is a Customer Data Platform (CDP)?
- The differences between CDPs and other data management systems
- Why Are CDPs Better for Fostering Loyalty?
- Additional Features to Enhance a CDP
The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide