17 minutes | Jul 31st 2019

Organizational Customer-Centric Marketing: This Time It’s Personal

Episode's Topic: Customer Data Management

Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

Table of Contents:

  • What is Customer-Centric Marketing?
  • Why is Customer-Centricity Important?
  • Strategies For Creating a Customer-Centric Company
  • Developing an Organizational Customer-Centric Mentality

Original Article: https://exponea.com/blog/customer-centric-marketing/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/