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This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design & art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links: Find out more about LISTEN: https://www.listen.co/team/ The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq Connect on LinkedIn: https://www.linkedin.com/in/brentosfernandez https://www.linkedin.com/company/listenventures/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox https://www.pop-marketer.com/ Signup to join the Pop-Marketing community: https://mailchi.mp/4275ff333e91/popmarketing

Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic. We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent. LINKS: Follow Scott Jones: @ruckusjones Connect on LinkedIn: https://www.linkedin.com/in/scott-jones-641a2525 Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/

Anna Jordan Douglass, the founder and Chief Creative Officer of Makefully, a studio & consultancy specializing in research, design and production of educational media, technologies & learning environment for kids. A former VP of digital development & Interactive at the iconic Jim Henson Company, A PhD of creative education from University of Wisconsin & now at Makefully she’s working with every big name in children’s entertainment & education to bring kids directly into the creation process w/ a co-design method she’s adapted all around the ideas of interest-driven learning & purposeful production. Anna is not your every day creative mind, but she sure the hell is one of my favorites, taking principles of science & academia and applying them to prove that not only can learning be fun, but that it must be. If you’re a youth marketer, a creator of content for kids, or if you’re a parent, I think this one is a must-listen. Find out more about Anna & the Makefully team: https://makefullystudios.com/ https://www.linkedin.com/in/annajordandouglass/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/

Rosie Yakob is a thinker, maker & founder of the creative consultancy Genius Steals and the lead camp counselor for The School of Stolen Genius, an online community of creative minds with members all over the world. I finally get a chance to sit down with one of my favorite Pop-Marketers over a couple of pots of coffee to catch up on how the team at Genius Steals have been dealing with being grounded in the states after living the nomadic life over the last 6 years and how they've been pivoting to help marketers from Facebook to Coca-Cola keep their creative minds functioning over the pandemic. Rosie is kind, inspiring & chock-full of stories and ideas that I think we could all use right now. We chat on everything from her recent Save Music City project w/ Tim McGraw & Dolly Parton, working on yourself & your business in weirdo times & discuss channeling your inner-camp counselor when managing an online community. Never a disappointment & one of my favorite chats of the year! Quotes: ”You got to decide what you want your output to be because you don't want the same output with someone else.” 31:21 ”We all have to be uncomfortable to learn and grow.” 60:37 http://geniussteals.co/ https://learn.schoolofstolengenius.com/members/posts https://geniussteals.substack.com/ (Strands of Genius Newsletter) IG Handles:: @rosieyakob Twitter: @rosieyakob

Talking Mondo, the pop culture phenomenon that gives fans physical representations of their fandom through posters & vinyl records. Also a rundown of how Hollywood is working/or not working within the pandemic and the future of Hollywood production. Paul Hogan is a director, creative motion designer, and illustrator. He is a multi-disciplined director and creative who approaches everything with a visual mindset and a sense of wonder and humor. In this episode with Paul, he will share with us his story of how he began his career as a Graphic and Motion Designer. Paul also gained notoriety with self-produced “Fan Made” Movie trailers, which went viral and caught the attention of the press and movie studios and eventually landed him a job as a Director of Creative Production for an ad agency. Paul also spent the last few years creating and directing entertaining branded content for E! Online, CBS Films, Lionsgate, ANA Airlines, and Toyota. He has also directed network series for Fusion, TruTv, and Playboy. Quotes: “Necessity breeds invention” 27:37 “This is capitalizing on the fact that we feel we literally need to own a piece of it” 37:54 Links: Website: https://paulghogan.com/ Instagram: @garrisondean Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/

Joe talks with Jason Elm about his rad career running and building creative campaigns for big brands and even SuperBowl ads. Jason finally gives Joe the skinny on his 6 years running the Sony PlayStation account and we get a really cool window into the PS3 era and what it's like running creative point on one of the largest fandom's in the world. Deeply caring about the people he works for with who they create for, Jason will dive deep with us in the world of creative marketing and the impact it creates for the brand not only to appear appealing to consumers but also to the connection it creates. “If you're not going out there filling your bucket, you've got fewer things to work with.” 11:20 Links: Website: https://www.thebestofelm.com/ Twitter: https://twitter.com/JasonElm Instagram: https://www.instagram.com/jasonelm/ Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/

“Strange things are afoot at the Circle K.” We are joined by Eric Melin an award-winning business communicator and senior social media community manager. Best known as the 2013 World Air Guitar Champion, and a tireless ambassador for the sport of competitive air guitar, one of Eric’s dream is to achieve world peace. In this episode, Eric will walk us through the amazing world of competitive air guitar, it’s nature, and how fascinating the sport is which has been enjoyed by thousands of music enthusiasts all around the world. Eric will also share with us their upcoming events and adjustments due to the COVID situation as they push through with their virtual events in hitting their 25th anniversary this year. Follow Eric Melin on Social Media Twitter: @SceneStealrEric visit Air Guitar World: https://airguitarworldchampionships.com/ "How Air Guitar Can Reveal Your Own Creative Process | Eric Melin | TEDxLawrence" - https://bit.ly/3hp9S29 Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: https://www.linkedin.com/in/jocox Medium: @joenormal https://www.pop-marketer.com/

Joe & Jeff talk about how Jeff found himself in the world agency PR and how he became a young adult fiction writer. A man between worlds, this episode is a raw and wonderful peek into how a pop-marketer lives between worlds. You can find Jeff's new book SCORPION on Amazon: https://www.amazon.com/Scorpion-Mayfly-Jeff-Sweat/dp/1250139228/ref=sr_1_1?dchild=1&keywords=scorpion+book+jeff+sweat&qid=1598326884&sr=8-1 His PR consulting agency Sweat+Co and Agencies Under Quarantine: https://www.sweatandco.com/ Jeff on Twitter: https://twitter.com/jeffsweatbooks?lang=en Check out the Pop-Marketer: https://www.pop-marketer.com/

This is our final Pop-Marketing Podcast on this feed, please go to our new link and subscribe! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 Are you a media literate person? Michelle Ciulla Lipkin is the Executive Director of NAMLE, the National Association for Media Literacy Education. We talk about what media literacy is and how 2020 shown us why it's a critical skill set for a generation growing up online. If you work in media in any capacity, this episode is a must listen and if you don't, it's probably just as important to know more about media literacy & how we help make it a fundamental part of education as reading & writing. Find a ton of media literacy resources, become a member and donate at the NAMLE website https://namle.net/ Connect w/ Michelle https://www.linkedin.com/in/michelle-ciulla-lipkin-4b842369/ Connect w/ Joe & Signup to Pop-Rocks, the Pop-Marketing email (now with 0% boring stuff) https://www.pop-marketer.com/ Joe Twitter https://twitter.com/joenormal Pop-Marketer on Instagram https://www.instagram.com/popmarketer/

Just one more week before this podcast link goes silent, but no fear, The Pop-Marketing Podcast has a new home here https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 Or just search for The Pop-Marketing Podcast wherever you listen to podcasts! This week on The PMP Joe talks w/ John Kreicbergs about pivoting into virtual events with Planet Comicon, The Musicology of 19th century Russia & the beautiful ways that despite creativity finds a way to flourish, especially during a pandemic. Connect w/ John linkedin.com/in/johnkreicbergs https://twitter.com/patchchord https://patchchord.com/ Connect w/ Joe & Pop-Marketer https://www.pop-marketer.com/ https://twitter.com/joenormal https://www.youtube.com/channel/UCvo9JRUI_QwTOVXprbKPoBQ?view_as=subscriber

A sneak preview of an episode of The Pop-Marketing Podcast with Joe Cox. Subscribe or follow us here! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 Joe talks with OG Pop-Marketer & creative entrepreneur, Andre Filip about working and living in the Pop-Marketing mecca of Los Angeles. Andre talks about beginning his career at an iconic entertainment ad agency, creating a culture of breaking ideas down to build them up, how to make great ideas at the speed of lightning , and launching TikTok in the US. Check out ELA: https://www.ela1.com/ Check out Pop-Marketer: https://www.pop-marketer.com/

A sneak preview of an episode of The Pop-Marketing Podcast with Joe Cox. Subscribe or follow us here! https://podcasts.apple.com/us/podcast/the-pop-marketing-podcast/id1518917910 https://www.spreaker.com/show/the-pop-marketing-podcast Joe speaks w/ Paranormal Pop-Marketer Tim Canton about everything from brand experiential in a post-Covid19 world, paranormal in popular culture, & some inside scoop of building ARG for Stranger Things & Stephen King's IT. Tim drops some Pop-Marketing principles on you that will transmute any marketer into a pop-marketing primer. https://timkccanton.com/ https://www.pop-marketer.com/ Explicit Content Podcast will be taking a bit of a break while we reconfigure and re-energize. Thank you so much for 2 years of amazing marketing content.

In the 2nd part of our interview w/ Justin Lines, we get into the details of how he accomplished his research and the insights that came from it, the wizard vs muggles mentality of strategists & 2 different archetypal audiences that marketers create for, the magician & the rockstar audience. All of Justin's research on comedy & marketing strategy can be found at his website for free! https://justinlines.com/ Find out more about Joe and Pop-Marketing here: https://www.pop-marketer.com/ Connect with Justin & Joe on social: https://twitter.com/justinlines1?lang=en https://twitter.com/joenormal?lang=en https://www.linkedin.com/in/justin-lines-86913bab/ https://www.linkedin.com/in/jocox/

How do comedians reveal the funny? And how can this make you a smarter marketer? Justin and Joe talk about Justin’s research with the University of Edinburgh on the equation of what makes comedy funny and how marketers can use this to make their content & strategies more interesting. Where to find Justin: LinkedIn: Justin Lines Twitter: @justinlines1 Instagram: @linesbro To get his research: justinlines.com Kantar: consulting.kantar.com Where to find Joe: LinkedIn: Joe Cox Twitter: @joenormal Instagram: @popmarketer Pop-Marketer: pop-marketer.com Enterprise Marketer: enterprisemarketer.com Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp18

Vaulted Vinyl® brings you unparalleled protection for your most valued Funko POP!® vinyls. We aim to go above and beyond our customers' expectations to deliver you the quality and value that you deserve. We take pride in delivering you products that you can be proud of. You're proud of your collection, and protecting it should be no different. The time and money it took to amass such a beautiful collection, no matter how big or small it is, should be valued tremendously. Here at Vaulted Vinyl we share the same view and deliver exceptional products for those collectibles that mean the most to you. We're glad to have you here. Welcome to The Vault. Born in Iowa, home of the Field of Dreams, Shane Kemp grew up with a strong passion for baseball. He started off his college baseball career in 2012 at Kirkwood Community College in Cedar Rapids, IA where he earned All-American Academic honors. In 2014, Kemp transferred to the George Washington University in Washington, DC – a member of the NCAA Division I Atlantic 10 Conference. He played one season as a Colonial before being selected in the 2015 Major League Baseball Draft by the Pittsburgh Pirates. During his career, Kemp played across five different levels of minor league baseball from Rookie-Ball to High-A. Following the 2016 and 2017 seasons, Kemp received the Pirates Community Commitment Program Award – honoring one player from each affiliate that best exemplifies the game of baseball, leadership, community involvement and contribution to the individual’s team. In addition, the Pirates awarded Kemp with the Pirates Community Commitment Program Scholarship in 2017, which is provided to players who best model the Pirates' values of mastery and selflessness by showing outstanding commitment and service to their community. Kemp was presented with the Iowa Governor’s Volunteer Award in 2017 from governor Kim Reynolds. He was nominated by the Boys and Girls Club of the Cedar Valley for outstanding community service and having a positive impact on the lives of the youth. Kemp, a lifelong collector with a passion for business, founded Vaulted Vinyl in 2018 after his baseball career came to an end. He returned to the George Washington University that year to finish his degree in Economics while running the business full time. In 2019 he graduated with a B.A. in Economics. Kemp's passion for collecting is deeply rooted in his childhood love for baseball cards and it has grown into many other areas of pop culture including Funko POP! figures. He was introduced to the POP! world as a buyer and seller of high-end Funko POP!s during his baseball days and maintains strong ties within the Funko POP! community. With a strong passion for building brands, innovating, and bringing products to market, Kemp leads the Vaulted Vinyl team with vision and a commitment to deliver the highest quality products and service to customers, while highlighting and protecting their passion. Outside of his career, Kemp is an avid learner – always trying to better his skills, tinker with new ideas, and increase the value that he gives to others. In his free time, he likes to golf, fish, and find the best hole-in-the-wall restaurants to eat. Where to find Shane: www.vaulted-vinyl.com Vaulted Vinyl on Facebook @vaultedvinyl on Twitter and Instagram Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

Welcome to 2020 everyone! We may be a month into the new decade, but that doesn’t mean we aren’t prepared to make waves in it as well! On this episode of Explicit Content Podcast, friend of the show Chris Clews returns for another round of everyone’s favorite game: 80s popular culture in marketing. Joe and Chris talk about Super Bowl ads (go Chiefs!) and how people like Molly Ringwald and Bill Murray are still relevant today. Not only that, but they roll nicely into how the 1980s will heavily influence the new and improved roaring 20s! The duo also talks about how the lack of truly “independent” filmmakers is stifling broader creativity in film. While on the subject of film, Joe and Chris also talk, once again, about how relevant and relatable movies like “The Breakfast Club” are to children and teenagers today! Where to find Chris: Chrisclews.com LinkedIn: Chris Clews Facebook: Chris Clews Instagram: chirsclews80s Twitter: 80spopculture YouTube: Chris Clews Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp18

Joe interviews destination branding expert ,The Bearded Marketer himself, Stefan Pettersson. The David & Goliath of destination marketing. How a good startup is like a rock band and the world of the hipster travel industry. Joe and Stefan talk at length about destination marketing, how phenomenon like “Paris Syndrome” affect tourism, and where Santa might actually live. Here are all the places you can find Stefan: He and his wife’s site: www.gameng.se Corkscrew Thinking: https://corkscrew.io/ The Great Escape to Oslo | VISIT NORWAY: https://youtu.be/reaB-rstpvc Faroe Island - Closed for maintenance, open for voluntourism: https://youtu.be/W4jBMrDpFXI Santa Village, Rovaniemi Finland: https://santaclausvillage.info/ Thank you for listening to the Explicit Content Podcast. For more information, check out . https://www.enterprisemarketer.com

Joe talks with Dr. Kevin Payne psychology & the social science of marketing. Kevin is the founder of Chronic Cow, a company aimed at assisting people living with a chronic illness, and also the author of “Your Life, Well Lived,” which illustrates how one can live the best version of their lives with chronic illness, as well as countless other insights. During this interview, Joe and Dr. Payne talk about the human identity, the accessibility of people’s personal data, chemical reactions involved in people’s decision making, and how each of those factors affect marketing strategy. Dr. Payne also shares how skydiving is more like chronic illness than anyone expected. To download the first chapter of “Your Life, Well Lived” visit http://chroniccow.com/ You can connect with Kevin on Linkedin https://www.linkedin.com/in/drkjpayne/

This week, Joe interviews Adam Forstadt, Executive Content Director at SJR in Los Angeles. Starting with creating short 20-minute comedy skits for his college’s TV station, Adam eventually found his way into marketing. In this episode, Joe and Adam talk about a variety of topics which include, but are not limited to social media, nostalgia in marketing, the value of apps like TikTok, Snapchat, and Instagram, the current state of marketing, and returning to your ex and a motorcycle to impress them. A big topic they come around to discussing is how companies can stay on top of the ever flowing pop culture trends. Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com. Full Show Notes and Transcripts: https://emktr.co/ecp18 For Adam: Website: adamforstadt.com LinkedIn:linkedin.com/in/adamforstadt/ TikTok: @adamtrending this week and @adamsad next week Where you can find Joe Cox: Website - https://www.pop-marketer.com/ Linkedin - https://www.linkedin.com/in/jocox/ Twitter - https://twitter.com/joenormal

Host: Joe Cox Date: I’ll let you fill this in Headline: How 80's Pop Culture Made Me A Better Marketer (Interview w/ Chris Clews) Link: Short Link: Tags: Show Notes Hello, everyone, and welcome to another week of the Explicit Content Podcast! This week, we have a nostalgia trip for all you 80s babies/teens. Chris Clews, author of “What 80s Pop Culture Teaches Us About Today’s Workplace” volumes one and two, gets interviewed by Joe about Chris’ inspirations and aspirations. Inspired at a young age by John Bender’s quote “screws fall out all the time, the world is an imperfect place” from the Breakfast Club, Chris took up a passion for finding out what his lot in life amounts to. That lot amounted to the marketing field, until he published an article on LinkedIn that would launch his solo writing and speaking career. Joe and Chris discuss topics such as nostalgia in today’s marketing atmosphere, the relatabilities on 1980s movies, the revolutionary idea of self-publishing, and more in this episode of the Explicit Content Podcast. Where you can find Chris Clews: Buy the Book On Amazon - shorturl.at/dnCU9 Website – chrisclews.com LinkedIn – https://www.linkedin.com/in/chrisclews/ Twitter – @80spopculture Where you can find Joe Cox: Website - https://www.pop-marketer.com/ Linkedin - https://www.linkedin.com/in/jocox/ Twitter - https://twitter.com/joenormal