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Experts On The Wire (An SEO Podcast!)
68 minutes | 25 days ago
122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created. She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch. In this episode: Demystifying the “Magic” of Google Different algos for different industriesHistorical Content Records in GoogleHow Brand Search Volume may impact RankingsAdvanced Crawl Budget and OptimizationCrawl budget vs Crawl demandConserve vs optimize vs expand crawlingWhy it’s possible for SEOs to be both technical and creativeWays to learn SEOProblems with SEO income studiesAnd lots more! Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve SEO w/Vanessa FoxRendering, Crawling and Indexing w/Martin Splitt of Google Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Jori Online Jori on TwitterJori on LinkedInJoriford.comJori’s Search Engine Watch articles The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.
57 minutes | 3 months ago
121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com. In this episode: What do site migrations have to do with core updates? How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used. Signs that Googlebot may ignore your robots.txt file (feature or bug?) How the tech SEO team collaborates with other teams When and why core web vitals may actually be a big deal for rankings A very interesting alternative method for blocking certain content from Google (totally whitehat and effective) Subdomains vs subfolders – what’s Becky’s take on this debate? And lots more! Listen Now! Related Episodes You Might Like Internal Links, Content Marketing and ASO w/Jackie Chu of Uber How to Win at Large Site, In-House SEO w/Kevin Indig Large Site, In-House Technical SEO w/Jaime Alberico Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Becky Online Twitter LinkedIn Becky’s Fandom Profile The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.
62 minutes | 4 months ago
120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from. In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors. In this episode: Why Will started Distilled and got into SEO Quality vs Sustainability in SEO Distilled’s Relationship with Moz April 2003 and “Index Everything”?! Why Google needed to introduce the Panda and Penguin Penalties Are we too focused on “ranking factors” in the SEO Industry? Why does something like the ‘duplicate content penalty’ myth stick around for so long? Will’s take on core updates How does ‘nofollow’ being a hint impact SEO and rankings? How to evaluate the value of links SEO Community Interaction and Fragmentation SEO events during COVID SEO Split Testing – how it works and how it can help your SEO Note: this episode was recorded in August 2020 Listen Now! Related Episodes You Might Like A Journey Through Google Search Patents w/Bill Slawski Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned All SEO Split Test Case Studies on Search Pilot More Coming soon! Find Will Online Will on SearchPilot Will on Twitter Will on LinkedIn And check out the SearchLove Virtual Summit – happening March 2021! The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.
59 minutes | 4 months ago
119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content! If you are a company or an individual looking to grow your blog traffic this episode is for you! Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/ In this episode: Jon’s overall traffic strategy Just HOW different search content is vs social content How to ACTUALLY outsource content creation and get good results How to find good writers How to vet writers Why Jon does NOT want to know the writer’s ideas for posts Setting publication dates AND milestones How to make content better and rank worthy How Jon sets up a content team How Jon thinks about and classifies search “Intent” When you don’t need a full content team Why and when writers are getting paid $5,000-10,000 per post. What is the ROI of this cost? Backlinks Strategies And much more! Listen Now! Related Episodes You Might Like What Link Building Success Really Looks Like w/Mark Johnstone Backlinko’s Content Process Revealed w/Brian Dean Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming soon! Find Jon Online https://smartblogger.com/ https://writer.me/ About Jon Morrow and SmartBlogger Jon on Linkedin Jon on Twitter The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.
72 minutes | 5 months ago
118: How To Help Large Organizations Win at SEO w/Melanie Phung
In this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? How to instill SEO Education within organization How to communicate SEO results inside of an organization And also … does Melanie listen to what Googler’s say about ranking and SEO? And much more! Listen Now! Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Related Episodes You Might Like 070: How To Do Big Brand SEO w/Corey Eulas 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian Show Agenda and Timestamps Coming soon! Tools Mentioned Full List Coming soon! Articles, Resources, and Links Mentioned And you guessed it… coming soon! Find Melanie Online! https://www.linkedin.com/in/melaniephung/ Orange Spark Digital The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.
75 minutes | 9 months ago
117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to start learning how to do code-based SEO How JR Analyzes large sets of keyword data from Search Console How to use automation to improve SEO How to use internal linking to boost traffic on keywords not quite ranking #1 What is CI/CD? JR’s ranking factors His take on EAT SEO tactics that have a diminishing return The tools JR believes are missing in the SEO industry JR’s Real Name Listen Now! Related Episodes You Might Like Martin Splitt on Rendering, Crawl Budget, JS SEO Internal Link Optimization with Jackie Chu of Uber Show Agenda and Timestamps Coming soon! Tools Mentioned Full List Coming soon! Articles, Resources, and Links Mentioned Twitter Questions Automate Testing For Website Errors (Python Tool) SEODeploy on GitHub iCodeSEO JR on Edge of the Web More coming soon! Find JR Online JR on Twitter Locomotive SEO The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.
56 minutes | 10 months ago
116: Seizing The Image Search Opportunity w/Jess Peck
In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned https://www.perficient.com/insights/research-hub/image-recognition-accuracy-study More Coming soon! Find Jess Online https://www.linkedin.com/in/jessbpeck/ https://blogs.perficient.com/author/jpeck/ https://twitter.com/jessthebp The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.
75 minutes | a year ago
115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword search intent – for example why software keywords are not always software keywords Dealing with challenges of Zero Click SERPs A quick round of talking through supposed “Ranking Factors” – are they myths or real? How to ACTUALLY do a raking analysis Listen Now! Related Episodes You Might Like Improve Your Rankings By Understanding Intent w/AJ Kohn How Saleshacker Grew 426% and Used SEO To Get Acquired w/Gaetano DiNardi Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Algo Updates In The Age of Document Embeddings by AJ Kohn Find Micah Online Micah On LinkedIn Micah On Twitter The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.
68 minutes | a year ago
114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost. Listen Now! Related Episodes You Might Like Internal Links, Content Marketing and ASO w/Jackie Chu of Uber How To Win at Large Scale In House SEO w/Kevin Indig Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Argos Find Claudia Online Claudia on Twitter Claudia on LinkedIn The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.
47 minutes | a year ago
113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you will learn a ton, including: Specific, advanced analytics reports you can use to improve SEO How to deal with AMP issues How to analyze and report on traffic drops Dealing with new web standards like ITP 2.0 and ITP 3.0 *Picture (slightly edited) courtesy Eric Mandell from Twitter Listen Now! Related Episodes You Might Like Analytics Explained with Annie Cushing Decoding the Mysterious World of Analytics w/Simo Ahava Turbocharge Your SEO with These Powerful Analytics Tips Voice Search, Structured Data and Fixing Duplicate Content w/Alexis Sanders Tools and Resources Click here to open the full sheet Click here to open the full sheet Thanks to Anne at Timeatlas.com for creating this! Articles, Resources, and Links Mentioned TechSEO Boost 14 Technical SEO Takeaways from TechSEO Boost More Coming soon! Find the Panelists on Twitter! Aja Frost Jim Gianoglio Colleen Harris (LinkedIn) Alexis Sanders The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.
64 minutes | a year ago
112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized for? Why content can sometimes take a long time to be de-indexed The “Shadow DOM” What Martin wishes SEOs would do more of LOTS of your Twitter questions answered This interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston. The occasional rumbling sound you may hear is the subway, which runs right below the room we were recording in. We spend the first 10 mins or so chatting about his role at Google, and then get into all the technical stuff Listen Now! Related Episodes You Might Like John Mueller of Google on AMP, Crawling and More Vanessa Fox on Optimizing for Crawl Budget Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Twitter Questions TechSEO Boost Find Martin Online Twitter LinkedIn Martin’s Blog The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.
85 minutes | 2 years ago
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
65 minutes | 2 years ago
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more details around things a lot of people are curious about… For one, he’s known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via Twitter, engaging with the community … AND running a company full time (that has nothing to do with SEO). And I wanted to get his take on the state of Google right and now, and where things might be going. Barry is often the one reporting news — but I wanted to give him the spotlight and learn more about someone who is truly invaluable in this industry. Some of the many things covered: Barry reacts to his very first blog post from 2005! Why Barry started blogging to begin with How Barry got a Wiki page His thoughts on Danny Sullivan’s role at Google The best way to send Barry SEO news tips Does Google give Barry info “off the record”? The recent Google Core updates Zombie Clicks (?) And more – enjoy! Related Episodes You Might Like (Coming very soon!) Show Agenda and Timestamps Episode Introduction [0:23] Barry’s Introduction and topic overview [1:27] What are the different publications and how do they all work? [2:09] Search Engine Roundtable, Search Engine Journal, Search Engine Watch, Search Engine Land [2:44] What is RustyBrick? [4:43] What is Barry’s role at RustyBrick? [8:00] Barry’s back story and the world of SEO [9:03] What prompted Barry to start the RustyBrick Weblog? [9:36] Where a lot of people cover the SEO industry when Barry started Search Engine Roundtable? [12:24] How has Barry been so consistent with blogging about SEO for so long? [14:13] How does Barry keep up with everything that is happening? [15:33] Is it helpful when people ping Barry with things? Is there a best way to share information with Barry? [16:59] How does Barry physically get 5 stories out in a day? [18:18] How Barry multitasks so things do not pile up [20:13] Is trying to pay attention to everything in the SEO world stressful? [22:16] Is Barry generally live on Twitter or does he schedule his posts? [23:52] How did Barry get a Wikipedia page? [25:32] Google [26:56] Danny Sullivan [27:00] Barry’s take on Danny Sullivan’s position at Google [27:35] Does Barry think the feedback SEOs give Danny is actually getting back to Google? [29:44] What is Barry’s take on the current state of Google’s SERP? [31:13] What does Barry think the thought process is behind all the SERP changes and what are they optimizing for? [33:15] What does it mean when Google says the Ad team and the Organic team are separate? [34:40] Why does Barry think there are so many snarky comments to posts and in the SEO world? [35:45] Twitter Questions [37:30] Owais Shah – How [do] SEO influencers and journalists like yourself handle pressure from the community when there is a major algorithm update and you don’t know what to say! [37:35] Jas – How do you handle difficult clients and how do you know if the difficult client is worth it should you decide to keep them? [39:21] CORE Updates [41:52] What does Barry think Google is looking to do with the core updates? [42:17] How does the “off the record, on the record” work when he’s writing about SEO? [46:53] March 12th core update discussion [48:56] Gary 2017 Conversation Discussion [54:27] Partial manual actions expire automatically [56:31] Panda score [56:54] Penguin to replace all link manual actions [57:19] Barry’s Vlog [58:12] Why did Barry decide to start a Vlog? [58:36] Does Barry do everything by himself? [59:50] Form for people interested in being on Barry’s Vlog [1:01:01] Twitter- George Salib – Just say[ing] thank you for everything you do to[for] the community [1:01:40] Where to find Barry online [1:02:34] Events to see Barry [1:03:48] Tools Mentioned Searchmetrics Articles, Resources, and Links Mentioned Search Engine Journal Search Engine Watch Search Engine Land Loren Baker Danny Sullivan Third Door Media Search Engine Roundtable – Welcome to the RustyBrick Weblog Twitter Questions Search Quality Evaluator Guidelines Gary Illyes Gary Illyes Dinner Notes Paul Shapiro Form to be interviewed for Barry’s Vlog Find Barry Schwartz Online & Speaking Search Engine Roundtable RustyBrick RustyBrick / Search Engine Roundtable Vlog Twitter Search Engine Land SMX Events The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.
21 minutes | 2 years ago
The Private Voice Memo I Made After Dinner With Gary Illyes 
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google. Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then). After over two years, I’m finally sharing my raw, unedited voice memo with you It was originally meant to be private — just really so I could remember all the stuff we learned, but I thought after some time has passed now, it might add value for anyone else who wants to listen. Here are the general topics from the voice memo, in order. NOTE: These are stated as ‘truths’ from April 2017 – remember things for sure could have changed by now, but at the time this was told to us as to how thing are. Also, it starts a bit choppy as I’m randomly remembering stuff, but gets a lot more smooth (and I think interesting) as it continues. Topics: AMP does not pass the mobile-friendly test. Hidden JS content Purchasing an old domain with old content Changing the context and content of old URLs Losing star snippets can indicate a sitewide issue The structured data testing tool uses the same exact system as their algorithm Panda is a sitewide signal, and they have an actual Panda score 302s vs 301s and is this why Wired lost their traffic when going to https? (very surprising answer here) Ignoring partial manual action penalties What links are ALWAYS ok to remove or disavow (and not) The old “topical authority” algo Adding new low-quality URLs to a site Knowledge boxes in the US but not Canada How does Google know when a search like “ring” has a brand intent? Google’s concept of a “site” (subfolders vs subdomains – what is a “site”?) and domain clustering Sites that don’t need to worry about links in any way whatsoever DA is OK as a metric, but one thing to be aware of What is going to replace all manual actions Sitewide signals were updated in the Feb 2017 update Google does not click behind tabs etc (when fetching via JS is required) because they don’t want to end up in a secure or private area, or in a .php file etc How to rank for big head keywords like “meat” The post The Private Voice Memo I Made After Dinner With Gary Illyes  appeared first on Evolving SEO.
67 minutes | 2 years ago
109: How To Find, Get… and Keep Featured Snippets with Izzi Smith
Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets for high volume and highly lucrative searches. BUT, we […] The post 109: How To Find, Get… and Keep Featured Snippets with Izzi Smith appeared first on Evolving SEO.
70 minutes | 2 years ago
108: How To Escape Content Mediocrity w/Henneke D
This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two […] The post 108: How To Escape Content Mediocrity w/Henneke D appeared first on Evolving SEO.
89 minutes | 2 years ago
107: A Masterclass In Modern Day Link Building w/Garrett French
I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?” and Garrett gives a thoughtful, experience-based, unique answer – without even […] The post 107: A Masterclass In Modern Day Link Building w/Garrett French appeared first on Evolving SEO.
64 minutes | 2 years ago
106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ
On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is […] The post 106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ appeared first on Evolving SEO.
81 minutes | 2 years ago
105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails Why link building is NOT just the same as “digital PR” Getting big-name sites to link to you (with a different approach […] The post 105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro appeared first on Evolving SEO.
84 minutes | 2 years ago
104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt
This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to build links with paid content How to improve the […] The post 104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt appeared first on Evolving SEO.
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