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30 minutes | Jan 15, 2019
Experience Architecture - Ep. 8 - Social Listening
Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.
41 minutes | Jan 8, 2019
Experience Architecture - Ep. 7 - The Godfather of Loyalty Marketing
A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world. Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to launch the world's first frequent flyer program.
19 minutes | Aug 21, 2018
Experience Architecture - Ep. 6 - Web Access for All
Katy Jones, QA Lead at The Nerdery (Chicago) joins the show to talk to Joe about website accessibility and the changes that marketers and digital managers alike should know and be aware of - how can we make our digital campaigns accessible to all?
25 minutes | Aug 10, 2018
Experience Architecture- Ep.5 - Michael McCarthy, Inkit CEO
Michael McCarthy comes to chat about personalized direct mail. Direct mail is not dead in the modern digital world - rather it can be made more powerful than ever with tools like the ones Inkit has developed.
11 minutes | Jul 17, 2018
Experience Architecture - Our Thoughts 2 - Loyalty + Wearables
How should you integrate wearables into your loyalty program? Should you? Our thoughts.
44 minutes | Jul 13, 2018
Experience Architecture - Ep. 4 - Collin Graves and Geoffrey Serdar
Creating an excellent Client experience through managed services. Collin and Geoffrey may come from vastly different career fields, but they both rely on establishing high expectations and then delivering on those expectations. Geoffrey Serdar: firstname.lastname@example.org Collin Graves: email@example.com North Labs: http://northlabs.io/ Serdar Partners: https://serdarpartnersrealty.com/ Persuade Loyalty: persuadeloyalty.com @persuadeloyalty Joe: firstname.lastname@example.org
18 minutes | Jul 12, 2018
Experience Architecture - Ep. 3 - Jason Headding
In this episode of EA, Joe talks to Jason Headding from Best Buy Magnolia about how they create incredible experiences for their customers looking to make their world more connected. This starts with how they train their employees, then to their Magnolia Design Centers and finally to their ability to build anything, for anyone, anywhere (or just about)! https://www.bestbuy.com/site/electronics/magnolia-home-theater/ Twitter: @magnoliaav Jason: https://www.linkedin.com/in/jasonheadding
15 minutes | Jul 10, 2018
Experience Architecture - Ep. 2 - Will Hanson
The "Bouldering Project" franchisees have opened their third location in Minneapolis this past November and the response has been nothing short of amazing. Whether you love or hate your gym, the team at Minneapolis Bouldering Project (MBP) has created an amazing brand experience that inspires incredible loyalty with their members and their employees. https://minneapolisboulderingproject.com/ https://www.instagram.com/minneapolisboulderingproject/ https://www.facebook.com/minneapolisboulderingproject Note: this was our first guest interview episode and the audio for Will is good and for Joe, not so good. Will has the awesome things to say, so listen to him. Joe finally figures out how to work a microphone in episode 3
8 minutes | Jul 6, 2018
Experience Architecture - Our Thoughts 1 - "Alexa, tell Delta to cancel my Uber."
In this episode, we share Persuade's thoughts on voice in loyalty. Really, we're just talking about what we wish our travel apps could do. persuadeloyalty.com @persuadeloyalty CryptoRewardsExchange.com
2 minutes | Jun 29, 2018
Experience Architecture - Ep. 1 - Introduction
Welcome to Experience Architecture!
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