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Everything Digital Podcast
26 minutes | Jan 25, 2021
Career Growth, Paid Search & Everything In Between - Mark
In this week's episode, I speak with Paid Media Team lead at Spinutech, Mark Villaloboz. Mark shares his thoughts on his journey in digital marketing. His entrepreneurial skills as a 10-year-old. To learning the various facets of marketing. He highlights the importance of working in a team and how people often tend to forget that team success is what builds empires.He speaks on sharing his digital expertise in a soon to come with his consulting firm now adding finishing touches to help the next generation of Digital Marketers.
42 minutes | Jan 17, 2021
Machine Learning in SEO, Story-Telling & Everything in Between - Andy
In this week's episode, we speak with Andy Chadwick the Co-Founder and SEO Strategy lead at Snippet Digital. Andy shares his thoughts on his journey into SEO & Digital Marketing. The changes he's seen in his time working in this industry. And he highlights the importance of learning the art of storytelling and how so often SEO's overlook this key aspect.Andy talks about his belief in Machine Learning being the future of SEO. And how he's built tools around these ideas. Bonus Topic: Andy talks about SEOs, Blogs & newsletters he follows & reads. According to him making time for learning and personal growth in an ever-evolving industry like SEO is of the utmost importance.
37 minutes | Jan 10, 2021
Importance of Strategizing & How to Get it Right Everytime! - Andi
In this week's episode, we speak with Andi about the importance of Strategizing and how to get it correctly. He shares his thoughts on podcasting and everything Marketing.Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool. Eximo Marketing develops strategies that produce the bottom-line impact that helps companies achieve objectives. They also provide engaging and educational training for marketers across the UK and Ireland. Andi is a regular speaker at marketing events around the world, including SearchLove (London), SeerFest (Philadelphia), Turing Fest (Edinburgh), and CTA Conf (Vancouver). He also hosts the Strategy Sessions podcast, a fortnightly show that interviews some of the best marketers in the world and provides T.O.P.T.I.P.S for marketers. He holds an MSc in Marketing and guest lectures at Liverpool John Moores University and Queen's University Belfast. Andi also founded a fundraising project, Eximo & Friends with Barnardo's, where marketers volunteer to provide consultations to small businesses in return for a donation to support refugees. In addition, Andi likes to talk, at length, about: being a dad, his BBQ, cricket, the history of rugby league, and boxing v MMA. You can find Andi on Twitter and LinkedIn or Eximo Marketing on Twitter, Facebook and Instagram.
28 minutes | Oct 19, 2020
Job Hunting During Covid-19, LinkedIn Marketing & Everything in Between - Luke
In this week's episode, we speak with Luke Cannon the founder of BirdyBots, a Twitter web marketing app. Luke shares his experience of job hunting during Covid-19 and how he came up with the idea for Birdy Bots.He also highlights the importance of LinkedIn and how he's leveraged the platform to build genuine relationships and share ideas.
26 minutes | Oct 5, 2020
SEO, UX, UI & Everything In Between - Carla Riseman
In this week's episode, I speak to a Chicago based, award-winning Digital Marketer Carla Riseman. I speak with Carla on her first foray into Digital Marketing and all the changes she's experienced and seen. We also discuss her thoughts on SEO, UX, & UI. She talks about the importance of making the customer/client journey as smooth as possible. She highlights how, "We focus on all the strategies, platforms, etc. but never focus on the humans behind it, and that's what is fascinating."Carla's advice on anyone trying to get into Digital or make a career out of it, you have to commit some time to learn. With so many changes in the digital world keeping up with the changes can be hard, but a commitment to learning will help you get ahead.Listen to this full episode.
16 minutes | Aug 30, 2020
Importance of Technical SEO, Growth In SEO & Everything in Between - Hayata
In this episode, we speak with Hayata, who shares his love for Technical SEO. Hayata talks to us about his journey into Technical SEO.From switching careers and moving countries to learning about SEO and constantly improving his skill-set.He talks to us about how being curious has helped him constantly evolve and learn from others. According to him having a passion for a subject can make it easy to be curious. Hayata also shares with us his love for Fishing!
30 minutes | Aug 30, 2020
Remote Video Shoots, Creating a Digital Ad-film During Covid-19, & Everything in Between - Rahul
In this episode, I speak with Rahul Bharti, a talented & award-winning Indian ad-film director. Rahul has worked with many well-known brands such as Amazon, Max Life Insurance, etc. and won accolades for his work along the way. He shares his thoughts on directing during the Covid-19 pandemic, being one of the first people to shoot an ad-film via Zoom.He talks about emerging channels such as Netflix, & Amazon Prime laying the groundwork for diverse content in India. We also find out what his favorite movies are!!
31 minutes | Aug 24, 2020
Importance of Local SEO, Constant Changes & Disruptions in Digital Behavior: Greg
In this episode, we speak with Greg Gifford, a SEO consultant & speaker with over 17+ years of experience. Greg discusses his journey into SEO and how he started with building websites in flash. He talks about the transformation in automotive marketing, beginning with Tesla, the disruption in automotive, and pushing the industry towards buying online. In addition, we share our thoughts on heavy (the 80s) metal and his favorite bands! :)Bonus Topic: Being a movie aficionado, we also get his top 3 comedy movies (All-Time!!)
33 minutes | Aug 16, 2020
Impact of Diverse Cultures & Changing Buying Habits in Automotive - Omar
In this week's episode, I speak with Omar Colon. Omar is the e-Commerce & Digital Marketing Director at Napleton Automotive Group and he talks about his experiences of starting out in the automotive industry back in Puerto Rico. And moving to Chicago's digital agency world.Omar shares his knowledge on how the digital retailing is different in the continental USA & Puerto Rico. He also shares his experiences on digital retailing is transforming and how the most successful business will pivot.Omar talks about the importance of company culture for any business to be successful, especially those in the digital landscape.
48 minutes | Aug 9, 2020
Digital Transformation in Consulting , Teaching & Everything in Between - Sue
In this week's episode, I speak with Sue Reddel, the Co-Founder of FoodTravelist & professor of Digital Strategy classes at my Alma Mater #RooseveltUniversity.Sue shares her thoughts on how her journey began in Digital Media/Marketing when it was first introduced to major agencies in the US. Being an early adopter she explains her thought process on how the transformation in digital landscape is never-ending.She also shares her thoughts on being successful in the digital sphere starts with being flexible & having an open mind. With so many changes and disruptions in this channel, it's always good to keep up to date with digital-focused blogs, newsletters, etc. I also discover her Top 3 Travel Destinations & Cuisines!
40 minutes | Aug 2, 2020
Facebook Marketing, Digital Branding & Mentorship - Dennis
In this week's episode, I speak with Dennis Yu about his journey in Digital Marketing. From his start building websites 30 years ago to CEO of his phenomenal Digital Marketing Agency BlitzMetrics. He explains how BlitzMetrics started out, his thoughts on the importance of Mentorship, & how to choose the right mentor for you. During this episode, Dennis highlights the keys to choosing the right mentor; Pro-Tip: It is learning from someone who has actually accomplished the goals you want to reach. Dennis also shares his wisdom on growing your personal brand and the importance of Digital Branding. Bonus Content: We also talk about his love of food and his favorite restaurants Globally!
34 minutes | Jul 26, 2020
Countering the spread of Disinformation, Analyzing Data & Everything in Between - Christopher
In this week's episode, I speak with Chris Deano, Marketing Manager at the American Association of Nurse Anesthetists.We discuss the disinformation in the digital landscape and fighting our unconscious biases. According to Chris, data without context is one of the main reasons that biases hinder research. The goal as marketers is to provide data with context but leave the final decision making with the end-user.We also predict how we think the future of digital research & content strategy will look like!
29 minutes | Jul 19, 2020
The Soul of The Digital Landscape: Finding a balance between Data & Human Element - Rishad
In this week's episode, I spoke with Time Magazine's Top 5 Marketing Innovators Mr. Rishad Tobaccowala.We get Rishad's take on the current digital marketing landscape and how he foresees the transformation. His best-selling book explains in detail how successful businesses/leaders combine the data & the story. Our conversation in this episode share's Rishad unparalleled wisdom on how businesses can stay ahead of the digital transformation with the ongoing Covid-19 pandemic. Will the next Silicon Valley will be in this cloud? And plenty other pearl's of wisdom from Rishad.
25 minutes | Jul 12, 2020
Importance of Video in your Digital Strategy, Digital Retailing & Everything in Between - Brent
In this week's episode, I speak with Brent Albrecht, VP of Business Development at Friendemic. Brent started his career originally with print media, before helping his company set up a website and promoting digital media as the next upcoming channel.In this episode, we speak about the importance of video in your company's digital strategy, especially for the automotive industry. How the Covid-19 pandemic has intensified the inclusion of video in automotive digital retailing. We also talk about what's next for the online retailing market & the tools available.
32 minutes | Jul 5, 2020
SEO: Short Term Gain or Long Term Value, How to succeed in Digital Marketing across Industries - Sean
Sean Francis is an SEO stalwart in the local Chicagoland SEO community. He has over 15 years of experience with on-page, analyzing data, technical SEO, content writing, and other strategies.Sean talks about his journey into Digital Marketing from Customer Service, bringing value to companies he's worked at, and skillset he believes has helped him grow into a successful career in Digital Marketing. Sean talks about finding something you're passionate about to succeed in your career, who he follows and not necessarily re-inventing the wheel. His career Mantra is "in thinking bigger and broader." Reflecting on how he has worked to change his mindset from the short term gain to long term value in SEO.
23 minutes | Jun 25, 2020
The evolution of Digital in the Automotive Industry; Importance of GMB & Everything in Between - George
In this episode, we speak with the Automotive Digital industry stalwart Mr. George Nenni. George has over 30 years of experience in various facets of Digital Marketing and how it relates to the Automotive industry.George is the founder of Generations Digital an automotive focused digital consulting company. He started out over 30 years ago with his Inventory listing company that was acquired. Since then he's embarked on a journey to help automotive dealerships better understand digital marketing and how they can maximize their returns. Providing training in Google Analytics, Google My Business, and other digital channels.One key to his continued success is being "Knowledge Junkie" as he states. In this ever-evolving digital landscape he believes in keeping an open mind and being hungry for knowledge. This has led him to write an industry-focused book titled "Car Dealers' guide to Google My Business." The book provides key points, how-tos, and digestible information on how you can use Google My Business to your dealership's advantage.Click here to get a copy of the new instructional book "A Car Dealer's Guide to Google My Business" which is live on Amazon!
37 minutes | Jun 21, 2020
Email Marketing, Lead Generation & Everything in Between - Bojan
In this episode, we speak with Bojan Dordevic. Bojan is the founder of Alpha Efficiency. I had the good fortune of learning from Bojan about Google Advertising & SEO in my initial foray into Digital Marketing.Bojan sheds light on various digital marketing channels, starting out as an investment banker to making a career switch into digital marketing after learning about Ed Dale's Challenge, Black Hat SEO World, and making his first sale online.Bojan talks about the importance of why you should do your due diligence in who you choose as your web hosting service, Bojan does affiliate marketing with SiteGround. He also explains his thought process of why Email Marketing is underrated and why more people should consider employing Email Marketing strategy into their digital campaigns.Hear Bojan's thoughts on Everything Digital!*Disclaimer: Opinion of the guest does not represent the thoughts of the author.
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