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4 minutes | May 17, 2018
Header Bidding 101 – Episode 1
Header Bidding: Before start listening to Header Bidding 101 series, let’s see why we created it in the first place. Header Bidding revolutionized the way publishers and Advertisers trade ad impressions programmatically. ServerBid’s latest Header Bidding report says that 70 percent of Alexa’s top 1000 sites are implementing Header Bidding to monetize their inventories. Although the method is around for a while, Publishers still have some doubts and confusions regarding how it actually works and helps in gaining maximum value for the impressions. So, we’ve decided to start with the important series – ‘Header Bidding 101‘. In this episode, you’ll learn What is header bidding and what are the benefits of using Header bidding. In Episode 2, learn about Waterfall vs Client-Side vs Server-Side Bidding In Episode 3, get tips on how to get higher e-CPMs with header bidding You can also subscribe to our podcast on: Google Play iTunes
7 minutes | May 15, 2018
6 minutes | May 7, 2018
Weekly Round ups- GDPR, Facebook F8 updates, Twitter Amplify, and more!
Hope you liked last week’s episode, more interesting updates on this week’s episode: Publishers find GDPR useful What you need to know about Facebook’s F8 updates Twitter gives more control to publishers A new channel for sponsored ads. Apple News wants to be the publishers’ distribution outlet. Click here for more information.
4 minutes | May 2, 2018
What is CMP ?
In this episode of GDPR series, we discuss about the consent management platform. Learn : What is CMP? What are the rules? What if a CMP violates the rules?
7 minutes | May 1, 2018
Weekly round ups: DoubleClick IDs, GDPR & the AdTech Mediators, and More!
Here’s an overview of what we have covered in today’s episode of weekly round ups: With the introduction of GDPR, a recent study showed many consumers are happy to share their data. Its time to bid farewell to DoubleClick id for the Advertisers Is The MRC Viewability Standard unreasonable? Reddit joins the race! Youtube Partners with JP Morgan Chase and P&G.
5 minutes | Apr 23, 2018
What is CONSENT act?
In this episode of GDPR series, learn what is consent act and how it is closely related to GDPR and the impact it can have on the Adtech industry. You can also subscribe to our podcast on:
6 minutes | Apr 23, 2018
Weekly Roundup – The Future of Facebook Ads, Google’s Funding Choices, and more!
Woot, you are listening to our episode 5, hope you liked all our previous episodes… This week we are discussing about the future of Facebook Ads, Google’s Funding Choices and twitter video ads etc etc…
7 minutes | Apr 16, 2018
Weekly round ups – Facebook’s loss, snapchat’s new feature and More!
In the last episode we discussed about the Facebook’s News Feed Change, ‘Programmatic Predictions’, 87 million users data! Today we discuss the Facebook CEO’s interrogation, Snapchats new features and also learn about the findings about viewability from Moat, Placed and Integer.
7 minutes | Apr 16, 2018
GDPR series – Episode 2
We hope you liked the first episode of GDPR. In this episode, we will be discussing Google updates in Ad and data handling policies.
8 minutes | Apr 16, 2018
GDPR series : Episode 1
With the GDPR compliance date nearing, here’s a series on GDPR. From what is GDPR, why is it important and what you need to do as a publisher. More on GDPR: Episode 2 Episode 3
5 minutes | Apr 9, 2018
Weekly Round ups – Facebook’s News Feed Change, ‘Programmatic Predictions’, and more!
Hope you liked our last 2 episodes. In today’s episode, we are discussing about Facebook’s News Feed Change, ‘Programmatic Predictions’, 87 million users data! Need more clarity on this? Read the blog post: Facebook’s News Feed Change, ‘Programmatic Predictions’, 87 million users data!
6 minutes | Apr 5, 2018
Weekly round-ups : Facebook’s New Casualty, LinkedIn’s Video Ads, and more!
Hope you enjoyed the first roundup. Here’s what happened in our industry last week. Facebook’s New Casualty, LinkedIn’s Video Ads, and Google-Publisher (Relationship Status)!
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