44 minutes | Nov 24th 2020

WTF is Generation Z And How to Market to Them

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Sarah Weise is a bestselling author, founder of the award-winning Bixa research studio, and has worked with some of the world's biggest brands.

She recently turned her attention to the largest living generation, Generation Z, and her book, InstaBrain, is all about what makes them different and how to market to them.

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