48 minutes | Sep 7th 2020

How to Survive in a New Marketing Role Without Compromising Your Beliefs

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It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit. In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs? The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities. We covered: The benefits of building relationships to get the job you want Why and how you should build a trust bank Learn to shut up and listen more How marketers really can be customer first How patience can be a real strength in marketing Justine’s number one tip for uncovering pain points Why you have got to talk to people Read psychology books to better understand how humans work The definition of design thinking Resources: Predictably Irrational by Dan Ariely Freakonomics by Steven D. Levitt and Stephen J. Dunbar Drive by Daniel Pink MozCon Indie Hackers The Brand Gap by Marty Neumeier Zag by Marty Neumeier Brand flip by Marty Neumeier Litmus Wildbit Postmark Seth Godin’s Marketing Secrets to Launching a New Business Edward Neuraumont - How to Stop Marketing With Your Ego Guillame Caban - How to Find the Right Growth Channels
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