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Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there. But what is it that makes people convert from showing interest to finally buying?  We covered: When it’s ok to say no to business  What actually motivates people to do something The decision behind whether or not conversion optimization is right for your business Focusing on the psychological aspect of marketing and buying The number one method to use with your clients. Understanding the story behind a buyers purchase Interviewing buyers to get them back their mental state when they purchased the item If you think you know everything about your customers, you shouldn’t be in marketing Why you should avoid the jargon and learn to sell to humans Resources: Invesp Joanna Wiebe - 3 Steps to Write Copy That Converts The Road Less Stupid Invesp blog ‍