50 minutes | Sep 28th 2020

How to Get Journalists to Actually Open Your Email & Read Your Stuff

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So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.  How do you get journalists and publishers to open your email, let alone read what you’ve written? My guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words. In this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed. We covered: What exactly is digital PR and why do it? Why no amount of promotion is going to salvage a bad piece of content How to be something remarkable, that people will care about Creating an element of surprise  How emotions play an important role in this field How Amanda comes up with her ideas Why you should be involved with a project from the beginning Answering questions to tell a new story How to spot worthy trends What you can do to ensure you have the highest chance of getting a reply from a journalist Resources: Fractl Travelmath Porch BuzzSumo Answer the Public HARO Exploding Topics Buzzstream Keyword Surfer Women in Tech SEO group
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