56 minutes | Nov 16th 2020

How to Crush Human Biases & Make Your Marketing Great (Again)

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Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business?  As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing.  In this episode, he explains how to crush bias to enable your business to flourish. We covered: Looking at human biases from inside business Look at the areas where there’s no growth and that’s where you’ll find the biases Consider your business as a system Reductionism and what that means to your business Disproportionality bias. Where small little things can make a huge difference. What is the biggest mistake you're making right now that prevents you from growing further? How Steve Jobs and Apple gave marketing a bad name How to fight bias. Deconstructing a products layers to find its real value ‍Resources: Hybrency Champagne Strategy Gong.io Byron Sharp - How Brands Grow Byron Sharp - How Brands Grow 2 Maria Konnikova - The Biggest Bluff Brianbalfour.com  Reforge Brian Balfour - Growth Loops: The End of Traditional Funnels ‍
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