53 minutes | Sep 15th 2020

How to Create Content That Drives Conversions & Leads (4 Steps)

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Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.

They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.

In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.

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