[BEST OF] How to Stop Marketing With Your Ego
This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered Why most marketing is bullsh*t? (and examples of it) Why experienced marketers often fall into the “shiny object” trap Why over-obsession with personalization can backfires Why Edward takes a stand for effective, no-bs marketing 4-step processes to build a solid no-BS marketing team How to figure out the ROI of marketing channels How branding can help improve your other marketing metrics How to identify your most profitable customers What Edward think marketers should learn in 5, 10, and 50 years Resources mentioned Marketingbs.com General Assembly A Place for Mom Expedia David Heinemier Hansson DHH and Basecamp’s Guide to No-Bullshit Digital Marketing Warburg Pincus Joan Lunden TripAdvisor Zillow Byron Sharp Mark Ritson 4-Steps to Creating a Rock Solid Marketing Strategy How Brands Grow How Brands Grow: Part 2 MarketingBS Newsletter Stratechery Ben Thompson Marginal Revolution iPassExam.com *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘