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This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge.  Topics Covered: [00:01:01] Messaging vs. copywriting.[00:04:11] Message market fit. [00:11:55] Articulating Unique Value.[00:15:18] Outstanding messaging examples.[00:21:42] Messaging strategy and market fit.[00:27:00] Positioning and key problems.[00:29:11] What we hate about the industry.[00:32:25] Voice of customer research.[00:35:28] Customer value and transformation.[00:39:23] Messaging map structure.[00:43:06] Messaging strategy framework.[00:47:18] Centralized hub for visual images.[00:49:21] Centralized messaging framework.[00:53:39] Finding the negative space.[00:56:09] Elevator pitch research.[01:00:15] Effective communication as a skill.[01:03:35] Copywriting and LinkedIn. *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans. Topics Covered: (01:33) - Brain-Friendly Marketing Strategies. (05:29) - Principle of reciprocity. (13:35) - Autonomy bias in behavior. (14:42) - Marketing with illusion of control. (17:40) - Illusion of choice in marketing. (21:06) - Rhyming phrases for credibility. (24:44) - Autonomy bias examples. (28:16) - Rational vs irrational needs. (31:00) - Rhyming phrases in marketing. (33:17) - Cognitive fluency in marketing. (37:16) - Simplifying language for credibility. (41:24) - Priming and spending behavior. (43:28) - Pain of paying and priming. (47:17) - The Goldilocks effect. (48:59) - Magnetic middle and Goldilocks effect. (52:53) - Redesign project failure. (54:47) - Unconventional credit card marketing. (58:43) - Autonomy bias and memory. Resources Mentioned: Influence: The Psychology of Persuasion Nancy Harhut’s book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses The Brainy Business Podcast Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing HBT Marketing *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times. Topics mentioned: [00:01:41] Coping with uncertainty.[00:04:22] Uncertainty Expert framework.[00:07:00] Taking risks in marketing.[00:10:00] Dealing with uncertainty.[00:13:39] Framework for uncertainty.[00:16:21] Getting past fear, fog, and stasis.[00:19:11] Uncertainty tolerance.[00:22:40] Emotional regulation in uncertainty.[00:26:10] Gut instinct and intuition.[00:28:01] Embodied cognition and intuition.[00:31:10] Marketing under extreme pressure.[00:34:19] Conviction narrative theory.[00:37:25] Overcoming negative thoughts.[00:40:31] Embracing uncertainty.[00:44:38] Overcoming adversity.[00:47:19] Overcoming negativity bias.[00:50:57] Connection: the key to getting unstuck.[00:53:43] Connection and its importance.[00:56:54] Negative space of advertising.[01:02:31] Importance of language in marketing.[01:03:06] Marketing as a force for good. Resources mentioned: The Uncertainty Expert Be More Pirate Centre for the Study of Decision-Making Uncertainty *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published. In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry. Topics mentioned: [00:02:10] Marketing-led growth in B2B. [00:03:46] Mass marketing and rapid learning. [00:08:30] Working for a European company. [00:10:57] Fast execution-oriented design service. [00:14:23] Subscription-based business model. [00:17:16] Biopersonas and Designer Dan. [00:21:35] Uncovering customer pains. [00:25:08] Buyer personas development. [00:27:16] Investment in design by companies. [00:30:40] Unlimited design services. [00:35:53] Selling convenience and time-saving. [00:37:45] Instagram Advertising Insights. [00:43:26] Enterprise customer retention. [00:45:23] Inbound marketing and sales. [00:48:20] Planning for hyper-growth. [00:52:03] Marketing and confidence in leadership. [00:55:59] Learning from podcasts. Resources mentioned: Brendan Hufford's newsletter Amanda Natividad Masters of Scale podcast *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.Topics covered: The symptoms of companies that are not experimenting enough What companies need to have in place before starting experimenting The danger of “growth for the sake of growth” The type of companies that David won’t train or work with Why experiment culture should begin with the mindset How to change the mindset in an organization Why visual storytelling is essential in presenting your experiments The single data source to help you pick the right ideas to run with A few examples of crazy experiments David ran David’s advice to aspiring marketers What David thinks marketers should learn for the next 5,10, and 50 years Resources mentioned: GrowthTribe CXL Booking.com Oracle Claire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ Minds Asia Matos - 5 Steps to Create a Go-to-market Strategy Stealing Fire by Stephen Kotler Liar’s Poker by Michael Lewis Jeff Bezos’ 2018 Letters to Shareholders Smartcuts by Shane Snow Takeru Kobayashi (The Hot Dog Eating Contest Champion) Lean Analytics by Alistair Croll and Benjamin Yoskovitz Dave McClure Pirate Metrics The GROWS Process by GrowthTribe Hotjar The Brass Framework Occam’s Razor Wait But Why by Tim Urban OCEAN model / Big Five Personality Traits Sandra Matz Deep Work by Cal Newport Edward Bernays a16z podcast Lectures subreddit Growth Tribe Youtube channel David’s LinkedIn GrowthTribe Instagram *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.We covered: Why most companies struggle to develop a system for attracting leads The costly mistake marketers make when it comes to their website design How auditing is the first step new marketers should take in demand generation The unexpected reason why promotion is the last thing you should think about Why small teams should go after key objectives vs. individuals What marketers miss when it comes to communication and small wins How we set expectations along the customer journey and why they matter Why we need to become comfortable with video and public speaking Resources: SaaS Monetization - Episode 24 with Patrick Campbell Dan Moyle Toastmasters Dale Carnegie - Public Speaking Training Patrick Campbell: ProfitWell Blog Patrick Campbell: Price Optimization Blog @mvolpe - Mike Volpe on Twitter Sales experience for marketers book or another podcast episode @JeanneHopkins - Jeanne Hopkins on Twitter Jeanne Hopkins on LinkedIn Marketing vs. Communications: The Surprising Difference Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. Topics covered: What exactly is a go-to-market strategy? The difference between go-to-market strategy” and “marketing strategy” Signs that a company needs a go-to-market strategy The frameworks to start creating a go-to-market strategy Why is it important to have a “model-market fit” and “channel-market fit” A real-life example of model and channel market fit Why follow up questions is vital in customer interviews Using Objective & Key Results (OKRs) to translate customer interview into actionable steps Why targeting customers’ mindset is much more important than just aiming at demographics Biggest mistake companies made when creating a go-to-market strategy What marketers should learn in the next 5,10, 20 years Resources mentioned: Hull Flip My Funnel Hotjar Brian Balfour Growth Loops: The End of Traditional Funnels? Sean Ellis Motivo Good Strategy Bad Strategy: The Difference and Why it Matters Objective Key Results (OKRs) This is Marketing Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones Buyer Persona Institute Forget The Funnel Asia’s Twitter DemandMaven Buyer Personas Need to Die a Violent Death *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. Topics covered  Why most companies fail to stay relevant in today’s world What happens when you stay focused on your competitors How disruptors put major companies out of business The reason why your business should stay in startup mode Why companies who stay ahead tend to have a diverse team How to convince risk-averse leadership to change things Why word of mouth drives the marketing world today How to become a purpose-driven business with authenticity Resources mentioned Metaforce: Allen Adamson’s consulting firm Shift Ahead: How the Best Companies Stay Ahead in a Fast-Changing World Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity The Founder’s Mentality: How to Overcome the Predictable Crises of Growth Allen Adamson on Forbes How to Compete With Big Brands Even With Very Few Resources *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered Why most marketing is bullsh*t? (and examples of it) Why experienced marketers often fall into the “shiny object” trap Why over-obsession with personalization can backfires Why Edward takes a stand for effective, no-bs marketing 4-step processes to build a solid no-BS marketing team How to figure out the ROI of marketing channels How branding can help improve your other marketing metrics How to identify your most profitable customers What Edward think marketers should learn in 5, 10, and 50 years Resources mentioned Marketingbs.com General Assembly A Place for Mom Expedia David Heinemier Hansson DHH and Basecamp’s Guide to No-Bullshit Digital Marketing Warburg Pincus Joan Lunden TripAdvisor Zillow Byron Sharp Mark Ritson 4-Steps to Creating a Rock Solid Marketing Strategy How Brands Grow How Brands Grow: Part 2 MarketingBS Newsletter Stratechery Ben Thompson Marginal Revolution iPassExam.com *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better. Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in. Topics covered Why companies should not use growth as their top achievement metric Focusing on profit over growth Why it is important to figure out how to be happy in the present then hoping the future works out How to avoid focusing on “vanity” metrics The two ways to run a business long term When focusing on your business’s growth makes sense Why you should consider that more isn’t always better Why you should be focusing on a specific audience The importance of understanding your audience’s problem Customer retention vs. customer acquisition The three qualities it takes to be resilient Focusing on the process rather than the outcome Why you should always be working on personal growth Resources mentioned Company of One Paul’s Creative Class Fathom Analytics Start-Up Genome Project Inc. 5000 List Gary V Stripe Phillip Morgan Pyschotactics Seth Godin on Everyone Hates Marketers Seth Godin – This is Marketing MailChimp Daft Punk: 5 Marketing Lessons to Make Your Business Famous *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant. He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits. Topics covered How to identify your customers by using John Paul Mendocha’s 5 Power Disqualifiers Why sales should be a disqualification process rather than a convincing process The five elements that identify whether a customer will buy your product How to begin implementing the 80/20 Marketing rules into your sales approach The importance of categorizing your customers into groups and identifying their commonalities Why you must speak with your customers face to face or on the phone The top three qualifying questions you can ask any of your customers The key characteristic that separates amateur marketers from professional marketers The framework of direct-response marketing How to “agitate” your customer’s problems in an honest and ethical method The formula to guarantee your customer’s satisfaction Why customer disqualification will increase customer satisfaction Resources mentioned Ultimate Guide to Google AdWords by Perry Marshall 80/20 Sales & Marketing by Perry Marshall Dan Kennedy John Paul Mendocha The 5 Power Disqualifiers Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Meloche www.Isfbforme.com Survey Monkey Dysfunctions, Addictions, and the Financial Burning Bus Email Series Joanna Wiebe The Star Principle by Richard Koch How To Address Your Customer's Most Serious Concerns & Improve Conversions Pratfall Effect in Marketing: Admit Your Flaws to Win Customers *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** All you need is to ask yourself and your customers one simple question. *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. Topics covered Why people are crippled by the fear of being honest The biggest mistake companies make with their content Producing one piece of good content that has impact Developing a strong team that learn by their mistakes How to start offending people so that you’re loved by some and hated by others The process for creating great content that makes people actually buy stuff What you need from a client to be able to market a product with leverage How you know when you’ve struck marketing gold The more you speak to people and understand their culture the more you will get out of it Resources mentioned Offended Marketing HubSpot A Short History of Nearly Everything - Bill Bryson *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. Listen in to learn how to “blue-sky” your dreams and take your work to the next level Topics covered The state of modern advertising “Blue-sky” marketing exercises and changing your mindset Humanizing big data and the importance of diversity Rebalancing the power equation How to productize your business Thinking of your audience as your team Identifying your values and finding your default throwaway descriptor Resources mentioned Cindy Bot on Facebook Cindy on Twitter Cindy on Facebook Cindy on LinkedIn Make Love Not Porn on Twitter cindy@makelovenotporn.com louis@everyonehatesmarketers.com *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking risks. *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode.  His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market. Topics covered: Ken’s most successful marketing stunt  Ken’s formula for creating marketing stunts Going for a particular audience and not compromising Learning from stunts that don’t work out The problem with trying to be too clever Simpler is better Combine your USP with something that’s never been done before Borrowing ideas from other industries Getting into trouble is a sign you’ve done something right  Advice for people who are afraid of getting it wrong Why you should never repeat yourself Resources mentioned: Hemingway  Salesforce Infusionsoft Toodledoo BombBomb Video The Producer’s Perspective Break Through the Noise in Marketing by Doing Less How to Compete with Big Brands Even with Very Few Resources Buying Triggers: 6 Steps to Create Explosive Demand *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better. Topics covered : What we can learn from the mistakes that Ron Johnson made Don’t use your own worldview in marketing as it will be very different from someone else's worldview Acting as a customer to understand how and why people buy Why you should test changes in small areas before making big company-wide changes Applying the same strategy of watching people in stores to how people behave when they shop online Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results What you can do to truly understand your audience and build empathy Try to imagine what it's like to be the person you seek to serve Resources mentioned: Scientific Advertising by Claude Hopkins Ogilvy on Advertising by David Ogilvy The War of Art by Steven Pressfield The Art of Possibility by Rosamund and Benjamin Zander This Is Marketing by Seth Godin The Marketing Seminar altMBA The Mystery Show Zig Ziglar on YouTube Bandwidth by Eliot Peper How to Compete With Big Brands Even With Very Few Resources *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months. Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up. Topics covered: Choosing a small niche target audience Creating and promoting valuable free content Building trust to generate leads and create profit Consumer culture and why everybody hates marketers Advice and resources for overwhelmed marketers Resources mentioned: Purple Cow by Seth Godin Permission Marketing by Seth Godin Kevin Kelley - kk.org The Cathedral and the Bazaar by Eric Raymond Penguin Magic Scientific Advertising by Claude Hopkins Ogilvy on Advertising by David Ogilvy The War of Art by Steven Pressfield The Art of Possibility by Rosamund and Benjamin Zander Daft Punk: 5 Marketing Lessons to Make Your Business Famous *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘

This episode is brought to you by these brands, allowing me to ditch my starving artist act and finally make a living doing what I love (without selling my soul): → God Tier Ads: the only Google Ads training that's up-to-date and actionable af (created by my friend Ed Leake). Get $50 off with the code "BONJOUR-BONJOUR" → godtierads.com/framework/→ Riverside.FM: I rely on Riverside.FM for all interviews (no more Skype and asking guests to send me their audio... ). Save 20% on any plan with code "BONJOUR". → https://bit.ly/Riverside_BONJOUR *** How do you start a marketing agency? My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today. David will share with us a practical, no bullshit guide to starting a marketing agency and wisely choosing your target market. He brings so many different ideas and approaches to this discussion that you will not want to miss it and his remarkable advice. Topics covered: Why agencies are bad at marketing How to start a marketing agency from scratch, a step-by-step guide Communicating your strengths and weaknesses Choosing a viable target market Finding your first clients Starting an agency while keeping your day job David’s recommended resources Resources mentioned: Read the article based on this episode: How to Start a Marketing Agency (a Practical, No-Bull Guide) UniqueAbility.com Win Without Pitching Recourses.com Ignition Consulting Group david@recourses.com Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer How to Start a Marketing Agency (a Practical, No-Bull Guide) *** → Join 11,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 11,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com 🤘