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#EventIcons - Meet The Icons Of The Events Industry (Audio)
23 minutes | 4 days ago
Experimental Virtual Events With AJ Williams!
It's been a while since the industry made a tectonic shift to virtual events, and so far, we have covered the topic from nearly every angle imaginable. From choosing the right platform to delivering the best virtual content, we always first need to think about what kind of an experience we are providing for our virtual attendees. And who better to talk about experiential virtual events than today's event icon, AJ Williams from AJ Events who has been in the industry for over 25 years! Join Sarah and our lovely guest in a delightful conversation about elevating virtual and hybrid events to the next level. They focus on three types of events: fundraising events, weddings, and corporate events. Spoiler alert: the episode includes awesome party in a box ideas and a shoutout to the roaring twenties!
33 minutes | 18 days ago
The Human-Centric Future of Events with Megan Henshall
In today’s episode of #EventIcons, we fix our eyes on the future and talk about post-COVID events. But let’s not leap headlong into how things used to be. After all, we’ve all grown, learned, and changed so much in the past year. Now, it’s time to put all that knowledge to use! Virtual, hybrid, or in-person – it doesn’t matter what type of an event we are talking about – the fact of the matter is that the attendees’ priorities have dramatically shifted. Before we even start considering the event tech side of things, for example, we have to go back to basics. The future of events is human-centric! Today’s event icon is the personable Megan Henshall, the global events account manager at Google who got into events because she was “really bad at sales”. She shares how she experienced the pivoting year of 2020 and explains how to adopt a human-centric mindset in events.
49 minutes | a month ago
Combating Virtual Fatigue With The Endless Events Team!
This week's #EventIcons episode is particularly special because Sarah welcomes four of her amazing coworkers from Endless Events to the podcast. They are here to talk about virtual fatigue, one of the first and most talked about challenges of going virtual. As the first point of contact for event planners, Syd Griffith, Karmen Jericevic, John Pistotti, and Ambre Wade know how to decipher what their needs are and how to create solutions for better virtual audience engagement. Not only are they event professionals, but they also know about all the ins and outs of working remotely. They've learned to overcome virtual fatigue long before most people even knew what it was! Once the Endless co-workers started bouncing ideas around, there was no stopping them. The result is one of the liveliest and most interactive #EventIcons episodes so far. Without further ado, meet the charming Endless Events team!
34 minutes | a month ago
Diversity In Events 2021 With William S. Matthews
It's Tuesday, which means it's time for #EventIcons! For weeks, we have been discussing virtual and hybrid events, engagement strategies, and all kinds of other pandemic-related issues. Today, it's time for something different, but just as relevant: we will talk about diversity in events as of 2021. The conversations around diversity are quickly gaining traction, but it's important we implement the changes rather than disregard them when they're not hot anymore. And we found just the speaker to talk about it! Today's event icon is William S. Matthews, a connector, corporate event planner, and author of three best-selling books, including Everything I Need to Know about Life I Learned from an Event Planner. In his newest book, Corporate America, he writes about the ins and outs of the corporate world as well as race relations and diversity. Our host Sarah talked to him about his work, what diversity in events looks like, and what we should strive for in the future.
34 minutes | 2 months ago
Monetization & Engagement Strategies For Virtual Events With Liz King Caruso
Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020, many are still grappling with the new reality. But according to today’s #EventIcons guest, it’s high time we stop reminiscing about the past and start planning for the future! Liz King Caruso is the CEO of Liz King Events and techsytalk. She’s a source of wisdom who has been doing virtual and hybrid events for much longer than the pandemic has been around. As an event strategist, she talked to Sarah about the importance of engagement strategies for virtual events as well as their monetization. As you’ll see, the two aspects of event planning are inextricably intertwined. Press play and join Sarah and Liz as they break down all there is to know about this hot topic.
36 minutes | 2 months ago
Music For Virtual Events With Song Division!
Many of us would give our right arm just to attend a live concert right now. The energy, the connection, the music – to feel like a part of something bigger than ourselves. Song Division knows all about the science of music. And they have good news for us: music for virtual events can be just as compelling as an arena concert. In today’s #EventIcons, Sarah welcomes Andy Sharpe, Sam McNeill, and John Lombardo from Song Division. As professionals in music and entertainment, they know everything about the power of music for virtual events. Engaging virtual audiences can be challenging, but these guys know how to bring smiles to people’s faces even in these trying times. They definitely charmed our lovely host with a song, written especially for her.
43 minutes | 4 months ago
Crafting Great Content For Virtual Events
How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason. And when it comes to the exciting world of digital experiences, this particular saying still applies. Of course, crafting amazing content for virtual events comes with its own set of challenges. Not only is this particular slice of the experience more important than ever, but it can also get tricky. This is why we’re happy to welcome Phil Mershon to another episode of #EventIcons. As the Director of Events for the Social Media Examiner, Phil was also faced with a brand new set of challenges once the pandemic hit. But he was no stranger to creating virtual events that stood out thanks to their smart use of content. So join Sarah as she picks Phil’s brain on how to craft the best content for virtual events in an engaging and unforgettable fashion!
43 minutes | 4 months ago
2021 Event Design Trends With Nick Borelli!
New year, new trends! That’s right, Endless Events is back at it with the best content to help you navigate the 2021 landscape. And to kick things off, we have a brand new episode of #EventIcons. Now that the new year has rolled in, event profs are eager to know the trends that will shape the months to come. And while there’s a lot to cover, we figured that there’s no best way to start January than by outlining the 2021 event design trends that will define the industry. 2020 was a challenging time for all of us, but now that the dust has somewhat settled, it’s time to up our game. So who better than Nick Borelli, President of Borelli Strategies, Event Brew host, and overall industry icon to get things moving? Join us on this incredible conversation about the 2021 event design trends that are set to become the next big thing!
43 minutes | 5 months ago
Industry Advocacy During A Pandemic
How does industry advocacy during a pandemic even look like? For as long as it has existed, the events industry has struggled with unity. And it's not because we don't want to come together as one. But rather because we're such a complex mix of professionals that span everything from production to catering, venues, planning, and more. Trying to define the events industry has always been a challenge. And consequently, finding unity during tough times has proven to be particularly exhausting. But we can all agree that never has this topic been more relevant than in 2020. As one of the most affected sectors, learning how to call for industry advocacy during pandemic quickly became a hot topic. And while no one has an exact answer, our amazing guest today, Shawn Cheng of MCI, has a few ideas worth exploring. You know what time it is - it's #EventIcons o'clock!
43 minutes | 5 months ago
Crafting Entertainment For Virtual & Hybrid Events
Just yesterday, we once again tackled the topic of virtual audience engagement. And one of the points we stressed was the importance of entertainment. The world is always starving for entertainment, and remote attendees are not an exception to this rule! On the contrary - one could even argue that keeping audiences amused is even more crucial in a virtual setting. Plus, with hybrid on an almost certain path to become the norm, it becomes crucial to learn the ropes of entertainment in this new world. So today, we're diving straight into it. Our lovely host Sarah welcomes the iconic JC York from Classic Entertainment & Productions. And JC has quite a lot to say about the topic! As a titan of entertainment, there's no one we'd rather have on board to teach us more about entertaining the new age of attendees. So press play and join us for another #EventIcons!
33 minutes | 6 months ago
The Approach To Virtual: Not All Tech Is Created Equal
It’s time for another incredible episode of #EventIcons! Over the past few weeks, we’ve been focusing on bringing to the limelight the incredible stories of event profs who fought the pandemic and came out stronger on the other side. And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology. We’re more than happy to introduce the iconic Scott Lockey, Senior Director of Partnerships at Cvent. As someone who is heavily involved in the technology side of the events industry, Scott has a lot to teach us about our approach to virtual and what we should be looking out for when it comes to choosing the right technology. So join our host Sarah Christl and our phenomenal guest in yet another fascinating conversation about the world of virtual events!
31 minutes | 6 months ago
Pivoting To Virtual Events: The Success Story of Kenes Group
Another week, another inspiring story about pivoting to virtual events! Now that the industry has come to terms with the so-called “new normal”, we want to bring the best stories to the forefront. All across the nation, event planners have been learning the ropes of virtual events. And they’ve been doing so in order to deliver high-quality experiences with the tools they have at their disposal. So there’s no shortage of success stories out there. On this week’s #EventIcons, we introduce yet another incredible tale of pivoting. Our amazing guest, Magdalina Atanassova, is the Marcom and Brand Manager at Kenes Group. She studied Convention, Event, and Exhibition Management and has been a titan of the industry for years. Today, she joins our always lovely host Sarah Christl to tell us how she went about pivoting to virtual events – and most importantly, what she learned and how the company succeeded. Press play to find out!
42 minutes | 6 months ago
How Small Event Companies Can Pivot To Survive The Pandemic
We’re back for another week with another exciting episode of #EventIcons! And we’re excited to be discussing how small event companies can pivot in order to survive the pandemic. Because this has probably been the craziest time ever in our industry. Thousands of event profs saw their projects canceled or postponed within days. But while we’re all still adapting to the new normal, small event companies had to act faster than anyone else. And no one knows that better than this week’s iconic guest. Tammy Dickerson has been in the industry for 25 years and started her own agency two decades ago. As the Founder and President of The Baker Group, she managed to whether the pandemic storm with grace and effectiveness. Today, she’s sitting down with our incredible host Sarah Christl to teach the industry just how small event companies can find a way to pivot when times get rough. Press play and join us for another iconic episode!
46 minutes | 6 months ago
Creating Year-Long Sponsorships & Establishing Partnerships
In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. The focus is less on establishing a beneficial partnership and more on just getting someone as fast as possible. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. But what if there was a better way? Taylour Miller from United Planners Financial Services is our special guest on this week’s #EventIcons. At United Planners, the team has crafted an incredible strategy that drives business by creating year-long sponsorships through creative thinking. By tackling the world of event sponsorships with this mindset, United Planners establishes relationships that consistently bring in results to all parties involved. So if you want to learn how you can create year-long sponsorships, press play and join us!
33 minutes | 6 months ago
Interactive Gaming Experiences For Hybrid & Virtual Events!
Another week, another episode of #EventIcons! And since hybrid is one everyone’s mind lately, we thought we’d bring you something exciting. This week, we’ll be talking about interactive gaming experiences for hybrid and virtual events. Yes – because even during a hybrid experience, you still have the virtual aspect! So it seems only fitting that we dive into a conversation about entertainment. After all, who doesn’t love games? It’s one of the best ways for people to connect, engage, and network. Joining our incredible host Stephanie Jayko is the one and only Gary Bordman. And Gary is one of the industry’s go-to when it comes to creating interactive experiences. He’s been “bringing the fun” to events and conventions all across the United Sates for two decades. There’s a reason why people tend to say “just call Gary!” when a cool and out-of-the-box idea is needed – it’s because he’s the man you want on your team. So, as the Chief Interactive Designer for Amusement, Exhibit & Event Services, Gary has a lot to teach about interactive gaming experiences for hybrid and virtual events. Because he too learned to pivot like a champ!
33 minutes | 10 months ago
Food Waste In The Events Industry: Solving The Issue
Over the past year, sustainability has become top of mind for planners. And the events industry as a whole has doubled down on efforts to become greener. It's up to us as an industry that tends to create so much waste to improve. Part of this sustainability trend also refers to food waste in the events industry. And this is an issue that doesn't get addressed nearly as much as it should. So what can we, as event professionals, do to end this practice? How can we contribute towards a better world that uses food in a better, more sustainable way? Well, that's exactly what we're addressing on today's episode of #EventIcons! Joining our incredible host Sarah Christl is none other than Kate Marchini from Replate. And Replate is all about "leveraging technology to match surplus food from businesses with communities in need". This means Kate has quite a bit to teach us about battling food waste in the events industry. So press that play button and join us for another week of iconic conversations and advice!
50 minutes | a year ago
Virtual Product Launch Turned Hackathon: A Success Story
Today we’re introducing a success story about a virtual product launch. Socio managed to elevate their virtual event and turn it into a full-scale virtual hackathon. Their goal was to create a collaborative environment and move the community forward as a whole. And not only did they manage to do that, but they became such a success, that the levels of engagement are still up over a month after the event. So how did Socio do it? How did they come up with creative ways to engage sponsors and engage the community at such a high level? Well, that’s exactly what this week’s episode of #EventIcons is all about! Joining our incredible host Will Curran are Corey McCarthy, the CMO os Socio, and Yarkin Sakucoglu, the co-founder and CEO of the company. And today, they’re teaching us all about their strategy to create a virtual product launch and turn it into a smashing success. So if you’re still confused about the ins and outs of virtual event planning strategy and can’t belive virtual events have tremendous potential, stick around. Press play and join this iconic duo as they walk you through a unique way to plan a successful virtual product launch!
55 minutes | a year ago
Entertainment For Virtual Events: Bring On The Fun!
Last week, we offered some pretty good ideas within the scope of entertainment for virtual events. And today, we’re diving even deeper! While virtual happy hours allow you to get extremely creative, they’re not the only way you can get attendees to have fun. There are plenty of misconceptions surrounding virtual events. But that’s completely normal – we’re all learning as we go and everyone is trying hard to navigate the new state of the industry. Still, there are some notions you should dismiss entirely. And one of these notions is the idea that a virtual event simply can’t be exciting for those attending. Is it ever going to be exactly like an in-person experience? No. But does that mean it can’t be equally as fun and engrossing? Absolutely not! And if you still have any doubts in your mind, then this is the perfect episode for you. Joining our incredible host Will Curran is Paul Creighton. Paul has been a staple on #EventIcons and our go-to expert on entertainment trends in the industry. So it makes sense that he’d be the one our team would turn to in order to learn everything about entertainment for virtual events. Wait no longer and tune in for this very special edition of the most iconic podcast in the industry!
61 minutes | a year ago
Designing Events For Introverts
Even though most events are now going virtual, designing events for introverts still remains a relevant topic. And arguably, it becomes even more important. It’s a matter of fact that virtual events make the experience more accessible to a larger number of people. For those who can’t travel due to disability, for those who are all the way across the world and, in this case, for introverts. Plus, another thing to keep in mind is the fact that in-person events will come back eventually. And when that time comes, we as planners can’t forget about all of these people. So discussing the best practices involved in designing events for introverts is not only pertinent but also necessary, Which is why we’re dedicating this week’s #EventIcons to the topic! Joining our incredible host Alex Plaxen is the wonderful Leanne Calderwood. Leanne is a self-proclaimed introvert and an icon of the events industry. In fact, she’s meeting planners’ go-to expert in Canadian hotel site selection, helping hotel sales connect better with planners. And today, the two of them will debate how planners can go about designing events for introverts so that people on this spectrum can enjoy and be a part of the experience just as much as any extrovert would. So grab on to your seats and press play – it’s about to get iconic up in here!
55 minutes | a year ago
Remote Design Week: Planning A 3,000 Person Virtual Conference In 6 Weeks
This week's #EventIcons is all about Remote Design Week. Because now that everyone is jumping into the virtual event bandwagon, this is something we had to talk about. Remote Design Week managed to do exactly what planners everywhere want to do. It was a massive virtual event with over 50 speakers and a whopping 3,000 attendees! And with such a successful event being planned in six weeks, we wanted to know more. More about the planning process. And more about everything it took to make it happen, so you could take some notes. So, joining our amazing host Will Curran is Chantel Megaffin. Chantel is the Events & Community Manager for DesignX Canada. And DesignX is the company behind Remote Design Week. So she's better equipped than anyone else to give us the best tips on virtual conferences. Everything from how they quickly pivoted to the virtual sphere to best practices, Chantel is a true well of wisdom. So, are you ready to learn how you can go virtual as well and be successful at it? Press play and join us for another epic episode of #EventIcons!
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