Created with Sketch.
Eventful: The Podcast for Meeting Professionals
22 minutes | Jun 9, 2021
Is it Time to Rethink the DMC Business Model?
A new white paper from ADMEI lays out ways planners can strengthen their relationships with destination management partners. One of the key resources for many meeting planners is the destination management company that helps them select a location for their event, scout venues and assist in almost every aspect of a gathering. When a planner needs local, insider knowledge they lean on their DMC partners. But the halt to many in-person events that began last spring revealed the vulnerable position in which many DMCs find themselves and the disadvantages of their current business model. This issue is the focus of “Evolution of the DMC,” a white paper produced by the Association of Destination Management Executives International. Drawing on industry research and focus groups, this report suggests best practices for adjusting the current arrangement between many DMCs and meeting planners, providing a way forward for a more open partnership that will benefit all involved. The full white paper is available at northstarmeetingsgroup.com/DMCwhitepaper. On this episode of Eventful: The Podcast for Meeting Professionals, we spoke with two people instrumental in this effort: Lorenzo Pignatti, ADMEI president as well as CEO and founder of Italy-based TerraEvents, and Jill Tate, CEO of Corinthian Events & Newport Hospitality, a DMC Network Company and a member of the ADMEI Focus Group/Task Force. They discussed the ways the current business model often falls short and some simple measures that could create a better situation for meeting planners, DMCs and attendees. Among the points discussed: How the pandemic exacerbated longstanding problems with the model for many DMC-planner partnerships. (2:46) Why a more simplified RFP process could benefit planners as well as destination management companies. (6:49) How a letter of engagement can alleviate one of the biggest weaknesses in the current RFP process. (9:30) Why now is a good time to rethink the industry’s standard approach to site inspections. (12:05)See omnystudio.com/listener for privacy information.
23 minutes | May 25, 2021
Ensuring Attendee Safety at In-Person Meetings and Events
Mary-Ann Urbanovich discusses how the Pandemic Compliance Advisor designation makes health an enduring priority. As more face-to-face events resume, health protocols should be considered in every stage of planning. Efforts to establish best practices are ensure that they are being followed bring a new set of responsibilities to the process, from the earliest stages of venue selection through post-event follow-up. This imperative led three meeting planners to develop the Pandemic Compliance Advisor certification, which trains industry professionals on the specific, practical steps needed to keep their attendees and staff safe, even as conditions are changing rapidly. On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Mary-Ann Urbanovich, MS, CMP-HC, meeting manager at healthcare education company HMP Global. Last year, Urbanovich and two fellow healthcare meeting planners — Heather Seasholtz, director of Americas operations for the Drug Information Association; and Shannon Majewski, education program coordinator for the department of pathology at Medical College of Wisconsin — saw a need in the industry for a program that provided members with an end-to-end understanding of how to ensure event safety in the midst of a pandemic. They launched the three-hour PCA course in beta form last October and more than 2,000 industry members have taken part since (the next course takes place June 4, and Eventful listeners can sign up for 15 percent discount with the code NSM15). Here, Urbanovich shares how the PCA program was developed (3:00), why organizations should include a pandemic compliance advisor as a distinct member within their planning team (9:45) and how best practices in attendee health continue to evolve as face-to-face meetings return (20:20).See omnystudio.com/listener for privacy information.
23 minutes | May 11, 2021
Maximizing Revenue Opportunities With Hybrid Meetings
MeetingPlay's Joe Schwinger discusses how to get the most value from events with both in-person and virtual audiences. After a year in which most found themselves only attending events remotely, the value of in-person has never been clearer. But the meetings industry has also seen the many advantages that virtual events can provide, including greater accessibility, availability and data-collecting opportunities. As travel and gathering restrictions continue to loosen, planners are looking to create events that tap into the best of both the in-person and virtual worlds — in a word, hybrid. On this episode of Eventful: The Podcast for Meeting Professionals, we speak with Joe Schwinger, CEO of MeetingPlay, about how his company has shifted from planning in-person meetings to all-virtual, and is now helping clients leverage a hybrid approach. He discusses how a year of virtual events has shifted audience expectations of in-person (5:20), how organizations can manage the extra costs of connecting with both on-site and remote attendees (11:25) and why there are more options than ever to generate revenue with both audiences (17:15). This episode is brought to you by Visit Long Beach. Long Beach Live. Revolutionizing the Event Industry.See omnystudio.com/listener for privacy information.
23 minutes | Apr 29, 2021
How Going Digital Made VidCon Bigger Than Ever
The conference for online creators transformed its annual gathering into a year-long online offering. Pulling off a successful virtual event is no easy task, especially when there are thousands of attendees to cater to, but it can also present opportunities to rethink your entire event strategy. Such was the case for VidCon, an annual conference for digital creators that typically attracts 75,000 attendees. It was one of the first events canceled due to Covid-19 last March. But rather than cancel outright, the organizers decided to transform the four-day, in-person conference into a summer-long digital program. It proved successful enough that VidCon was soon expanded into a year-long online offering. In the end, its 2020 numbers far surpassed that of previous years. In this episode of Eventful: The Podcast for Meeting Professionals, Jim Louderback, general manager and senior vice president of VidCon, speaks with Northstar Meetings Group’s associate editor Elise Schoening about how they created new opportunities by embracing digital. Louderback discusses the process of bringing an event of this size online, including how to generate engagement opportunities with such a large gathering (4:00), how to tailor content to a truly global audience (6:10) and VidCon’s new metrics for success (12:05). See omnystudio.com/listener for privacy information.
25 minutes | Apr 27, 2021
How Meeting Wellness Has Changed
Global Wellness Institute’s Nancy Davis discusses how the pandemic has transformed the way we think about attendee wellness. As meeting planners navigated the Covid-19 pandemic this past year, concerns about attendee wellness transformed how events were held — or, in most cases, not held. Now, as vaccinations become more widespread and in-person gatherings are poised to fully return, it looks like one of the lasting effects of this disruptive year may be a continuing, elevated focus on the health of attendees. On this episode of Eventful: The Podcast for Meeting Professionals, Nancy Davis, the chief creative officer and executive director for the Global Wellness Summit and Global Wellness Institute, discusses how planners’ approach to wellness at events is likely to change after the pandemic. She shares how meetings will be planned with “wellness at the core,” how planners are shifting to a more proactive approach in instituting health measures and the changes she is instituting at this year’s Global Wellness Summit. This episode is sponsored by Colombia, the most welcoming country in the world for events.See omnystudio.com/listener for privacy information.
18 minutes | Apr 13, 2021
How to Engage Online Attendees
More than a year into a global pandemic, if there’s one thing meeting planners have learned, it’s that connecting with at-home attendees presents distinct challenges. In the virtual environment, every detail needs to be reconsidered, from the flow of the agenda to education formats, marketing and more. Even as in-person events return, it’s important to consider welcoming virtual attendees for hybrid gatherings. To discuss these points, we spoke with Melissa Park, a global event producer who has specialized in creating events for the tech industry, first at Hortonworks data software company in California, and now as an independent planner based in Australia. She recently launched a masterclass on 7 Steps to Event Success. On this episode of Eventful: The Podcast for Meeting Professionals, Northstar Meetings Group Deputy Editor Alex Palmer speaks to Park about how to keep attendee eyes on screens for virtual events. This episode is sponsored by Colombia, the most welcoming country in the world for all events.See omnystudio.com/listener for privacy information.
19 minutes | Mar 31, 2021
Can You Require Attendees Be Vaccinated?
Jonathan Howe discusses the latest legal issues facing meeting planners. Can meeting planners require attendees to be vaccinated? And what privacy issues does this raise? These are among the thorny questions that meeting professionals have to consider as they plan safe in-person events. Jonathan Howe, president and founding partner of Howe & Hutton Ltd., and the leading legal mind on meetings law, recently shared his insights as part of Northstar Meetings Group’s webcast, “Ask the Attorney: New Legal Issues for Event Planners and Suppliers.” On this week’s episode of Eventful: The Podcast for Meeting Professionals, we share an excerpt of that conversation, moderated by Sarah Braley, managing editor for Northstar Meetings Group. Howe tackled a wide range of questions from the audience, and in this episode he also discusses liability protection for event hosts and venues (7:20), how cancellation clauses differ for hybrid events (11:23) and whether planners can put language into their contract that will ensure a full refund in the case of another pandemic (14:08). Listen now, and to view the full, hour-long webcast now, go to northstarmeetingsgroup.com/LegalWebcast.See omnystudio.com/listener for privacy information.
18 minutes | Mar 23, 2021
How the Meetings Industry Can Help Stop Asian Hate
Bizly's Kevin Iwamoto discusses why now is the time for meeting professionals to speak out. Last week, a gunman killed eight people in Atlanta, six of whom were Asian-Americans, but this was not an isolated incident; according to the nonprofit organization Stop AAPI Hate, nearly 3,800 incidents of violence and discrimination against Asian Americans and Pacific Islanders were reported over the past year. As it has grown increasingly urgent to address these issues, members of the meetings industry have raised their voices about what actions our community can take. Prominent among these voices is Kevin Iwamoto, chief strategy officer of the event planning platform Bizly, who spoke with Northstar Meetings Group's associate editor Elise Schoening about the recent attacks, how fear of violence might make Asian Americans less likely to travel or attend events, and the continued lack of diversity within the meetings industry. On this episode of Eventful: The Podcast for Meeting Professionals, Iwamoto discusses how members of the meeting industry can help support the AAPI community (4:45), his own experiences with discrimination (9:45) and why leaders in the industry must speak up about these issues now (12:30). Listen to the in-depth conversation in our latest episode of Eventful: The Podcast for Meeting Professionals, and remember to subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts and anywhere else you listen to podcasts. And be sure to register for Northstar's upcoming webcast, Diversity Now: How to Plan a Truly Inclusive Meeting, taking place April 21 at 2 p.m. EDT. Learn more at northstarmeetingsgroup.com/DiversityNowSee omnystudio.com/listener for privacy information.
20 minutes | Mar 9, 2021
How SXSW Will Deliver High Production Value to Remote Attendees
Brightcove’s David Bornstein discusses how they’re helping to transform the cultural event into must-watch TV. In normal years, the month of March means people are about to flock in droves to Austin, Texas — home to South by Southwest. The gathering has become an increasingly high-profile cultural event, a conglomeration of an interactive media and tech conference with a concurrent film and music festival. But this year it's all happening online. One of the entities helping to execute SXSW in its digital incarnation, beginning March 16, is Brightcove, which will provide the video platform through which the content will be delivered. On this episode of Eventful: The Podcast for Meeting Professionals, Dave Bornstein, Brightcove’s field chief technology officer, discusses how the production of this year’s SXSW will differ from much of the virtual event content we've been consuming online over the past year. In this conversation, Bornstein tells Michael Shapiro, Northstar Meetings Group’s editor of news and technology, about how his team is creating an event where the attendee “grabs their remote, not their keyboard” (4:18), how it balances scheduled content and viewers’ choices (8:45) and the unique challenges of producing content for an event such as SXSW (12:20).See omnystudio.com/listener for privacy information.
15 minutes | Mar 2, 2021
How Can You Ensure Attendees Follow Covid-Safety Guidelines?
Meetings consultant Liz Warwick discusses the EIC’s Code of Conduct and how attendees play a part in creating a safe event. A safe gathering during the pandemic and beyond now requires everyone to take some responsibility in reducing health risks – attendees included. More than ever, actions taken by individual attendees — to follow social-distancing protocols, to wear masks and take other precautions — can have an effect on every other person at the event. How can planners get participants to buy into the necessity for individual responsibility? Discussing this challenge on this episode of Eventful: The Podcast for Meeting professionals is Liz Warwick, current chair of the Events Industry Council’s Meeting and Event Redesign Workstream, which supports EIC’s Covid-19 Business Recovery Task Force. Warwick was instrumental in designing a new industry Code of Conduct, a template meeting planners can use when asking attendees to accept their own accountability. Here, Warwick speaks with Sarah J.F. Braley, Northstar Meetings Group’s managing editor, about how attendees are increasingly responsible for ensuring event safety (1:50), how the Code of Conduct provides a framework that can be adapted to any organization (8:30), the effect vaccines will play in bringing back face-to-face gatherings safely (10:25) and how protocols can help to manage an attendee who does not want to wear a mask (12:05).See omnystudio.com/listener for privacy information.
26 minutes | Feb 23, 2021
Will Attendees Need a Covid Passport?
Travelocity founder Terrell Jones says digital health apps can restore confidence in flying and meeting. How can we restore confidence in traveling and attending in-person events? Proof of a negative Covid test is required of international travelers entering the U.S., but that’s not the rule for domestic travel…yet. As vaccine distribution continues to expand, we’re likely to see some form of a digital Covid passport required for all travel, believes Terrell Jones, founder of Travelocity, Kayak and several other travel startups. He’s now working with governments and travel leaders to establish such digital records. In this episode of Eventful: The Podcast for Meeting Professionals, Loren Edelstein, vice president and content director for Northstar Meetings Group, speaks with Jones about these efforts, including whether it would make sense to conduct Covid testing at airports (3:55), how a globally accepted Covid passport could work (6:50) and whether meeting planners should be prepared to require such records from attendees (14:45).See omnystudio.com/listener for privacy information.
20 minutes | Feb 12, 2021
Event-Security Lessons from the Capitol Riot
IAVM’s Mark Herrera discusses how risk assessment is evolving. When it comes to identifying and reducing event security risks, planners must navigate a constantly shifting landscape. Health concerns around Covid-19 continue to dominate most event professionals’ concerns, but over the last month worries about disruptions from civil unrest have taken on growing importance. In Northstar’s recent PULSE Survey, a number of respondents mentioned, unsolicited, that civil unrest is an issue that’s impacting their events. To address these issues, we spoke with Mark Herrera, director of education for the International Association of Venue Managers. Herrera brings more than two decades of law enforcement experience to this role, and he draws on that to train managers who host large gatherings. In this episode of Eventful: The Podcast for Meeting Professionals, he discusses what the Jan. 6 attack at the Capitol could mean for venue security more broadly, as well as the strategies he teaches to help his members ensure that events are held safely. Herrera also will be a presenter at Northstar Meetings Group’s upcoming Back to Booking digital event, taking place on Feb. 23. Learn more at www.northstarmeetingsgroup.com/BacktoBookingSee omnystudio.com/listener for privacy information.
18 minutes | Feb 3, 2021
How Destination DC Is Navigating a Tumultuous Time
Elliott Ferguson discusses the Capitol riot, inauguration and the future of event security. While meeting planners had high hopes that the new year would be one of recovery, 2021 got off to a rocky start in January. In addition to a slow vaccine rollout, the attack on the Capitol raised new fears about event safety. On this episode of Eventful: The Podcast for Meeting Professionals, Northstar Meetings Group Associate Editor Elise Schoening spoke with Elliott Ferguson, president and CEO of Destination DC and national chair of the U.S. Travel Association. Ferguson discussed what it was like to be in D.C. during the insurrection and shared what the CVB is doing to address planner concerns around civil unrest. He also discussed new hybrid and virtual event offerings available at the convention center and how the city is adapting to a changing meetings landscape.See omnystudio.com/listener for privacy information.
12 minutes | Jan 25, 2021
Why IMEX Decided to Cancel its 2021 Frankfurt Event
CEO Carina Bauer discusses what the cancellation means — and does not mean — for the meetings industry more broadly. Earlier this month, IMEX Group announced that for the second year in a row it would be cancelling its annual IMEX Frankfurt event, scheduled for May 2021. The news came as a reality check to many in the industry who hoped recent positive news around vaccine distribution would mean a quicker return to in-person meetings. But while the cancellation of one of the biggest events in the industry is a reminder that we are still a long way from a return to normalcy, it doesn't necessarily mean other event organizers will follow suit. That's one of the points emphasized by IMEX Group CEO Carina Bauer, who discusses how her organization came to the decision. On this episode of Eventful: The Podcast for Meeting Professionals, Bauer not only discusses: Why there are still plenty of reasons for optimism for the industry's comeback (3:45) How the decision to cancel IMEX Frankfrurt may affect IMEX America in Las Vegas (6:45) Bauer's general thoughts about how the U.S. political climate could affect the industry more broadly (8:00) See omnystudio.com/listener for privacy information.
23 minutes | Jan 6, 2021
What Should You Do If a Meeting Attendee Tests Positive for Covid-19?
As coronavirus cases continue to surge and vaccines are slowly rolled out, meeting planners should be considering protocols for in-person events when they are able to return. Beyond enacting measures to mitigate risks for participants, what will you do if an attendee tests positive for Covid-19 on-site? On this episode of Eventful: The Podcast for Meeting Professionals, we’re speaking with Sean Murray, president of Eurofins, a testing laboratory company that provides on-site Covid testing for workplaces and corporate events — and that recently had to respond to a positive Covid test at one of its own events. Murray discusses how his organization responded to this health emergency and how Eurofins is delivering its testing services to the wider meeting and incentive market, including through its partnership with engagement firm ITA Group, Inc.See omnystudio.com/listener for privacy information.
29 minutes | Dec 22, 2020
How to Create Accessible Digital Events, Part 2
Samantha Evans of the International Association of Accessibility Professionals, provides specific ways every meeting planner can ensure their virtual or hybrid event is welcoming to all. The growth of digital and hybrid events this year has removed some barriers that attendees with physical disabilities might have faced at in-person events. But while digital events provide a new level of accessibility — outlined in a recent episode of Eventful: The Podcast for Meeting Professionals — they also present new challenges for some attendees, which meeting planners should address. To delve deeper into creating accessible digital events, we spoke with Samantha Evans, CAE, certification manager for the International Association of Accessibility Professionals, and an accessibility advocate and specialist in certification and credentials. In this episode, she outlines why planners need to think about their events’ accessibility from the earliest planning stages, while selecting a platform provider, making staffing decisions and more. In this in-depth conversation, Evans provides actionable steps every meeting planner should take to ensure all attendees feel welcome.See omnystudio.com/listener for privacy information.
22 minutes | Dec 18, 2020
What's Next for Meetings and Diversity?
Jason Dunn reflects on an eventful year and how far the industry has yet to go. While lack of diversity has long been an issue within the meetings industry, the death of George Floyd in May brought a renewed focus to the matter. But six months later, it's clear that there's still much work to be done. In this episode of Eventful: The Podcast for Meeting Professionals, we speak with Jason Dunn, group vice president of diversity sales and inclusion for the Cincinnati Convention and Visitors Bureau. Dunn has been leading the charge for change within the meetings industry and spent the past year serving as chairman of the National Coalition of Black Meeting Professionals. That term ended in November and he will now serve as co-chair of the Event Industry Council's new Equity Task Force. Here, he discusses these roles as well as where the meetings industry stands now in terms of diversity and what changes he'd like to see in the year ahead.See omnystudio.com/listener for privacy information.
16 minutes | Dec 3, 2020
How to Create Accessible Digital Events
Holding meetings virtually can open up opportunities for those with disabilities. One of the few silver linings of 2020 and the necessity to meet online vs. in person has been the way in which digital and hybrid events allow more attendees to take part, on their terms. In advance of the United Nations' International Day of Disabled Persons on Dec. 3, we spoke with Rosemarie Rossetti, an accessibility expert and consultant, author and speaker who travels globally to discuss Universal Design and inclusive meetings and events. She told us how the changing landscape of meetings impacts those with disabilities, and how planners can ensure their events — whether digital, in-person or hybrid — are truly accessible.See omnystudio.com/listener for privacy information.
30 minutes | Nov 24, 2020
Promoting Safe Travel in a Covid-19 World
Risk management expert Bruce McIndoe on when group travel will safely return. Covid-19 has upended many companies’ plans for group gatherings, leaving planners eager for answers on when they might be able to hold events in-person again and the associated risks. During the recent Global Incentive Summit Digital, hosted by Northstar Meetings Group, attendees were able to get these insights from a risk-management expert. Bruce McIndoe, president of McIndoe Risk Advisory LLC and founder of WorldAware, shared the latest travel facts, figures and resources to help planners confidently promote group travel to their stakeholders and clients. On this episode of Eventful: The Podcast for Meeting Professionals, we share his insights.See omnystudio.com/listener for privacy information.
10 minutes | Sep 30, 2020
How the Power of Song Can Boost Digital Events
SongDivision CEO Andy Sharpe shares how his company pivoted to online events. After pivoting to virtual events, meeting planners now face a new challenge: how to keep attendees engaged and battle Zoom fatigue? One option is to add a musical component to the event, whether it be bringing in A-list talent to perform, hosting a lip-sync battle or working with songwriters to create a team anthem. “Whenever someone comes onto a session with us, if they’re getting Zoom fatigue in their current environment, we’re going to be a shot in the arm, a breath of fresh air for them," says Andy Sharpe, founder and CEO of SongDivision, which offers interactive musical experiences for events. SongDivision has worked on more than 400 digital events since the pandemic began. In this episode of the Eventful: The Podcast for Meeting Professionals, SongDivision founder and CEO Andy Sharpe discusses how the company transitioned from working on live to virtual meetings, and how music can help unite virtual terms and liven up digital meetings.See omnystudio.com/listener for privacy information.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021