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Etsy Success podcast
52 minutes | Jan 12, 2022
Early 2022 Trends Insights with Two Etsy Experts
Are checkerboard patterns still in? What’s the color of the year? What does “lagom'' mean and why should you care? Get the scoop on these questions and more in this conversation between Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz. Dayna brings the latest on which trends are on the rise for 2022, and Isabella shares actionable tips for using those trends to help attract buyers.For more on 2022 trends, check out our latest Marketplace Insights report: etsy.me/3oVxpyp and Dayna’s trend guide: etsy.me/3lrR5rHLegal Notices Related to Episode Content: TikTok is a trademark of Bytedance Ltd.
17 minutes | Dec 22, 2021
Shop Talk Special: Your 2021 Wins, Part 2
It’s time for round two! You shared so many great reasons for celebration that we couldn’t keep them to ourselves. In this installment, hear about heartwarming custom orders, perseverance after hardship, impressive leaps of faith, and more.Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information. Items sold by Sellers, such as masks, aren't medical-grade. When selecting a mask, consult official guidance to make the right choice for you. More info: etsy.me/3Fm6eTj
11 minutes | Dec 8, 2021
Shop Talk Special: Your 2021 Wins
Hear highlights from the year, as told by sellers! You sent us stories about the amazing things you accomplished in 2021, and we put them together in this special Shop Talk episode.Submit your own 2021 win by calling 917-947-9704 and leaving a message for us, or record a voice memo on your phone and email it to email@example.com. Remember to keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Tess of Sassafras Zines, and a recent win I celebrated was...”For more on how to submit your story, check out this Forums post: etsy.me/2021winsforumsNote: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information.
35 minutes | Nov 1, 2021
Your Guide to Shipping This Holiday Season
Our shipping experts have learned a lot over the past year, so this week we’re chatting with one of them to get the latest. This week, Etsy Vice President of Global Fulfillment Jake Hipps shares insights and advice on how to make the process as smooth as possible for you and your customers. Learn how to prepare for an influx of holiday orders, adjust processing and transit times for the busy season, and calculate your own holiday shipping deadlines. Plus we answer your questions about carrier delays, customer reviews, and Star Seller badging.Check out the articles mentioned in this episode:—Your Star Seller Checklist: etsy.me/3BAVEoL—Insurance and Claims for Shipping Labels: etsy.me/3jYW8iu—How to Ship Smoothly This Holiday Season: etsy.me/3lu9Bim—2021 Holiday Shipping Deadlines and Surcharge Information: etsy.me/3CD3sHR—Introducing: Planet-Friendly Packaging: etsy.me/3CAWEuD—How to Set Up Sales and Coupons for Your Shop: etsy.me/3GKtonI
9 minutes | Oct 25, 2021
[Audio Article] Build Buyer Loyalty This Holiday Season
This time of year can bring more buyers to your shop than ever. Learn how to make a lasting impression on new customers to keep them coming back after the holidays are over.What did you think of this audio article? Help us improve our future audio content by taking this short survey: https://etsy.me/audioarticlesurvey
5 minutes | Oct 11, 2021
[Audio Article] Holiday Marketing Tips for Etsy Sellers
You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you.What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey
27 minutes | Sep 1, 2021
Insider’s Guide to Etsy Search: Conversion
Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action. Articles referenced in this episode:7 Essential Types of Product PhotosHow to Write Enticing Item DescriptionsHere are the listings Isabella and Amy critique in the episode:Macrame hanging shelfLazy Susan Oil painting
41 minutes | Aug 18, 2021
Insider’s Guide to Etsy Search: Keywords
This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll answer your questions about keywords, sourced directly from the Etsy Forums.Articles referenced in this episode: Translating Your Shop and ListingsCase Study: Building a Keywords Strategy
38 minutes | Aug 2, 2021
How to Use 2021 Holiday Trends in Your Shop
It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for New Year’s Eve!Learn more about these trends in our 2021 Holiday Trends Marketplace Insights report.
18 minutes | Jul 14, 2021
Shop Talk Special: How You Overcame Challenges in Your Business
Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them. To submit your own story about a challenge you overcame, check out this Forums post for instructions.
49 minutes | Jun 14, 2021
Pro Tips From Last Year’s Etsy Design Awards Winners
Do you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th! Get expert advice from last year’s Grand Prize winner, Adrian Martinus, and vintage category winner, Fashion for Fables. Find out how they chose which product to enter and how they prepped their listing and shop to dazzle the judges. Learn more about how to enter your listing for a chance to win by heading to etsydesignawards.com.
14 minutes | Jun 7, 2021
[Audio Article] Keywords 101: Everything You Need to Know
In this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey
40 minutes | May 12, 2021
Etsy's Hottest Summer Trends
What colors and patterns will be popular this season? Which styles from decades past will buyers search for? How can I bring these themes and motifs into my business? Learn the answers to these questions and many more from our trend expert, Dayna Isom Johnson. Hear Dayna chat about how the latest trends are showing up across categories, then answer listener questions!Get more insights about upcoming trends in our spring and summer Marketplace Insights report.
25 minutes | Apr 28, 2021
Buyer Insights: How Customers Are Shopping in 2021
Many people have changed their approach to online shopping over the past year, and Etsy buyers are no exception. That’s why we’re talking to an expert from our research team about what shoppers are doing differently now and what to expect in the coming months. Armed with comprehensive survey results and responses from in-depth focus groups, Michelle Nielsen shares key data points to help you make informed decisions about your business strategy moving forward. Plus, she answers questions sourced directly from our listeners!
25 minutes | Apr 7, 2021
How to Bring Buyers Back With Herma May
You already impressed a new customer with your product, but how do you make sure that good impression lasts past the first sale? Sharon of soy candle shop Herma May joins us on today’s episode to share her top tips for earning loyal buyers. From packaging with a “wow” factor to going above and beyond for customers, find out how Sharon builds meaningful relationships that keep shoppers coming back for more.
33 minutes | Feb 10, 2021
Your Questions on 2021 Trends, Answered
Our trend expert responds to seller questions about what’s on the rise this year. With exclusive insights on everything from checkerboard print to Zoom-leisure looks, Dayna Isom Johnson shares data on the themes and motifs that have just begun to emerge. Plus find out which trends from last year are still going strong in 2021.For more on 2021 trends, read our latest Marketplace Insights report.
14 minutes | Jan 13, 2021
Shop Talk Special!
In the Shop Talk segment of our show, we ask Etsy sellers to answer a question and then we play a selection of those answers for all of you. Whenever we ask for the story behind your shop name, we always get far more answers than we can feature. Today we’re sharing a special roundup of stories that we didn’t have space for in last years’ episodes.
27 minutes | Dec 2, 2020
Meet the Maker: Vacilando Quilting
In our second installment of Meet the Maker, we called up Laura Preston of textile shop Vacilando Quilting in San Marcos, Texas. The quiltress tells the story behind the business she launched while roaming the US in a travel trailer. Find out how the former oil painter turned a spontaneous road trip into a six-year adventure, changing the course of her life in the process.
31 minutes | Nov 2, 2020
Meet the Maker: Lingua Nigra
This week, we’re bringing you a special episode of the podcast that might just have you adding new items to your cart. We chat with jewelry maker Alicia Goodwin of Etsy shop Lingua Nigra about how she built a business inspired by her childhood dreams. Find out what makes her creation process so unique, which celebrities are wearing Lingua Nigra pieces, and why customers keep coming back to Alicia for their special-occasion needs.Check out Alicia’s Featured Shop story on the Etsy Journal.
25 minutes | Oct 21, 2020
New! The Latest Update on Holiday 2020 Trends
From interesting insects to outdoor celebrations, find out which trends have been popping up this season. Our trend expert shares updates on how shoppers are gifting differently in 2020, plus find out what’s on the rise for New Year’s.
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