Listen Now

Today, we’re speaking with Rita McGrath, a renowned Columbia Business School professor and premier expert on innovation, entrepreneurship, and growth strategies during times of uncertainty. The pandemic is forcing every business regardless of industry to reevaluate their operations and to stay relevant while also staying on top of strategic inflection points. According to Rita McGrath, the pandemic is offering businesses an opportunity to grow, or to stay as they are. Her new book, Seeing Around Corners, helps leaders recognize the inflection points that could lead to innovation and success. The pivotal changes taking place in business environments today are a wake-up call for leaders to not only define their cultural values, but to stay ahead of the tech game and get closer to the customer experience. There's no substitute for the knowledge and expertise this week’s guest has to offer. Please welcome Rita McGrath to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version - https://youtu.be/T2M2c3s4eT0   Rita McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is known as The Entrepreneurial Strategist and a globally recognized champion of harnessing disruptive influences for competitive advantage. Rita McGrath is widely recognized as a premier expert on leading innovation and growth during times of uncertainty.  As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. Rita is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long term shared prosperity. Visit www.ritamcgrath.com to learn more about this Entrepreneurial Strategist and discover how to see business environment changes as opportunities.   Episode highlights - Keep focused on your customers’ end state You need to create something other people can’t copy Treat your employees like human beings, not robots Employee satisfaction leads to greater customer satisfaction As a brand, focus on what’s true for you Inflection points provide opportunities for innovation The pandemic’s impact on the fitness industry Arenas vs. industries Staying on top of new technologies and changing lives Three kinds of competitors to watch out for Observations on leadership   Join Matthew Januszek in conversation with Rita McGrath.

Today, we’re speaking with celebrity personal trainer Gunnar Peterson. He is a household name in the health-and-fitness industry. He is the guy responsible for shaping some of the most famous bodies in the world and has trained everyone from the Kardashians to Sylvester Stallone to the Los Angeles Lakers. His dedication to fitness dates back to 1989. Today, he specializes in functional fitness and strengthening conditioning training with an emphasis on the basics and consistency. In his Hollywood gym, Gunnar works with his clients on movement to hit all three planes of motion to improve flexibility and improve cardiovascular conditioning. In this episode, our host Matthew Januszek and Gunnar Peterson discuss everything from the future of traditional gyms to fitness data, the clients he trains, and the importance of recovery. Please welcome Gunnar Peterson to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/RTnv0M_LmnY  Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar was formerly the Los Angeles Lakers’ Director of Strength and Endurance. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques. With over 28 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and (sometimes risky) humor only add to the effectiveness of the experience his clients enjoy. Gunnar is certified by the National Strength and Conditioning Association and is a graduate of Duke University. He is an editor and wrote a regular column for Muscle and Fitness magazine for over a decade, he is on the advisory board for Fitness magazine as well as contributor to Clean Eating magazine. Gunnar is also regularly featured in Allure, Elle, In Style, In Touch, Us, Men’s Health, Women’s Health, Self, and other magazines. His television appearances include The Today Show, Fox & Friends, CNN, CNN Headline News, The Big Idea with Donny Deutsch, Extra, Keeping Up With The Kardashians, Lala’s Full Court Life, Revenge Body and numerous shows for E! and VH1. Visit www.gunnarpeterson.com to learn more about Gunnar and what sets him apart when it comes to personal trainers.   Episode highlights - If you’re not growing, that’s a fast road to destruction. What do you enjoy? Because that’s what will deliver results. Training clients who come in, work hard, and are consistent. Gyms returning when people move past the fear stage. Is data giving you power or debilitating you? Using social media as a tool for inspiration vs. distraction. How to deal with adversity. The importance of recovery.   Join Matthew Januszek in conversation with celebrity personal trainer Gunnar Peterson.

Today, we’re speaking with Ed Harrold, an author, breath educator, and health, performance and leadership coach. Breathing is the first and last things we do as humans. Did you know you breathe in and out around 25,000 times a day? But you might be breathing wrong and not even know it. At a cellular level, oxygen is body fuel. It’s how you nourish your muscles and brain. So, what exactly happens if you’re breathing incorrectly? The bottom line is that it can seriously affect your health. For the past 25 years, Ed Harrold, a master in the science of mindful breathing, has been committed to helping people understand the importance of transforming the automatic and unconscious process of breathing to a deliberate conscious series of choices. He invites you to consider the various dimensions of breath: length, depth, rate, and rhythm. Are you ready to learn how to breathe for health and longevity, and not just survival? Please welcome Ed Harrold to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/9CQjWI40Vds     Ed Harrold is an author, breath educator, and health, performance, and leadership coach. He is a master in the science of mindful breathing to improve overall health, well-being, and performance. Ed’s breathing practices are used in fitness & athletic training, stress reduction, performance coaching, and corporate settings. A contributing wellness expert for: Huffington Post, HuffingtonPostLIVE, Thrive Global, Corporate Wellness Magazine, Mind Body Green, TRX Training, The Daily Love, and Wanderlust Journal. Ed’s mastery in the science of breath has guided him to apply mindful, conscious breathing practices in the fitness & athletic industry, corporate wellness and organizational performance programs as well as lifestyle coaching for individuals.  Ed's Breath AS Medicine continuing education trainings support the healthcare, health and wellness coaching, fitness, psychotherapy and medical fitness industries. Ed blends the fields of neuroscience and the wisdom of contemplative traditions into effective strategies to improve health, performance and overall well-being.  Ed’s fluency in mindfulness-based strategies combined with the belief in the human potential gives him the depth and understanding to meet individuals and group needs across industries and platforms. Visit https://www.edharrold.com/ to learn more about Ed Harrold’s methods for rediscovering your breath.   Episode highlights - Breath control is the first step to controlling your thoughts. When we feel good, we think good. As you get control of your breath, you gain access to your health. Being in a flow state is one of the most optimal feelings of being in a human body. Breathing for health and longevity, not just for survival. The relationship between heart rate and breathing. Bringing mindfulness and control to the activity of breathing. Stress reduction and the pandemic. The proper way to breathe during exercise.   Join Matthew Januszek in conversation with master breathwork coach Ed Harrold.

Today, we’re speaking with Patrick and Talilla Henchoz. Patrick is the founder of one of the great fitness chain success stories of the ‘90s, Esporta Health and Fitness Clubs.He was the first to build and sell a fitness chain in the UK. Growing the business to 38 clubs with over 200,000 members. Talilla is a personal trainer and social media influencer who founded a global digital fitness brand called Club V from scratch in July 2020 during the pandemic. Her all-inclusive virtual fitness service is built on the five pillars of health: body, mind, nutrition, community, and sustainability. Daily live-streamed workouts, which include HIIT, strength, low impact, core, yoga, and pilates, engage thousands of members across 50 countries. Club V inspires its community by reminding people to celebrate their body rather than simply what it looks like. Together, Patrick and Talilla are at the forefront of an evolving industry—never forgetting that the most important person in the room is the customer. Home workouts are here to stay, and we’re excited to see how Club V continues developing its offering. Please welcome Patrick and Talilla Henchoz to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/n0FPSUNXafI  Patrick Henchoz is the founder of Esporta Health and Fitness Clubs. He was the first to build and sell a fitness chain in the UK. Growing the business to 38 clubs with over 200,000 members. Talilla, is a personal trainer and social media influencer who founded a global digital fitness brand called Club V. It’s not just another fitness plan designed to ‘burn fat’ and ‘detox’. Club V helps its members hit the RESET button and create sustainable changes. Working with top nutritionists, life coaches, physiologists, pilates and yoga instructors, Talilla provides her community with an all-inclusive offering.  To learn more about Club V, visit: www.weareclubv.co.uk   Episode highlights -  Fitness is more about mental than it is about physical. Fitness is not just a quick fix. It’s all about making the customer feel important. Community is everything. Nobody can predict how club membership will rebound. Celebrate your body and what it can do rather than what it looks like. You have to constantly pivot and see the potential. Add value through high touch vs. high tech. It’s about having passion and the ability to adapt. Join Matthew Januszek in conversation with Patrick and Talilla Henchoz.

Today, we’re speaking with Ian Mullane, the Founder and CEO of Keepme, a business dedicated to increasing the revenue of health and fitness operators utilizing Artificial Intelligence. He’s being working with AI for the past six years and is committed to better understanding why members leave the gym. As the fitness sector is confronted with its greatest ever challenge, clubs worldwide are pulling out all the stops to keep their members active and engaged. Ian says operators need to rely on data and hyper-personalization to move into the future. It’s adapt or die, especially for the brick and mortar gyms and clubs. Recently, he published a powerful white paper in an effort to spark conversations around the shift and disruption that’s currently happening within the fitness industry. The truth is that the industry will never be the same. It will never return to how things were pre-COVID. Are you ready to learn the six key rules for survival? For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/fbDsjylzYuA   Ian Mullane is the Founder and CEO of Keepme, a business dedicated to increasing the revenue of health and fitness operators utilizing integrated Artificial Intelligence. Relying on years of data, he wants to show you how to stop guessing and offer a game-changing level of personalization for gym and club members. By reimagining the customer journey, operators have the opportunity to enhance their service offerings, engagement, product customization, and more. Technology today has completely disrupted every business around the globe. The fitness industry is no exception. The industry will never return to how things were pre-COVID. If brick and mortar operators are not ready adapt and make the customer the center of all experiences when it comes to the personal wellness ecosystem, they may not survive. Keep.me uses predictive and machine learning models, operators can hyper-personalise engagements with a commercial and operational perspective and increase response levels to benefit the business. After 18 years of working with some of the biggest names in Fintech, including Thomson Financial and SS&C, Ian Mullane left corporate life as the COO of Sungard’s Asia Pacific business. Since then, he’s founded and grown a number of companies including Locowise.com, Vanda.fit and most recently, Keepme, an AI-powered membership retention tool.   Episode highlights - Brick and mortar operations face big challenges ahead You need to optimize for revenue and for retention Apps are nothing more than vehicles to create experiences 5G will change how people consume fitness content Adapt or die You probably don’t know your competition Personalization is the future of fitness How to reimagine the customer journey Effect of membership plans on retention rates Making the customer the center of the ecosystem How fitness will become like banking Power of first-mover advantage Join Matthew Januszek in conversation with Ian Mullane.

Today, we are speaking with Jason Stella, the National Education Manager for LifeTime Training and a podcast host who has more than 20 years of experience in the health and fitness industry. He’s an innovator who has dedicated his life to coaching and consulting the top fitness and nutrition companies in the U.S. and also developed the Alpha Training program. Jason is a firm believer in personal development and capitalizing on your strengths to reach your full potential, both in business and in life. Living by the 3 P’s (purpose, preparation, performance, and persistence) he’s been able to re-invent himself over the years and return to doing what he loves, which involves getting trainers to elevate the training industry. From personal and small group training trends, the challenges and opportunities the global pandemic has presented, lessons learned from 2020, and best practices to take into the future, his insights will give you an idea of what to expect in the world of health and fitness in 2021. Please welcome, Jason Stella, to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/kFAymkaR7g0     Jason Stella is the National Education Manager for LifeTime Training and a podcast host who has more than 20 years of experience in the health and fitness industry. He’s an innovator who has dedicated his life to coaching and consulting the top fitness and nutrition companies in the U.S. and also developed the Alpha Training program.   Episode highlights - How to successfully take your personal training business online Importance of having a vision and taking risks Failure is not failure, it’s a learning experiences Behavior modification and accountability 5 fundamentals every trainer needs to be successful Why personal development is so important to him How purpose, preparation, performance, and persistence bring out your potential The essentials of creating a successful group training program How the personal training business model is changing due to the pandemic Consistency is the key to your fitness goals. Join Matthew Januszek in conversation with Jason Stella.

Today, we are speaking with a global health and fitness industry analyst who is committed to improving the health and well-being of society. He is the Founder of Gymtopia, the award-winning platform distinguished for curating corporate social responsibility projects and authoring reports that analyze the fitness industry’s evolution. With a mission to help purpose-driven, high-impact social enterprises be successful, he produces work that is both inspiring and influential. His most recent report: Health Club Industry Active Ageing Report argues that the fitness industry needs to harness the opportunity of engaging an ageing society. What do consumers really want? What does it mean to operate a purposeful business? How do you get the government to care about the fitness industry in this era of COVID? You’re about to find out. Please welcome the Managing Director of UK-based Oxygen Consulting and Founder of Gymtopia, Ray Algar, to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/BqwKwbtllao Escape Your Limits homepage – https://escapefitness.com/podcast   Ray Algar is a global health and fitness industry analyst who is committed to improving the health and well-being of society. He is the Founder of Gymtopia, the award-winning platform distinguished for curating corporate social responsibility projects and authoring reports that analyze the fitness industry’s evolution. Ray Algar is a UK-based strategic business analyst and adviser to the global health and fitness industry. His entire career has involved collaborating with organisations to encourage people to become healthier and more physically active. Fitness businesses have been started or scaled from the insights contained in his work. He is motivated by a deep sense of curiosity and a desire to produce work that has the capacity to move people. With a mission to help purpose-driven, high-impact social enterprises be successful, he produces work that is both inspiring and influential. Visit www.oxygen-consulting.co.uk to learn more about Ray Algar.   Episode highlights - Let go of what’s no longer serving you. Consumers don’t just want a product. They want a story. Even world-class leaders make mistakes. Big shifts in the ways consumers are interacting with physical activity. Creating places of belonging within the industry. Phenomenon of ‘gym substitution.’ Why biggest is not always best. Having a compass in times of volatility. Creating social impact. Learning lessons COVID has taught the industry. Join Matthew Januszek in conversation with Ray Algar.

Today, we’re speaking with the founder and CEO of one of America’s fastest growing fitness franchises, Bedros Keuilian. He is a sought-after high-performance consultant and mentor, best-selling author, and self-made entrepreneur who has built multiple million dollar generating global brands and businesses. His book, Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life), is a powerful guide for anyone who wants to grow a company, make a difference, or launch a new brand. He’ll teach you to be resourceful and use your purpose, passion, mindset, and determination to overcome any adversity. He is a prime example of what it means to live the American Dream. Are you prepared to learn how to MAN UP and dominate your goals? Please welcome Bedros Keuilian to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Bedros Keuilian is the mastermind behind many of the most successful brands, businesses, thought leaders and best-selling authors throughout multiple industries. Odds are you’ve seen his international franchise Fit Body Boot Camp in your town, or his coaching and consulting clients on hit TV shows featured on ABC, NBC, Spike TV, in popular magazines, & on top of the New York Times Bestseller list.   Bedros Keuilian is the founder and CEO of Fit Body Boot Camp, which is one the fastest growing fitness franchises in the country. He is a sought-after consultant and mentor, a best-selling author, and a self-made entrepreneur. His rags to riches story is a powerful lesson in determination, resourcefulness, and what it means to not only survive, but to thrive. His book, Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life), is a New York Times Bestseller and will teach you how to use your purpose, passion, mindset, and determination to overcome any adversity. On a mission to shake things up, Bedros is the guy you want to be looking to for advice if you’re interested in growing a company, making an impactful difference, or launching a new brand. There is such thing as living the American Dream. He is living it and wants to teach you how to do the same. Visit https://bedroskeuilian.com/ to learn more about Bedros Keuilian.   Episode highlights -  No politician is going to put me out of business Suffering and adversity mean you’re alive Why you shouldn’t choose easy over hard How the pandemic can make you a greater leader The power in offering hope to your team To succeed you have to be specific Why businesses need to market their local community Differentiate yourself to beat the competition Join Matthew Januszek in powerful conversation with Bedros Keuilian.

In this week’s Escape Your Limits podcast Director and Host, Matthew Januszek, sits down with our podcast Manager, Wendy de Knoop, to discuss navigating the business through 2020 and the invaluable lessons he’s learned along the way. Matthew also dives into what to expect from the Escape Fitness brand in the year ahead. Additionally, this episode will present you with powerful and provocative real-life accounts of how some of the most influential and successful people in the world escaped their own limits to overcome mental, physical, and emotional hurdles to champion their highest potential. It is our hope that their stories of self-development and discipline, leadership, getting into elite physical condition, and achieving what others said couldn’t be done will inspire you to tap into your own greatness and achieve your goals in 2021. What does it mean to Escape Your Limits? You’re about to find out. Tune in to this end of year compilation on the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/4YRw-9bFokk   Over the past 20 years, Escape Fitness has forged countless meaningful relationships with the world’s greatest business leaders, entrepreneurs, and industry influencers. Each guest featured in this end of year episode shares specific, actionable, real-life experiences and demonstrates how to champion your highest potential and make success happen for anyone. You’re about to discover how to Escape Your Limits.   Episode highlights - What you can expect from the Escape Fitness brand in 2021 The lessons Matthew Januszek learned about business and life in 2020 Fitness industry trends to look out for How the world’s most influential people overcame adversity to escape their own limits Inspiration to achieve your goals in the New Year Achieving remarkable results not only in business but for the mind and body Join us as we offer insights into what’s ahead for Escape Fitness and the industry in 2021 and get inspired by some of the world’s greatest leaders to achieve your goals and Escape Your Limits in the New Year.

Today, we are speaking with the Executive Director of a family-owned and operated company that has become the world’s largest group fitness provider. What began as a single gym in Auckland, New Zealand, more than 50 years ago has evolved into a business with a network of more than 140,000 trained instructors who deliver exciting training programs to millions of members each week. Driven by the defining philosophy to “make people fall in love with fitness,” he has spent decades dedicated to pushing the envelope to offer life-changing fitness experiences to the masses. This ambitious mogul opens up about how he harnessed technology to expand the market, dealt with setbacks and failure, and how digital fitness is shifting the club industry Please welcome the founder and Executive Director of Les Mills International, Phillip Mills, to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video – https://youtu.be/HipEWhEWh0A Phillip Mills heads up one of the most recognisable brands in fitness. More than 50 years since the launch of the company, he continues to drive the business forward on his father’s mission to “make people fall in love with fitness.” In 1997, Phillip established Les Mills International, a separate company to Les Mills NZ, in order to take licensed fitness programming to the global market. Always one step ahead of the game, he was quick to realise the power of digital and the opportunities it created to engage and inspire. A focus on enhancing the in-club experience through Trip, the fully immersive cycling experience, Phillip also began rolling out development for Les Mills On Demand. Hailed as the Netflix of Fitness, Les Mills On Demand provides anytime, anywhere access to quality group exercise classes – extending operator influence into homes and daily lives. The goal? To grow the market and drive participants back to their local club. Today, LMI continues to drive a “fitter planet,” working with operator partners to engage even more participants across the world. Les Mills International is on a mission to create a fitter planet. For them, that means helping people fall in love with fitness. What began as a single gym in Auckland, New Zealand, more than 50 years ago has evolved into a business with a network of more than 140,000 trained instructors who deliver exciting training programs to millions of members each week. Visit www.lesmills.com to learn more about Phillip Mills and the world’s most popular workouts.   Episode highlights - You do not freeze during a recession. You find ways to add value to your business. 30% of the world’s population are using some kind of gym. Your best defence against the virus is to be fit and healthy. You must do what you love and love what you do. What your best defence against COVID-19 is Marketing to the out of shape and deconditioned market Why Les Mills built huge studios in their clubs What makes Les Mills different than other fitness brands The importance of music and group fitness His views on failure and success Join Matthew Januszek in this insightful conversation with Phillip Mills.

Today, we’re speaking with an author, psychologist, and educator who is passionate about helping you understand the mind-body connection. Her TED Talk titled “How to Make Stress Your Friend,” has amassed a staggering 25 million views. In her latest book, The Joy of Movement, she explores how just 20-minutes of physical exercise can be a powerful antidote to the afflictions of depression, anxiety, and loneliness. The key takeaways from our conversation include why physical activity during the pandemic is absolutely essential and how it is strongly linked to mental health, the importance of collective joy, distinguishing dependence from harmful addiction, how movement and music fuel you for everything else that matters in your life, and the vital role of “hope molecules” in improving our levels of resilience Please welcome the mind-body visionary, Kelly McGonigal, to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video – https://youtu.be/-MzvWIX_q0s   Kelly McGonigal, PhD, is a health psychologist and lecturer at Stanford University, and a leading expert in the new field of “science-help.” She is passionate about translating cutting-edge research from psychology, neuroscience, and medicine into practical strategies for health, happiness, and personal success. Her latest book, The Joy of Movement, she explores why movement can and should be a source of joy. Kelly McGonigal is a health psychologist and lecturer at Stanford University who is known for her work in the field of 'science help' which focuses on translating insights from psychology and neuroscience into practical strategies that support health and well-being. Visit http://kellymcgonigal.com/ to find out more about this mind-body visionary.   Episode highlights - You can’t practice happiness without exercise. Just 20-minutes of continuous movement triggers a reliable change of brain chemistry to give you energy, reduce pain, decrease stress and anxiety, and increase optimism and hope. Movement changes people’s lives. It’s as important as eating and sleeping. Your capacity to release higher levels of adrenaline comes with your conditioning and fitness level. We can actually use stress as a catalyst for things like courage, social connection, and growth. Thinking about movement as a vehicle for experiencing joy in life, as opposed to something you have to get through in order to burn calories. Stress is energy that you can harness. Physical activity throughout this pandemic is strongly linked to mental health. It is essential. Now is the time to invest in a relationship with an activity that really brings out a side of you that is important. A harmful, destructive addition to exercise is when people never feel like they’ve done enough. They start to organize their entire lives around it to the point where it interferes with their job or their relationships. Moving your body is good for your mental health, your happiness, your meaning in life, and your relationships with others. Exercise and movement fuels you for everything else that matters in life. Different forms of movement release a lot of the same chemicals as substances that people use recreationally or abuse. Exercise is the only rewarding thing that upregulates chemicals in your body to make your brain more sensitive to joy. When you exercise, when you use your muscles, you are giving yourself medicine. And it is medicine you can't access any other way. Your muscles are this amazing pharmacy that are manufacturing and storing chemicals that have profound effects on your physical and mental health. Join Matthew Januszek in this fascinating and in-depth conversation with Kelly McGonigal.

“Anything that comes at the cost of your peace, is too great an expense.”  As a speaker, author, consultant, coach, and mentor, Herman Siu helps both individuals and businesses find positive growth. As a 6th generation Shaolin Temple Descendent, Herman shares his ancient wisdom and practices to help better every facet of a person’s life. His mission is simply ‘to inspire you to live an abundant life full of simple solutions’ motivated by the belief that in order to change the world, we must change ourselves.  In this episode, Herman discusses how rebelling and playing sport helped him learn leadership skills, the importance of being a producer not just a consumer, how we all need to process at an elite level in order to also perform to our potential and the steps we can all take to embrace the hurdles in life and find greater peace.  For more information visit https://escapefitness.com/podcast Video – https://youtu.be/yd8YJzdF5O4   Herman Siu is a 6th generation Shaolin Temple Descendent who shares his ancient wisdom and practices to help better every facet of your life.  Through his deep knowledge of Chinese medicine and nutrition, he's healing clients and audiences worldwide, helping them to rediscover their creativity and potential from childhood, before we were tainted by society, television, politics and other cultural influences and offering powerful messages of mentorship and advice to anyone in search of positive growth.  As a speaker, author, consultant, coach, and mentor, Herman Siu helps both individuals and businesses build their personal blueprint for continuous evolution and success. Herman's unique set of skills allows him to help his clients understand exactly what is holding them back, what their blind spots are, and what they can add to their strategy to get better results.Every day our world is bursting with new information, but people are starving for more guidance and wisdom than ever before. Herman's understanding of the link between the metaphysical world and today's digitally-driven society in the urban jungle puts him in the upper echelon of today's East-meets-West humanitarians. Through his mission, Herman dedicates his days to helping others unlock their true potential. Visit www.hermansiu.com to find out more  Episode highlights -  How curiosity can lead to greater understanding How sport can teach valuable leadership skills  Understanding how important it is to feel a sense of purpose  Understanding the link between emotions, food and eating How to become more of a ‘producer’ rather than just a consumer How to find and maintain balance between work, health and family life What small steps can be taken to start making meditation more of a regular routine   Join Matthew Januszek in conversation with Herman Siu…

What has Covid-19 taught us and how will its influence the industry moving forwards? In our first interview with Martin, back in June 2020, Martin was based in the UK, overseeing LifeFit Group's six brands, including Fitness First, Barry's Bootcamp, elbgym, Smile X, The Gym Society and New Moove. He talked about leading from the front in a crisis and the challenges of reopening facilities after lockdown 1.0. Join Matthew Januszek in conversation with Martin Seibold Today, as the world continues to deal with the effects of a global pandemic, Martin has moved back to his native Germany. In this episode, he talks very candidly about the challenges Covid has presented and its impact on business, plus how this current crisis will impact the industry moving forwards For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video version – https://youtu.be/LtJFPGiWLeI Martin was destined to map out a career in the fitness industry. He grew up in Germany, where, at a young age, he started working in a gym owned and managed by his parents. The gym became IHRSA’s first facility member and was acquired by Fitness First as part of the brand’s global growth strategy. Martin as appointed marketing manager and, within six years, the business had expanded to over 90 clubs. Martin’s talents did not go unnoticed and in 2006, Fitness First’s Founder, Mike Balfour asked Martin to relocate to the UK to head up the brand in the territory. Today, Martin is leading multi-brand strategies and teams around the world, implementing humble growth strategies for the long term success, not just of the Fitness First brand but for the entire LifeFit Group brand portfolio. The LifeFit Group unites multiple fitness brands from the boutique, high-value-low-price and premium segments under one roof, including Fitness First, Barry's Bootcamp, elbgym, Smile X, The Gym Society and New Moove. The Group is committed to inspire and support its customers to live their best lives through personal, fun and focused health and fitness experiences. For more information visit www.lifefit-group.com Join Matthew Januszek in conversation with Martin Seibold…   Episode highlights - How business leaders need to step outside of a situation, clear the diary and concentrate on a clear plan without interruptions Why it’s important, as a leader, not to be sat in HQ but to be highly visible, out with the customers, the teams, the partners. How the German and the UK governments differed in their management of the pandemic.  National versus regional lockdowns. Which is the favoured approach and why Should gyms be allowed to open? A single Fitness First Club in Germany recently won a lawsuit which declared the club should have been allowed to open. The brand attracted a lot of international attention for its actions It’s important to get decision makers and influencers into facilities to see how they operate and the safety measures in place How the industry has been guilty of focusing on servicing the minority and how this has to change if we are to address some of the major global health issues affecting the population How we have to, as a population, focus more on creating positive lifestyle habits.  How presenting our industry as part of the COVID solution openly in marketing and promotion is resonating with people and influencing behavioural change How do we turn the tide on inactivity? What population groups should we be targeting? How adjusting the environment can attract new segments of the population. The answer to growth lies in diversity of offer rather than trying to convert people into ‘gym lovers’, offer them an environment they will enjoy People enjoy human interaction and this is why coming out of the first lockdown, Fitness First saw such a healthy engagement amongst the membership. It also accounts for the fact that going into second lockdown there was no big spike in cancellations How being upfront and transparent has resulted in a retention of 75% of revenue during second lockdown How Smile X successfully plugged ‘white spots’ in urban areas across Germany The challenges of creating and monetizing a digital product Learn from the lessons and practices of other industries As a leader, it’s important to preserve the business. This means making difficult decisions around staffing levels and cost management. This is one of the biggest challenges. The other challenge is how to keep staff engaged and motivated during times when they are not able to fulfil their day jobs. How this pandemic will affect the industry in terms of number of facilities and percentage of population engaged How the population’s heightened awareness of the need to maintain personal health will be a main growth driver for the sector post Covid-19  

How to optimize training outcomes through heart rate training Jesse N. Thomas MS CSCS, a self-confessed science geek, is one of the industry’s leading heart rate training experts. Jesse has dedicated his life to helping athletes train for success. He has spent decades applying the vast array of knowledge gained from years of studying for multiple degrees in kinesiology and exercise physiology to helping coaches, instructors and athletes optimize training outcomes through the delivery of insight and education. In this episode, Jesse discusses the merits of heart rate training and the important role of the coach in teasing out optimal performance from individuals training in a group setting. He also explores how heart rate monitoring can flag negative training outcomes and the necessity of applying training strategies that drive a specific outcome. This is an episode not to miss for anyone looking to get the most out of their heart rate training  For more information visit https://escapefitness.com/podcast Video Version – https://youtu.be/xr6qxyFnmRY   Jesse N.Thomas MS, CSCS, has dedicated a lifetime to competitive sports. His coaching has helped high performance athletes all around the world to improve physical performance and increase mental strength. Jesse studied for and achieved multiple degrees in kinesiology and exercise physiology, applying education to teach the importance of energy management and seeing the bigger picture of performance. With years of experience developing master training teams around the world for globally recognised brands such as UFC, ICG and Life Fitness, he's now sharing this information in his book, The Ultimate Heart Rate Training Guide and has established himself as one of the world’s leading authorities in Heart Rate training. Fitness Deconstructed is an exercise and fitness educational resource aimed at coaches, athletes, trainers and fitness minded individuals keen to enhance their understanding of Kinesiology and Exercise Physiology in order to optimize training practices. Jesse also works with a diverse portfolio of international fitness brands – from equipment manufacturers  - including MyZone and Life Fitness to commercial fitness operators, developing product and equipment specific training programs delivered via written content, presentations and workshops. Through Fitness Deconstructed, Jesse has developed leadership and competencies of thousands of athletes, trainers and coaches around the world. Today, Jesse continues to fulfil his ambition to effect positive change through education and practical application. His passion is Heart Rate training and his book: ‘The Ultimate Heart Rate Training Guide’ is available now via Amazon. Visit www.fitnessdeconstructed.com to find out more about Jesse’ coaching, education and content creation.     Episode highlights - Why it was important to improve the accessibility and availability of heart rate training education  Most commercial fitness operators could get more out of their heart rate training equipment and programming if coaches and instructors were better informed Training outcomes can be achieved in a multitude of different ways. Understanding cardiovascular dynamics and how the heart goes into cardiac remodeling when demand is placed on it will determine the effectiveness of the training application on the outcome. How controlling training variables and applying consistency will lead to the attainment of goals in the shortest possible time frame  How heart rate monitoring can be a useful indicator of the effectiveness of recovery strategies. Varying intensity - the ‘rollercoaster of diversity’ is the key to performance success whether training for an event or training for life Why questions have been asked about the accuracy of Karvonen’s 1950s heart rate training zone equations and what this has means now for the application of heart rate training zones in populations where a maximal heart rate test is not appropriate How training at an intensity as low as 68% maximum heart rate (in MyZone’s Blue Zone) can still be classified as High Intensity Interval Training  How the overtraining effect impacts heart rate How steady state and HIIT training effects the neurological capacity of the heart How the type of training undertaken translates into performance outcomes. Defining what you want the outcomes to be will determine the make up of your training regime. Individuals are the product of their training The importance of personalized warm up prescription to effective training If training for life, what is the ultimate mix of weight being shifted and time allocated to training  How regular interval training differ from HIIT training How the ability of a coach to offer modifications impacts the effectiveness of training for individuals working out in a group setting The role of education in helping participants to train smarter Choosing the right heart rate monitor for your training requirements? Most cardio equipment has a fat burning metric. How legitimate is this as an indication of the training effect How inconsistencies in heart rate behavior can be indicative of underlying health issues Join Matthew Januszek in conversation with Jesse N. Thomas

Long before Conor McGregor, today's guest was responsible for bringing mixed martial arts to the masses, inspiring an iconic era of growth for the UFC. Fighting in the first MMA event to break one million pay per views, he also coached the first ever series of the Ultimate Fighter show and has been inducted into the UFC Hall of Fame. Today you can see him on TV and the big screen in guest appearances and acting roles around the world, or most recently breaking up fights and de-escalating tension during Huntingdon Beach riots. Please welcome former UFC lightweight champion and UFC Hall of Famer, Chuck Liddell to the Escape Your Limits podcast. For more information visit https://escapefitness.com/podcast Video Version – https://youtu.be/x8blHv2w3fU Chuck ‘Iceman’ Liddell  is a retired American mixed martial artist and former UFC Light Heavyweight Champion instantly recognised by his trademark Mohawk. He has an extensive striking background in Kenpo, Karate, and Kickboxing, as well as a grappling background in collegiate wrestling and Brazilian jiu-jitsu.  Liddell had 23 fights in the UFC including two historic wins over Tito Ortiz  and is widely credited with bringing MMA into the mainstream of American sports and entertainment. On July 10, 2009, he was inducted into the UFC Hall of Fame.  Liddell holds a BA (Hons) Degree in Business Accounting, from the California Polytechnic State University, is the father of five children and is married to Heidi Liddell.  Chuck Liddell is one of the richest MMA fighters in the world, with an estimated net worth of $14 million. Since official retirement in 2020, Chuck has dabbled in reality TV, appearing in Dancing With The Stars, and continues to enjoy his passion for acting. To date, Chuck has appeared in 30 TV shows and films from 1981 – 2020. Visit www.chuckliddell.com to find out more about Chuck Liddell’s story   Episode highlights - Pre competition preparation. How being ‘ice cool’ before a fight helps to focus the mind How a determined mindset in the ring transfers to business and other aspects of life. The need to look for creative ways to achieve How to become proficient enough to compete at the top level. Select core skill elements to focus on and become a master of these. Once the foundations are in place, build on these Why skill evolution and continual learning is vital to success How adversity drives success. Turning a defeat into a driver for achievement in the future How much of today’s fighting is about strategy and how much is raw skill execution How important is mindset? What role does mental attitude play in success? How being able to read fighters and know when the right time is to throw that killer punch  Why it is important to train across multiple disciplines and pick out what works for you? Why John Hackleman, long term coach and friend, played no part in the final fight Hard core fans enjoy great fighters compete but showboats like Connor McGregor help to attract new ‘casual fans’, growing the sport and turning a fight more into a party or an event Is it more important to fight to win or fight to entertain the fans? Was a highly competitive mindset something you were born with?  People who are really good at what they do work hard at what they do. Success has been the result of hard work, driven by a love of the sport The strong work ethic that has driven success in sport translates into other areas of life and business but it’s not so easy Failure only happens when you give up. If you want to think like a winner, be a winner, keep moving. Pick a direction and keep going  If you make a mistake you need to get over it quickly, get back to work.  Mental toughness is an everyday thing. It can’t be turned on and off. You have to focus on it. If you don’t, it can slip. You’ve got to believe in yourself. Dealing with retirement was hard. The whole purpose in life disappeared. It’s been really important to find new things to focus on UFC has changed. There is a lot more hype, more theatrical around the fights now. The main event should remain in the ring The story behind the mohawk How did a UFC Hall of Famer find the ‘Dancing with The  Stars’ experience   Join Matthew Januszek in conversation with Chuck Liddell

An insight into the power of the mind to create positive, lasting change. Crystal Dwyer Hansen Dwyer Hansen is a Transformational Life Coach with a belief that all people have unlimited potential for greatness if they only understand how to tap into their own inner resources. Through her years coaching, and as a Wellness/Nutrition Expert, she has seen people experience profound and lasting transformations in relationships, careers, health and wellness. In this episode, Crystal discusses the importance of mindset in creating lasting change, loving the foods which love you back and the launch of her new book ASK! The Bridge from Your Dreams to Your Destiny. For more information visit https://escapefitness.com/podcast Video version – https://youtu.be/dG5Hd_S2HZQ Crystal Dwyer Hansen started her career in real estate and modelling, obsessed with helping people improve their lives and to be their best through whatever means she could. Wanting to better understand what it took to transform lives and improve both mindset and wellbeing for anyone, she made a huge pivot to study and research every opportunity she could. She graduated from one of the largest providers of holistic healthcare education in the country, earning certifications in transformational life coaching, and clinical hypnotherapy. Today, Crystal is an international speaker, researcher, author and entrepreneur with expertise in the field of human potential to help people use their minds proactively and evolve their consciousness to live a fulfilled, happy life. Crystal’s personal coaching, speaking, CD and video programs, books, and articles have helped people all over the world. She is a Member of the International Coaching Federation, a Certified Clinical Hypnotherapist, the founder of Crystal Vision Life, Ltd, (crystalvisionlife.com) and Skinny Life™ a wellness company (skinnylife.com). She travels the world with her husband, best-selling author and entrepreneur Mark Victor Hansen, speaking, inspiring, and teaching leadership and together they have released a new, co-written book called ASK! The Bridge from Your Dreams to Your Destiny. Visit www.crystalvisionlife.com to find out more about Crystal’s coaching, speaking opportunities and written work. Episode highlights  ● Why it is important to continuously ask honest questions, of yourself and others, in order to increase understanding, reward and joy. ● Why people have such a roller-coaster cycle when trying to maintain weight loss programmes and how to learn to love the foods that love you back. ● How to learn to love yourself and not wrap your own identity around your weight. ● Why doing subconscious, deep-mind work can help when working towards a permanent change in your weight and your awareness. ● Why a singular state of being shouldn’t negatively influence your personal identification. The importance of separating from this identity and how to start creating the new, positive persona and mindset. ● How negative messages that we receive through our lifetime can become self-defeating, how to go back and do a ‘mind excavation’ to identify where negative thinking started and how to stop this repeating by replacing it with a new thought process. ● How the idea of self-love and self-image are connected and the importance of appreciating your unique qualities. ● Why it is important not to compare yourself to others because the more you try to compete, the unhappier you will be. It’s about making it your business to care for yourself. ● Why you should look at food like you’re an artist - like you’re discerning and picky about what you’re going to fuel your body with. ● Why you need to stop thinking of exercise as pain and punishment and start asking yourself what activity you find fun. Join Matthew Januszek in conversation with Crystal Dwyer Hansen…

Lessons from a business leader with a reputation as a disruptor. This week's guest on the Escape Your Limits podcast is a graduate from the University of Cambridge; he's held several roles in a number of top corporate institutions, most recently spearheading growth from 84 gyms to over 200 after overseeing a £600m company sale in his current role. We hope you enjoy this passionate, professional and honest interview with the CEO of PureGym, Humphrey Cobbold. For more information visit https://escapefitness.com/podcast Video Version – hthttps://youtu.be/uYbjk5PckCs   Humphrey Cobbold is CEO of PureGym and a serial disruptor in business, responsible for a dramatic shift in pricing structure and offering members more flexibility. He's an IRONMAN triathlete with a passion for both performance and recovery in and out of business. From building his breadth of experience in consultancy and other roles out of the fitness industry, he transitioned into a very different type of role as CEO of Wiggle where he took sales from £33m to £175m. Today he's dealing with the challenges of PureGym locations being closed down in over 500 sites around Europe, while also representing the fitness industry to the media in fighting continued closures even after sanitisation and hygiene standards have been exceeded. PureGym believes everyone should have the opportunity to enjoy a fit and healthy lifestyle. They have made it simple, affordable and convenient for everyone to achieve their personal health goals. With over 220 pieces of the latest gym equipment, personal trainers will also be on hand to provide you with advice and instruction to get the most out of your workout. Inside PureGym you will find a vibrant and spacious gym floor, excellent changing facilities, modern showers, and the brand's functional training zones. The team prides itself in maintaining the highest standards in every PureGym, while creating a fun and friendly atmosphere.   Episode highlights - Hear the reaction of government decision makers as they toured gyms to get a better understanding of the fitness industry throughout the pandemic, and what percentage of them hadn't stepped foot in a gym for 20 years. What the PureGym team is doing to track transmission rates throughout the fitness industry and feed results back to governing bodies. Why governments and authorities don't really understand what the fitness industry does, and how we can impact and influence decision makers in each environment around the world. How you can make your own luck from persistent hard work, and what you can do if the worst happens on your career path. A resilience-focussed mindset is key to getting through hard times, even if it's day by day. What the difference is in a career path between trying to manage something that's inherently unmanageable or embracing opportunities as they arise. What are the four things that you're truly responsible for as a chief executive, and how you can overcome the pressure of a new role in the first few weeks of the job. How business strategies have changed in the past 25 years and what we can learn from the past to find sustainability, durability and success in the future. What the importance is in fitness facilities and wellbeing environments to inspire confidence in both members and teams, regardless of whether the brand is low cost or luxury. Why you need to understand where your strengths and weaknesses are, hire people better than you, and work together to complement each other as a team in every area of business. How you can take time to think by blocking out space in your diary for concentrated effort for planning, strategy, understanding and finding new ways of implementing what you've learned. What actionable changes can you make to your life to not only set yourself up in business, but support your wellbeing and family life in the most efficient way possible for true happiness. Why distraction from your business life and daily activity is just as important for recovery and performance over time. Find what you love to do in your spare time and do it regularly so that you're not always head-down and on the clock.   Join Matthew Januszek in conversation with Humphrey Cobbold…

Forget what you think you know about protein and muscle. Dr Gabrielle Lyon is a medical doctor with a revolutionary approach to health, wellness and longevity called muscle-centric medicine. In this episode we break the stereotypes surrounding building muscle; we discuss good and bad protein choices, and we explore how to deal with obesity as a nation. This is a lesson in what we can all do to improve the long term health of ourselves and our community. For more information visit https://escapefitness.com/podcast   Dr Gabrielle Lyon studied nutritional science for seven years and has a doctorate in osteopathic medicine. She specialises in helping patients and clients take control of their body and mind, through an innovative approach called muscle-centric medicine. This shifts the focus from fat loss to muscle gain, for better metabolism, reduced risk of disease and better long-term health. Her knowledge and insight has helped everyone from entrepreneur Bedros Keuilian to elite military operators such as Navy SEALS to perform at their best.   Muscle-Centric Medicine is the most revolutionary aspect of Dr. Lyon’s methods. Her ground-breaking concepts eliminate unwanted body fat and build muscle, allowing for continued metabolism boosts and long-term wellness. The key is to eat the right kinds of protein, and enough of them, at each meal. This stimulates the body’s natural muscle-building process, called “muscle protein synthesis”.   HIGHLIGHTS • What the science is behind brain activity, body composition, waistline and muscle mass. • Why we're failing at addressing obesity issues, and how nobody knows what the optimal muscle mass is for anyone. • Why progress in regards to muscle mass is all about improvement, as everyone has a different starting point to meet their physical, mental and longevity goals. • How your diet is affecting your glucose levels and muscle mass, and what this means in relation to your protein, carb and fat intake. • What effect concentrating on muscle first will have on cardiovascular disease, hypertension, and other issues, compared to concentrating on more stereotypical or traditional focus points. • How much protein you should be eating, where you should be getting it from, and why information you've heard already may not be reliable based on the balance of emotions and facts. • What difference stress and recovery makes on testosterone levels, and how sleep disruptors such as alcohol affect your whole body. • How modern medicine has a fundamental flaw that can be revolutionised by taking a different approach of prevention instead of treatment. • Why researchers and healthcare professionals need to be OK with being wrong, especially when it comes to forwarding education and insight about new approaches to longevity.   Join Matthew Januszek in conversation with Gabrielle Lyon…

Understand the science and specificity to outspend the competition and win. On this week's Escape Your Limits podcast, CEO of Alloy Personal Training Rick Mayo talks about what it takes to build a global franchise and target a demographic that holds 70% of the nation's disposable income. A pioneer of personal training and former trainer for Madonna, he's internationally recognised as an expert in systems and scaling, helping millions of members around the world through a mantra of assessment, accountability and actualisation. For more information visit https://escapefitness.com/podcast Video Version - https://youtu.be/1d3YbuCIjhc Rick Mayo started out training people in their homes to pay his way through college, doing something he loved to do. He opened one of the first facilities dedicated to training, all one-on-one, and soon growing the business to a million dollars of PT a year. Through circumstances such as staff leaving to set up their own studios, Rick's income went from $83k a month down to $12k a month. That became the birth of a systemised process to training, from welcome, through memberships, to programming and across the whole experience. With more rapid growth, Rick began using his model in other gyms, and soon it was in 2000 clubs worldwide. Alloy Personal Training's mission statement is: Real people + alloy programs = real results. No one person is the same, nor is the journey toward a healthier, active lifestyle. So why should workouts be the same? Trainers tailor the Alloy programmes for all clients who walk through the doors — no matter their fitness level. From the first session with us, Alloy works to help clients reach their goals and become their best version of possible. On the franchise side... Alloy offers a combination of personal service, effective technology, 30 years of experience and a formula for incredible results for both members and fitness franchise owners. The numbers prove it. Alloy's revenue per member and retention rates are among the highest in the fitness industry today. For more visit alloypersonaltraining.com   Episode highlights - How the studio within a larger gym model, or box within a box, started out. Also why creating a space and environment is key to member experience or maintaining revenue, but what's changed in recent years. What the differences are between price points and member experiences for large gyms and studio models, and what you need to focus on as an owner or operator. How operational commitment from general managers can support personal trainers to upsell members into coaching, even on a large scale. Why success is like weight loss in that you have to change your expectations or change your habits. It takes hard work to get better, and some people don't want to do that if they're happy where they're at. How a systemised approach to training, programming, service and experience gave Rick's business the rapid growth it needed to start interesting other gyms in using his model. And how this has created the opportunity to build his own franchise business off the back of it. What the formula to profitability is, and how you can use it to outspend your competition even in a saturated market. How you can look to the automotive market when it comes to marketing to an ageing demographic, as not many young people walk into a Porsche dealership. Why the ageing demographic offers greater lifetime value and will give your business much higher retention rates compared to the stereotypical clientele of a gym. How it's good advice if you have the assets to go digital, but it doesn't mean that it's a great idea for classes alone. The audience on the other end are going to hold you accountable. What you should be scaling to as a personal trainer or bootcamp operator to make more money off fewer people while they pay less.   Join Matthew Januszek in conversation with Rick Mayo…

This is why fitness needs an experience upgrade at every level. On this episode of the Escape Your Limits podcast we meet Rob Barker, president of Precor. As well as heading up of one of the world's largest fitness equipment companies, Rob is also an exec board member of Amer Sports, the £3b global leader in sporting goods. Rob's sharing real-time advice and information about driving the development of personalised health and fitness experiences that help people live the lives they desire. For more information visit https://escapefitness.com/podcast Video Version – https://youtu.be/hW6g8zcDKhw Venturing into fitness as a career, Rob began in operations, running the equipment of YMCAs in the UK. He fell in love with the industry, wanting to make people healthier and happier. He progressed and started in the supply sector in 1995, as a London sales rep for Precor. In his own words, he's been trying to be the best version of himself ever since, rising through the ranks of the business until he became president. The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. For over three decades, Precor has driven fitness forward with a passionate focus on ergonomic motion, proven science, and superior engineering. The business constantly studies and anticipates the needs of the people and organisations it serves, and continually redefines the levels of innovation, quality, and service necessary to deliver the very best fitness experiences – all with the goal of improving the ways people improve themselves. Precor equipment is chosen by health clubs, hotels and spas, universities, and individuals all over the world.   Episode highlights -  What power is in owning your own development, staying humble, and working every day to be the best in whatever it is you're doing at the time. Why happiness has to come before success, and why it's a choice that you can make regardless of your situation. Reference: Shawn Achor: The happy secret to better work (TED Talk on positive psychology) https://bit.ly/2GE3fvU How you can energise yourself as a leader in the tough times even more than the enthusiasm you show during the good times. Why a lot of operators will pivot from facility-centric to consumer-centric, with an omni-channel approach that better suits how the world has changed. What results come from live tracking of over 120,000 connected pieces of cardio from all around the world in gyms, hotels and hospitality, with each machine getting an average of 23 minutes' workout time on it. How do these results compare to last year pre-COVID? Reference link: https://www.precor.com/en-us/preva-stats Why the fitness industry needs to be working together even more closely to get the message across about being a safe space, and what other countries have done to change the mind of policymakers. What positives have come from COVID and how the pandemic has given the fitness industry a real tail wind to ride on for future progress with a growth mindset. How habits pre-coronavirus have been broken and why we need to help reestablish new fitness habits for members of the future. What power digital has to create local familiarity across digital platforms, in addition to the digital advances that have already come into effect. What are going to be some of the key trends that we'll see, both from a manufacturer and operator's side, in the coming months.   Join Matthew Januszek in conversation with Rob Barker…