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We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.

Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.

Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.

We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.

Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.

Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.

Product management and interview with Aaron Brauser.

Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.

A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.

Discussion of key responsibilities of an entrepreneur and other essential management topics.

A discussion of organizational structures, compensaton, hiring, firing and other HR topics

Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO

This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.

The methods used to price products & services to consumers and businesses.

How to sell to businesses and organizations using Strategic Selling methods

Sales basics, distribution channels, direct selling, etc.

More marketing including public relations, trade shows, events, seminar selling, etc.

Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing

Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.

The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development