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Entrepreneurship & Business Course
17 minutes | Sep 11, 2007
Class 25 - Inventor verus Marketing person
We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.
30 minutes | Jul 18, 2007
Class 25 - Company Ownership
Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.
39 minutes | Jun 26, 2007
Class 23 - Open Discussion - Call into TalkShoe
Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.
32 minutes | Jun 22, 2007
Class 22 - Advertising
We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.
29 minutes | Jun 15, 2007
Class 21 - Marketing Budgets
Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.
16 minutes | Jun 1, 2007
Class 20 - Vertical Marketing
Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.
29 minutes | May 18, 2007
Class 19 - Product Management
Product management and interview with Aaron Brauser.
34 minutes | May 11, 2007
Class 18 - Classic Business & Marketing Strategies
Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.
20 minutes | May 4, 2007
Class 17a - Internet Advertising
A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.
22 minutes | Apr 26, 2007
Class 16 - Operations and Management
Discussion of key responsibilities of an entrepreneur and other essential management topics.
37 minutes | Apr 26, 2007
Class 15 - Organizations & People
A discussion of organizational structures, compensaton, hiring, firing and other HR topics
42 minutes | Apr 5, 2007
Class 14 - Liquidity & Exit Strategies
Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO
28 minutes | Apr 5, 2007
Class 13 - Finance & Funding Revisitied
This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.
28 minutes | Mar 23, 2007
Class 12 - Pricing Products & Services
The methods used to price products & services to consumers and businesses.
22 minutes | Mar 23, 2007
Class 11b - Strategic Selling
How to sell to businesses and organizations using Strategic Selling methods
26 minutes | Mar 9, 2007
Class 11a - Sales Introduction
Sales basics, distribution channels, direct selling, etc.
25 minutes | Mar 7, 2007
Class 10b - Marketing Continued
More marketing including public relations, trade shows, events, seminar selling, etc.
33 minutes | Mar 7, 2007
Class 10a - Marketing part 1
Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing
41 minutes | Feb 22, 2007
Class 9b - FORE Systems (A) Case Analysis & Answers
Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.
32 minutes | Feb 22, 2007
Class 9a - FORE Systems (A) Case Description
The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development
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