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The Lime Life Show
48 minutes | Apr 25, 2018
Leadership, Brand, Culture, and Communication Marketing with David Cancel
Today we’re talking with David Cancel, CEO of Drift and an incredible leader who I consider to be a digital mentor. Needless to say – but I'll say it anyways – today's episode is epic. DC talks about life lessons on his journey to success, leadership, entrepreneurship, brand, culture and whole lot more!!! In other words today's episode is jam packed with value. Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. ---------- CONNECT WITH DAVID CANCEL: Web: https://www.drift.com/ LinkedIn: https://www.linkedin.com/in/dcancel/ Twitter: https://twitter.com/dcancel Podcast: https://seekingwisdom.io/the-seeking-wisdom-podcast-32c0f500e5c ---------- CONNECT WITH COREY: Web: https://limelifemedia.co Facebook: https://www.facebook.com/thecoreyshelton/ LinkedIn: https://www.linkedin.com/in/thecoreyshelton/ Twitter: https://twitter.com/thecoreyshelton Instagram (Business): https://www.instagram.com/thecoreyshelton/ Instagram (Leadership): https://www.instagram.com/coreyshelton/ ---------- LOOKING FOR A GREAT SPEAKER AT YOUR NEXT EVENT? One of my favorite things to do is connect, engage, and share with audiences around how they can develop their leadership mindset, along with practical strategies and tactics to help them build their brand and grow their business through Brand Strategy and Digital Marketing. If that sounds like the type of speaker you're looking for than I'd love to chat and see if we're a great fit :) ---------- MEET OUR AGENCY: Are you looking for an experienced, inspiring, and one of a kind Branding and Digital Marketing Agency to help you take your business to the next level? If you answered “YES” – Let’s talk. My agency (Lime Life Media) is an experienced, one of a kind Brand Strategy & Digital Marketing Agency. Through a clear, simple, and stress-free process we help organizations grow through transformative brand-driven strategies that produce business-driven growth! Interested? We'd love to talk and find out if we're a good fit. To connect you can reach us at https://limelifemedia.co or you can contact me directly at firstname.lastname@example.org
34 minutes | Apr 10, 2018
The Sales Development Playbook with Trish Bertuzzi
Today we’re talking with Trish Bertuzzi, CEO, President and Chief Strategist at The Bridge Group, Inc... as well as the author of the #1 Amazon Best Selling book "The Sales Development Playbook". Listen in as Trish gives shares with us a power packed episode filled of invaluable leadership, sales, and business growth advice, along with how she's consistently become one of the best in her industry. Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. ---------- CONNECT WITH TRISH BERTUZZI: Web: https://www.bridgegroupinc.com LinkedIn: https://www.linkedin.com/in/trishbertuzzi/ Twitter: https://twitter.com/bridgegroupinc ---------- CONNECT WITH COREY: Web: https://limelifemedia.co Facebook: https://www.facebook.com/thecoreyshelton/ LinkedIn: https://www.linkedin.com/in/thecoreyshelton/ Twitter: https://twitter.com/thecoreyshelton Instagram: https://www.instagram.com/thecoreyshelton/ ---------- MEET OUR AGENCY: Are you looking for an experienced, inspiring, and one of a kind Branding and Digital Marketing Agency to help you take your business to the next level? If you answered “YES” – Let’s talk. My agency (Lime Life Media) is an experienced, one of a kind Brand Strategy & Digital Marketing Agency. Through a clear, simple, and stress-free process we help organizations grow through transformative brand-driven strategies that produce business-driven growth! Interested? We'd love to talk and find out if we're a good fit. To connect you can reach us at https://limelifemedia.co or you can contact me directly at email@example.com
56 minutes | Mar 19, 2018
Developing a Winning Culture Through I.M.P.A.C.T Leadership with Shelley Smith
Today we’re talking with Shelley Smith, CEO of Premier Rapport about Company Culture, I.M.P.A.C.T Leadership, and how she built her incredible business consulting and executive coaching business. Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. ---------- CONNECT WITH SHELLEY SMITH: Web: https://premierrapport.com/ Facebook: https://www.facebook.com/ShelleySmith.PremierRapport/ LinkedIn: https://www.linkedin.com/in/shelleydsmithpremierrapport/ Twitter: https://twitter.com/PremierRapport Instagram: https://www.instagram.com/smith_shelley/ YouTube: https://www.youtube.com/user/premierrapport ---------- CONNECT WITH COREY: Web: https://limelifemedia.co Facebook: https://www.facebook.com/thecoreyshelton/ LinkedIn: https://www.linkedin.com/in/thecoreyshelton/ Twitter: https://twitter.com/thecoreyshelton Instagram: https://www.instagram.com/thecoreyshelton/ ---------- MEET OUR AGENCY: Are you looking for an experienced, inspiring, and one of a kind Agency to help you take your business to the next level? If you answered “YES” – Let’s talk. My agency (Lime Life Media) is an experienced, one of a kind Brand Strategy & Digital Marketing Agency. Through a clear, simple, and stress-free process we help organizations grow through transformative brand-driven strategies that produce business-driven growth! Interested? We'd love to talk and find out if we're a good fit. To connect you can reach us at https://limelifemedia.co or you can contact me directly at firstname.lastname@example.org
82 minutes | Jun 26, 2017
[MM] Building a Woman Owned Staffing Agency with a Purpose to Serve Featuring Cathey Botwright
In today’s episode, we're talking with Cathey Botwright, who is the CEO & Owner of Seaside Staffing. Cathey shares what it’s like to move for a job then have that business shut down just a couple of weeks after moving. She also talks about her entrepreneurial journey and how after that job went away she took advantage of an opportunity to start her own business within that same “Staffing Market”. Cathey also tells us what it was like to start a woman-owned business in the male-dominated industry of shipbuilding and how she learned to persevere and overcome every obstacle to achieve the success she has today. ---------- Join us as Cathey talks about: Finding opportunity in the midst of a trial. What it was like to put on steel-toed boots and a hard hat for the first time. How that taught her the importance of protective equipment. What it was like to explore the aircraft carriers, subs, and other ships for the first time. What it’s like to start a business in your field of expertise within an Industry you know nothing about. Struggling with and overcoming imposter syndrome. The importance of asking for help. How honesty and humility can help you win the hearts and minds of those you’re working with and serving. How she persevered in a foreign industry she knew nothing about through determination by making the choice to learn about every facet of the ships, subs, and jobs she was hiring and staffing for to help her succeed and grow her business. How to recruit, qualify, and staff clients with the right people through hard work, asking the right questions, and keeping an attitude that refused to give up. How just as she was getting comfortable in her 7th year she had to overcome another challenge where she had a short window of time to comply with a new requirement specifying that they had to conduct at least 10 hours worth of OSHA (Occupational Safety and Health Administration) training. This new OSHA training requirement meant that Cathey would have to “train” mostly men – some who had 10+ years experience – about what the hazards were on their job sites. Needless to say, this was a massive challenge because here Cathey was as a newbie, for the most part, trying to teach these experienced and veteran journeymen and women about the safety hazards that some had been dealing with for a significant part of their life. Cathey talks about how she was able to use honesty and a sense of humor to connect with her training classes to help them lower their guards and positively receive the OSHA training. She also talks about how she intentionally kept an open mind so that she could continually learn and glean knowledge from their vast wealth of on the job experience to help her get better. Instead of faking until you make it, learn to deploy humility and willingness to admit your not always an expert and you’ll be surprised how much further that gets you than pretending to be something that you’re not. Cathey talks about the biggest lesson she learned throughout this experience is that you shouldn’t apologize for what you do well but you can’t lie to your customer and the people you’re meant to be serving about the things you don’t know. Going through tough periods of financial strains Cathey talks about what it took for her to not give up and how she pushed through to breathe life back into her business and how that led to her testimony in Christ. When people talk to Cathey about wanting to start their own business, she asks them one simple question, which is WHY? She talks about how your WHY can either be your biggest downfall or the driving purpose that allows you to persevere, overcome obstacles, and ultimately achieve your dreams. You need to ask yourself, WHY do I want to do this and is there value in it? When your purpose is all about you… You’re going to fail. Success attracts opposition… whether that’s through competitors in the same market, your family, and friends, or other outside sources… make sure you’re prepared to navigate those difficult moments by staying the course and keeping your eyes fixated on what you believe is your purpose. People have the ability to manipulate perception BUT they don’t have the ability to change the truth… remember that, so don’t get caught up in the perception that others create because then you’ll find yourself taking you eyes off of your purpose and goals! Cathey talks about the cyclical journey of not only our business but life as we will constantly have to navigate both the valleys and the mountains of life and our business. Remember, the most struggle always brings the most growth. As an expert in staffing and finding the right people to work with, Cathey walks us through how we can find or hire the right people to work with. She talks about finding out what your clients' expectations are, making sure they are realistic, and then being able to honestly assess whether you can fulfill them or not. What you call people and who you refer to them as being is who they will turn into. Cathey talks why she refers to her temporary employees as “Field Employees” and the important role semantics can play in establishing report and building morale with those you work with. One thing that shows the level of care that separates Seaside Staffing from other staffing agencies is that every time they send a “Field Employee” to a new job site, they – most of the time Cathey herself – make they are personally there to introduce them. Leadership tip from Cathey – as an entrepreneur or business owner, never ask someone to do something that you wouldn’t first do yourself. Unwilling to comprise her integrity and the safety of her “Field Employees” for profit, Cathey talks about not working with certain prospective clients because of their unsafe working environments. What I admire about Cathey is her commitment never put profit over the safety and health of her people. Cathey’s desire is to raise the expectations for her clients through education and awareness. What defines you? Your circumstances or your values? Cathey talks about the qualities that draw her towards or away from potential clients and people that she may work with. Final 5 Thoughts: 1. Being a leader means not having a seasonal mentality. Instead, you should be consistent and predictable with you are. 2. Favorite people to follow and learn from are John Maxwell, Steve Kelly, Andy Stanley, and Joe Gibbs 3. The one non-negotiable thing Cathey uses to grow her business and life is her church. For going to church is like going to class to learn and feed her spirit. 4. Cathey talks about leaving behind leaving a legacy that changes people's lives as her definition of success. 5. Pursuing knowledge and staying up to date with the ever-evolving policies and procedures of her industry. Last minute tip - Never delegate knowledge to someone and not get it yourself. Cheers! Corey ---------- If you enjoyed the show, I would be incredibly grateful if you would: 1. Subscribe to the show 2. Leave me an honest Rating and Review in iTunes CONNECT WITH Cathey & Seaside Staffing: Web: http://seasidestaffing.com/ Facebook: https://www.facebook.com/seaside.staffing/ Twitter: https://twitter.com/SeasideStaffing LinkedIn: https://www.linkedin.com/company-beta/10104562/ CONNECT WITH COREY: Podcast Website: https://thecoreyshelton.com Agency Website: https://limelifemedia.co Email: email@example.com Facebook: https://www.facebook.com/thecoreyshelton/ Instagram: https://www.instagram.com/coreyshelton/ Twitter: https://twitter.com/thecoreyshelton Medium: https://medium.com/@thecoreyshelton WORK WITH COREY: Do you own a business and want to increase your online growth? Are you looking for an agency to partner with and help you accelerate your growth, convert online traffic, and help you save time and money by developing online systems and processes to simplify your life and maximize your ROI? If that sounds like you, my agency – Lime Life Media - could be a great fit with helping you build your brand, grow your business, and achieve your goals online. Contact me directly at firstname.lastname@example.org or visit my agency at https://limelifemedia.co
83 minutes | Jun 19, 2017
[MM] Empowering Entrepreneurs and Growing A Business That's Changing A City Featuring The Champion of Small Business Zack Miller
Check out today’s episode of Entrepreneurs Living In The Lime Life, featuring the Mayor of Hustle City, a.k.a. The Champion of Small Business, Zack Miller. Today we talk with the Founder & CEO of Hatch, Zack Miller about what it means to empower Entrepreneurs, how it feels to grow a business that's changing the community and the mindset you need to push through obstacles to achieve your goals and pursue your dreams. ---------- Join us as Zack talks about: - Coming from a Blue Collar family that didn’t have a lot of money and how that sparked his entrepreneurial journey young. - Graduating from college and starting his professional career in a top 50 market for media as a journalist, in Norfolk, VA. - How he quickly realized that the T.V. world was not how he had imagined it to be. • Hint, interviewing people on some their worst and most painful days can really put a damper on your life. - How he got his first real opportunity to step outside of the world of journalism and jump back into the world of business through a serendipitous encounter at a cross fit gym. • Take Away: Always be ready because you never know when the right opportunity is going to come your way. - How during his time at this new job he also started attending more business events and began to notice gaps in their ability to serve entrepreneurs in a way that Zack knew they needed and wanted help. - How starting to host meet ups that catered to Entrepreneurs, CEOs, Business Owners opened up all the right doors and gave him his shot. • Take Away: It’s been through his desire to add value first and help others that he has been able to achieve the ongoing success he continues to have and grow today. - Through Zack’s meet ups, he realized a business opportunity he could fill where the local community needed and wanted these type of events and services geared towards helping entrepreneurs. This is what led to him eventually starting Hatch in 2012. - When he first got started, he managed to rack up $50K in credit card debt, which in hindsight he says was not a smart move. - As he was building Hatch, he recognized another facet of the Entrepreneur journey he could tap into by focusing on education for local small businesses to help them grow. Through that vision, he created 1000Four.com which is now a learning platform specifically geared to helping Entrepreneurs build and grow their business. - Learning a hard lesson. When he attempted to put on a large event in Norfolk, VA and made the mistake of assuming that the event's audience would be the same as his current customers. - He also walks through many of the other marketing, timing, and pricing mistakes and lessons learned that he discovered trying to put on the large entrepreneur event. • Take Away: What I love about this story, is despite the mistakes he made Zack never allowed them to discourage or impede his forward progress. Instead, he just chalked them up to lessons learned for what not to do next time and kept moving forward. - Zack talks about how throughout his journey, whether he was winning or making mistakes he’s been able to navigate this process with a level of happiness and joy that has made the journey just as exciting as the incredible milestones he’s achieved. - The number one metric Zack uses to track the progress of his business. • Hint: It’s his gut and he explains why - The cost of not following your gut is a lifelong feeling of knowing that you're not accomplishing what you know you can do. - Zack talks about how paying his $50k in credit card debt was fairly uneventful and how building a business off of a credit card is not the best idea. He also dives into how he’s come to understand and recognize the difference between good and bad debt in business. - Talking about how quickly the highs and lows can change. Zack talks about a time where within 30 minutes he first lost a $50k contract and then gained a completely different $50k contract and all within 30 minutes of one another. • Take Away: There will be lows and highs. As an entrepreneur and business owner, you have to learn how to stay as even-keeled as possible. You can’t allow your decisions and emotions to sway with the constantly changing environment of your business, especially when you’re first starting out. - Accountability and Mentorship are both powerful strategies that Zack constantly deploys to help him stay focused, even-keeled, and on track. - Helping others is one of Zack’s favorite pastimes. During our conversation, he talks about a young man named Desmond Varner. Desmond is an incredibly talented and ambitious young entrepreneur who Zack has been able to take under his wing through mentorship and an internship. More importantly is that fact that in what seems typical Zack fashion he has grown to look at the young man as a little brother and someone who he’s committed to seeing succeed. - Zack talks about a recent slightly controversial comparison someone stated about his business, how he thought about using it for a marketing campaign, and how crucial it is to constantly get the right feedback to make the best decisions for both your business and clients. - Quote: “At some point in life you realize that you just push through and make things happen” ~ Zack - For Zack, Hustle City means that if you want an action to happen then you need to go and make that action happen. - Zack talks about how his ultimate goal is to own a majority share of an amusement park. - Tip: Your ability to assess both your business and yourself, on top of being able to deploy self-awareness is crucial to the success of your business. - Zack talks about the difference between having a feeling of giving up versus a sense of just not really knowing where I am. - How small tweaks that shift the way you approach your audience and customers can make a huge impact. Zack shares a story about one of his favorite clients and how within 18 months he helped them go from a 5-figure business to a 7-figure business. [Quote] “Life is about interacting with people, so don’t let your business not do that too.” ~ Zack - Realize it takes 5-7 positive interactions with someone before they make that first conversation with you… if not it can up to somewhere in the neighborhood of 35 interactions just to give them another chance. ---------- ASK AN EXPERT: Q 1: #1 Biggest Mistake and Advice to avoid it? A 1: The biggest mistake people tend to make is quitting too soon and the best way to avoid making that mistake is to ensure you have a qualified accountability person or group to help lend a second pair of eyes on your situation. Longevity matters Q 2: 3 Ways to Hustle your way into the right opportunity? A 2.1: Speak their language A 2.1: Be slightly controversial… not to the point where you hurt your reputation or name but willing to say something that might be a little outside of the box and cause people to think. A 2.3: 3. Ask… Don’t allow your fear to hold you back, be willing to raise your hand… if you don’t raise your hand then understand you can’t achieve. Q 3: How do you hustle your way into a dream opportunity. A 3: If you really want it then don’t give up. Relentlessly pursue it with unwavering persistence. Just because people aren’t asking for you doesn’t mean that it can’t be you and always remember, just because you don’t see it doesn’t mean something isn’t happening. ---------- FINAL 5 THOUGHTS OF THE DAY: 1. A leader is someone that others can look up to and someone who continually tries to do the best thing at any given time. They aim for open and honest communication. Last but not least they aim to help better the lives of those that work for them, even when that means the better opportunity is going elsewhere or pursuing a bigger position or dream somewhere else. 2. First and foremost Zack follows anyone and everyone who starts to become negative. He follows many of the Hatch customers. And possibly his favorite person to follow is Vince McMahon, the president of WWE. FYI Zack is a WWE wrestling nut… 3. YouTube is a favorite platform/tool. Zack also uses BaseCamp, Wistia, and Google Suite of business tools. 4. Success looks like just being able to live a life filled with happiness. 5. Zack ditched the working around the clock mindset to work a more traditional style 9-5 work day so that he can have the type of life work balance that affords him the time to spend with family and friends. He also hires people that he knows he can trust and empower to do what needs to be done to take Hatch to the next level. Cheers! Corey ---------- If you enjoyed the show, I would be incredibly grateful if you would: 1. Subscribe to the show 2. Leave me an honest Rating and Review in iTunes CONNECT WITH Zack & Hatch: Web: http://startwithhatch.com/ Learning Platform: http://1000Four.com/ Facebook: https://www.facebook.com/startwithhatch/ Twitter: https://twitter.com/StartWithHatch/ Instagram: https://www.instagram.com/startwithhatch/ LinkedIn: https://www.linkedin.com/in/zackmiller84/ CONNECT WITH COREY: Podcast Website: https://thecoreyshelton.com Agency Website: https://limelifemedia.co Email: email@example.com Facebook: @thecoreyshelton Instagram: @coreyshelton Twitter: @thecoreyshelton Medium: @thecoreyshelton WORK WITH COREY: Do you own a business and want to increase your online growth? Are you looking for an agency to partner with and help you accelerate your growth, convert online traffic, and help you save time and money by developing online systems and processes to simplify your life and maximize your ROI? If that sounds like you, my agency – Lime Life Media - could be a great fit with helping you build your brand, grow your business, and achieve your goals online. Contact me directly at firstname.lastname@example.org or visit my agency at https://limelifemedia.co
60 minutes | Jun 12, 2017
[MM] Passion, Purpose, and Refusing To Give Up Featuring Henry Kaminski Jr.
From achieving financial success very quickly to nearly losing it all. Today’s guest Henry Kaminski Jr. is not only a rock star graphic designer and sales funnel expert but more importantly, he is true testament to how hard work, dedication, humility, and the pursuit of purpose can help you achieve not only financial success but ultimately a life filled with joy, meaning, and gratitude. Join us as Henry talks with us about: • How attracting the wrong clients, will take you down the wrong path and end up making you miserable and feeling unfulfilled. • How marketing rockstar Russell Brunson helped save Henry’s career and opened his eyes and led him down the real path of making money. - Hint: It’s by adding value first and working with clients you love. • What it’s like to achieve financial success very quick, nearly lose it all because of external events, and the process Henry followed to continually get back up after every KO punch life threw at him. Ultimately this is what helped him achieve the level of success and joy he has today. •How when you achieve success very early on, you need to constantly guard against the natural tendency to become cocky, selfish, apathetic towards those you’re serving by continually deploying humility and self-awareness. • How he used NLP (Neuro Linguistic Programming) to re-program his brand and overcome the mental challenges holding him back by learning how to establish and operate off of a winning mindset. • When you make what you do all about you, not only set yourself up for failure but you lose your ability to truly enjoy the journey. • When speaking about sales funnels. Great design doesn’t necessarily translate into great conversions. Henry talks about the need to understand the psychology behind what makes people convert and how to execute on strategies that facilitate converting sales funnels. • Developing quality partnerships with other people are vital to success, especially when first starting out. • Henry talks about how important it is to know what you’re awesome at and crucial it is to know your lane and stay in it… then delegate the rest out. • Henry talks about what to look for in a great partnership with someone else by asking value based questions. • How often we should audit and evaluate our brand identity - Who is your target audience - what is the problem that you solve for them - Why should people listen to you - What differentiates you from everyone else who does exactly what you do - What makes your brand relevant to your audience • Using a contrasting analogy between Walmart and Louie Vuitton, Henry talks about how the perception of value will distinguish you and your brand to your audience and the world. • Staying on "brand" in part means staying consistent with your messaging every single time. • When creating content, you should always ask yourself, “is what I’m about to say valuable enough that this person who is watching[, listening, or reading] come back again tomorrow [to get more]. • Why you need to stop getting romantic with your brand. • How and why to make sure your business is not solely defined by one facet of brand identity, such as your logo. The key is to focus on your brand voice. • What is brand messaging? Henry talks with us about using Donald Miller’s “grunt test”, which simply means if you can explain what you do simply enough for a cave man to understand it then you have a beautiful and highly effective brand message. - People buy feelings and status, not products and services. Cheers! Corey ---------- If you enjoyed the show, I would be incredibly grateful if you would: 1. Subscribe to the show 2. Leave me an honest Rating and Review in iTunes CONNECT WITH HENRY: Web: http://uniquedesignz.net/ Facebook: @UniqueDesignzByTheHMKGroup Instagram: @unique_designz Twitter: @uniquedesignz YouTube: https://www.youtube.com/channel/UCYx6cYRoKCMojj-NlgX6_0w CONNECT WITH COREY: Podcast Website: https://thecoreyshelton.com Agency Website: https://limelifemedia.co Email: email@example.com Facebook: @thecoreyshelton Instagram: @coreyshelton Twitter: @thecoreyshelton Medium: @thecoreyshelton WORK WITH COREY: Do you own a business and want to increase your online growth? Are you looking for an agency to partner with and help you accelerate your growth, convert online traffic, and help you save time and money by developing online systems and processes to simplify your life and maximize your ROI? If that sounds like you, my agency – Lime Life Media - could be a great fit with helping you build your brand, grow your business, and achieve your goals online. Contact me directly at firstname.lastname@example.org or visit my agency at https://limelifemedia.co
99 minutes | Jun 5, 2017
MM] Gracefully Dancing Through Life, Crushing One Dream At A Time Featuring Marquita Bianca Castaño
Today we're speaking with Marquita Bianca Castaño, Founder & Owner of Baila Fuzion (http://www.bailafuzion.com/), which is an incredible dance studio located in Virginia Beach, VA. Marquita talks with us about how her dreams shifted from wanting to become a Veterinarian to developing a passion for dance that ultimately birthed a new dream and direction to start her own dance studio. On top of owning a successful dance studio, she is also a local (Virginia Beach) personality that regularly appears on various news and radio shows and she is also recognized as being a local fashion expert. Join us as Marquita talks about: - How a positive attitude and proper mindset play a vital role in her ability to continually succeed and achieve her goals. - Successfully growing her business by drawing out the best in her team through connection, engagement, trust, and taking ownership - How she learned to build and cultivate a winning team - How to stand out in a saturated market. Cheers! Corey ---------- If you enjoyed the show, I would be incredibly grateful if you would: Subscribe to the show Leave me an honest Rating and Review in iTunes CONNECT WITH MARQUITA: Baila Fuzion: http://www.bailafuzion.com/ Personal Website: http://www.marquitabianca.com/ Facebook: @OfficialMarquitaBianca Instagram: @marquitabianca Twitter: @marquitabianca CONNECT WITH COREY: Podcast Website: https://thecoreyshelton.com Agency Website: https://limelifemedia.co Email: email@example.com Facebook: @thecoreyshelton Instagram: @coreyshelton Twitter: @thecoreyshelton Medium: @thecoreyshelton WORK WITH COREY: Do you own a business? Are you looking for an agency to partner with and help you accelerate your growth, convert online traffic, and help you save time and money by developing online systems and processes to simplify your life and maximize your ROI? If that sounds like you, my agency – Lime Life Media - could be a great fit with helping you build your brand, grow your business, and achieve your goals online. Contact me directly at firstname.lastname@example.org or visit my agency at https://limelifemedia.co
56 minutes | May 15, 2017
[MM] Building An Incredible Real Estate Empire and Life Through Character, Integrity, and Adding Value To Others With Chantel Ray
Today we’re talking with Chantel Ray Finch, CEO of Chantel Ray Real Estate about how she built her incredible Real Estate empire by having a hear to serve and delivering value to others first. Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. Learn how to transform your website's "About Me" page into a client converting machine by going to http://guides.thecoreyshelton.com/about-me-guide and download your FREE Guide now! To connect with me you can visit https://thecoreyshelton.com/ for more information. Looking for a Digital Marketing Agency to help you build your brand, grow your business, and achieve your goals? I’d love to connect with you to see how my agency, Lime Life Media can help you accomplish your goals. Contact us at: Web: https://limelifemedia.co Email: email@example.com
76 minutes | May 1, 2017
[MM] Learn How Two Jedi Masters Used Facebook Ads, Sales Funnels, and A Free Plus Shipping Business Model to Build An Online Empire Featuring Jason Tibbets and Joe Barnes
Today we’re talking about what it takes to build a successful online business using Facebook Ads, Sales Funnels, and a Free Plus Shipping business model to develop and build a crazy successful eCommerce business. Throughout our conversation, today's guests, Jason Tibbets and Joe Barnes, help us better understand merchant accounts, product sourcing, chargebacks vs refunds, and what you need to know and be mindful of when starting and building your free plus shipping eCommerce business. Key Take Aways: Don’t allow fear of failure or the opinions of others stop you from taking action. Pursue your goals and achieve your dreams. Recognize falling is inevitable BUT the good news is falling doesn’t equate to failure unless you give in and quit. Stop thinking like a firefighter and waiting for issues to pop up and start taking preemptive action to mitigate risk. You have to have a mindset shift – stop acting like an employee in your business and start taking charge as the CEO of your business. Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. Learn how to transform your website's "About Me" page into a client converting machine by going to http://guides.thecoreyshelton.com/about-me-guide and download your FREE Guide now! To connect with me you can visit https://thecoreyshelton.com/ for more information.
11 minutes | Apr 7, 2017
[FF] Give Up or Get Up
In today's Freestyle Friday of #ELITLL, I want to talk to you about one vitally important aspect of being able to reach, achieve, and attain your goals. There is a harsh reality that there are going to be instances during that climb, during that journey where you get knocked down, whether it's life, people, friends, family. When that happens and it will happen, you'll have two options. You can either GIVE UP or you can GET UP! I don't know your situation, but what I do know is irregardless of whatever your situation is, there are going to be moments where you get the sh!t knocked out of you. There are going to be times where you feel like you can't move. There are going to be times where you feel like you can't get out of bed. In those moments, you're going to have a choice to either GIVE UP or GET UP. There's no in between state of being when it comes to achieving your dreams. Either you're en route to achieving your dreams or you're not. Refuse to give up and purse your dreams with an unrelenting attitude and mindset that forces you to always GET UP! Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. To join our online community of Entrepreneurs go to https://join.thecoreyshelton.com/ To connect with me you can visit https://thecoreyshelton.com/ for more information.
9 minutes | Apr 5, 2017
[WW] Simple 3 Step Process To Building Your Email List Using Your Website
In today’s #WorkshopWednesday of #ELITLL I’m sharing one simple, yet effective 3-step automated process you can deploy through your website to help you grow your email list and start earning the trust of prospective clients and customers. Here’s a quick summary of the process and what we’re diving into today… Simple 3 Step Process To Building Your Email List Using Your Website: - Step 1: Landing Page - Step 2: Lead Magnet (Offer) - Step 3: Email Nurture Sequence
38 minutes | Apr 2, 2017
From Correctional Officer To Successful Online Entrepreneur – Overcoming Fears and Achieving Success With Nicole Holland
In today’s episode of #ELITLL I'm talking with the Founder & Owner of InterviewsThatConvert.com Nicole Holland about her journey from correctional officer to successful online Entrepreneur. Listen in as she also shares a few tips to help you grow your business, overcome your self-doubts, and achieve the success you working towards. ---------- [00:02:45] Nicole – It’s been a pretty wild ride. I’ve done all kinds of different things, like a lot of entrepreneurs have, square peg round hole kind of thing where you try and fit into a job or a box for a while, and then you’re pulling out your hair and you’re like, “Oh, I got to move on.”” For most of my life, I did that. I would just get really bored really fast, and so my journey has kind of been everywhere. I was born in Canada, and then I grew up down in Maryland, and I lived overseas in Germany. I’ve done all kinds of different things. I’ve moved all around. [00:03:30] Nicole – At this point right now, I have been an online entrepreneur for about two years now. That came about when I just had this miserable job. I hated my job. I was a correctional officer, so by a lot of people’s standards, that was a respectable job. I could’ve retired with a pension and punched a clock and gone home, and that would be what a lot of people think is an ideal situation, but for me it was really killing me. [00:04:03] Nicole – (As a correctional Officer) The things that I was seeing, the things that I was feeling every day were taking their toll. I got really, really sick. I was just miserable and decided that I didn’t want to live that way, so I gave it up and decided that even though I didn’t know what the heck I was going to do, I was again a correctional officer, so I was a ghost. I didn’t have any online presence. I didn’t even like the Internet. [00:04:34] Nicole – When you’re working with rapists and murderers every day, you’re not looking to advertise where you’re living or what you’re doing. I jumped in with both feet and said, “All right, if I’m going to do this and I want to make money and I want to live the life that I dream of living and I want to do it on my terms, then I’m going to have to get really uncomfortable and I’m going to have to learn a lot really, really fast.” That is what I did. [00:05:00] Nicole – I built up a platform, I would say an authority platform, being the connector and the advisor to entrepreneurs and Wantrepreneurs all over the world through my online summit that you mentioned before, and later on through my podcast, the Business Building Rock Stars Show, and along the way with some programs and other resources that I’ve created. [00:05:30] Nicole – Now I’ve really listened to my audience. I’ve listened to my clients. I’ve listened to my friends, and I’ve listened to my biggest advocates. I love podcasting, and now my business really, really revolves around this thing that we call podcasting. [00:05:46] Corey – Nicole, to say that’s a pretty wild and crazy and inspiring story about determination, perseverance does little justice for where you’ve been and where you’re at right now. [00:06:00] Corey – Now that we have a little bit better understanding of who you are and what your story is, can you share with us some of the types of fear, self-doubt, and mental hurdles that you’ve learned to overcome within your own business and entrepreneurial career to achieve the success that you have today? [00:06:24] Nicole – (Speaking on those fears and self-doubts) You never know what it’s going to be because you think you overcome something, and then something else hits you. [00:06:30] I think personal development is an ongoing thing. I think one of the big things was having been in this space around people’s pain and misery and victim mentality and also feeling so stuck, having to be in a situation, or not having to be but choosing to be, but feeling like I have to be in a situation where I’m seeing things that go against what I believe is acceptable for so long and just really feeling beat down and tolerating a lot of things that don’t feel good. I think that was my biggest hurdle jumping in to entrepreneurship was just the awareness that, wait a minute, life does not have to be like this. [00:07:30] Nicole – I do not have to be miserable. I do not have to be unhappy. I do not have to be in pain. There is another way, and by golly I’m going to find it. That was kind of that first step. I had real fear, right? I was being threatened for my life at times by really bad people who didn’t have any concern for other people’s life. [00:07:55] Nicole – It was a really, really big thing for me to make myself a public person, to come out online, to do my first video. I think we all have our own insecurities about how we sound or how we look or what we say or is it good enough, and all that judgment that we’re used to getting. Even though we can easily say, “Oh, I don’t care,” the truth is we do. We do care. We want to be liked. We want to be loved. That’s human nature. [00:08:28] Nicole – I think on top of that, just with my own personal dynamic with where I was coming from, that added piece of, “Is somebody going to come after me? Is somebody going to hurt me because they have some grudge against me? Do I really want to be public or is that dangerous?” All that stuff. Little by little, I just acknowledged those fears and said they’re valid. [00:09:00] Despite all of the many real and valid fears Nicole faced, her resounding response continued to be, “I don’t want to live like this. I don’t want to live in fear.” KEY TAKE AWAY: Regardless of where you currently are or where you’ve previously been there will come a point where you must choose to either overcome your fear or allow your fear to overcome you. As you listen to Nicole’s story, especially during the time she was first starting you there were so many valid fears she experienced. Yet regardless of those fears she knew that if she wanted to her dreams and live a life worthy of who who she was meant to be that she would have to tackle those fears head on to achieve her goals and EARN the life she wanted to live. KEY TAKE AWAY: When you get to those moments of doubt, like what Nicole is talking about, whether it’s a social fear or even fear of your life and you ask yourself, “Should I or should I not do it?” in your mind, what is one of the determining things that actually gets you over that hump so to speak to actually step out of your comfort zone and do the thing that you know is in your heart or in your mind to do, that you know is going to contribute to your success, but maybe because of that fear and self-doubt is kind of holding you back? What do you do to get over that in those moments? [00:11:00] Nicole talks about what she does when she gets to those moments where she has “Should I or should I not do it?” For Nicole, the answer boils down to really just checking in with herself when she gets those insecurities or experiences those fears. [ 00:13:00] Nicole – What’s really catapulted me to the position that I’m in now in such a short period of time is because I never want that icky story. That’s the story that my insecurities may have for me, but when I’m just aware of it and I go, “Wait, is that true? Is that what I want?” it’s never the truth and it’s never what I want, and I always overcome it because I choose to. KEY TAKE AWAY: There’s no easy road to success, the only way you overcome is by choosing too. [00:14:35] Nicole – “The thing about fear is it’s always there to support you…” KEY TAKE AWAY: Your FEAR will always be there to talk you out of what you truly want – DON’T LET IT AND DON’T GIVE IN. [00:16:05] Corey talks about the one question he always asks himself to determine whether he should or should not do something. He asks himself, “When I turn 80 years old, am I going to look back and say, Man, I wish I’d have done that”? Because in the moment, you can feel, “Hey, I may look a little silly here,” and that may be a fear in that moment, but I think a lot of times when you compare it to the end result of when you’re 80 years old and you look back, it’s kind of like that initial fear is inconsequential to that fear of being 80 and looking back and saying, “Man, I really missed the mark there. I wish I had done that, I wish I had pursued that, I wish I hadn’t give up”. ---------- ASK AN EXPERT: [00:14:35] Moving into our ask an expert section Nicole uses her experience and expertise to share with us how we can leverage a systems mindset and approach to simplify, templatize, and accelerate our success and growth to achieve a life that we want within business. [00:19:58] Nicole, walks us through a quick example in your her life of how she recognized where she could create some type of system or template that helped make her life a lot simpler from a business standpoint. [00:22:15] Nicole talks with us about our overall brand strategy and why we should, “get comfortable being vulnerable”. [00:28:30] Nicole talks about the right way and the wrong ways Entrepreneurs starting out should ask for or find help. ---------- FINAL 5 THOUGHTS OF THE DAY: [00:29:45] – What does good leadership mean to you and in your eyes what does it look like? “It looks like and means somebody walking their talk.” [00:30:00] – Who are your favorite people to follow on-line and why? A: “I get inspired by so many people, and I just love so many people. I can’t even come up with somebody right now. There are so many people for so many different things.” “It’s the authenticity and the truth in that they’ve been there, they’ve done it, and that they’re sharing openly. I can say, for example, one of my go-to guys for course building is Danny Iny. He’s amazing, and also for the way he demonstrat
9 minutes | Mar 30, 2017
How Treating Everyone Like They Matter Can Change Both Your Business and Life
In today’s episode of #ELITLL I'm talking about how treating everyone you interact with on a daily basis like they matter will not only change you're business but also your life. Living with a heart of gratitude that acknowledges and encourages those around you will not only change the lives of others for the better but it will also completely change yours for the better too! Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. To join our online community of Entrepreneurs go to https://join.thecoreyshelton.com/ To connect with me you can visit https://thecoreyshelton.com/ for more information.
9 minutes | Mar 29, 2017
Understanding Your Customer Lifetime Value: Learn How To Calculate It and Improve Your Marketing
In today's episode of Workshop Wednesday, we're going over an important client acquisition and marketing strategy metric that you need to clearly understand to make the most effective and impactful decisions for your business. This metric is called your CUSTOMER LIFETIME VALUE (CLV). So let me ask you, do you know what your CUSTOMER LIFETIME VALUE is? Do you know how to quantify or calculate your Customer Lifetime Value? If you’re answer is a resounding no, it's all good because you're in the right place, as today we’re talking all about your CUSTOMER LIFETIME VALUE. After todays episode you'll not only know HOW to calculate your customer lifetime value but you'll also have a better understand for how to use this new found knowledge to improve your overall marketing decisions as a whole. Cheers! Corey ---------- If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. To join our online community of Entrepreneurs go to https://join.thecoreyshelton.com/ To connect with me you can visit https://thecoreyshelton.com/ for more information.
50 minutes | Mar 26, 2017
Entrepreneurial Lessons Learned While Founding the World's Largest Startup Launch Platform With Wil Schroter
In today's episode Corey talks with Wil Schroter about starting/building successful companies, his journey of Entrepreneurship, and the lessons he learned founding and running the world's largest startup launch platform with StartUps.co ---------- WELCOME: JOIN THE #ELITLL COMMUNITY Join our awesome on community of Entrepreneurs to overcome your mental hurdles, grow your business, and achieve your goals by going to join.thecoreyshelton.com DOWNLOAD TODAY’s FREE RESOURCE In my experience, one of the most under utilized sections of a website is the “About Me” Page. To help you create an incredible “About Me” page that is sure to connect with your audience and help you increase your websites conversions, I’ve created a FREE “7 Step Guide To Creating An Epic ‘About Me’ Page” to help you build your brand and grow your business. Click HERE to get your FREE GUIDE ---------- WIL SCHROTER’s JOURNEY: 2:29 – Wil grabs the mic and tells us a little bit about his personal and professional journey thats led to the success of where he is today and his company StartUps.co Will talks about how he “grew up with no intention of ever being in business” and how it never even occurred to him that he would become an Entrepreneur. It “never even occurred to him that he would even go to college”… much less become an incredibly successful serial Entrepreneur. 3:10 – Growing up his first plan was to become a carpenter because most of his family was in some version of a similar trade. For Will this felt like a natural option he was excited about the idea of being able to build houses. KEY TAKE AWAY – While Wil may not have naturally chosen the path of Entrepreneurship from an early age, note that there was still this inner desire to “BUILD” something with his hands from the ground up. I’ve heard people act as if you haven’t wanted to be an Entrepreneur your whole life or started out early “hustling” lemonade on the street corner then you’re not a pure bread Entrepreneur BUT I would say that if you’re starting out and trying to figure out if Entrepreneurship is for you, start out asking yourself whether you’ve always had a burning desire to create and build something from nothing. If your answer is YES, then I would encourage you to continue pursuing your journey of Entrepreneurship. 3:20 – Wil learns that he’s “terrible” at carpentry. As a result he moves on to study theatre through his brief stint in college, as his new goals was to become an actor. 3:31 – Getting shot down again, Wil also figures out that he’s also terrible at acting KEY TAKE AWAY – SELF-AWARENESS is crucial, as is your ability to not get romantic about the direction you “want” your life to go. Rather then sulk or get hung up on the fact that his first or even second plan of becoming a Carpenter and Actor wasn’t going to pan out, he took his lose, pivoted and started down a new path. NOTE that in life, the directions you often plan on going don’t always work out and you need to become both flexible enough and practical enough to not get hung up on the closed doors and instead continue moving forward to find the doors of opportunity that are open. 3:36 – Leading into his business career… Wil’s decision to step into the business world had nothing to do with his excitement for business, instead his journey started with an opportunity that he was not only capable of seeing but more importantly capable of executing on. KEY TAKE AWAY – When you deploy self-awareness and refuse to get romantic about the direction “you want” your life or business to go, your vision will become open enough to recognize and capitalize on the right opportunities. 3:45 – Wil talks about seeing the dawn of the web era come about. 4:22 – As this new age of information through the internet began to come about, Wil recognized an abundance of opportunities that very few were capitalizing on. He recognized that companies were going to need to have a web presence, which now seems obvious but during the dawn of the internet was an untapped well of potential and growth that very few recognized. 4:38 – Wil talks about getting his idea to create one of the first “Digital Agencies”, to not only build these commercial and company websites but also just to disseminate and help explain to the world what the internet even was. 4:56 – Wil talks about having to get as rudimentary in his website presentations with companies and CEOs, to the point where he had explain what a hyperlink was, as many of them were looking what a web page was for the very first time on Wil’s laptop. 5:25 – Pursuing a business through his Digital Agency wasn’t exactly the master plan for his life, rather it was a means to pay the bills back during that time. However, continued down this path, more and more people kept telling him how knowledge and great he was at it… this is when things started to change. 5:40 – Wil talks about how in 1995 a Venture Capitalist asked him for his business plan and he responded by giving the VC “a half sheet of paper basically explaining how much he owed his roommate.” He talks about how his beginnings were not even as low as “humble beginnings” rather they were just “non-existent” KEY TAKE AWAY – I love this part of Wil’s story because it illustrates the beautiful point that if you’re great at what you do and you add value to others… regardless of whether you have “it all together” – doors will open up. 6:08 – Wil talks about how his Digital Agency ended up doing really well and how later down the road he ended up merging his Agency with another company. 6:20 – Wil shares an incredible story that was one for the record books as he details a massive and “lopsided” win his company pulled off by landing a 9 figure $250 Million dollar contract with a pharmaceutical company! After this deal, the Agency went on to grow to about a $750 million dollar company with all of the ensuing contracts and companies it was able to work with. NOTE that this Agency/Company that Wil helped build just sold for about $4 Billion – yes thats with a “B” – dollars. KEY TAKE AWAY – You never know when that life changing opportunity is going to come along BUT what you can do is make sure that you’re prepared to seize it and run with it when it does, so wherever you are and in everything you do… continue putting in the work, knowing that your chance is right around the corner! 7:06 – Growing this massive company is where Wil attributes gaining his startup education from, as he was put in a position where couldn’t “fake it” and instead was pushed to learn and grow at an incredibly accelerated pace. 7:35 – After leaving that company Wil talks about how in 2001-2002 he went on to create an Incubator to work on his own projects. From this incubator Wil was able to build around 8 companies. Wil talks about a huge mistake he made during this time was founding 8 companies in completely different markets because it “fractured his time and his focus”. During this period is also when Wil learned the most about how to start companies and achieve success. KEY TAKE AWAY – Remember you have a limited amount of time and resources, so be sure not to spread yourself thing. Theres a great acronym I love to use to remind me of this: F.O.C.U.S – Follow Once Course Until Success 8:12 – After doing this all for about 15-16 years, this is when Wil realized that the “thing” he was most good at was starting companies. Will caveats this by pointing out that this doesn’t imply that he’s great at growing or scaling companies… it simply means he knew he was great at starting companies. KEY TAKE AWAY – While it took some time to figure out… Wil recognized there was a key area of business that he was incredibly great at and started to maximize his time and effort around those strengths. My only caution here is recognize that it took will almost 15 years to recognize what he was great at, so if you’re just starting out, don’t think that just because you’re “not great” at certain things now doesn’t mean that it’s “not your thing”. Be sure to deploy the time and patience necessary to discover and develop your strengths before you just write off an area of business as one you disregard or ignore because “it’s not your strength”. 8:30 – Wil’s desire to pursue his passion for creating and funding startups at massive scale globally, is what’s led to his current venture and company at StartUps.co Again StartUps.co is the worlds largest platform that specifically helps millions of Entrepreneurs get their startup off the ground and running. Through out this process Wil, through StartUps.co has acquired around 6 other companies (to date) to help them fulfill their vision and mission to help Entrepreneurs and Startups succeed. A few of the companies that Wil acquired: • BizPlan.com/, which helps Entrepreneurs create business plans - The Launch of BizPlan.com, which is a service that allows Entrepreneurs to find incredible Mentors • Clarity.fm - Article in TechCrunch about Wil’s Acquisition Of Clarity.FM • LaunchRock.com - A service that helps you acquire customers - Article in TechCrunch about “LaunchRock, The Most Meta Startup Ever, Builds Viral Launch Pages” • Fundable.com - A is a service that helps Entrepreneurs get their business/idea funded • Zirtual.com - A service that helps you find awesome Virtual Team Members. - Article in TechCrunch about Wil and Startups.Co acquiring Zirtual 9:38 – Wil talks about how he and his company StartUps.co are building an incredibly powerful platform for Entrepreneurs to successfully create and build their startups. Placing education at the forefront Wil and his massive platform are focused on helping Entrepreneurs through all of the places they typically get stuck, with the end goal being their ability
5 minutes | Mar 24, 2017
Transforming Your Dreams Into An Actionable Vision To Achieve Your Life's Purpose
KEY POINTS: - DREAMS can come and go with the night and/or be created on a whim BUT a VISION is an intentional thought out place in the future where you not only want to be BUT more importantly where you actually see yourself standing. - TRANSFORMING YOUR DREAMS INTO THE VISION FOR YOUR LIFE enables you to create real and actionable steps to follow. In turn this puts you in a position where you can actually achieve your goals and walk in the fullness of the vision that you've created for your life. (aka your dreams). - NOTE: This episode isn’t about “not dreaming” rather, it’s about converting (aka transforming) those dreams into an actionable vision for your life so that you can actually reach your goals and live the life of your dreams. Cheers! Corey ————— SUPPORT THE SHOW & CONNECT WITH ME: If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. To join our online community of Entrepreneurs go to join.thecoreyshelton.com To connect with me you can visit thecoreyshelton.com for more information.
12 minutes | Mar 22, 2017
7 Steps To Creating An Epic "About Me" Page
KEY POINT: Your “About Me” isn’t to necessarily “make a sale” that just happens to be a great byproduct, instead your “About Me” is meant to draw your listeners in and act as a bridge that connects their mission with your purpose. ————— 1. KNOW YOUR AUDIENCE One of the biggest mistakes Entrepreneurs and Business Owners make when writing their “About Me” page or section is that they start with the WHY and end up completely forgetting the WHO. This means that before you even hit your first key stroke make sure that you know your audience and understand who you’re talking to. The easiest way to ensure that you’re not neglecting you’re audience, is to start with them in mind. 2. BE YOU BUT DON’T MAKE IT ALL ABOUT YOU Constantly remind yourself why you’re even writing your “About Me” page. At the end of the day, this isn’t for you, you’re doing this for your audience. When you keep that in mind, you’ll be able to focus on the key parts of your story that make the most sense to help your audience “feel” the way you want them to. This isn’t meant to be some sore of black magic voodoo thing where you’re manipulating the reader, it simply means that there is most likely a singular message and feeling you you want to communicate about how great they’ll feel working with you because – lets face it – you’re awesome annnnd you can actually solve the headaches, issues, and problems that they need your help to fix their business or improve their personal life. 3. CHARACTER & VALUES OVER EGO Again, remember that before people will pay for or buy your services and products they must first buy into you as a person. What this means is don’t be afraid to share the values that guide and drive you to do what you do in the way that you do it. As Entrepreneurs and Business Owners, we can sometimes be afraid that we’re going to turn certain people off because our values may not align with theirs but from personal experience let me just say that it’s better for people to know and understand you and vice versa prior to working with them because the reality is not every person that falls in your market is going be your “ideal client”. So make the choice to just be you and you’ll more then likely be pleasantly surprised to find out that being “YOU” is what separates you from you competition and more importantly what attracts your clients to you. 4. GO BEYOND FACTS & STATS, SHARE COMPELLING STORIES… FACTS DON’T CONNECT – STORIES DO What separates you from your competitor or someone else is most likely not your stack of awesome facts and stats. While being able to state facts and provide awesome stats is great, people don’t connect with numbers, people connect with people. The most effective “About Me” pages tell compelling stories that infuse impressive facts and stats to support the emotional connection the writer – aka you – are trying to make with your audience. Allow your “About Me” page to become a portal that transports the reader into who you are as a person. 5. PROVIDE SOCIAL PROOF TO BUILD TRUST AND ESTABLISH REPORT Be sure to incorporate Social Proof elements like Client Testimonials. By adding these simple elements your audience can see the great things that other people like them have to say about you. In doing so you’ll begin to show your audience how working with you is not only enjoyable and awesome but more importantly, how you’re the best and most ideal solution to solving the problem they want fixed. In essence adding elements of Social Proof like Client Testimonials begins to build trust between you and them, while also establishing a positive report. 6. SHARE YOUR PROFESSIONAL JOURNEY Remember, people connect with stories, so tell yours! This doesn’t have to be some formal process, nor does it have to be in chronological order. The point here is to make your story interesting and more importantly, help your audience understand how you gained the experience, expertise, and knowledge you have in your field of expertise so they can better understand what makes you an ideal solution to their problem. 7. EXPLAIN HOW YOU’VE HELPED OTHERS Most of the time the client to professional relationship can be summed up like this: the client has a problem, you have a solution, the client wants your solution, there is a value exchange the clients money for your solution… It’s pretty simple, however no prospective client wants to hear or read anything so clinical. To combat this sort of clinical, “matter-of-fact” approach; instead provide meaningful, real life examples of the solutions you’ve provided your past clients. For example maybe you’re a digital marketer and you infuse a story into your “About Me” that talks about how you helped one of your clients grow their business and sleep easier at night by implementing a fully automated marketing solution that helps them generate more qualified leads, nurtures those leads unique email sequences, and then hands them off to you when they’re ready to purchase your services or products. A story like that would help illustrate how you not only helped them grow their business but equally important is the fact that you helped them gain peace of mind and sleep better at night because they knew they weren’t losing business. FINAL THOUGHT: Wrapping this episode up I want to be clear, the goal of your “About Me” isn’t to necessarily “make a sale” that just happens to be a great byproduct, instead your “About Me” is meant to draw your listeners in and act as a bridge that connects their mission with your purpose. Cheers! Corey ————— SUPPORT THE SHOW & CONNECT WITH ME: If you enjoyed the show, please Subscribe and leave me an honest Rating and Review in iTunes. To join our online community of Entrepreneurs go to https://join.thecoreyshelton.com/ To connect with me you can visit https://thecoreyshelton.com/ for more information.
80 minutes | Mar 20, 2017
Creative Story Telling, Video For Your Business, and Building A Successful Digital Cinema Agency With Jeremy Carey
In todays’s episode we’re talking with Jeremy Carey, Owner of IronClad Media, which is a Digital Cinema Agency that frequently works with huge brands like Under Armour, Mechanic Wear, Rocky Boots, Lowe’s, Vans off the Wall, Element, Sentara Hospital, the SPCA, the Navy Seal Foundation, and the U.S. Navy, along with countless other brands, influencers, companies, and organizations. Jeremy and IronClad are best known for creating amazing, beautiful, awe inspiring, authentic, and compelling stories through the creation of digital cinema. Today Jeremy talks about how he built his incredible business and how you can use the powerful medium of video to build and grow your own business . ————— JEREMY's STORY & JOURNEY: 3:48 - Jeremy tells us a little bit about his personal and professional journey thats led to the success of his business Ironclad Jeremy starts with where he's at today and talks about a few of the things that contributed to the success of Ironclad and his ability to build such an awesome facility: - Faith - Hard Work - Timing - Hiring and Surrounding himself with an incredible team 4:24 - Jeremy takes us back to the start in 2001 where he first started a clothing line on accident. 4:51 - Jeremy talks about how he had to do video back in the day pre-digital/social media with two VCRs, RCA cables, and how he would have to play and record, play and record to cut up and edit videos. 5:00 - Jeremy starts tying this all together as he starts talking about how he met the guys he started his videography adventure with after he had to transfer schools in high-school for getting into a little trouble. 5:41 - Demolition Death (best name ever) this was a video series involving skating and silly antics that Jeremy and his buddies started to create, which was similar in concept to the Jackass series, which was new during this time period. 5:55 - During the time of "Demolition Death" Jeremy and his buddies started to create iron on t-shirts that they would sell and promote the videos. 6:23 - As the iron on t-shirts started to take off and sell Carey and his crew were smart enough to then use that capital to start ordering legit screen printed shirts and netted hats to take their venture and videos to another level. 6:30 - Jeremy starts talking about DemInk, which is what they finally started calling their company. 6:40 - Jeremy talks about how around this time Pharrell Williams started his N.E.R.D line. Through his N.E.R.D line Pharrell started to also wear netted N.E.R.D hats, as a result this allowed Carey and DemInk to ride the en vogue wave of netted hats to start selling a boat load of netted hats and increase their profits. 6:57 - As their business started taking off they began implementing Gorilla Marketing tactics by buying a lot of DemInk stickers and putting everywhere all over their city. 7:00 - They then began to scale their efforts and expanded to concerts and skate events. 7:12 - This opened up the door for Carey to start further diving into videography by getting opportunities to do promo videos for local concerts that were hosting national acts. 7:20 - Noticing what they were doing action sports brands started taking notice of what they were doing and started asking Jeremy to partner up with them to do some videography. 7:30 - As Jeremy started to excel in the realm of video this is what prompted him to decide and go to film school. 7:40 - When Jeremy comes back from school all he wants to do is start back up with DemInk but then the lines start getting blurred with regards to what they are... are they an apparel company or a video company? This sense of dissonance is what led to Jeremy breaking away from DemInk to create Ironclad. 7:57 - Jeremy talks about how making the clean break from DemInk to do pursue his own videography and cinema company wasn't easy... he even points how emotionally attached he was to DemInk by showing us his DemInk tattoo. 8:15 - Jeremy points how how his story's chapter with DemInk served it's purpose to get him to where he is now and how he's greatful he was able to be apart of something so special. 8:27 - "Entrepreneurship was always kind of in my blood... It was never a question of can I do it (create my own business), it was more this is gona happen"... TAKE AWAY - Like Jeremy to achieve success you need to change your mindset from "is this going to happen" to "how and when am I going to make this happen". 8:45 - Jeremy talks about the example his Dad, who was also an Entrepreneur and Business Owner... the mindset Jeremy learned from his Dad was to, "Try and Do". 8:50 - "I was never scared to do this (start a business), I just never knew any other way...." 9:04 - Jeremy talks about coming up with the name "Ironclad", what it means, and the history behind it. Ironclad Represents: - Integrity - A Standard To Be Set - It also represents "The Battle of Hampton Roads, often referred to as either the Battle of the Monitor and Merrimack (or Virginia) or the Battle of Ironclads, was the most noted and arguably most important naval battle of the American Civil War from the standpoint of the development of navies." ~ Wikipedia 9:20 - Jeremy talks about how he always wanted to be in and represent Hampton Roads because to him this is his hometown BUT he always knew that his company would be much bigger then Hampton Roads. 9:40 - Jeremy's vision for Ironclad has always been to be a global company that works with global brands. 9:55 - Jeremy talks about the struggle of starting out and running his company from his house, taking on any and every kind of freelance work that he could. Key Take Away - If you want to succeed, then you have to be willing to relentlessly work and grind it out doing whatever it takes to get to the next level. 10:07 - Jeremy talks about one of his big breaks, which at the time he didn't know was a big break. This was a 21 day trip with Orphan's Promise across parts of Asia to shoot the trip. Key Take Away - Believe you can do it and then figure it out! 11:08 - Jeremy talks about how the Orphan's Promise trip was not only an amazing business opportunity but it also opened eyes to what the rest of the world had to offer and forever changed his perspective on life. 11:37 - Jeremy goes into how easy it is to live in a bubble based upon where you live but that the Orphan Promises trip forever burst that bubble and caused him to start living with a bigger more intentional purpose with his life. 13:00 - When Jeremy gets back from the Orphans Promise trip he becomes even more motivated to not only succeed in business but also to just become a better person as a whole. 13:19 - Jeremy talks about meeting and creating a key business and personal relationship with Danny McCusker an incredibly talented Videographer and Video Editor. Meeting Danny and bringing him into the Ironclad family is what really helped Jeremy build and grow Ironclad Key Take Away - Relationships are a major contributing factor to your success and the level at which your life can soar BUT even more important is it to create and build the RIGHT relationships, with the right people. 14:08 - Having the pressure to make your business successful not only for yourself but also someone else not only adds pressure to succeed but in a positive way it pushes you to want more and go after it even harder. 14:56 - Jeremy talks about while he was building Ironclad, he also had a side hustle to pay the bills buying and selling cars through Craigs list to make money. 15:05 - Jeremy starts talking about when he first found "The Compound", which is where their current operation is run out of and how bad it looked when he first saw. At first look it was a dumpy hole in the wall but just as Jeremy did with his business, he saw incredible potential and went after it. 16:30 - Jeremy talks about what it took to build "The Compound" 17:00 - Jeremy goes into how they made it happen in the beginning by finding gigs in Craigs List and cold calling people. 18:00 - Throughout everything Jeremy constantly stayed focused on one GOAL, which was to be the best in the world! 18:21 - Jeremy talks about one of their first unassuming gigs and how it opened the door to something bigger. Key Take Away - When you're starting out don't despise small beginnings. 18:45 - Jeremy talks about having to talk a prospective client into letting him do free work for them, just so that him and Danny could start building their portfolio. He also goes into how free gig, opened up the door for them with a bigger, paying customer. Key Take Away - Always humble yourself to the point where you're capable of taking the small or less then desired, yet necessary jobs that without you knowing could serve as the catalyst to your success by opening up bigger doors down the road. 20:55 - Jeremy stresses how important it is for Ironclad to build and grow strong relationships with their clients, not just from a monetary standpoint but more importantly because they genuinely care on such deep level about each on of their clients and the success they want to help them achieve. 21:13 - Jeremy gives some great business advice to all of the "artists", by talking about how they need to be willing to take advantage of great opportunities when they come along - even if it doesn't fill their deepest creative vision and how such opportunities can help them grow. 22:05 - Jeremy talks about how their ability to optimize around the small details has really helped contribute and facilitate their ability to succeed. 22:35 - Jeremy talks about the fears, self-doubts, and mental hurdles he's had to learn how to overcome to achieve the success he has today. 25:11 - Your ability to learn, listen to others, and optimize on the little obstacles is what will play a role your success or failure... 25:22 - Jeremy and I talk about the importance of reputation and how it's paramount, as well as why doing whatever it takes to maintain your reputation, even if it's coming ou
8 minutes | Mar 17, 2017
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