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If you've followed our online entrepreneurial journey so far... You know Catherine and I have been working for a year and a half on online businesses. A lot has happened during that time: We went all in developing brbYoga. We went all quiet on Entrepreneurs in Training, eventually (it's been months since our last episode!). We had our 2nd child. We moved into a new house in the suburbs to help financially. For a while were working double: recording EIT episodes and developing brb yoga. But the strain became too much: full-time work, 2 young kids (one was born during all this!), and working on both businesses. It led to a lot of tension in our house, at all times day and night (and I mean all times). I won't bore you with the details, heartache, and suffering... the glorious struggle! And we may not be the perfect model for how to launch an online online business, or how to launch your first online business. So why am I sharing this with you? Because we are one example among many of people who toil and strive and grind, who've decided to not give up, who've committed to not give up. Because I want to remind you: DON'T GIVE UP! Man, it took us almost 2 years from starting EIT to launching a real business. And we don't even have customers yet! But it feels great just to see all our hard work manifest into a real business. We're committed. I hope you're committed. I hope you're living your own glorious struggle. And I hope you're well! Feel free to drop me a line with any questions you might have. I'll help if I can.

How to use Instagram for business Instagram Demographics/Usage This year, Instagram surpassed twitter in terms of active participants (300 Million Active Monthly Users, 75 Million users/day) 20% of internet users use it and over a quarter of the US population (27.6%) It is a platform that results in high levels of engagement-58 times more engagment per follower than facebook and 120 times more than twitter. Source: By the Numbers: 150+ Interesting Instagram Statistics      Instagram Best Practices Below are three sites that have good, comprehensive lists of ways to make the most of Instagram for business.  26 Tips for Using Instagram for Business - Social Media Examiner 5 Instagram Marketing Best Practices to Build a Massive Following - Search Engine Journal Top 3 Instagram Trends for Marketers - HootSuite In the podcast we mention a few of the more powerful practices, including: Follow your followers and engage with them genuinely. “re-gram” their content to show them you appreciate it. Connect your facebook account to help your pics be seen by more people and grow your account. Make use of hashtags to be found by more people.  Research the hashtags that people use in your niche. Don’t post too often - once/twice a day is good. Take good pictures by making use of cool filters and collages.

Show notes: entrepreneursintraining.net/how-to-change-habits-habit-loop How To Change Habits: The Habit Loop Redux Review Habit Loop From Last Week Loop: Cue (trigger) Routine (behavior) Reward (reinforces the loop) Craving or Anticipation (drives the loop) Remember the Pepsodent example? Claude Hopkins got Americans into the habit of brushing their teeth: Cue: Feel the tooth film on your teeth. Routine: Brush your teeth. Reward: Smile and be beautiful. Craving: The tingly fresh gums and mouth How to Form a New Habit Basically, make a cue. A classic example is prepare yourself before you go to bed. For example, put out running clothes for the morning if want to run. Cue: Running clothes laid out. Routine: Run. Reward: Feel great. Craving: When weather’s too bad or you forget to cue yourself, you miss out on the reward (craving). How To Change a Habit Duhigg cites the Golden Rule of habit change: Keep the cue and reward the same. Insert a new routine. Examples in Duhigg's book include how Tony Dungy developed football teams, how a woman stopped biting her nails, and more. How to Insert a New Routine Duhigg says the key is to figure out what exactly the habit’s cue is, and what exactly the reward is. This is trickier than it sounds, and can be hard work. Often we’re wrong about what we think the cue is, and what we think the reward is. The good news: what seems like resistance to change is often lack of clarity. When you figure out what’s driving a behavior, it’s easier to change it. Take the example of the woman who quit biting her nails. She underwent "awareness training". She was asked to take a card with her and write a check mark on the card any time she felt the desire come on. This way she became aware of the cue. Next, she was asked to, whenever she felt the cue occur, replace the routine with a different one- something that would prevent her from nail-biting. For example, put her hands in her pockets, or grab some item to disable her ability to bite nails. Then she was told to also give herself some physical stimulation as reward, to replace the sense of physic

How to Make Your Product A Habit This whole theme is drawn from Charles Duhigg's book The Power of Habit. What are habits? “The choices that all of us deliberately make at some point, and then stop thinking about but continue doing, often every day.” The Habit Loop The habit loop is a well-documented loop that underlies our habits: Cue: Something that triggers a behavior (like seeing a candy bar in the checkout line at a store). Routine: The behavior (purchase and engulf said candy bar). Reward (sugar rush, deliciousness, etc.). But a key part of the loop is a craving or anticipation of the reward. Say in the above example you see the candy bar and start to reach for it, but some little kid grabs it and runs off- and it's the last one! We saw the cue, but now we can't enact the routine... and we're left craving that chocolate goodness. So for a habit (loop) to be effective, the cue needs to be strong enough to trigger that anticipation. Marketing based on the habit loop Below are just a few examples from Duhigg's book. Pepsodent Claude Hopkins was brought in to sell pepsodent. Hopkins was one of the greatest advertising executives known. He was well-known, too, for his two rules for marketing: Find a simple and obvious cue. Clearly define the rewards. Sound familiar? That's because those are the first and third parts of the habit loop (cue and reward). Hopkins' challenge was that Americans didn’t brush their teeth back in the early 1900's (I love Catherine's reaction in the show). But he figured out a way. Hopkins's ads in the 1930's exploited "tooth film" - a naturally occurring coating on teeth that everyone gets - as a trigger. Brushing was the routine, and a more beautiful smile was the reward. “Just run your

Shownotes: http://www.entrepreneursintraining.net/60/ Impostor Phenomenon What is it? Impostor phenomenon, often now called impostor syndrome, was first described in 1978 by Clinical Psychologists Pauline Clance and Suzanne Imes. You can read their original paper. It's not an official disorder. They describe high-achieving professional women who believed they were being overrated. They didn’t feel success. Accomplishments are due not to your talent. Instead, they felt they were coasting on personality or charm. Their achievements were due to luck, timing, or some other external factor. Who Has Impostor Syndrome? Everyone. Well, lots of folks in jobs considered to be highly successful or revered. I keep seeing this stat: more than 70% of people experience it at some point. Example careers in which impostor phenomenon is rampant include: Academia Entrepreneurship Computer programming Performance The list just goes on. Some Examples An article by Richard Felder (Chemical Engineer at NCST) wrote to encapsulate his experience and to help others: He says there’s a tape that plays in your head that goes like this: “I don't belong here...I'm clever and hard--working enough to have faked them out all these years and they all think I'm great but I know better...and one of these days they're going to catch on...they'll ask the right question and find out that I really don't understand...” Some famous people examples: “I have written eleven books, but each time I think, ‘uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.’ “ – Maya Angelou “There are an awful lot of people out there who think I’m an expert. How do these people believe all this about me? I’m so much aware of all the things I don’t know.” - Dr. Chan, Chief of the World Health Organization “I still think people will find out that I’m really not very talented. I’m really not very good. It

Full Show notes: www.entrepreneursintraining.net/59 How To Use Periscope For Business Periscope is the new live streaming app from twitter. Described as "the closest thing to teleportation" and "consensual voyeurism," it beats out other live streaming apps (like MeerKat) by (1) having almost no lag time and, thus, being true "real-time" video, and (2)  allowing streaming of your video for 24 hours after your "scope. How to Use Periscope: Downoad the periscope app. Follow and be followed by other people (like twitter). Periscope automatically alerts you to when someone you follow starts a broadcast. Open the app, hit the record button and you are streaming.  People watching your stream write comments and give you “hearts” if they like what you are doing. Everyone can see the comments and hearts. People who get the most hearts are included in “Popular people to follow” and “most loved” sections. Why Periscope for Business? People are acting like this is a big game changer for businesses. In some ways it really seems to be: It fosters genuine conversation between you and your audience. No other social media venue allows such a direct exchange between busines owner and audience. This allows your audience to shape the conversation and feel heard and known by you and makes you relatable. Real time comments provide a ton of value. You get immediate feedback from your audience which can help guide the content you will create for them. Comments result in a lot of cross conversation between participants in a scope. It creates a mini-community wi

Shownotes: www.entrepreneursintraining.net/58 How To Win Friends And Influence People Summary I suggest an alternate title for this book: How to Treat Other People Well and Thus Be a Better Person Yourself. It's basically a manual for behavior toward other people. If you follow the advice Carnegie gives, you improve your life and the lives of those you interact with. “The principles taught in this book will work only if they come from the heart. I am not advocating a bag of tricks. I am talking about a new way of life.” -Dale Carnegie In the show, we cover the fundamental principles - Part 1 of the book. FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE Don’t criticize, condemn, or complain. Criminals like Al Capone don’t see fault in their actions. The vast majority of us don’t blame ourselves for our actions. Criticism of those actions doesn’t change that. Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person's precious pride, hurts his sense of importance, and arouses resentment. Abraham Lincoln as a model: Early in Lincoln’s life he was openly and often critical of others. Eventually he realized how impractical that was, how it didn’t work. Once, a Union general didn’t follow Lincoln’s orders to attack a retreating Confederate Army just after the battle of Gettysburg. An attack would have ended the war. But Lincoln opted not to criticize the Union general, although Lincoln was furious. Benjamin Franklin was also a master at this: "I will speak ill of no man," he said, " . . and speak all the good I know of everybody." Give honest and sincere appreciation. To get people to do something, you have to make them want to do it for themselves. To do that, give people what they want. People want to feel important, they crave feeling appreciated Sigmund Freud, William James, John Dewey, Abraham Lincoln all said this in one way or another James: "The deepest principle in human nature is the craving to be appreciated." Charles Schwab, paid a ton by Andrew Carnegie (Carnegie was like this too): "I consider my ability to arouse enthusiasm among my people," said Schwab, "the greatest asset I possess, and the way to devel

Shownotes: www.entrepreneursintraining.net/57 T Harv Eker's Secrets of the Millionaire Mind Summary The book basically has 2 parts. In part 1, Eker argues we need to re-program ourselves to create a financial blueprint that will lead to wealth and success. Your financial blueprint: Your Blueprint consists of your thoughts, feelings, and actions about money and success. They determine your results. We all have a blueprint embedded. Harv says he can determine your blueprint within 5 minutes of meeting you. Your Blueprint is formed in your early childhood. Parents and other influences teach us how to think about money and success (subconsciously). You’re either a copy of your parents, or you rebelled against it. Either way you were heavily influenced by it, whether you know it or not. Our blueprint becomes the way we automatically react to money and success. Eker argues you have to have the right mindset to be rich. Not to make money- but to make and keep money. Most people don’t have that capacity. For example lottery winners often lose it all. Eker wants to reprogram you so you have a different blueprint. He wants to reprogram you so your thoughts, feelings, and actions support the results you want. In part 2 of the book, Eker lays out 17 “Wealth Files” to help us think like the wealthy. 6 of the 17 Wealth Files Rich people think I create my life. Poor people think Life happens to me Take responsibility for results you get. Action: Go for a week without complaining, blaming anyone, or justifying anything. If you catch yourself doing it, swipe your finger across your throat like your slitting your financial throat. Rich people are committed to being rich. Poor people want to be rich. Eker describes 3 levels of wanting: Want: you "want to be rich". Poor people think this. Choose: you "choose to be rich". Poor and middle class think this. Commit: committed means doing whatever it takes, no matter what. Action: Write a paragraph on specifically why creating wealth is important to you. Rich people admire other rich and successful people. Poor people resent rich and successful people. Rich people aren’t inherently bad. Eker shares a story about driving a clunker and people letting him in

Essentialism book summary Show Notes: www.entrepreneursintraining.net/56 Essentialism: The Disciplined Pursuit of Less Download my Essentialism by Greg Mckeown - Google Docs as a reference (at your peril). Below is the first part of my notes: Big Ideas: Relentlessly pursues “Less, but better” The vast majority of our environment is noise (“Trivial Many”) Very few things matter (“Vital Few”) Get rid of most of your actions Spend a lot of time up front thinking about how to limit Decisive and definitive: “If it’s not a clear yes, then it’s a clear no.” Quote from intro: "Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at your highest point of contribution by doing only what is essential.” - Essentialism, page 5

Show notes: www.entrepreneursintraining.net/55   Heather Heuman Interview Heather founded ElizabethtownFamily.com while living in Fort Knox, Kentucky. She shares how she used social media to grow this website and how she recruited local advertisers in the business' early stages. She founded Sweet Tea Social Marketing to help other businesses use social media to grow. Heather consults with businesses to develop and maintain their social media marketing strategies. In the interview she provides social media tips for businesses. Heather talks about how she balances the demands of running her two businesses while raising her 3 children. Her definition of success, which she describes in the show, includes knowing that she is contributing to the experiences and priorities of her family. She describes reaching a point in your business where you begin to believe that goals that once seemed unattainable are now possible. It's a very inspiring sentiment.

Show notes: www.entrepreneursintraining.net/54 Interview with DeAnne Wingate DeAnne ascended the corporate ladder at a large media company early on in life. Despite having the trappings of success, she felt unfulfilled. She quit her job to find her life's purpose and spent a year in Mexico. She unplugged and reconnected with what mattered to her. After returning from Mexico she traveled to India to work with women and children forced into the sex trade. This experience ignited her passion to begin a nonprofit, Rippled Purpose, which provides education (and love) to children in India. Education is a key factor in preventing trafficking and abuse of children. Rippled Purpose has grown its impact significantly since it was founded (2012) and will impact over 200 children next year. Her grand vision is to provide assistance to change-makers throughout the globe. She founded Blessed Lotus, an apparel company that sells tunics, as a way to creatively fund her nonprofit and to earn a salary for herself. DeAnne has used various crowdfunding sites to help fund the production of tunics and, discusses how a recent Kickstarter campaign helped her refine Blessed Lotus' direction. She currently has a campaign running on mumzy.com to fund production of her tunics. Social media is one of her most appreciated tools. She shares her trick to make interacting on social media fun. DeAnne is a single mom and has learned to maximize her time. Her morning ritual includes practicing gratitude, praying, meditating, and writing. She also takes a morning walk with her son where she affirms the good things in him and does the same with herself.

Show notes: www.entrepreneursintraining.net/53 Jason Womack Interview Some notes from our interview Jason and Jodi Womack run the Get Momentum online coaching program. Jason travels a lot. He's in a hotel 200-220 nights per year. To keep track, you can always visit Where Is Womack. Jodi Womack co-founded the Womack Company and will co-author their upcoming book Get Momentum: How to Start when You're Stuck. I like how Jason defines "productivity", and that he takes the effort to define it, in his book Your Best Just Got Better?: Productivity: “Doing what I said I would do, within the time that I promised”. Jason outlines the Get Momentum book in the works. They designed a "circle" of methods to get unstuck. Mention: someone has to mention the fact that things could be different. Model: find a model to emulate. Measure what you're currently doing to determine how to alter is. Monitor your activity over time. Modify: make small changes you can track over time. Magnify those small modifications Want to publish a book (without self-publishing it)? The best thing you can do is build an audience beforehand. Jason taught me a bit about book publishing in the episode. One thing he's learned is publishers are interested in your audience first, then your idea, then the actual book material. Jason recommends Michael Hyatt's method of building an audience by creating "platforms"- places (mostly online) people can come see you deliver something to them. One of the things you should take from this interview is how great a salesman Jason is, and how you need to be a great salesman whether you want to or not. It’s a lesson I’m getting more comfortable with, because it isn’t natural to me at all. But I’m willing to develop that skill as a means to achieve our goal of financial freedom- as

Show notes: www.entrepreneursintraining.net/52 We made it a whole year! Our glorious struggle has brought us to our EIT birthday. Celebrate with us as we reflect on what we've experienced and learned. We ask ourselves 8 questions you may (or may not) find useful, about our first year of entrepreneurship and podcasting. Plus, there's champagne involved. A year in from zero: A few milestones If you've listened to the show, you know all this already. But here's a (non-exhaustive) summary of major events over the past year: My dad died, right at the beginning of our journey. We "launched" (i.e. started) a blog about gathering the table around the family meal. It was called Making Meal Time. It lasted a few months. We started to pursue an online yoga business- it's still in the works. Our second child, Wes, was born (now he's 5 months old). Catherine quit her job, deciding to work solely on the entrepreneur facet and be a work-at-home mom. Largely to help with expenses (advancing to financial freedom), we moved from near the heart of Nashville to the suburbs in nearby Mount Juliet, TN. 8 Questions From Our First Year of Entrepreneurship Here are questions we answer on the show. Afterward we reflect on a few things in general, too. What has been the most rewarding part of the past year? What has been the hardest? What’s one thing that’s different about you now as a result of going down this path? What has been most surprising? What would you say has been the most impactful/important thing we’ve done? What did you try that just didn’t work for you? Most valuable thing you’ve learned about working with your spouse? What would be your advice to you a year ago?

Complete show notes:

Show notes: www.entrepreneursintraining.net/50 How To Write a Tagline My biggest takeaway from learning about taglines is: There are no rules or formulas for writing the perfect tagline. What is a tagline? A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Should you have a tagline? Some people think you shouldn't even use a tagline. There are many examples of companies that don't (Google, Microsoft, Facebook). Big Principles However, there are some overarching principles to guide you. I repeatedly came across the following in tons of resources on the topic: A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. It is not about you, it’s about the customer. Think about the benefits for the customer. Strive for clarity over cleverness. Types of Taglines The folks at ittybiz.com wrote an insightful post. I recommend reading their full article. They distinguish 2 types of effective tagline types: “I do [this thing] for [these people]” Example: Career coaching for senior executives “I do [this thing] in [this way].” Example: "Website design done in a week" Big Claim Amazon – “Earth’s Biggest Book Store.” How to Write Your Business Tagline Nancy Friedman wrote two great posts to help you build a better tagline. Here are 2 examples of her 6 techniques to write a good tagline: Parallel contrast. Where each half is a complete sentence and both halves follow the same structure. The second half provides the contrast—and the payoff. “Always on. Slightly off” Independent Film Channel “Expect more. Pay less.” Target Rhyme. Can aid memorability. We all know Folgers' “The best part of waking up, is Fo

Shownotes: www.entrepreneursintraining.net/49 Kate Diete and Paul McCann Interview Lean Startup Plan X 12 Track Kate and Paul's progress at innerwanderlust.com Their first 5 startups: Tea Witty: A premium loose-leaf tea subscription service. Forgetful Mr: A service to remind people when important dates are coming up. It send you blank cards ahead of time for the occasion. Find Juice Bar: Locate juice bars near you, wherever you are. Webevate User Testing: Submit your website and get video feedback of people using your site. You Me Achieve: Pair up with another entrepreneur from somewhere in the world for two weeks. The idea is to hold each other accountable to achieve some goal during that time. A few Tools/tips mentioned in the show: HARO: Help a reporter out. This is a service for reporters to find stories. You could be their story and get press. Observe what big brands do in your market. For example, Paul and Kate study to see how a successful business is engaging on social media. They've use this tactic to find relevant hashtags and jump in on ongoing social conversations, reaching hundreds of potential customers. Startuptravels.com. Meet local entrepreneurs wherever you are. Get feedback on your business ideas and network. Wunderlist: their to-do list app

Show notes: www.entrepreneursintraining.net Kate Diete and Paul McCann Interview Lean Startup Plan X 12 Track Kate and Paul's progress at innerwanderlust.com Their first 5 startups: Tea Witty: A premium loose-leaf tea subscription service. Forgetful Mr: A service to remind people when important dates are coming up. It send you blank cards ahead of time for the occasion. Find Juice Bar: Locate juice bars near you, wherever you are. Webevate User Testing: Submit your website and get video feedback of people using your site. You Me Achieve: Pair up with another entrepreneur from somewhere in the world for two weeks. The idea is to hold each other accountable to achieve some goal during that time. A few Tools/tips mentioned in the show: HARO: Help a reporter out. This is a service for reporters to find stories. You could be their story and get press. Watching what big brands are doing in your market. For example, Paul and Kate study to see how a successful business is engaging on social media. They've use this tactic to find relevant hashtags and jump in on ongoing social conversations, reaching hundreds of potential customers. Startuptravels.com. Meet local entrepreneurs wherever you are. Get feedback on your business ideas and network. Wunderlist: their to-do list app