31 minutes | Dec 30th 2020

#88: A Start-Up Drinks Company Story with Tom Ivan Omara-Okello

"Making moments that matter.”– Tom Ivan Omara-Okello

​Tom Ivan Omara-Okello (@potionuniverse) ​is a co-founder of Potion Universe: an alcoholic drinks start-up company based in London.

After being introduced by a mutual friend, co-founders Tom and Michael discussed the possibility of turning their home-made alcoholic beverages, loved by their peers, into a legitimate business. Following many trials and tribulations, they’ve begun to sell their products online and are now looking to expand their marketing efforts. 

Tom kindly sent me some bottles to try and I can happily announce they taste VERY nice!

In our wide-ranging conversation, we discuss their process of coming up with a brand name; how they conducted market research to understand the size of the business opportunity; challenges they’ve had to overcome; and so much more!

You can find Potions Universe at the following:

Key Points:

Process of coming up with a brand name (5:12)

How they conducted market research to understand the size of the business opportunity (9:55) 

Putting it all together (14:09)

Factoring the costs (16:01)

 Dealing with regulations and challenges they’ve had to overcome(19:08)

 Pushing  @potionuniverse ​in marketplaces and the power of word of mouth (20:49)



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