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Entrepreneur Making An Impact Podcast
27 minutes | Aug 17, 2017
5: Promote Your Podcast With Facebook Ads
In this episode, Charles shares how he has used Facebook ads to launch 3 different brand new podcasts and how he started building the podcasts audiences. He talks about how he built an audience for the podcast with a $10-$30 daily budget. He shares why it is important to release multiple podcasts episodes initially. He talks about the value of posting each podcast episode on your Facebook and how boosting a post can help you create engagement and get people talking about your podcast. He talks about how to start thinking about who your audience is. How to start researching and then building your audience for the podcast. Charles discusses ways to reach people who may be interested in your podcast, but have never heard of your podcast show. He talks about ways to leverage your current assets to promote your podcast with Facebook ads. In addition, Charles talks about the power of look-a-like audiences and how to create them. Plus, learn how to use Facebook Custom Audiences to promote each individual podcast episode. Charles shares the one strategy that you should implement when promoting your podcast. Finally, Charles reveals the two specific types of Facebook ads that he uses to promote a podcast.
30 minutes | Aug 10, 2017
4: Using Facebook Pages To Attract Customers And Promote Your Business!
On this podcast, Charles talks about using your Facebook page to promote your business and attract new customers. Charles talks about the 3 specific aspects of promoting your business with Facebook pages. He shares about building your Facebook page and your audience. Plus, he reveals why engagement is crucial to having a successful Facebook page. The third critical component of a successful Facebook ad is amplifying your content to reach your audience. Charles shares the 5 types of segmentation to target your ads to your ideal audience. He talks about 14 different types of Facebook ads that you can use to promote your business. He reveals how to combine Custom Audiences with Conversion Ads. Finally, Charles talks about the 5 specific steps to nurture relationships With Facebook Business Pages both online and offline. Join us for this episode.
22 minutes | Jul 11, 2017
3: Dr. Lisa Spiller- Shark Marketing On A Minnow's Budget
Dr. Lisa Spiller is a full professor at Christopher Newport University. She is also the person that initially taught Charles about direct response marketing, while he was a student in her classes. Lisa talks about why entrepreneurs and small business owners should use a customer database to drive all of their marketing. In addition, she reveals specific ways to segment a customer database to make specific offers to certain customers. She talks about why all customers are NOT equal and why it is important to identify the most profitable customers of your business. In addition, Lisa shares what stealth communication is and how to implement it. Moreover, she goes into great detail about the 5 different types of customer segmentation and how to use each of them to market to customers. She talks about how key codes can help you track your marketing to determine what marketing is and is not effective. How to measure the response of each individual ad that you create. Why all marketing begins with the customer. Finally, Lisa Spiller talks about the advantages and benefits of marketing smarter. Join us for this episode
17 minutes | Jul 11, 2017
2: What Does It Take To Create A Successful Facebook Marketing Campaign?
In this episode on the podcast, Charles talks about the 5 components every Facebook marketing campaign needs to be successful! In March of 2016, Facebook released data that said over 3,000,000 businesses are advertising on Facebook. This is up 50% from 2015. Plus over 70% of the business advertising on Facebook are outside of the United States. With SouthEast Asia seeing the most growth. The majority of businesses advertising on Facebook are just boosting posts? Then compare that to only 6% of the people that have Facebook pages are using Facebook's ad platform to promote their businesses. So what does it take to create a successful Facebook Ad Campaign? In this podcast, Charles, Breaks Down The 5 components of Every Successful Facebook Marketing Campaign. 1) Who is your audience? Who are you targeting? First you need to think about your audience? This can be upto 40% of your marketing campaign. What is the objective of your ad? What are you trying to get who your end user to do? Does the audience know you or is the audience unfamiliar with you? 2) -Offer - (40%) What are you trying to get the audience to do? How Valuable is a Customer To Your Business? Suspects -people that you think are interested in a product. Prospects- people that raise their hands and say that they are interested in a product First Time Customers - people that purchase from you for the first time. Multiple Purchase Customers - people that have purchased from you multiple times. Loyal Customer - people that purchase from you on a regular basis. Advocates - people that purchase from you on a regular basis are less sensitive price, often 3) - Creative (20% of the success of the campaign) - involves the graphics, colors, copy and the text. 4) - System - the systems that you have in place often determine whether a Facebook Ad campaign is profitable and successful or not 5) -Measuring Response Rates - measuring how well an ad is performing is crucial to the overall success of the campaign. Facebook's reporting on the ad is crucial.
16 minutes | Jul 11, 2017
1:Why the Entrepreneur Impact Podcast?
During the 1st episode, Charles talks about the 3 different types of entrepreneurs serial, social, and lifestyle entrepreneurs. How his son being born with complex congenital heart disease inspired him to launch the podcast. How the doctors in the hospital managed the care of critically ill children and how it is similar to the way Charles has managed his own business throughout the years. Moreover, Charles talks about the direction of the Entrepreneur Impact Podcast and what type of content you can expect in the future. Join us for the initial episode of the podcast!
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