33 minutes | Aug 6, 2018

08: Is Header Bidding Replacing The Waterfall?

We are here to talk about a new technology that’s taken the mobile advertising industry by storm. Header bidding is one of the biggest buzzwords of 2018, and we’ve invited VP of Publisher Platforms at InMobi to chat with us today and to help our listeners better understand this new technology, what it is, how it works and ultimately how this will affect mobile developers. Joining us today are: Andrew Gerhart VP of Publisher Platforms, InMobi For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693
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