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11 minutes | a day ago
Mark Bilotta (OutSystems): The Biggest Mistake Marketers Make on Social Media
Mark Bilotta, Social Media and Communications Manager at OutSystems, shares his thoughts on the biggest challenge social media marketers face today: talking at vs. talking with your audience. You'll learn why companies are stuck having one-sided conversations, how to get out of that rut by being a helpful resource, and what The Matrix trilogy taught Mark about driving audience engagement. Want to learn more about social media marketing? Visit everyonesocial.com/blog
14 minutes | 8 days ago
How to Amplify Social Selling with Employee Advocacy (w/ Stephanie Wisdom)
On this episode, social marketing expert Stephanie Wisdom joins Courtney Morrison to share her wisdom on how to use employee advocacy to make social selling easy. You'll learn how companies use EveryoneSocial to expand their social reach to over 2 million, increase employee engagement, and grow support from partners. To learn more, visit everyonesocial.com
9 minutes | 15 days ago
Jamie Rutter (United Airlines): The Power of Social Media Training
Jamie Rutter, Manager of Social Media Governance, Education, and Employee Advocacy at United Airlines, talks with Courtney Morrison about the many benefits of social media training at work. You'll learn what social media governance really is and how United Airlines harnesses existing passion among frontline employees to drive increases in brand reputation, sentiment, and campaign coverage.
10 minutes | 22 days ago
Gamification Tips to Increase User Engagement (w/ Chris Hecklinger)
Chris Hecklinger, Strategic Customer Success leader at EveryoneSocial, shares his expertise on how companies use gamification and leaderboard features to encourage usage and activity on the EveryoneSocial platform. You'll learn why leaderboards are effective for motivating both new and power users and how the most successful employee advocacy programs benefit from utilizing them.
10 minutes | a month ago
Winning Strategies for Social Recruiting (w/ Sheba Lasley)
Sheba Lasley, Head of People and Talent Acquisition at EveryoneSocial, joins Courtney Morrison to share insights on social recruiting. You'll learn the strategies that work on social media for hiring and how engagement with brands can lead to new career opportunities for talent.
6 minutes | a month ago
How to Boost Social Media Engagement from Employees
Learn why employees are a business's secret weapon for driving social media engagement. This overview explains how to get teams more involved in content creation and the benefits of using an employee advocacy platform. Want to learn more about employee advocacy? Visit https://everyonesocial.com/
1 minutes | a month ago
Introducing Engagement Drivers
This weekly podcast delivers bite-sized episodes featuring tips, strategies, and more about driving engagement in marketing, sales, communications, and recruiting. #EngagementDrivers
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