[Best Of 2020] What Makes a Video Go Viral with Matt Johnston
In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video.Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch.Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe.