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#Empowerista by Alex Wehrley
3 minutes | Aug 12, 2020
Update: I'll be back in a few months!
Hi friends! I wanted to let you know: I'm taking a podcast break for a few months. As a content creator and producer, I'm all about pivoting to meet the needs of my audience... and my audience has clearly spoken: they're primarily enjoying my video content on Instagram. I'm sharing an example in this video/podcast episode. If you want to see more videos like this one, come hang out with me on the 'gram! Over the next few months I'll be creating transformation, how-to and funny behind-the-scenes videos primarily on Instagram, oh and remodeling our 1920s bungalow! (just a little busy right now... ha) And if you're like... nah I'm good over here in Podcast-land... don't worry, I'll be back in a few! Until then... keep on rockin' it, Empowerista!
14 minutes | Jul 22, 2020
Historic Bungalow Interior Design Ideas | Mixed Metals, Original Wood & Pinterest Mood Boards | Remodeling Diaries #2
As we begin the renovation of our 1920s Milwaukee bungalow, we have some big picture design decisions to make: Do we paint the original wood? Do we go with brass, bronze, nickel or all of the above? In today's episode, I share how I'm looking to Pinterest for inspiration while being true to the original home. This episode's all about where to begin with your DIY design. To see the home tour pre-renovation: https://www.instagram.com/p/CCmL68JH7a_/ To keep up with the home's transformation: https://www.instagram.com/alexwehrley/
16 minutes | Jul 8, 2020
Why We Bought a Fixer Upper (Remodeling Diaries #1)
Exciting news! We bought a fixer upper!! In this episode, I break down: -Why we bought a fixer upper (versus an updated home) -How we found our home -Considerations when deciding whether to buy a fixer upper -How I'm kicking off this huge remodeling project To see the transformation of our fixer upper take place, come hang out with me on Instagram: www.Instagram.com/AlexWehrley
45 minutes | Jul 1, 2020
How Organically Becca Built & Monetized Her Blog | Pinterest, Affiliate Marketing & More!
Becca Tetzlaff, the blogger behind Organically Becca is also a podcaster, wife and dog mama from Milwaukee, Wisconsin. She's built and monetized a blog that helps you live your best clean, green life! Let's learn about her blogger secrets. www.OrganicallyBecca.com www.ConfidentlyOnCamera.com
60 minutes | Jun 17, 2020
Inclusive Empowerment & Overcoming Adversity with Founder/CEO of JemAdorn, Catherine Briggs
Joining me today is: Catherine Briggs, the founder/CEO of JemAdorn, a jewelry company launching this summer that combines the best of affiliate and network marketing. Catherine shares how her entrepreneurial journey began when she became a teen mom a couple decades ago; how she's overcome major adversities including an abusive relationship and biases toward black female entrepreneurs; and how she uses the strength and courage she's cultivated over the years to lead and build an inclusive business. Head to JemAdorn.com to learn more.
6 minutes | Jun 10, 2020
Social Media Videos 101 (A Quick DIY Guide to Showing Up Confidently On-Camera)
You guys, I'm so excited! My eBook, Confidently On-Camera: How to Create Your First Video Series, is here!!! To celebrate, in today's episode, I'm giving you a quick DIY guide to showing up confidently on-camera. If you're interested in making social media videos, this episode is meant to help you get started. And a quick note about my eBook.... If you purchase it by Friday, June 12, you'll get it for $5 off. Plus, you'll be invited to a free group Q&A Zoom session with me. Xo Alex
51 minutes | May 27, 2020
How to Create Valuable Content & Services with Nashville Hair Stylist, Taylor Nick
I had so much fun catching up with Nashville hair stylist and fellow podcaster, Taylor Nick. She did my hair when I hosted the CMA Awards red carpet in 2014 and we've kept in touch on social media ever since. In recent years she's expanded her brand digitally with the Pretty Please podcast. We talk all about how to add value to your clients, in-person and online. For more on Taylor, head to www.TaylorNick.com. To pre-order my eBook, head to www.ConfidentlyOnCamera.com.
60 minutes | May 20, 2020
How to Become a Content Creator | My Local News, National TV Host & Video Production Journey
Today the tables have turned, and I'm being interviewed by my dear friend Phil Svitek. In this episode, which originally aired on A Phil Svitek Podcast, we talk about how I went from a local news anchor to a national TV Host to a content creator for my own media company: #Empowerista. I also share a ton of the tips from my new eBook, available for pre-order today at www.ConfidentlyOnCamera.com.
22 minutes | May 13, 2020
How to Pivot Your Business in Uncertain Times
In this solo show episode of the #Empowerista Podcast, I share how I'm pivoting my business during uncertain times, and the considerations to keep in mind when pivoting yours. To pre-order my eBook Confidently On-Camera: How to Create Your First Video Series: www.ConfidentlyOnCamera.com To purchase The Lean Startup book referenced in this episode: https://amzn.to/3dIYug6
13 minutes | May 6, 2020
Should you start a podcast, video series or blog? The pros & cons to each.
So you're ready to take your content creation game to the next level with a long-form content series; But you're unsure if you should start a podcast, video series or blog. In today's solo show episode of the #Empowerista Podcast I break down the pros and cons to each when it comes to considerations like cost, time, community engagement and more. Also my eBook, Confidently On-Camera: How to Create Your First Video Series, is available for pre-order at www.ConfidentlyOnCamera.com
37 minutes | Apr 29, 2020
How to Build a Wildly Successful E-Commerce Business with Fashionphile's Sarah Davis
Named one of Forbes Magazine’s “Ten Female Entrepreneurs to Watch,” my guest today is Sarah Davis, the Founder and President of Fashionphile - one of the 100 “Smartest, Most Innovative, Hands down Brilliant Companies" on Entrepreneur Magazine's radar. Sarah started the first iteration of Fashionphile on eBay to supplement her income while attending the University of Maryland School of Law. Post-law school, she took the leap to make Fashionphile her full-time job. Twenty years later, Fashionphile is now the largest online platform for buying and selling ultra-luxury handbags and accessories in the country.
26 minutes | Apr 22, 2020
How to Become a Fitness & Beauty Expert with Christine Bullock
My guest today is Christine Bullock, the Founder of Kayo Body Care. Christine has been featured on various media platforms for her fitness, nutrition and beauty expertise, including as a model on the cover of Women’s Health, as a trainer and judge on Netflix reality show “Fit for Fashion” and as a regular expert on E!, Bravo, NBC, VH1, Hallmark and many more. Let's learn how she's turned her expertise into a business, collaborated with powerful women like Brooke Burke and overcame the major of obstacle of buying out a business partner.
13 minutes | Apr 21, 2020
How to Deal with Haters
We’ve all been on the receiving end of criticism before… a mean Instagram comment, a harsh judgment, maybe an unsolicited opinion. Constructive feedback, when someone has your best interest in mind, can be helpful. But destructive criticism just plain ol’ sucks. Am I right? And what’s worse is: the fear of destructive criticism often holds us back from being our authentic selves and pursuing our biggest goals. This really has to stop. It’s not doing anyone, including the hater, any favors when you hold yourself back. So let’s turn this thing on its head, in this bonus solo show episode of the #EmpoweristaPodcast.
26 minutes | Apr 15, 2020
How to Double Down on Your Goals, Confidence & Superpowers with Tricia and Antoinette Clarke
My guests today are Tricia and Antoinette Clarke, media executives, the authors of Double Down and as Elle magazine called them, "Power Twins." They inspire readers to not settle for the Status Quo, and instead, to hustle harder, shine brighter, and bank more. Let's learn how to double down on our goals, confidence and superpowers.
7 minutes | Apr 12, 2020
Here's Your Permission to Play and Be Productive (Plus, How to Balance the Two)
Are you a part of the self-quarantine camp that’s found themselves with more time on their hands? Even though I’m still working from home, eliminating travel, in-person meetings and video shoots has freed up a ton of my time. And with this extra time, I’ve been having a tug of war between play and productivity. So I came up with a formula to help me strike a balance between the two, and I'm sharing it in this solo show episode of the Empowerista Podcast.
39 minutes | Apr 8, 2020
How Grassroots Marketing Worked for This Multi-Million Dollar Business
My guest today is Christina Stembel, the founder and CEO of Farmgirl Flowers. She launched Farmgirl Flowers, an online flower delivery company, from her tiny San Francisco apartment. Over the past nine years, she has bootstrapped the company to over 150 team members with an annual revenue of over $30M. During our chat, Christina shares how she almost ran out of money during her first two years of business; how cash flow is still a struggle today due to large expenses; her grassroots and lean marketing strategy and how her customers have expressed loving the company's transparency even more than their beautiful, signature aesthetic.
7 minutes | Apr 5, 2020
Do's and Don'ts for Creating Content During a Time of Crisis with #Empowerista's Alex Wehrley
So you had your content calendar perfectly planned out for March and April…. Until a global pandemic entered the equation. As a thought leader, subject matter expert, influencer or content creator, you may be asking yourself: “Well now what do I post on social media?... My blog?... My podcast?” If you’re wondering how your brand should cover the coronavirus or really any crisis, this episode is for you.
32 minutes | Apr 1, 2020
TikTok, Influencer Marketing & More Social Media Trends with Jennifer Walker
My guest today is Jennifer Walker, the co-owner of Walker Drawas, a PR and marketing agency that works with some of the biggest players in the industry, including REVOLVE, Kylie Cosmetics and Ray Ban for example. During our chat, Jennifer shares what's working for her clients and breaks down how experiential events, user-generated content, influencer marketing and TikTok are a few of the tactics that should be on marketers' radar.
30 minutes | Mar 25, 2020
How to Unapologetically Turn Your Passions into Profits with Aprille Franks
My guest today is Aprille Franks, the CEO of Domination Nation and a two-time best-selling author. Her entrepreneurial journey began when she was pushed out of a job and found herself broke. She turned her drive and skills into more than $17,000 profit within 37 days. Her business model evolved once Aprille began building her personal brand and responding to what her audience was asking her for. Today this includes helping thousands of experts, speakers and influencers turn their passions into profits. During our chat we discuss how to: build a business being you; monetize your influence; and unapologetically charge for your offerings.
16 minutes | Mar 23, 2020
How I'm Staying Sane & Sustaining My Business During This Coronavirus Self-Quarantine (& Pending Recession)
Are you an entrepreneur or content creator worried about how the coronavirus pandemic and economic slowdown is going to affect your online business? Or are you going stir crazy during this self-quarantine and looking for some motivation to make the most of it? Then this episode, a solo show with yours truly, is for you. I’ll be going over what I’m doing to make the most of my self-quarantine: covering my wellness routine keeping me sane; my financial situation keeping me safe; and my content creation keeping me successful.
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