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Empathize IT! Empathy and Entreprenuers
33 minutes | Nov 18, 2020
Rani Mani, Head of Employee Advocacy at Adobe, Love Affair with Influencer Marketing [Ep. 34]
This is an episode of Empathize It Podcast with host Mordecai Holtz and Rani Mani. Rani Mani is the Head of Employee Advocacy at Adobe. We discuss her love affair with influencer marketing, employee advocacy, empathy and its role in both internal and external brand success. Follow Rani on Twitter: https://twitter.com/ranimani0707 Follow Mordecai on Twitter: https://twitter.com/mordecaiholtz Follow Mordecai on Instagram: https://www.instagram.com/mordecaiholtz Visit Mordecai's Site: https://bit.ly/NoHoltzBarred
46 minutes | Oct 21, 2020
Katie Perry, Everything Matters, Growth and Impact Investing [Ep. 33]
This is an episode of Empathize It Podcast with host Mordecai Holtz and Katie Perry. Katie Perry is the VP Marketing at Public. A whole new way to invest. Public makes the stock market social. We discuss how everything matters in disrupting an archaic business model, everything matters, and changing the culture of investing. Follow Katie on Twitter: https://twitter.com/katieeperry Follow Mordecai on Twitter: https://twitter.com/mordecaiholtz Follow Mordecai on Instagram: https://www.instagram.com/mordecaiholtz Visit Mordecai's Site: https://bit.ly/NoHoltzBarred
41 minutes | Oct 14, 2020
Empathize IT: Ep. 32: Jose-Andres Camacho: Simple Effective Communication
Spent time with Jose-Andres Camacho about the importance of simple, effective communication. Jose shares his experience working with two big brands, Abbott and Adobe, and the differences in delivering a coherent message.
36 minutes | Oct 7, 2020
Empathize IT: Ep. 31 : Katelyn Bourgoin: The Secret Power of Marketers
Katelyn Bourgoin is a 5X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.
60 minutes | Sep 9, 2020
Empathize IT: Ep. 30 : Christina Garnett: Community over Competition and Marketing Twitter
Former teacher and marketing director, Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing at the core, it's crucial that the target audience comes first and Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more. Christina works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them. Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.
40 minutes | Aug 31, 2020
Empathize IT: Ep. 29: Ari Lewis: Fan Communities and Twitter Threads
Ari Lewis, co-founder of GreenBlock Group, a strategic communications firm, and OhioX, Ohio’s Technology and Innovation Partnership. My writing is primarily focused on the Attention Economy. I’ve been quoted in publications like the Wall Street Journal, Financial Times, Forbes and Business Insider.
49 minutes | Aug 24, 2020
Empathize IT: Ep. 28: Jason Schulweis: Collecting Dots and Constructive Tension
Jason Schulweis, SVP and Head of Brand Partnerships, at Morning Brew discusses collecting dots, repitition and reputation, and constructive tension. Morning Brew has earned its position as a leading business newsletter in today’s digital economy. Every morning, over 2.2M people read Morning Brew’s daily email newsletter covering the latest news from Wall St. to Silicon Valley (average open rate is between 40-42%). Informative, witty, and everything you need to start your day.
57 minutes | Aug 23, 2020
Jason Schulweis: Collecting Dots and Constructive Tension
Jason Schulweis, SVP and Head of Brand Partnerships, at Morning Brew discusses collecting dots, repitition and reputation, and constructive tension.
57 minutes | Apr 6, 2020
Ep. 27: Ed Diender Digital Transformation During #Covid19
During these uncertain times, I had the opportunity to catch up with Ed Diender, CDTO and Vice President, Global Government Business Unit, Huawei Enterprise, about digital transformation during the global COVID pandemic. In this episode, Ed explains how institutions, brands, and governments are embracing digital transformation in a much faster pace. With global institutions faced with no alternative, emrabcing digital transformation, AI applications and considering different scenarios, is manditory. Interestingly, in this new reality, the role of the Sales Executive has shifted to be more of a client manager. Conisdering the new digital, work from home, environment that the workforces are facing, digital transformation is now setting a new standard for institutions and governments.
60 minutes | Sep 24, 2019
Ep. 26: Empathize It: Yam Regev: Tribes, Micro Content and Changing How Marketers Learn
A long-overdue conversation with Yam Regev, CEO of Zest.is a platform that has literally reconfigured how people learn today in a digital-first world. The foundation of Zest is that professional marketers are the driving force behind curating top-tier consumable and valuable content and not manipulated fluff. And that tribe of active members recommends content they’ve found valuable. Zest is a platform created by marketers for marketers - and yet, they don’t do any traditional marketing. It's all based on community growth, building relationships with each user and proactive engagement to inspire contribution. This is the 'value prop' that turns Zest into an amazing platform and highlights the team effort of its success. Everyone, founders, users, and employees are all on the same team to make this product grow. (This podcast was recorded prior to the launch of the Zest App.)
40 minutes | Sep 2, 2019
Ep. 25: Empathize It: Ben Jacobson: A Love/ Hate Relationship with #H2H
A conversation with Ben Jacobson, who reached out to me via Twitter after I posted episode 3 with Bryan Kramer. Ben said "As a B2B content marketing specialist, I've had a love-hate relationship with Kramer's H2H construct ever since I first encountered it a few years ago :)" During this episode, Ben spills the beans on his theory about the H2H construct. Of course, during the episode it becomes pretty clear that he's on board more than he originally thought.
37 minutes | May 14, 2019
Ep. 24: Empathize It: Emily Schrader: Social Advocacy and a Global Audience
A conversation with Emily Schrader, Content and Community Director at Lumen, and Founder at Social Lite Creative. We explore the important role that social media plays in scaling up global movements and organizations aiming to expand and/or strengthen mission. As the former Director of Social Media at Standing Together, an global Pro-Israel advocacy group, Emily is a pro at utilizing social media to mobilize the world. In an otherwise under-explored area of social movement, Emily and I talk about the role social media can play in broadening movement impact.
55 minutes | Apr 4, 2019
Ep. 23: Empathize It: Solomon Choi: Your Only KPI has to be Love
A conversation with Solomon Choi , Founder and CEO, 16 Handles about building the largest frozen yogurt chain on the East Coast, serving customers with the best experiences, and the real driver to success as an entrepreneur. It's such an honor to host Mr. Choi, who built his business from scratch and offered some tremendous insights on what it takes to grow, succeed, and compete in a crowded space, especially in NYC.
74 minutes | Mar 11, 2019
Ep. 22: Empathize It: Vincent Orleck: The Rising Tides of Influencer Marketing
A conversation with Vincent Orleck about the good, bad, and the ugly surrounding influencer marketing, Vincent runs the Social Media Strategy for Arizona State University Knowledge Enterprise. He's also a proponent/contributor to the #yesPHX startup and entrepreneurial community. Vincent is also President of Social Media Club Phoenix and the CoHost of the More Than Hashtags podcast.
41 minutes | Feb 28, 2019
Ep 21: Empathize It: Pamela Wagner: Why I Cut My Client Base in Half
A conversation with Pamela Wagner about why she cut half her client base at the end of 2018. Pamela heads Ajala Digital, a global boutique marketing agency focused on Google and Facebook advertising. Before founding the company in early 2016, Pamela worked at Google and in several other industries.
33 minutes | Feb 19, 2019
Ep 20: Nazlina Quadir: Driving a Mission Greater than Yourself
A conversation with Nazlina Quadir, Winner of Marie Claire's Amazing Women Award 2018. Nazlina is the Founder and Lead Organizer of Women TechMaker in Kuala Lumpur. Nazlina is the perfect combination of an experienced integrated marketing communications (IMC) strategist, an engaging speaker and community builder.
49 minutes | Feb 7, 2019
Ep. 19: Pavel Bulowski: Your Customer is a Person Not a Bounce Rate
A conversation with Pavel Bulowski, Co-Founder of Meiro, and of SheLovesData, highlights the points of bridging the gap between data and customers, where most companies fail in marketing with their data sets, and entrepreneurship in general. Meiro is a Singapore based martech startup that enables marketers to connect their user data to real success. Pavel also leads Shelovesdata a social enterprise that helps to enable and up-skill women to the field of data and analytics.
58 minutes | Jan 22, 2019
Ep. 18: Empathize It: Deepak Shukla: SEO, Marathons and Packaging the Soft Skills
A conversation with Deepak Shukla, Founder and CEO of Pearl Lemon, highlights the constantly shifting SEO industry, what it's like to adapt to these changes and why SEO is never dead. Deepak bootstrapped the business from his mum’s house to a £275k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.
48 minutes | Jan 15, 2019
Ep. 17: Empathize It: Rachel Miller: The Future of Work, Data, and Purple Sarcasm
A conversation with Rachel Miller, Senior Social Strategist at the award-winning company, Thulium, a leader in the storytelling arena for B2B companies. Rachel's 15+ years of experience in marketing, especially in the social media marketing, content marketing, and influencer marketing arenas, have been globally recognized in the B2B tech space. For years, Rachel and I have been online friends and we've conversed about many great topics in the social media marketing space. It's so much fun to finally have the opportunity to hear from Rachel Miller about the future of work and data. Rachel is an avid learner, which is essential in the fast-moving social space and is an adviser to many popular social business applications where she provides feature evaluations to support product innovation. Rachel is responsible for creating social and influencer marketing strategy for all Thulium clients and keeps constant watch of account performance to continuously optimize campaigns for maximum results.
47 minutes | Jan 9, 2019
Ep. 16: Empathize It: Sivan Felder: Video Content Marketing and Scaling Your Business
They say that working with family never goes well. Apparently, they never met Sivan Felder and her brother Barak of Two Heads Consulting. This dynamic duo is crushing the content marketing scene in Israel. In this episode, I interview Sivan Felder, VP, Marketing Director at Two Heads Consulting. Two Heads Consulting is providing impressive value with great content (mostly on videos) to the Israeli market via Facebook videos and an awesome group for entrepreneurs. Sivan Felder has been forcing family members to star in her home videos since she was 15. Now, she runs a content marketing firm in Israel, which specializes in video content marketing. To make a long story short, she helps entrepreneurs (and non-profits and big companies) build their empire through content marketing.
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