ETJ 025: Dennis Archer Jr. Talks the Art of Building Relationships
Tastemaker, Rainmaker, Deal Maker, marketing genius and relationship builder are just some of the few titles that describe Dennis Archer Jr. Dennis is also a wonderful father, husband and entrepreneur. Dennis Archer Jr. is the president of Archer Corporate services, the Publisher of Ambassador Magazine, and the CEO of Ignition Media Group an experiential marketing firm that works with Grey Goose, General Motors, Ferrari, BMW of North America BET and more. In this episode you will learn the art of building relationships. This is a game changing interview!!
Brief Background
Dennis W. Archer Jr., an attorney, is the founding partner and serves as the president of Archer Corporate Services (ACS); a founding principal of Hamilton Woodlynne Publishing, which publishes Ambassador, and as the president and CEO of Ignition Media Group (IMG).
Leveraging his background in marketing and advertising, Archer has created a portfolio of companies, each creating niches for themselves. In 2004, he founded ACS along with CEO, Mike Carr. Under their leadership, ACS has grown into one of the nation’s leading marketing fulfillment services firms serving clients such as General Motors, Procter & Gamble, Johnson & Johnson and Michelin.
Ambassador, the brainchild of Archer, is a, nationally influenced regional publication that provides an informing and provocative perspective of what’s hot, smart and engaging while supporting its advertisers with digital and event based campaigns. Ignition Media Group, a boutique integrated marketing agency headquartered in downtown Detroit, specializes in experiential marketing, public relations, event production, and brand development for clients including Art Van, Viacom, Triton Properties, Library Street Contemporary Fine Art, General Motors, Cauley Ferrari and Bacardi North America.
Archer, a native Detroiter, received
Motto
“Anything you decide to do, do it 100 percent”. Dennis Archer (Dennis’s Dad)
The Moment
From a very young age Dennis always wanted to have his own money. From cutting grass to throwing parties Dennis made it his lifelong mantra to have his own money. Dennis interned at law firms all through high school and college. After college Dennis went to work at an African American Real Estate company and that was the moment he knew he wanted to be an entrepreneur.
THE ART OF RELATIONSHIPS
Dennis and I talk about how to develop relationship. (Must Listen)
Daily Rituals
Dennis wrote a chapter in the book Pumptitude by