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The McMethod Email Marketing Podcast
31 minutes | a month ago
Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution
Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that’s true and Kim beat Jim, what does that make Kim? In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things). Check it out if you dare. In this episode, you’ll discover: What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison) Mentioned: http://copyinsiders.com/ (Kim’s mailing list w/ free resources)https://www.kimschwalm.com/ (Kim’s website) Intro and outro backing music: Forever More by CREO The post Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution appeared first on Drop Dead Copy.
52 minutes | a year ago
This Is How The Coronavirus ACTUALLY Unfolded In China
Worried about the coronavirus? Don’t know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years? This podcast episode is for you. Brian Miller is an American entrepreneur running a company called Easy China Warehouse. He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded. Find out what happened in this juicy episode… In this episode, you’ll discover: how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)why China (and Asia) have dealt with the coronavirus so well compared with Western countrieshow to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter) Mentioned: Brian’s company Easy China WarehouseBrian’s LinkedIn profileEmily Writes: Down the rabbit hole with the Covid-19 conspiracy theorists Intro and outro backing music: Forever More by CREO The post This Is How The Coronavirus ACTUALLY Unfolded In China appeared first on Drop Dead Copy.
38 minutes | a year ago
Protected: Copywriting Retainers: Shiv Shetti on How To To Rapidly ‘Level Up’ And Land $3k-$5k/Month Clients On Demand
This content is password protected. To view it please enter your password below: Password: The post Protected: Copywriting Retainers: Shiv Shetti on How To To Rapidly ‘Level Up’ And Land $3k-$5k/Month Clients On Demand appeared first on Drop Dead Copy.
30 minutes | 2 years ago
Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold.
Stephen Somers was young (23) and in need of direction. He didn’t want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life. Robert was selling on different online marketplaces… and Stephen got a tried and true “in the trenches” apprenticeship. Working for free for an entire year doing all the manual grunt work… Paid off big time as he learned the ins and outs of Robert’s systems. Fast-forward to today. Partners in several companies who are killing it… listen as Stephen retells the struggle and climb he and Robert went through… to build several businesses… include the 8-figure “Marketplace Superheroes.” It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up. It’s a fascinating take of brute force and whip-smart strategy… as Stephen applies direct-response principles to physical products on Amazon… as well as a freight business.. an accountancy practice… and more. Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way! The rewards are yours for the taking. In this episode, you’ll discover: Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.The real question you should be asking yourself if you’re selling online. So simple and yet overlooked. Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works. Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking. Mentioned: Marketplace SuperheroesStephen Somers on FacebookCase StudiesDavid Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO The post Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold. appeared first on Drop Dead Copy.
28 minutes | 2 years ago
Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche
Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation. For three years he helped people buy and sell houses. A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents. In short order, agents recruited Nick to help open a new company. He was now in charge of all the marketing and training. The hoops he had to jump through to even get paid were ridiculous… listen to his golf course story! He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child… he joined them. Hiring web developers, graphic designers, and video editors etc. So since 2011, Nick has worked only with loan officers. By 2014, feeling restricted and looking for his own opportunities… he left to start his own agency. Listen where he took it next… In this episode, you’ll discover: 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through. The one simple change which caused potential customers to go from saying “no” to “yes”. How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.” One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details) Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever. Mentioned: Nick’s “Legion of Loan Officers” Nick Carpenter on Facebook Bobby Stocks Mitch Miller David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick! Nick Carpenter: Hey man, thanks for having me, I’m excited to be here. David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling… Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers. Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know The post Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche appeared first on Drop Dead Copy.
27 minutes | 2 years ago
Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting
Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blogging on strength and conditioning. Trying to cut down the time curve, he began to focus on what he enjoyed doing best… writing email. The last five years he’s spent honing… and expanding his copy skills. Now he’s even back teaching. Yet this time it’s email copy and client-getting skills. He’s made all the mistakes getting his freelance copy career rolling so you don’t have to. His students now snag retainer deals in mere weeks… something it took him over a year to do. Hence the value of a mentor. It all changed for Chris when he began to place himself in the customer’s shoes. How do you do it? Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode. In this episode, you’ll discover: 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes? The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it. Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story. Retainer deals: The ins, outs, and the number one idea behind finding one. The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle. Mentioned: Chris Ozechowski’s website Chris Ozechowski on Facebook Zach Even-esh David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter. He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be interesting…Chris Orzechowksi, welcome to the show. Chris Orzechowski: Thanks a lot. Super pumped to be here. David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself… And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from somebody who’s doing it. Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth and just where you were before… Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I actually started off as a teacher I wasn’t really sure what I wanted to do I was a wrestler in college. and I knew I want to coach wrestling so I was like okay I’m just gonna go be a teacher I’ll coach wrestling and let’s do that so as soon as I started teaching I very quickly realized that it wasn’t for me and I say very quickly I realize like the very first day I was like oh man I’ve made a mistake I don’t know if I want to do this I think I forgot something else to do and at the time I had this guy that I worked for on the side this guy’s a Kevin Nash he was kind of like my mentor growing up he’s a strength coach one of the early publishers of strength conditioning you know infoproducts of courses and those kind of things and I remember like watching him as I kind of like grew up you know going to his gym and like seeing all the stuff he was doing online and he was like making money on the internet I was like how the hell does that work I was like what you know what is this like how come this dude just makes so much money like selling all these things I was like what you know I gotta learn more about this whole world because I’m so enamored by it so um I started kind of studying what he was doing I actually started like blogging and trying to do a very similar like strand condition type thing like he was doing you know using him as like my model and it was kind of hard you know it was very hard to get traction is very hard to get started this is this years ago but uh you know I started doing this wrestling website and I have like this weekly podcast on wrestling coaches those articles I had an email list those are any emails every single day and I was like trying to sell affiliate products know do all the stuff I wasn’t really great at it I’m you know starting to build a following get some traction but after late you know eight months of doing that not really making any money I said okay this is taking a whole lot of time um I think maybe what I should do this whole online thing is pick the one thing I like the most and that gives me the most energy and just focus on that and so I started looking all the different options of the online marketing landscape and the one thing I really did enjoy the most was writing emails to my list and the whole copy aspect of it so I started doing some research and apparently there’s these people called copywriters who get paid a shit ton of money to put words onto a Google Doc and then saw about to a client and I was like this is unbelievable like I can’t believe this is a real thing like I can just write words and then get paid for it get paid pretty well for it so obviously we know it’s a little bit more nuanced than that but I was just so like intrigued by this idea I said I’m gonna go super deep and just become really really good at this one thing and the reason I kind of chose email marketing and email copywriting was because out of all the different types of copy that I could write you know as a someone who had a day job you know when I started off as a school teacher I was doing my 12-hour days that first year I was coming in two hours early I was staying two or three hours later I was also coaching wrestling so like I didn’t have a huge amount of mental bandwidth to sit there and be like okay I’m gonna work on this 97 page sales letter you know like for some of these super competitive spots right I just want to write like 200 300 more emails and you know I’ll do like one or two or three of those every day and I’ll be good to go so that’s kind of what I started doing and past you know five five and a half years that’s really what I put my focus into that’s that’s very interesting because that’s right around I started as same time and listened to your story is almost like staring into a mirror for me slightly different sort of origin story I did not have anyone to model but you know I sort of uh I guess I did in a way because I sort of found out Gary Halbert it sold sold me something something he wrote sold me so he became sort of my model I guess in a way but it’s fascinating to I’ve heard of Zac of course anyone who’s been in online marketing probably heard of him before so that’s interesting that was your your origin now we said we were gonna talk about you know maybe we’ll start with the offeror thing so when you became a freelancer I know I’ve always sort of like gone back and forth on this what sort of ways at the beginning did you try to offer your services and and how has that sort of evolved up until now well it’s gotten a lot better and the reason I say that is because I was just not good like I sucked and I’m not afraid to admit that I mean it took me a very very very long time to figure out how the structure offers how to pitch my services I don’t even find the right people and I shouldn’t talking to um you know it took me probably a year and a half of really like focused effort to get that first paying client and then it took me you know a long time after that to really get steady work and it’s funny there’s now like I you know I coach a handful of freelancers people reach out to me and ask me probably advertise it but um you know I they get results in like you know seven weeks one guy that I’m working with got a retainer and in like seven weeks another guy got one in like twelve weeks I’m like Jesus Christ I’m so jealous you guys because like you know all my mistakes but I kind of just did everything wrong like what I was doing was I was you know sending direct mail to local businesses which are just do that to some you know get it by a list and write a sales letter and send to local businesses and I was sending it’s like to look like each fax and like you know the local pizza place like these people don’t even know what the hell a copywriter is what alone are they gonna be willing to pay like five or ten grand to someone you know so I just wrong I was called emailing I was even cold calling and that was humiliating as I got the phone slammed on me like dozens of times it just sucked like it was just a grind because I just listened to all these people who were using these methods you know some of these methods people talk about it might work if you’re you know later on in your career and you have experience and samples and all these things but I I just tried everything and learned tried everything I rejected so many times and then finally I started to meet peo
29 minutes | 2 years ago
Episode #205 – Jeff Kronenberg On How To Set Yourself Free With A Tax-Exempt Retirement
Straight out of college… Jeff wanted to dive into the lucrative field of pharmaceutical sales. Then he discovered the only people they were taking back then… despite committing himself to two summers of internship… were “very attractive women”. Reaching out to his network, he pivoted to a career in financial services and the world of Wall St. 14+ years later, he’s here to deliver some very good news. You can set aside your worry, stress, and the paralysis of thinking about your retirement. You can have your cake and eat it too. Jeff helps people take their assets… whether a mountain of treasure or a hill built up from years of back-breaking work… and shield yourself from future pain by showing you how to get your retirement… TAX- EXEMPT. So if you’re worried what kind of shape your in financially because you’re in your later years… or you’re young and the importance of setting yourself up right for the future is beginning to dawning on you… listen to this podcast now as Jeff has what amounts to a life-saving message. Wouldn’t you agree your future and your family is more than worth it? In this episode, you’ll discover: Why is it all the financial advice is about how to amass a mountain of assets? THIS is every bit as important. (9:34) What gets Jeff super-jazzed about people finding this retirement solution. Are you in your 40’s and haven’t checked “under the hood” at your numbers? Listen here (14:29) 40% of people will run out of money during retirement with their current plan…is this you? (What to do about it NOW – 10:57) The history of taxes and tax rates. How deferring your taxes could kill your retirement and your family’s future (19:01) Mentioned: Imagine Wealth Coaching Jeff Kronenberg on Facebook Schedule a Breakthrough Session with Jeff David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody – welcome to another edition of the podcast, I’m David Allan – we’re back and today we’ve got an exciting guest because this is something I don’t think many people like to really think about but it is one of the most important things that you will encounter probably going forward in your life especially if you’re in business and if you’re a copywriter like a lot of our listeners are this is something that involves a little bit of planning perhaps which most people may not want to think about but we have an excellent retirement planner on a show today he’s got kind of a very interesting story and he’s got a very interesting offer that I think you’ll appreciate once you hear him – Jeff Kronenberg welcome to the show… Jeff Kronenberg: David thank you great to be here. David Allan: Yeah, it’s nice to have you on the show, man. I think this is one of these things that people are sort of like you know talk about and whispers maybe or don’t like to think about but it’s super important and you’re an expert in this field and you’ve been doing this for like you said the better part of like 14 years or sometimes right mm-hmm so this will be interesting I want you to sort of start though by taking us back like we like to do on this show we like to go back to see sort of how you progressed into where you’re at today so take us back into the early life of Jeff and sort of what led you to this… Jeff Kronenberg: Yeah, thanks so you know I when I got out of college actually what I wanted to do was be a pharmaceutical sales rep and that was kind of the hot job at the time so when I got out of college I had done this internship at a pharmaceutical company and they wouldn’t hire me and I’m like what are you kidding me of intern for you for two summers and you know for free and then I came to realize that well I was not a pretty girl and therefore they weren’t gonna hold me because that was the description of what they were looking for in that industry at the time so here I was getting out of college and I thought oh my gosh you know I’m gonna do this and it’s a great job but a great career and all that and you know I was like disqualified right away that’s okay I kind of just fell into the industry that I’m in I met a guy that knew a guy and know another guy and I started my journey in the financial services industry in New York City downtown downtown off Wall Street and I yeah thinking back to one of the first training classes that I had and I remember you know the line of expertise that I have is very out-of-the-box stuff you know we’re helping people essentially get their assets tax exempt so although retirement planning is kind of a boring subject when you say to someone you know they say what do you do and you say well I’ll show you how to get your wealth tax exempt their ears perk up because let’s face it it’ll definitely yeah no one wants to have to pay more in taxes than then they’re required to you’ve got to pay the income tax once but after that it’s really your choice as to what you want to do with your money I really just got lucky in terms of meeting the right people I think very very early on that were con ahead and and you know that were headed and heading in the right direction in terms of you know the knowledge they had in the information and the strategies that they shared with clients so I’ve been doing this work from the get-go obviously it’s progressed over time I’m still learning to this day so it’s kind of how it all it was just by chance so that’s fascinating I mean it says like you said I think it’s kind of an unsexy topic to talk about retirement and protecting your assets and stuff like that but it’s really one of the most important things I mean he doesn’t take much of a Google search to find out plenty of horror stories and stuff of people who have not fought ahead to to their retirement or to you know other people passing away in their family and coming into assets and so forth that aren’t necessarily yours to begin with but that you’ve been left from other people and so forth totally I think that you know for the most part if you picture a mountain as an example well we learn about all we hear about is how to get up the mountain how do we invest our money how do we get rates of return that are really good and this and Adam we hear oh you have to take a lot of risk on in order to grow your wealth but the reality is is that if you understand how the how money really works what’s more important than acquiring a large treasure chest of assets at the end of the day if we’re saving for one day when we’re not gonna work anymore we need to know how to get off the financial mountain so to speak in other words we’re never learning or hearing about how to spend our money in retirement you know and so I use the mountain analogy because I forget the statistic but I heard about 70 percent of the deaths um that occur on Mount Everest occur on the descent right that’s the great that’s great well yeah you’re right you know so if if I was a Sherpa you know knowing that you’ve got a much greater probability of dying you’d probably hire me as the Sherpa to get you down the mountain than the one that gets you up right yeah absolutely so what I’m helping people with is not just the accumulation of their assets in a much safer fashion without risks and without taxes but we’re also taking that to the next level and saying hey we need to also show you how to spend your money at retirement and if it’s done the right way and you can have your assets tax exempt that therefore then means that your cash flow coming off the mountain is also tax exempt so when you study it you’re gonna have a heck of a lot more cash flow and if you don’t do it this way and people love hearing that and they love seeing it you know it’s it it’s a game changer really a game changer and a life changer it’s freedom that’s totally true I would totally believe what you’re saying I mean a lot of people of course in the latter stages of their lives that may be listening to this and they’re also worried about you know what they’re gonna leave behind or what they’re worried about their family or their family members and so forth and so with the services program that you provide it’s going to ease those worries so those those latter years are stress-free which is super important as you get older yeah I mean I I have this kind of you know I guess you would maybe call it a spiritual view on money or whatever word you want to use but you know what at the end of the day money is a fake thing you know human brilliant human beings we were able to create this system of currency in this world here and it’s it’s really really interesting when you look at it from that standpoint like money runs our life some of us yeah yeah I mean it’s kind of silly when you take a step back because it’s like where did this all Evan come from and so my view is like you know it’s super easy for me to help people get what they want with their money and get what they want it retirement but what really jazzes me is seeing the smiles on their faces when that fear about how they’re gonna do it dissipates when they’re pumping their fists because you know they realized wow I just reached freedom I just reached that pinnacle of financial freedom that gets me going because what we’re doing is we’re saving people’s lives and they’re able to live a happier healthier less stressed-out life and then we reclaim control of not just thei
37 minutes | 2 years ago
Episode #204 – Steve Sipress On Stepping Out On A Limb. How to Attract Business To You With Authenticity
His father left a sales job to start a business of his own. His mother was a school teacher… who made him promise if he ever learned anything… he had to teach it to someone else. In his last year of law school, he turned a hobby into a multi-million dollar business. Largest in its industry. With the taste of entrepreneurship… he has never looked back. He started into consulting to help others who asked. 40 years later a lot has changed by the principles are the same. Coming from the Dan Kennedy school of “straight-talk”… he lets loose on what it takes to win at business. I know after listening to Steve, you will no longer make excuses for why you’re not killing it… with YOUR marketing. Listen now. Then take MASSIVE action. The Steve Sipress way. In this episode, you’ll discover: Steve’s simple advice for 99.9999% of business owners regarding todays technology to build your business The “30 days of suck” strategy for sharpening your video skills Steve’s “Warts and All Strategy” of putting yourself out there. Drive new business to you like Steve with this authenticity “hack”. Simple “tells” a business is on the verge of disaster. Is your business in danger? Secrets of the celebrity marketing elite. Discover the techniques of Donald Trump and the Kardashians now Mentioned: Carlos’ Steve Sipress online Steve Sipress on Facebook Lessons Learned from Donald Trump podcast David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody, we’re back with another edition of the podcast and we have a great guest here again today I’ve been looking forward to interviewing this person for some time yeah he’s done multiple podcasts over time and it’s fascinating to listen to some of them even had a Trump cast for a while which was hilarious and Steve Sipress, welcome to the show. Steve Sipress: Thanks for having me, pleasure to be here and by the way we still do have the lessons learned from Donald Trump podcast – we’re on episode 131 and still going strong. David Allan: Wow I wasn’t aware of that so I can’t even anticipate a time when there will not be lessons to be learned. I wouldn’t think so one of the fascinating things I learned about you is like you’ve had multiple podcasts of course in the past pertaining to sort of marketing you had – an interesting origin story – this interesting book that I’ve never eard of actually before and so maybe take us back into like where you were where you came from it was your origin a superhero or origin story. Steve Sipress: Well it’s pretty simple and maybe pretty familiar to people my mom was a schoolteacher and my dad was a salesperson and later on and life became left the sales – left the company became a business owner and so I’m basically the combination of the two. My mom had a saying when we grew up that we had an obligation that if we learned something we got a teacher to somebody else so I’ve always been a teacher and a leader in that way and since my dad was extremely successful in sales and business he always taught me a lot of business lessons and sales lessons and how to deal with people and took me along on sales calls and and to meet all of his associates and stuff so I was deeply embroiled in the world of business from young age and helping my dad out do whatever I could do and also always had an eye towards whatever I learned I got a teach and lead others and so I guess I went the usual route of going to school and thinking you know go to college and get a job and do all that nonsense and I was lucky enough or fortunate enough to turn my hobby into a business during my last year of law school and that business very quickly became a multi-million dollar business and became the numberone largest in its industry. and I was off and running into the world of business ownership and pretty much never looked back and after a that very quick and meteoric success I had lots of people asking me what to do had to do that can you help me and I was de facto kind of consulting with people until somebody said you know you ought to start charging for that because people will pay for that consulting so I became a paid consultant to help other small business people have massive success and I’ve been doing that for coming on about four decades now and enjoying it now more than ever yeah I think you have like a really fascinating I was reading some of the testimonials on your website and I’ve listened to many many of your sort of daily video Facebook live things you have some sort of things for various days of the week that you talked about what was that first sort of like you were just doing it for free it seems like at first like just helping other people out like you said following what your parents had told you to sort of share what you’ve learned and then what was it like you know did you get out of that other business and into consulting sort of right away or how did that work well that first multi-million dollar business I got out of it because they screwed it up and so that you know wasn’t I didn’t make a choice I missed the chance had an offer from an investor to invest and then possibly take it public but back in those days I didn’t know what the hell I was doing I didn’t know anything about business and so I said no to that offer thinking you know hey they wanted to give me 1.75 million for 45% of the company and I was like well you know that makes it worth a little more than three and a half million in just about three years so in ten years it’ll be worth 10 million and why would I want to give away 45% of that so that was my dumb thinking and I had a sort of assorted other dumb mistakes that now the beneficiary that is my clients or anyone that like you said listens to my various podcast or sees me on TV or radio or reads my books or watches my daily Facebook live videos they just passed my one and a half year anniversary of doing a Facebook live video every single day and everyone else can benefit from I can see the warning signs of a business about to go on the wrong track fail get overwhelmed go under and I can spot those and they can help people to avoid them before they happen like they did with me okay so let’s let’s delve into a few of those because now before we even get to that I mean you’ve had a long history of doing sort of a you know you were podcasting daily for a long time now you’re doing the daily Facebook videos maybe talk a little bit about that where people out there who have a business or business people and maybe they’re not you know they’re sort of scared to get on video or they think it’s very problematic to put together something like a podcast maybe talk to some of that and sort of your history with that stuff oh yeah that happens a lot now it’s extremely common and people do ask me that all the time the good news is asking that question about 10 20 years ago very simple answer you want to you know disseminate videos or audios very simple you have to convince a TV or a radio station to have you on or pay lots of money to someone that has all the equipment to come out and interview you and edit out the video and and then you can you know put the video wherever you want put it onto cassettes or whatever you had to do back then and mail them out and all that kind of stuff nowadays thanks to technology you know like I I I’m fond of saying we own the technology now we don’t need to convince a TV station I got something to say please have me on the air so I can get a recording of the video and then send it out the prospects I got YouTube it’s free I got Facebook it’s free now LinkedIn you can do live videos you can do you know tape videos and upload them to to all the different social media sites and web video hosting site and everyone’s got a pretty high-quality video camera walking around in their pocket all day long so pretty much since we already own a cell phone it is free to record a video and you can get free editing software usually comes with most computers you can find it somewhere on the computer on the internet and then you can upload it for free and it’s hosted for free and then you can promote it for free by sending it out on social media and stuff so oh my goodness if that doesn’t overcome all the excuses I don’t know what does I mean cuz the alternate is hey just come up with about few people I know that own film producing companies and they’ll come out with all the big equipment and they’ll help you what to say and they’ll you know get the right lighting and the right angle and the right everything to make it look all slick and professional and and but who the heck why invest I mean I know there’s reasons why to invest in that stuff to really do first-class filmmaking but for I’d have to say 99.99999% of business owners just take out your phone and put it onto video pointed out yourself start talking and if you can’t I always say if you can’t talk about your own business for about four hours you’re in the wrong business like just stop and do something else because you’ve got to be able to answer questions all the time maybe just to get started how about this you write down the ten most frequently asked questions that people ask you and for thirty seconds or one minute each you’re gonna give the answer well there’s your first ten videos now you take those and you put them on YouTube you put them on your website put them on Twitter Facebook Linkedin wherever you want to put them you got ten videos ask to the people that say oh gee I’m no
28 minutes | 3 years ago
Episode #203 – Scott Ayres On Killer Social Media. Opinion-Free Practices Based On Testing & Data
Scott has had a diverse career. From a minister… to shipping cars purchased online… to a bounce house/waterslide business… he’s experienced in many fields. He became the top user and most knowledgeable about one of his favorite online products. When gas prices hit the roof, the owner of the company brought him onboard full time. He helped drive their blog to among the very top social media blogs. He co-authored the Facebook All-In-One book for the famous “Dummies” series. In January of 2017, he came on board at Agora Pulse to start the Social Media Lab. They get to the bottom of social media tactics and strategies… taking on gurus and “best practice”advice all over the interwebs. Today, Scott is bringing what they have found here… to the McMethod Email Marketing Podcast. Are you committing these social media SINS? In this episode, you’ll discover: Will using a LinkedIn hastag get you more impressions? Scott put it to the test. How to figure out exactly where your audience hangs out. Scott destroys what Instagram goo-roos have been teaching for year? Have you been a victim of this advice? Compelling data from Scott’;s (former) bounce house/inflatables business. The social media success story of Gerald and the Colossus pizza. Mentioned: Agora Pulse Social Media Lab Social Media Lab Podcast Scott Ayres on Facebook David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan – it’s probably been a while like you’re listening to this I won’t get into that right away but today we got an exciting guest who’s gonna talk a lot about social media his name is Scott Ayers from the social media lab and the parent company Agora pulse Scott welcome to the show. Scott Ayres: Hey thanks for having me on. David Allan: Yeah I think this is gonna be exciting because as people will find out it’s been a little hiatus here for the – you know marketing podcast and we’re getting back at her and you’re the first guest to sort of restart things post summer and so maybe let’s give a little your backstory. How did you get into social media and sort of you know take us – take us up to where you’re at now. Scott Ayres: Man, it depends on where we start I think when social media first came out back and held myspace days I was addicted to MySpace and then from a business perspective you know I I guess this was probably on a 2007 2008 I started working in the auto transport business I moved cars for a living mainly like people who bought in sold cars on eBay or auctions and stuff and a guy named Gary Remy who I still remember I lived in Houston at the time he came in our office was hoping it was the SEO and stuff he’s like hey you guys got to sign up for this site called LinkedIn and we’re like what is that and he’s like sign up for and you get tons of customers from it you just got to connect with people and so I sign it for LinkedIn and sure enough I got addicted to it I mean this is so cool because iPhone I can talk to people and I can get a lot of business from I saw the business value of it and then fast forward about a year and a half and I started my own transport business from home you know shipping cars you know instead of having the split Commission’s kept it all myself but got all the headaches so and so I dove in completely with Facebook and Twitter because nobody in that niche was really doing much in that and discovered that I could get more than 50% of my clients via Twitter and Facebook and not to spend any money on that was just connecting with people and through that process the fun thing was and how I kind of moved over from the transport business into this I started creating there was a product called fanpage engine back in those days that was if you familiar with Facebook pages a usability those custom tabs they called them they had his product that was real simple didn’t require any coding you could create these customized pages for people to have on their business page so I started using their tool to make my own pages on my own my Facebook page and then started selling I’m like doing the service for people and started doing blogs and videos and tutorials about how to use their product and they got David Foster on the company he reached out to me is like man you know more about our app than we do and he said can you write some blocks for Zoar and then can you do some training videos for so for a couple months I started doing training videos for him and blogs for him and then he’s like hey you want to help out with customer support and like yeah sure you know I’m doing some side during that run of my shipping business I think it caught the economy collapsed and that’s when that’s when fuel prices went to like I’m in Texas and so for us normal fuel price was like two dollars a gallon went to like four-and-a-half five dollars a gallon and no one was buying cars for one and nobody we could get them shipped either and so it right about that time you know they was like hey once you come work for me full time and somebody sure I didn’t know what that minute I’ve been the typical you know have a nine-to-five kind of a job and for all my life and so I started doing social media for them it started being their guy to blog and in within a couple of about a year so our blog went to the top 10 list for social media examiner’s top social media blogs which was a big deal and so through that process I worked for them for a couple years and then I’m working for another app company called post planner I’m doing the same sort of work you know the the blogging that I must have written face book all-in-one for dummies through that process and got our blog at the top of social media examiner’s lists again and then about a year and a half ago or so January 2017 I came on board at Agora pulse just to do this project we call the social media lab it’s pretty interesting yeah I could go even further about what I’ve done before that which would blow your mind but and for this we’ll leave it at that yeah former minister turns social media so this is where you’re at now you came on board with Agora pulse at the Social Media Lab and this is the constant mag I get questions being in marketing I get questions about social media all the time and I don’t really consider myself even that well qualified to answer some of them beyond my rare few exploits on my own maybe start talking about what should people be doing I mean it’s constantly it seems like a constantly shifting sand you know of like what’s hot what’s what’s not and the different algorithms are changing constantly of course and you know what should people be doing if you’re there this is a small business owner listening to this right now or should they start on what sort of shot stuff should they be looking to do well that’s that’s a convoluted question right you know for one for what we do at the lab just to kind of throw it out there we knew our goal is to go out there and and test all the different social media tactics that we hear from a lot of the Guru’s a lot of brands are trying or just people questioning wondering if this works or not we can’t test everything there’s some things that you can’t quantify and get good data on so we don’t bother testing a lot of stuff on based on sentiment or real hard to test right but I can go out there and run a test like I just published a test today on LinkedIn hashtags dude does those using a hash tag at least one on a LinkedIn post gets you more impressions and our results came back yes they do compared to the same exact link post they got about twenty nine percent higher impressions when we added last hashtag to it which tells me people are using hashtags on LinkedIn right and so there’s stuff like that we can test that are pretty I would say use is they’re very time-consuming like right now I’m working on a test on Twitter on about five different Twitter accounts it’s gonna end up being about fifteen hundred tweets I’m gonna have got a schedule and go through into the process sometimes too daunting but our whole goal is just to try to figure out ways to you know bus those missed and talked about those things that people are saying is true and sometimes they’re not and then given data to back it up and try to pull out opinion as much as I can which is really hard for an opinionated person like myself but I try to pull it out on all the blog posts where we want to say this is the data and sometimes we’re shocked by it and sometimes I’m absolutely wrong on my hypothesis right and I have to kind of you know eat crow and say well that didn’t work but and that’s it and here’s the data and the science says and I think that’s a better way for a small business to go back to your question you know I think for one you you’ve got to figure out and this isn’t something you know I’ve tested because it’d be hard to test could your business gonna be different but you need to figure out where your audience is if your audience is not an Instagram audience don’t be on Instagram if they’re not a Twitter audience don’t be there they’re not a Facebook audience so don’t be there heck your audience might be on Google+ still who knows and so you’ve got to find out what that is for you I think most businesses feel the the obligation to hop on every social platform there is and they run themselves ragged trying to keep up and they end up doing a poor
35 minutes | 3 years ago
Episode #201 – Erik Stafford On Overcoming The “Secret Sadness” of Business.
I conducted this interview with Erik back in November of 2016. Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod. It is a very important episode and one every entrepreneur should listen to. A great many of you will have experienced exactly what Erik speaks of. The “secret sadness”. He has had this particular “sadness” inflict itself on his life three times. Each of these events spiked with a “harajuku” moment. A realization which said he could not move further down the path. Erik admits much of this is painful to state. Vulnerability is not seen as an admirable business trait. By talking about this though it will shift into the open. Freeing others to talk about it too. What impact does this have on your life? Your family? Your clients? Erik goes into painstaking detail about this most intimate subject. This is a superb episode. In this episode, you’ll discover: The stunning “kids and I will be homeless” email he woke up to one morning. The truth behind the 5 options you have of dealing with your “harajuku” moment. A little-known secret can steer you through these type of events with confidence. How to avoid falling into the “prostitutes, drugs and alcohol” scenarios. The “seat-belt” moment which instigated Erik losing 60 pounds. Mentioned: Stafford Marketing Erik Stafford on Facebook Erik Stafford’s blog David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody today on the show we have Eric Stafford. I think I first heard about Eric from buddy of mine Colin Theriot, and you guys are good buddies Eric? Erik Stafford: We are. I’ve known Colin for a number of years he’s a very good dude. David Allan: Now you come from an advertising and design background you’ve won a bunch of awards and you’ve been a serial entrepreneur, product creator and soforth lending your expertise to multiple businesses over time how did you get into the, you know, the advertising world and maybe take us through your sort of superhero origin story about how you got into all this. Erik Stafford: No sure absolutely so on you know I guess you could probably say gave that my life has been a series of realizations and moments where I just you know sort of was like well this just isn’t gonna cut it anymore and I’m not sure if you could say that’s true about everyone but I think that’s probably true about most people I thinkmost people you know when they look back on their life with a critical eye they can kind of see where they had these very specific moments where they just decided look something’s got to change right and I know that I’m a marketing wonk so I read a lot of books I know that Malcolm Gladwell called this a Harajuku moment. A moment… a defining moment right? And I think Tim Ferriss may have had stolen that from him and used it and what his folks as well but the first one that I can think of specifically as it relates to busines was you know I had two young kids and we had built a very successful advertising agency here in Southwest Florida but I was working 80-hour weeks and I just you know I just one morning realize look you know I can’t do this I can’t do this forever you know I I will work my way into a grave and my kids will be you know grown and gone and I won’t I will never know them and you know it’s a painful realization because my entire life I had wanted growing up to be a creative director in an ad agency right and so I you know I out there and I got to that point and realized well you know I’m not happy and you know we were winning all these incredible awards addy awards and Art Awards and um we’re even featured in all sorts of press we’re doing incredible work for clients that really inspired me but it just it just wasn’t sustainable as far as I was concerned and so I realized I had to make a change and so you know I majored in fine art grew up got to the position that I wanted to be in in sort of the creative world I was running an ad agency the creative to the creative department of an ad agency and so I realized something had to change and so I started researching different businesses that I may start and that led me into internet marketing and led me to creating my first products and things of that nature and I developed a bunch of digital products I hadn’t built an incredibly successful business and then one morning woke up and realized that I was unhappy with that business and I understand right now that I’m probably coming across as the most ungrateful turd on the planet but but that’s literally what happens to me yeah well that’s exactly why I wanted you on the show I’d seen a video yours I think you went on so Facebook live or something and you were talking about you know how you woke up one day and just realized and it sounds like for the second time or more that this wasn’t what you wanted to be doing and you know I have definitely felt that way for sure I definitely instantly related to that I’d started other businesses in the past and and gone on for some cases years and then realized this is just not what I thought it would be and definitely don’t want to do this anymore and you know I I would just outright just quit like that day basic right as if as if I was never interested in it at all and so that’s that’s so maybe talk about that I mean I think it takes a while to get to that point to that maybe people don’t even realize because I know I didn’t yeah I mean it depends you know I tend to think that entrepreneurs are wired a little bit differently than the normal people and you know most entrepreneurs myself included aren’t willing really so much to settle and so even if I were willing to settle I don’t think the universe is willing to let me settle and so that’s the whole reason that I quote-unquote quit my job to begin with was because I just didn’t didn’t feel that working that many hours and missing that much of my kid’s life was something that I could put up with right and so that’s why I quit my job to begin with and so when this happened the second time in my business when I fast forward from you know from the early two-thousands to like 2008 and this happened in my own business it was a very sort of similar thing it was like you know I’ve woke up and realized I hated my business but it was quite a bit it was quite a bit harder for me to get my head around and it was quite a bit harder for me to stomach but it’s it’s a very similar feeling it’s like right well you know I’m not willing to do this anymore this just doesn’t work for me anymore but when you’re an entrepreneur and it’s your own business and it’s something you’ve built with your own two hands from scratch especially you know when you’re in an industry you know sort of similar to the industry that I was working and at the time you know is working in sort of like personal development online marketing digital digital product development things like that it’s very difficult it’s very difficult to admit and and I think this may be true for a lot of business owners difficult to admit that you’re unhappy when you’ve worked so hard to build something that on the surface appears to be going so well right right and so you know at the time I was spending all the time in the world that I wanted with my kids my wife and I were extremely happy I built an engineer to life that I really wanted but I really had always envisioned but the physical act of doing the work that it took to live that life I hated it and it’s it’s tough to admit that you know there’s people that subscribe to entrepreneurial style followings there’s a lot of talk about being grateful and about gratitude and about abundance and so it’s very difficult you know to say that you’re unhappy you can be grateful and yet I’m happy but I didn’t quite understand the distinction at the time and so I just remember a very long period of time of me sort of thinking myself like Eric what’s wrong with you man why are you so on the motivated are you say depressed like look at you know look at the money you make and look at how you get to live your life like if you told any of your friends that you felt this way they would they would laugh at you they would think you’re in it but I couldn’t hide I couldn’t hide from those feelings I you know I I clearly was not happy and so it’s a very difficult thing when you’re an entrepreneur to sort of own that and separate it from thoughts of like not being grateful or not feeling fun the secret sadness it is yeah it’s sort of this painful solo you know journey that entrepreneurs have to take and you know I’ve not heard anyone else talking about this and yet I know it to be true for a lot of my peers and my colleagues and my friends and you know I’m I’m grateful that when I went through this process and as you said I’ve gone through this process three times now but I’m grateful that uh you know I kept the rails on somewhat for each of those three transitions right but you know I know a lot of people where this process is led to you know heavy heavy alcohol abuse and heavy drug abuse and lots of you know trips to Vegas and full of spending of money interactions with prostitutes cheating on spouses even in some cases suicide and it’s just it’s a it’s a secret sadness that not many entrepreneurs are really able to talk about or discuss and an own you know it’s really diffic
27 minutes | 3 years ago
Episode #200 – James Schramko On Super Fast Five-Year Update. Evolved Email Strategy You Can Use Now
It has been five years since James was last on the show. After recently catching up with John on his own podcast, he’s here to share what’s working now. You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure). Since then, he has sold his SEO business. Sold his website design business. He’s ramped up his coaching business, wrote a book, and now works less and makes more cash-eesh. He’s employing some new tools. After coaching Ryan Levesque of ASK Method fame through his huge growth phase… James understood the value of segmentation. He’s employing segments right at the top of his funnel and it has made everything so much more efficient and valuable… for both his clients and himself. Super relevant. The right support at the right time wherever business owners are on their journey. Email wise, he’s been focusing on list health. Deliverability and reputation. And killer email copywriting. Listen to how he’s grown. What he’s changed to make everything more effective and efficient. In doing so he has found the sweet spot in his business. The people he can get the best results for and are easy to work with. James also talks about the effect his first, best-selling book has had on his business. And what he’ll spill in his upcoming second book. You should be able to take this quick, action-packed episode… and make money with it immediately. It’s that good. In this episode, you’ll discover: Should you be doing live events for your business? James gives two powerful reasons you can’t do without. The game-changing effect James’ first book has had on his business. Email secrets of the P.S. and Dean Jackson’s “super signature”. Are your offers converting? The ways James is segmenting people entering his business. How he makes sure people see only what will help them now. One big email metric James looks at which always leads to more sales month after month. Mentioned: James Schramko’s Super Fast Business James’ “Work Less, Make More” book John McIntyre on James’ SuperFast Business Podcast David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody we’re back for another edition of the podcast and today we have a very special guest, he’s actually been on two previous times – episodes number 4 and 47, he’s a fan favorite of our audience and I’m sure you’re going to like what he had to say today because we’re bringing it back full circle as he was last on the show quite a few years ago as it turns out and James Schramko is back! James, welcome to the show… James Schramko: Hey, it’s really good to be back I was just catching up with John on my own podcast and we thought it would be fun to bridge our little five-year gap since the last time I was here or the time before that. Certainly a lot… David Allan: Yeah…I think this is really going to be exciting today because we’re going to talk about…dun…dun…dunnnn…email marketing, which is what this podcast is really about and you’re going to share something you’re doing with your own business and we’re going to bring it down to the technical side, we’re going to bring it down to what the emails actually contain – if you will divulge – and we’re just going to get into this right away. If people want to learn more about James we’re going to provide that near the end of the show but if you go back to the two earlier episodes you will hear more of his life story and what he offers through his SuperFast Business…business. James… let’s talk some email. Where do you want to start? This about you and what you want to share with our audience so where do you want to start? The post Episode #200 – James Schramko On Super Fast Five-Year Update. Evolved Email Strategy You Can Use Now appeared first on Drop Dead Copy.
22 minutes | 3 years ago
Episode #199 – Gabriella Rapone On Get Into The Inbox. Secrets Email Service Providers Will Never Reveal
I first heard about Gabriella Rapone on a Facebook comment. It was a thread involving two friends, marketers and former guests… Justin Goff (Episode #158) and Dave Miz (Episode #145). She is an inboxing and email copywriter expert… having worked in some shadier areas of email in her past. She talks about how she got into the email game. How she helps business owners get their email game on point. It’s a free-flowing conversation we jumped into so pardon the lack of the usual intro. She drops a ton of knowledge. Such as how to correct any problems you’re having getting your email delivered to the right place. A lot of ideas and “behind the curtain” knowledge about Email Service Providers. Authentication. Triggers. Writing emails. We move fast through many issues and ideas in this short but action-packed interview. I know it will help our listeners. Whether getting your emails into your people’s inboxes… or correcting the simple errors a lot of small business owners are making to boost your response… Gabi delivers the goods. In this episode, you’ll discover: The one mistake even experienced brands and businesses make in every single email. Email Service Providers. The good, bad and ugly. Who shoudl you be using? Why THIS email myth pushed by so many “experts” is dumb, dumb, dumb and what your emails should doing instead. GDPR mania. “Behind the curtain” truth on how it should have gone down. How to “gauge” when your business needs to “go it alone”. Have you reached this income level with your email? Mentioned: Gabriella’s website Gabriella’s Email Maverick Facebook group Secrets To Inboxing course David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: If people are having some of these issue or they’re thinking about this and they’re brand new even and they’re looking to set themslevs up for success. What re some of the ESP’s you love and also if they’re starting from scratch what steps should they take to be proactive about avoidng problems? Gabriella Rapone: That’s a great question. So that’s one of the two questions I always get. Which ESP should I be picking, which, you know, is a valid question because people want to know what is quick and easy. Do I have a favorite one? It really comes down to what tools you need to make your business successful and I actually ahve this cheat sheet that I give to people that actually lists the priorities so that you know…OK lets say that you need 24 hour support. Right? email is a 24/7 game, its not a 9-5 game right? And we all know the problems never happen 9-5. They happen at 5:05 – so that’s it, depending on your business you know this is why I ahve this checklist because it really depends on what you need. I often say I need 24/7 assistance. I need to know if there is a problem I can pick up the phone or I can speak to someone via chat and I can get it resolved. Because If I am not emailing I’m not making money. And if I’m not making money I don’t need a service provider. So this is why it really comes down to why “this is what you need”. Of course, you want to keep things a s simple as possible when you start because that’s what kind of intimidates people. A lot of people are intimidated by email because they think there’s a lot of setup that needs to be done. There isn’t much setup to be done but you do need to be aware of what will set you up for success. The post Episode #199 – Gabriella Rapone On Get Into The Inbox. Secrets Email Service Providers Will Never Reveal appeared first on Drop Dead Copy.
33 minutes | 3 years ago
Episode 198 – Matt Yanofsky On The Truth Behind The World’s Most Taboo Industry
He was 16 when he started getting the marketing bug. He attained a bachelor’s degree in marketing and found his way into Reitmans… Canada’s largest women’s clothing specialty chain. Then a company approached him and wanted him to interview. It seemed secretive and unusual. Curious, he took the interview and found something surprising. The company recruiting him was PornHub. With their 70,000,000 website visits and offering him a great budget and creative freedom… they wanted to integrate into the mainstream. He never thought he’d be working for a porn company, given his marriage and coming from a”nice Jewish family”. Almost immediately he attended the adult industry’s version of the Academy Awards. To quote Matt, it was a _____ ____. Jump in and listen to what is one of the most intriguing interviews I’ve (David) ever been privy to. His answers may surprise you. The way you look at the industry may change. Either way, you’ll leave this interview with some fresh ideas… and an insight or three into what your neighbors are up to 🙂 In this episode, you’ll discover: What was it like to go from a “normal” company and into the world of adult entertainment? Matt explains a little culture shock. The surprising epicenter of the porn world. (Hint: It’s not in California). The honest, “no bull crap” statistics and insights about what people are up to every day. (Including hilarious Super Bowl data). The realities of making money in the adult industry. What “stars”make and do to make ends meet. How did Matt take his experience at Pornhub and transition to something new? Mentioned: Matt Yanofsky on Twitter Alix Lynx Amanda Cerny David Allan’s Make Words Pay Brian Swichkow on Takeover Tuesday Intro and outro backing music: Forever More by CREO David Allan: Hey everybody, I’m David Allan coming at you from Boulder, Colorado. We have an interesting entrepreneur on the show today who was recommended to me by another guest, Matt Yanofsky, how are you? Matt Yanofsky: Yes sir, I am doing well how are you? David Allan: I am fantastic. I’m up in the mountains, the air is nice, the weather is fantastic and the day ahead of me today will be tubing the rapids apparently. Matt Yanofsky: Alright. Similar type scenario to where I am located in Montreal, Canada and we have our mountains close by as well. Weather is pretty good but if you call me in six months I will definitely be complaining about the cold. David Allan: Well, I’m from Winnipeg, Manitoba so I know all about freezing cold weather – which is part of the reason I’m here now. Matt Yanofsky: My dad actually used to own a business in Winnipeg on Jarvis street. David Allan: Get out of here! That’s awesome. Matt Yanofsky: There ya go. There’s a Winnipeg connection and I went to a Blue Bombers game once. David Allan: Sorry to hear that (laughing). Hopefully, it was in the 80’s. Matt Yanofsky: No, I’m not that old, unfortunately. David Allan: Alright, let’s just dive right in and what we normally like to do I start with your superhero origin story. Now you were referred by Brian Swichkow… Matt Yanofsky: Sorry to cut you off but it’s always interesting to me when someone gets in touch with me depending on who they’ve been referred by…I can only imagine what experience they told you about or who my connections are and what I’m into and the way you’re laughing I have a feeling I know where this is going but go ahead… David Allan: Brian…he didn’t really give me too many of the details because I think he wanted us to explore what you’re into. But, basically, he said you were into some very interesting work in some interesting markets so maybe give us the backstory on how you became an entrepreneur and where you started and lead us up to where you are today. The post Episode 198 – Matt Yanofsky On The Truth Behind The World’s Most Taboo Industry appeared first on Drop Dead Copy.
31 minutes | 3 years ago
Episode #197 – John McIntyre On The Silent “Cancer” Ruining Your Dream Life
For the last few years, McMethod founder John McIntyre has been on a journey. He hesitates to call it a spiritual journey, but rather a journey of self-discovery. He’s been learning to work with his own emotions. Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best life… Penthouse apartment with a great view. making great money. Tropical location. Yet, while he wasn’t depressed he wasn’t happy. He spent five or six years going in circles by trying to “throw his brain” at the problem. Finally, he uncovered the secret. He learned to FEEL is feelings. Sounds weird, right? It was an epiphany. So why should YOU care? Simple… …it has taken John’s performance in all aspects of his life to a new, unimaginable level. The best part is, he doesn’t TRY anymore. It’s automatic! Sound like something you might want in your life? Listen to John break it all down now. In this episode, you’ll discover: Do certain situations stress or “trigger” you? Find the root cause why you react this way now. How John’s “ideal life” made his situation worse and could be doing the same to you. Plagued by negative thoughts surrounding your dreams and goals? Remove THIS, and like magic, you move forward. Are you one step removed from your feelings? Take the “pizza test” and find out today. Discover the “surgery” that will save you the next 20 years of your life. Mentioned: That Which Is Aware The Presence Process by Michael Brown “The Work” documentary David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody, we’re back with another edition of the podcast and today we have someone who hasn’t been on the show in a while – John McIntyre, he started this podcast and he’s back on the show and he has some very interesting things to say. John, welcome to the show. John McIntyre: Thanks for having me Dave, it’s good to be back. David Allan: Yeah it’s good to have you brother, it’s always fun when you’re on the show, we always have a good time, and something we’re going to talk about today I think is very important because this affects a lot of people not just of course in the marketing game but in all aspects of life all walks of life. And, this is a journey you have been on for a couple of years and I’m just going to let you take it away and tell us what you’ve been up to and what you have discovered. John McIntyre: Ah, yeah man, where to start, where to start. So I emailed you and said let’s do a podcast on something that no one is really talking about. Not funnels and copywriting and of course o this podcast it’s all about emails and copywriting and freelancing, how to get clients and things like that. But what journey I have been on the last few years – I don’t want to call it a spiritual journey because that word is so loaded The post Episode #197 – John McIntyre On The Silent “Cancer” Ruining Your Dream Life appeared first on Drop Dead Copy.
24 minutes | 3 years ago
Episode #196 – Reekita Gala On The New Marketing Tsunami Crashing Down On Your Business
In 8th grade she made her intentions known. She told her father she wanted to leave India and go to America. Her father became more confused later why she didn’t focus on one discipline. Reekita though knew the link between psychology and advertising, so she studied both. When she couldn’t stay in the U.S.A. any longer, she longed for a way to get back. She wished she could “teleport” back there. It was then she learned of Microsoft HoloLens. This began her climb down the extended reality rabbit hole. She has been waiting for a long time for 2018 to come and these technologies are now in full emergence. Now she’s helping business owners use these amazing tools for their business. In this episode, you’ll discover: Why augmented reality is the first step for your business into extended reality. An intriguing presentation of virtual reality from a magician’s conference. Why extended reality is the perfect medium if you know why people REALLY buy. The fastest known way to use this techniology in your business now. The “hidden” benefit augmented reality provides to your customers. This will make your business addictive. Mentioned: Reekita Gala on Facebook Reekita Gala’s NEW podcast Jay Abraham David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody we’re back with another edition of the podcast I’m David Allan from makewrodspay.com and we’re here with a very special guest today I’ve been talking with her a lot recently before we did this podcast and she’s got some very interesting things that she’s into which are rapidly exploding onto the scene – Reekita Gala welcome to the show! Reekita Gala: Thank you so much hello everybody. David Allan: Now this is gonna be a very interesting podcast I think because these are some new technologies but they’re sort of they’ve been around for a while but now they’re finally, sort of getting into the hands of “regular people” right it’s getting past the stage of creation and development and stuff and it’s getting to actually start making an impact in the real world for real people’s businesses but let’s go back when you were slightly younger tell us how you got into all this virtual reality extended reality type technology stuff. Reekita Gala: I think when I was in eighth grade I had told my father that I I belong from India by the way so when I was in eighth grade I do not father I do not want to stay in India I want to go when settled in America what do you know what America is like I want to go and settle in America I didn’t know anything to be honest okay we’ll see when you grew up what you want to do went on so and I was very sure that I want to settle in America that’s it and what I wanted to do and all those things were not such but I always wanted to do a business and do something different than what everybody is been doing eventually I took my masters I mean I took my bachelor’s in psychology and I also took another bachelor’s in commercial arts and advertising okay so my father’s like why are you doing two things like just focus on one thing I was like I know what I am doing because I always believed psychology and tink goes hand-in-hand so I was like I am going to do this so he’s like fine go ahead and do it and I was also working with all the different businesses doing my internships and also that was like you know at a stretch eight years of full to colleges and work and I didn’t have any time so then one fine day my father he asked me okay so we are starting to look for guys for you do you have anybody in mind like I don’t have anybody you go ahead and find whomever you want to find but I’m not settling in India like how you serious like why like I were to go and settle in u.s. you still have that dream well I guess I so he itv found me somebody in u.s. and I am settled in Boston now that was a major change in my life because I came on dependent visa and at that time in fact now also we all know on dependent visa an immigration visa you cannot work and that was a big change because when I came here after three months my grandmother she had cancer my father she called me like a hawk grandmother has cancer and I could not go back at all like there was something which really frustrated me like I wanted to go back so badly I say looking for me is how I can go back and started reading about you know the laws and oil and one fine day I just randomly type how can i telephone and I still remember that day and microsoft hololens pigeon came up reading like okay what is it all about like how could you teleport [Laughter] teleport into Google and oh my god is it possible like there are patents so reading reading reading out of curiosity and I got so much deeper into it so there I took my masters in project management but I still kept reading all about mixed reality because microsoft hololens is about mixed reality where you can virtually teleport and you know you can have your life holograms in some other place wherever you are P at three different places at one time Wow so that was really amazing and that curiosity helped me get the point to this field and I started reading all about mixed reality virtual reality here again today and that time there were no articles or you know some courses around I kept reading patents patents patents and when I came to patents then slowly I started understanding the concept of all these technologies and at that time it was bored at early stage it’s like six years back so it was more on the earliest stage and eventually the market started developing like you know people started you know launching their products and hardware’s and so that was 2016 when oculus they had launched their own device we are device right and that was around the same time when I was doing my master and I had a kid and again that same process so I kept reading reading reading for two three years till the time like that product was launched so when the hardware was launched I decided that I don’t want to take up a job and I want to develop a software or a platform where users will be able to use you know or that not cat form to integrate it for their business or marketing so that’s how I got into this entire technology and I am still working on my platform and as of now I am working also as a consulting and trainer and helping businesses to integrate marketing and I mean integrate augmented reality into their marketing and businesses because this is something which you can start implementing now and you you just need a mobile phone to use a our experience you don’t need any and if we are device anything so I mean that’s very yeah that’s a great I mean that’s a great story that’s a pretty pretty unique thing to have happen to tell type in you know to be frustrated with the immigration process to type in how can i teleport to the USA give a hug to my grandmother yeah literally type like how can I just teleport and that patron oh my god totally it changed your whole life right just that and that’s a power of ideas you know you’re looking for something maybe a little fantastical but then you know it leads you down a path you never and that urge of you know going to us I don’t know like it was destiny of what because like the way things suck I started following you like flowing from eighth grade I wanted to go to us and I came to you I said I could not go back and then it was like I want to teleport and I had something new so I started focusing on creating all together something you wish nobody has done no yeah and that’s what the rest of this podcast is going to be about so you’re currently consulting and helping people build out some AR and VR stuff for their for their businesses and this is you know this is what’s coming I mean if people are listening to this I know John and I have talked about this off the air too you know about how this is gonna impact the world he’s into this as well and what’s strange about this is like this has been brewing for a while a guy I mentioned to you last week or something that you know I attended a conference people who listen to the show know of course that I’m in addition to being a freelance marketing consultant also a professional magician and I attended a magic conference here a couple of years ago where they had this company demonstrate the development of one of their virtual reality it was like almost like a box that you got into they were creating like a whole world inside like a telephone booth essentially and they were just changing the walls around and stuff inside so that it would you know as the person went and it was something that they hoped as and I mean they were developing developing it for entertainment they were hoping to put it like on street corners or something you know like out in the public as you could access it and it was so cool because I remember that the power of the demonstration that the guy telling us that they had an elevator a virtual elevator in this simulator and they were wondering if this was gonna work and the guy that they had wearing the goggles and everything going through the the virtual reality he got into the elevator and pressed down and he you know supposedly went down but he was just standing you know a couple feet from the creators and then when they said to him you know over the intercom or whatever you know what do you think he like look they still and it was such a funny moment I remember because it was like I mean and he put his hands like he was gonna yell you know like he’s yelling up a shot you know so yeah you had tricked your brain into believing it was real yeah I mean in reali
28 minutes | 3 years ago
Episode #195 – Joel Ray On The Magic Of Direct Marketing Fundamentals
Joel began to wonder early in his life… …what separates people who make a living doing magic and those who do not? They work more. Period. His father was not as enthusiastic and ordered Joel to get an education. “If you’re going to be a bum, at least be an educated bum.” What was the answer to fulfilling his goal of turning pro? Marketing. From an excellent professor in his college marketing classes to the works of Dan Kennedy… …Joel accumulated marketing knowledge and savvy and took the most important step… He put it into action. Soon he was performing often for birthday parties. Then preschools. Summer camps. He even sold Santa Claus. Sit back and listen. Joel’s been making a living using classic direct marketing techniques for a long time. A return to fundamentals is always like re-reading a good book. Sometimes you lose your way with all the newfangled media. He drops some excellent knowledge in this episode. In this episode, you’ll discover: The number one method Joel uses to go into the many markets he works. (Is your small business using this?) The allied arts to magic are many (ventriloquism, mentalism, pick-pocketing etc.). Do you know THESE allied marketing arts? The way Joel stands out from other magicians when he enters a market and how you should do the same. Joel’s honest, “no bull crap” advice about testimonials and social proof. Clear and straightforward practical psychology of attracting work to you. Mentioned: The World of Dr. Magic Joel Ray – The Gentleman Magician Dr. Magic on Facebook David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody – we’re back again for another edition of the podcast I am David Allan and today we have a very interesting guest is personal friend of mine who I have become closer here in the last couple months because I’m in New Orleans visiting and I have another magician friend of mine works in an entirely different venue – in fact several venues and he does a lot of marketing. His marketing skills go back decades and so I would like to welcome Joel Ray to the show, how are you? Joel Ray: I’m fine and I like how you worked in that I’m an old guy and my marketing skills go back many decades or as the director of my TV show used to tell his parents – not his parents his daughters, just to say that Joel is as old as dinosaur dung. David Allan: Well your social insurance number was like three right? Joel Ray: Yeah but that’s our little secret Dave thank you for telling everybody and ruining it. David Allan: Now take us back because you’re a full time magician that’s what you do this for a living here… Joel Ray: Right, yeah I don’t have a real job… David Allan: Yeah you don’t have like another day job Joel Ray: Right people ask me that what’s your day job? I go this is my day job, my night job, my all the time job… yeah so take us back to the beginning of all this how did you get into magic and then how did you you know transition into the venues that you’re in now okay I’ll make it short and how I got into magic because this is a marketing podcast sir I’ll get heavily into the marketing really quick briefly how I got into magic is a cliche thing like most people I got interested as a kid I was six years old I got interested in magic at six so I guess I was maybe six and a half at that time you know I was in my sixth year and for my eighth birthday I got a magic set and I’ve been doing it ever since so 10 years now 10 years so that’s a joke you folks can’t see me but I’m well over I’m well over 18 I that’s a joke yeah I got into magic I got a magic sense when I was 8 and I’m doing it use them your ways that the first in seven years your life yeah thank you thank you thank you know I’m 60 years old so that’s why when people see me they get the joke absurd said the sort of a visual component of that joke but the important thing from a marketing standpoint is that I wanted to be a magician for a living when I was say about 14 is when it really hit me and I was uh well really even earlier than that in junior high but I would say somewhere in high school I really wanted to be a magician for a living and I’m thinking to myself how can you do that and I realized the difference between somebody who makes a living as a magician and somebody who doesn’t is they work more right and usually the overhead isn’t much because you can be a professional magician out of your house or your apartment in other words you don’t need a separate office or a warehouse so the overhead isn’t what kills you it’s you don’t get enough work you don’t have enough revenue coming in so then I just sat down and thought about it almost commonsensical II I said to myself well how do you get work and I just at that level I knew I wasn’t gonna get an agent or anything and also I grew up in Louisiana so they weren’t big-time theatrical agents I realized it would be up to me so how do you get work and then I realized well through marketing at first I did just advertising but then I learned about marketing as an entire concept not just advertising a publicity PR all aspects of promoting yourself and so I studied marketing on my own mostly now my dad made me go to college I wanted to become a professional magician right out of high school and that would have probably not been my best move you know he had the greater maturity of get a good education my dad used to tell people you can be a bum if you want to be but you’re gonna be educated right so I tell people that’s what I became an educated bum but bless you for laughing at the jokes Dave thank you so then what I got interested in magic um excuse me in marketing say both M words magic in marketing I was already instituted magic and I got interested in marketing and I got really serious about it a little in high school but in college and got really serious about it I took some marketing classes and I had a wonderful marketing professor in particular that opened up some doors for me and mentally doors and then whatever I really learned marketing and probably like most of the people listening to us right now is self-study right you know reading everything I get my hands on I go back to when also when you got courses in marketing they were on cassettes I said right and I always had a manual and audio cassettes they can’t wear those foam like foaming past I like things that clip together absolutely going way back yes and and I’ve read all of the the major marketing minds that I’m sure you know everybody listening has I guess Dan Kennedy everybody is a disciple of Dan Kennedy’s and we always show we’ve said in the past and many people say elsewhere that all roads lead to Dan Kennedy yes that’s that that says it very well because for instance Dave D has taught a lot of people but he learned through Dan and has been other marketers who’ve learned through Dan but I read everybody uh you and I had dinner tonight we’re talking about a recent trout dinner right also that’s another thing too Dave is visiting me at my home this is his first time here and I showed him my you know book collection on marketing books but I’ve also read a lot and I I want to put this here on the podcast because I think it would benefit your listeners Dave what I call the Allied Arts to marketing see and magic we have allied arts like ventriloquism juggling you know the other variety arts balloon twisting I mean you know the other variety artists are allied to magicians well in marketing I would say the Allied Arts are like you’re gonna study Blissett II persuasion negotiation these are charisma yes I’m reading some excellent books on charisma and I read I had a a course in charisma again audiocassette course I think might be it might be CDs and remember but all these things would be allied to marketing you know because you persuasion goes hand in hand with marketing negotiating um you know charisma I mean if if everybody’s repulsed by you how effective is your marketing gonna be right you know if you can’t write effective marketing like you work a number of different will call venues mm-hmm for the uninitiated so this would be different places you do you magic right so this is like restaurants preschool shows for toddlers summer camps as big you do summer camps yeah so you know how did you initially get the first few gigs that you were paid for like what how did you find those and then take us through the evolution of like your system that you can acquire work well going way back I just did birthday parties been going back to when I was in high school I did almost exclusively birthday parties I didn’t even know of other venues then occasionally things would fall in my lap I did a breakfast with Santa Anna McDonald’s and I opened for Santa Claus and ironically something like thirty years later I put together a package where I worked with another magician of a retired magician dick Aslan who I’ve mentioned he played Santa Claus and I opened for Santa Claus and I sold it as a package to daycares and preschools during the holiday season and so you know Santa’s the bigger star so I did an abbreviated 15 to 20 minute magic show then I bring Santa Claus on yes and and he would do the usual thing you know he listen to what they want for Christmas that kind of thing how I get the the engagements I get now the methods very one of the most effective methods for me or postcards right I use postcards in in most of the markets I pursue um and the reason I use postcards is as you know the challenge of a r
31 minutes | 3 years ago
Episode #194 – Lauren Delaney George On Tiny Steps To Online Business Success
Lauren went to school in NYC for costume design. When she finished, she found no one was beating down her door job-wise. She had many elaborate scenes found within her imagination… …and decided to express them in a way that didn’t break the bank. By making tiny worlds. She threw up a few of her creations on Etsy and when people snapped them up it surprised her. Pretty soon her hometown newspaper was clamoring to get a story. Then she woke up to find out she was in the New York Times. She hit the “circuit”, meeting other miniature conventioneers ad customers purchasing her creations. Her love for research and reproducing authentic historical documents and other pieces… …extended to helping with an Escape Room. She has a keen designer’s eye and her work is nothing short of exquisite. Listen for yourself as her and I delve into some of the products she offers. Explore the ways she is selling to her awesome fans. I’m sure your creativity will jump into high gear too! In this episode, you’ll discover: How one “mix-up” lead to even more intrigue and mystery amongst her customers. Can you offer your products and services in similar creative ways? (The haunted dollhouse is GOLD.) The clever way Lauren’s “persona” is facilitating all her products. Story-telling ideas abound in this episode. Can you take one and put it in place right now in your business? Listen to her discuss design and now take a look at your logo…your graphics…your products. Mentioned: Lady Delaney’s “Letters From Dead People” Lady Delaney’s Instagram Lady Delaney’s Etsy shop David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody, we’re back for another edition of the podcast and today I have Lauren Delaney George on the show a longtime friend of mine I haven’t seen in like a couple years… Lauren Delaney George: way too long David Allan: I met you through another magician friend of mine right and you actually took a picture of us that’s still floating around if ypou remember and you are… would you call yourself a miniaturist? Is that Lauren Delaney George: That’s pretty good David Allan: I was thinking about that on the way over… she makes miniatures that are miniatures… Lauren Delaney George: I guess so yeah it’s always hard to explain to people what it is that I do. I get some interesting looks… David Allan: Yeah and I’ll put the Instagram in the links and stuff to people to check it out but you have some of the most fascinating little scenarios and scenes set up in your Instagram and your Facebook posts and stuff which you know these tiny little well it’s dollhouse furniture yeah but you create these magnificent worlds I would say that feel…because the quality of your work they feel real it’s you know I got grew up in Canada and I don’t know if Americans can will relate to this but like Friendly Giant was a big show in in Canada I think it’s like a British show or something but he would come in the giant this one called regular-sized person who’s playing a giant would come in and then you saw this little dollhouse castle as they panned in and it the drawbridge came down and you went in and then there was like a little these chair high back chairs next to a fireplace you know it was all that doll sized furniture yeah II would say a little chair curl up and then there was almost a little verbiage that used to introduce the channel I’ll put a link in the show notes for the thing if I can find it on YouTube or something but that you know when I first saw your stuff you were making tiny little books not being a book lover myself that sort of intrigued me because there were so photo-realisticso maybe get into something like whoa I mean when I first met you you’re already doing this stuff yeah but go back even further than that and talk about like how you got into making tiny world… Lauren Delaney George: Yeah when I first met you I just moved to New Orleans with my little business I’ve been living in New York for six years had gone to school there for costume design and this had been kind of a side hustle making miniatures anyways I guess it was appealing to me in grad school I went for design it was apealing because I could create these worlds that were existing in my mind and imagination – I could create them you know on my desktop with minimal material yeah just a small budget it was more about you know finding garbage and finding a way to make it look matte you know magic or look like something it wasn’t so it’s really it was I think a lot of it was about controlling the environment and you know kind of economy of scale being able to to realize some of these grander scenes that I had in my mind because when you when you’re at that level in production design you don’t have people coming to you and saying oh you know Lauren I have this million dollar …this is a way of getting at that because the reality you have you know other student directors coming to you and they’re like okay we’re doing a Civil War era battle all correct uniforms here’s a budget of $50 you know by the way you have a cast you know they’re all gonna be the wildest body types you ever see… David Allan: I love like people who want to be doing copywriting they’re like yeah we went to sales page or the landing page with my bunch emails let me have $50 yeah go make the magic happen just kind of maybe read like a channel for that remuneration mm-hmm it’s like I’ll show you I’m gonna make something am I done yeah yeah so I started doing it when I was lefty was right before I started graduate school and it was just a couple of odds and ends I put on Etsy money the first time I ever had any sales I was really surprised that there were people out there is weird right and be willing to pay money for you have people are scouring in that for majors like I was I was honestly really surprised yeah and then I remember I went off to school and I was still kind of continuing it’s just a little a little thing and I got a call from our local the Kalamazoo Michigan Gazette right that’s my home that’s where you’re from yeah and they were doing they were running a series on Etsy artists and they were like oh you know we’d like to do an article about you as part of our series and I was just like oh my gosh you can when you make these things and you photograph them you put them online just kind of like you’re putting it out into the void right and so again like when when somebody interacts with yeah they’re surprised yeah it’s always time and it’s like oh that’s part of the equation yeah so that was surprising and exciting and it’s also kind of like why it’s like who cares you know just with my heart and my room yeah so let’s see and then and then like once I was in New York and I woke up and I had a couple messages from couple Etsy customers and they’re like hey congrats on the mentioned in the New York Times and there was like what mentioned in the New York Times and after it this it happened a couple of time they’ve got a couple messages like this I was like okay it’s not just a crazy person something to it and I was able to search and I had just the briefest mentioned was it a miniature article oh it was I think what’s called a hobby best kept small and it’s about I think this woman I’ve seen that oh your website yeah it’s on my website and this woman she’s a New Yorker had a really tiny apartment and was kind of like you know but moaning the fact that she couldn’t have her dream furniture net so she got into she bought like being in a fit of frustration frustration she bought like a miniature shez or something on eBay you know a polar bear oh yeah so then no you have like a miniature castle so she was just kind of writing you know laughingly about this hobby and how she got sucked into it and she was listing you know different vendors and how weird it is that you could get miniature parts of soap and a little Playboy magazine like anything you can think of you know in a larger town yeah so that was fun and what else so yeah so those weren’t be sort of big we started going to like you started going to like conventions oh yes yeah and I haven’t done that in a while but I for a while I was really active on this circuit there are these miniature shows where it’s like a whole like yeah this whole niche that people are really into and it seems to cross over generations you know like I mean how big that yeah handed down that grandparents will buy dog houses for their kids or their grandkids and a lot of times I think what happens with my female customers is that maybe they’ll be really into the dog house when they’re a kid and then they’ll go through a phase where they’re not into it and then they’ll come back into it you know make America charities they reconnect or I have this woman who came in today and she was saying that she bought a dollhouse for her daughter and she’s like I’m the curator basically she’s stolen her daughter she’s taking it over yeah yeah yeah so but the conventions are really fun because there’s this model meet the people yeah and it’s like you know there aren’t too many people it’s a small niche and really no pun intended I was trying to figure out a way to say that um but you see see the same people at the shows like there’s a really big one in Chicago I get really big one in Philadelphia and you just it’s like the same peo
27 minutes | 3 years ago
Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype
Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500’s and Non-Profits. His first foray into business was a web design business which went belly-up. Another web designer suggested “copywriting” might better suit his skillset. Once revealed… …he dove into the deep end with everything direct-response. Then he began searching for a mentor. Years ago he had a martial arts mentor and understood the life-changing value. He’s pretty new to the whole world of freelancing and the digital nomad lifestyle… …and his fresh eyes will reveal the truth, dispel some myths, and give you perspective… …from someone experiencing it in real time. He’s only been a freelance copywriter for a year but he learns fast and has plenty of opinions on what you need to do… …to make it in this marketing game. Dive into this episode now! In this episode, you’ll discover: How to avoid being a sucker while finding and vetting a mentor. Two quick-start reasons you need a mentor now. (Or spend years flailing away in freelance purgatory!) 3 “No-brainer” problems every freelancer (of any kind) is trying to answer every…single…day. (Here are Dennis’ solutions). Why most “digital nomads” are focusing on a completely wrong factor. Change how you decipher true success from mediocrity. A golden nugget of advice about content creation to start luring in the right clients. (Dennis shares 4 mentors he worked with…or continues to work with) Mentioned: Dennis Demori’s website Dennis Demori on Facebook Traffic & Funnels David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody we’re back with another edition of the podcast, I’m David Allan from makewordspay.com and we have a fellow copywriter on the show today he is a digital nomad he’s relatively new to the lifestyle so he’s gonna be demystifying some of the aspects of what you may think about being a digital nomad here and talk heavily about that Dennis Demori welcome to the show Dennis Demori: What’s happening David, thanks for having me. David Allan: Yeah man, it’s a real pleasure. I’ve sort of just become aware of you in the last maybe six months or so you know we belong to various face group – I’m just gonna merge those words together – Facebook groups together and so forth and you seem to have…be of like mind and you’re relatively new to this whole digital nomad lifestyle so it’s interesting to see some thingsyou’re sharing maybe let’s start like we normally like to do we go back to your origin story where you were before how you found your way into this Machiavellian world of digital marketing and travel and so forth… Dennis Demori: Yeah sure so briefly I grew up in New York and lived all over the US throughout the ears and about five, six years ago I ended up in advertising okay and I work with a number of different clients region could not provost a fortune 500 and in my role at that time I was a brand strategist and it has the comedy cuz they’re pretty creative about the names in the advertising field like and maybe my focus was market research and strategy for our clients but I got kind of sick of it after a while I did it for a few years and then thought okay what’s next and after a a brief failure as a web designer because you gotta feel your first business right sorry laughter after doing that very badly I I found out about copywriting I found out about it from a fellow web designer we mentioned that she had worked with several copywriters and design projects and I was like you know what that is probably a better fit for my skill set and I think there’s better opportunities with that and actually did write some copy when I when I started doing web design because my first client and was my brother versus are with your family nice so I had to read the copy for his website because he sure as hell isn’t gonna do it I just went down the rabbit hole and I found out about direct-response copy a few months later and completely immerse myself in the books and the courses and working with mentors and all that thing so I haven’t been a copywriter for that long it’s only been a little bit over a year mm-hmm when I’ve gone through that initial learning curve very quickly because I just do it right in right the style should took real action yeah that’s been my focus of the full-time copywriter freelance copywriter for the past year and I’ve worked with a lot of different clients from financial publishers KP commerce stores to fitness coaches a little bit of everything… David Allan: okay okay so those first steps you found out about it you started okay that direct-response is the thing what is that about you’d open to some of those classic texts we’ve heard about so many times you also access to mentors maybe talk about that like it was that something that you were just like aware of in your life in general or was that suggested to you or how did that work yeah actually I didn’t have access to an incredible mentor years ago in back in college was in that situation I got into martial arts which is wondering like I wanted to do since I was a kid I think a lot of us guys too right so I did it in college and he was incredible anyone who’s done martial arts no it’s not yeah you get into it learn how to kick somebody’s ass that they do learn about things like discipline and dealing with adversity and challenges learning how to learn like all these types of things that are really important to us so that was my first exposure to it and then fast-forward to this past year or so as I was getting my feet wet and direct response copywriting I keep thinking in terms of time and opportunity costs so you know who’s the best person that I can learn from and that can help me really accelerate my career growth right because if you look at for example professional athletes they’ve always got coaches right does it matter my boudoir doesn’t matter if you work bran or Kobe or whoever even even presidents I know like for example Bill Clinton had had received advice or coaching from Tony Robbins mm-hmm you know so it’s really it doesn’t matter what what profession you’re in or what level you’re at there’s always somebody who knows more than you do can help you we can see things from a different perspective right and and also help you save time because right you’re not going to make any more time and that’s more valuable than money you know that saving the time is the most important thing and getting on the right track as fast as possible so you so the copywriting mentors he’s sought out would how did you vet these people did you like sort of this person’s always talked about or what sort of steps to take well I was a little sneaky about it you know everyone everyone offering coaching or mentoring or consulting today well I would hope has testimonials right Shirley so the video case studies so I can go to their website and find out why I look at who is doing the testimonials and then I just look them up on Facebook and send a message right and say hey I’m thinking about doing this what’s your experience been I think that’s the best way to do it because once you’ve talked to least a handful of people right we start hearing the same thing over and over again like this was good this was not or you know I’d you written it do you recommend it right if you have five people or 10 people who all recommend it that for me is a good sign to move ahead right so that’s what I would do if anyone else was is thinking about working with a mentor or a coach off to the students know and and the mentor should also be transparent about having you talk to the students if they’re kind of like NDA or other people you can talk to them that would be a red flag to me so I give that some extra consideration right was there any mentors in particular you want to give a shout-out to yeah yeah absolutely so the the first one well actually I worked with a few natan all of them unless I forget anybody but I work with Jenny Burress kind of be ER es gens fantastic actually met her alone in LA and she’s a copywriter but she’s shifted I don’t know how her business is split off right now but she does a lot of coaching and horses for freelancers okay she’s great to help you get in to understand how to pitch clients right very good for that so not for copy but for freelance broad ones lying that client acquisition very good and and I also work with Lucas for Chesky right she’s an awesome copywriter and I work with him really to to just get like the the one-on-one on direct response copy Brett to understand that and he’s great then I was also in the trafficking Fellows Program okay welcome Chris Evans they’re very good at the mindset of business right and and and client acquisition and paid traffic and all that mm-hmm and finally I’m work with Jake awkward right now who run reading an academy I’m moving in that direction now that I’ve been praying for the past year and working different clients his whole thing is financial copy working the big financial publishers of Agora right so that is another type of the skillset and angle and copy ready that a lot of people don’t don’t know about so I’m looking to Jake now he’s great he’s no BS he’s he’s through what he’s done things also good teacher awesome awesome that’s great those if it’s a great lineup of people that’s and that̵
27 minutes | 3 years ago
Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen
She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she’s been a fast-rising star in the podcasting world… …and a real life-saver for myself (David Allan). She helps clients get their house in order so they put their best foot forward. When Ryan Stewman exposed her to his network – things took off. If you’re looking for a fast way to build authority and notoriety in your niche. Find new clients and new opportunities. Expose people to your personality, style and how you think about business… …few channels are better than podcasting. Are you ready for primetime? Check out this episode now. In this episode, you’ll discover: The “damaging admission” she turned into new clients and opportunities. The number one thing Courtney vets so she’s sure a new client is ready to appear on podcasts. One incredible value of podcasts shouldn’t work. (Yet it builds your business faster than anything.) The amazing way Courtney is using her own livestreaming to attract clients. The single most important aspect of Courtney’s success. This one takeaway can change your life today. Mentioned: Zippy Content Courtney Blair on Facebook Ryan Stewman David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey, everybody welcome to another edition of the podcast – I am David Allan from makewordspay.com and we have a very unique guest on today’s show because I can’t remember exactly how I came in contact with her but I’m pretty sure it was because she sent me an email and tried to get somebody else on this show so we’re gonna welcome Courtney Blair onto the show Courtney, how are you? Courtney Blair: I’m good how are you thanks for having me. David Allan: Not a problem not a problem I’ve been looking forward to this one especially now I’m pretty sure that’s how we probably first found out about each other’s Courtney isn’t it you know she’s an expert on getting people on podcasts and I would have to say that you are have been a lifesaver for me in many ways almost unintentionally I would say probably because you know that’s a business that has evolved for you and as a result it’s made my life a whole lot easier because this is one of the podcasts you solicit to get people on and it makes my job a lot easier as someone who solicits people to come on as well so you know people don’t know anything about you you can have a rising star in this world take us back to where you were before podcasting… Courtney Blair: So before podcasting I started doing what I’m doing I started finding podcast interviews about four years ago so before I did that I bounced around new jobs you know I didn’t really know what I wanted to do I just knew that I wanted to work for myself my both my parents are entrepreneurs so I worked for them a bunch and I helped my mom open a couple companies and you know I did some stuff for my dad so I kind of just bounced around I couldn’t really keep a job in the real world because I just you know so I was just Minh to be there I would leave you know and so it’s just one of those things where I kind of always knew that I I needed to be able to run my own schedule and just kind of do things how I wanted to do them so I always worked with the customers you know whatever I was doing and that’s kind of how I I was in sales you know so I kind of I always was a people person and so this on my lap and it was just amazing because I kind of learned that this is like what I’m supposed to be doing you know yeah well and so was it somebody who sort of like we decided podcasting like that sort of erupt like did we listening to podcasts you know where did four years ago almost exactly actually I was pregnant at the time and I couldn’t find a job so I hit my dad up and I was doing some computer work for him just for his company you know right I wrote articles for him periodically and you know I would just do some like minor assistant work it’s so one day he’s like yeah Courtney like I want you to start trying to find me podcast interviews I want I want to I want to go on the podcast to talk about what we’re doing and so I thought it was weird I honestly didn’t listen to podcasts I didn’t I was like what is it a radio show I just had no idea you know I really didn’t know what what a business tool it was I had no idea what was gonna come of it I mean he was paying me hourly you know so this whole thing started off just by chance you know and it was like really lucky that it did so after a couple of years he me and my dad and I were we’re talking about it and he’s like you know this is really something that that you could offer people like people would really pay for this you know so he kind of helped me dial it in and you know I learned how to track the interviews and booking them and you know I really just I’ve started building a network you know of podcasters that I work with and about a year ago I just started reaching out to people asking if they would want to be on podcasts you know so it just sighs just started at the business rather than as an employee you know so in my life changed from there so it’s just kind of it literally just like the universe said here you go Courtney. David Allan: Yeah you’re really good obviously because it’s grown really rapidly from what I’ve gathered just from talking with you here and there and seeing you on other on your own podcast and through other avenues on Facebook and so forth you know was this so you said you reached back out to people that you were already soliciting was there some one person or a couple people that maybe open that spigot for you where your network start to expand you know exponentially yes you know someone who really just changed the game for me in terms of bringing in new clients by being exposed to his network was Brian’s doom and a lot of people have heard of him he’s world and so I met Ryan by the same way I meet everybody just by emailing him my services and you know it was it was really crazy like he just you know he took it immediately and it was something he had been looking for and and you know within the first day of us working together and I found him a bunch of interviews you know so he was kind of shocked and he’s like you know what Courtney I’m gonna expose you to my network and from there it was just a rollercoaster ride like I probably got easily just from knowing him my various shows a couple times and is great yeah yeah it’s yeah you know he does really have a penchant for turning people onto his other people yeah definitely it’s it’s a gift you know and so so there are people you know it’s just been really cool to see what comes from from working with these types of people you know I had no idea who I was gonna be meeting and talking to when I started doing this I just I just started you know and so people to have these conversations with you know such high caliber big people all for my living room is is it’s so real kind of what you’re talking about and that’s something that’s interesting about you because you just you just stated it there you say you just kind of just started and although there’s a lot of people out there and I’ve certainly been guilty of this myself is that you know there’s the planning and the accruing of the information sort of stage and a lot of people really get stuck in that stage where they’re you know they’re almost waiting for a perfect data like launch this whole thing or something and you kind of just started and and sort of the fix that fix the parachute on the way down is is that I feel like a lot of people stress out so much about just starting what they’re doing as an expert you know what I mean like I had no idea what I was doing when I started doing what I was doing and I admitted that to people like I’m just doing this and it’s work you know and so and I think you know like it’s if someone told me you know I just started what doing what I’m doing and you know I’m still learning but it’s amazing like that’s majorly respectable and that makes me want to not only be on board with them but to like help if they need it you know and so if you thought so much about about you know coming coming up against something that they don’t know about and it’s like if you come across something most likely somebody you know knows about it and can help you and that’s like the beauty of the networking aspect of things yeah I think you are right I mean that’s a really important thing you said there it’s like people feel then necessary to like know everything about it and be like super proficient before they even start and like really nobody does it that way who’s been successful also I mean Ryan is a good example of that I mean people go back and listen to Ryan’s episode I mean he’d been to jail he’d worked at a car wash and the mortgage company a bunch of different things and but he was continuing to persist and then when he persisted you know doors opened up for a member ever think was my remember correctly it was like some lady who saw him at the carwash that then hired him for the mortgage companies you know it opens these doors when you’re actually doing things yeah definitely it’s it’s amazing and you know the industry that we’re in is so amazing because everybody who’s podcasting most likely they’re not just a podcaster like they’re doin
27 minutes | 3 years ago
Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way
Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears. With the help of a close friend, he found the world of copywriting. Another comedian friend was also a little ahead of him on the very same path. His first “sales letter” was a mocking treatise for a self-pleasuring device. His friend told him it was better than 70% of the copy he came across. From finding his first clients to advice he received from copywriting legends… …this episode delivers the goods and may re-shape the way you’re molding your copy career Dive in and listen now. In this episode, you’ll discover: What are the top mistakes Kevin hears from the client side of the copywriting business. Kevin’s best piece of advice for every copywriter entering the field. (The two-part process for standing out.) The “slippery banana syndrome” of the early stages of your copy career. How Kevin brought his focus in tight and his copy done. HThe number one mistake people considering a copy career make. (It has nothing to do with getting good at copy.) Kevin learned faster and escaped impostor syndrome with THIS advice from two legends. Mentioned: Copy Cheif Community Kevin’s Podcasts John Carlton David Allan’s Make Words Pay Intro and outro backing music: Forever More by CREO David Allan: Hey everybody, we’re back for another edition of the podcast I’m David Allan from makewordspay.com – we have a very special guest today on the show, someone I’ve been looking forward to talking to for a long time he is a copywriter or a freelancer – you know mentors other copywriters he has a wildly successful forum and stuff for copywriters that you may already be guessing who I’m talking about he’s also a stand-up comedian… Kevin Rogers welcome to the show. Kevin Rogers: Thanks for having me brother, I’m looking forward to the conversation David Allan: Yeah it’s been good I’ve we have some interesting things in common including when I started my own podcasts that I did called Takeover Tuesday and you started the Truth in Marketing podcast I believe we were using the same music – by some weird we’ve been gone looking for the same royalty-free music Kevin Rogers: Right, exactly funny they think one of us is that’s a cool they picture us in there like conducting the band David Allan: So let’s let’s go back maybe you know I’m sure a lot of people you know know maybe a little few things about you for those who are completely brand-new let’s go back to your sort of superhero origin story you know how did you get into all this marketing stuff. Kevin Rogers: Yeah well it’s a pretty long and sordid tale so I’ll I’ll give you the highlight reel it’s you know I was a confused young teenagers I think we’re all supposed to be but you know 17 my kids 14 now and like other parents of kids his age are mapping out their entire professional lives you know it’s this all this pressure to know exactly what they want to do with the rest is crazy so yeah 18 and to win like deadbeat jobs and not really you know know what to do but love comedy and so I ended up on on stage and an open mic night and Wow is he a hooked man within five minutes it’s funny Dave you know like you’re a performer when people tell me they you know I’ve been thinking about doing stand-up I’m like well you have to now like you you’re obligated to yourself and potentially the world of comedy and entertainment to go find out if there’s something there right because it’s not a normal thing for somebody to want to do this actually right it’s been fear in the world just any public speaking let alone gun everybody I’m hilarious you’re not gonna believe what I’m about to say you know you gotta be a weirdo and so it’s if it’s for you though it’s like this you know you change on a cellular level the second you you walk off stage and can breathe again the first time and that’s what happened to me and yeah so that was it man you know ended up figuring out how to get rode gigs and spent almost ten years on the road probably seven like hardcore traveling that was how I made my living took a shot at ya sitcom riding out in LA and some different stuff that I didn’t end up loving like I thought I would and and then you know decided I had to get off there I really just burned out man I just couldn’t couldn’t stand up in front of you know 24 you know southern southerners there Warner Robins Georgia you’re going yes it was pretty good be funny not feeling the inspiration here so uh I you know what do you do then it’s like I didn’t also didn’t want to become god bless them you know there’s there’s there’s guys that scared me for my future when I back then you know cuz cuz I’m seeing them in their 50s and right I mean it can kill the room and they’re solid club headliners but you’re like I don’t know if you’re ever gonna get that break you know and I was like I man if I hit like if I’m approaching 30 and nothing’s happening I gotta think this over you know and it’s kind of what happened it’s like I tried some different avenues and I’m like I don’t know how this works like how do I get how do I get in control of this I couldn’t see that right because I didn’t understand business certainly didn’t know anything about marketing so did a bunch of like no resume jobs bartending and in in Belle hopping and through some miraculous you know kismet found this copywriting thing and discovered Wow hey a lot of those instincts that serve to me as a comic can work here as well and fumbled my way through the process of getting those early clients and you know made a go of it and it’s been amazing yeah you know when you’re looking back at the you know when’s the first time you really heard about copywriting when somebody actually said that word or you he thought what is that her totally yeah I remember clearly because I thought it was the dumbest thing I’d ever seen right like a friend of mine named Chris Tomasulo he’s kind of known in the industry yeah yeah yo doc sulo a really brilliant guy and that was sort of the amazing thing that happened was I was working for an old comic friend of mine who was running you know timeshare resale company you know basically a shady as it sounds although he was trying to do it right until the crack took over but that was another story but so he hired Chris came in to consult and Chris’s a master of inbound telephone sales you know but I was learning a lot from Chris and really liked him and he knew I loved to write and so he’s like you know you should try you should look at copywriting the hell does that mean and he showed me a sales letter and I was like it was one of those like you know nineties you know early 2000 sales that is where it was like purposely really ugly and and I’m just like honestly I was like if somebody sent me this I would immediately mark it as spam you know like it but but then he started explaining the the persuasion behind it and why it was ugly and and how it and I was like I started getting really interested then he turned me on to so it’s a Halbert and Carlton and I started reading there their blogs and I was like now it was like electricity at that point it’s the hope so as I studied it then it was the big problem of how do I get someone to pay me for this find out if I’m good enough to get paid right right that becomes the next problem absolutely so what were those first steps like did was Chris giving you you know ideas or were you looking around or out of yeah Chris was helping me discover that I might actually have some I’ll tell you what’s funny is the first thing I ever wrote was I was mocking copy because I I was just kind of being a smartass and I wrote this and I read a few letters in thought I get this whole thing and my instinct is as I guess a comedic thinker was to write satire right right right and so I wrote like half of sales letter about the in my mind the product was I don’t know mature audience is like I don’t know how to even say this without no go for it being disgusting but the big joke was going to be the product was you know a device that helps you blow yourself okay you might want to edit that in some way or am I not but to me it was just funny like like how do you build up to this right and it was all about you know it was discovered this ancient art of self-gratification was discovered in in a in a cave atching you know and and I’m just like cracking myself up writing this thing right and I show it to Chris and he goes look he goes he goes I know you’re being a smartass but this is actually pretty good he’s like this is probably better than like 70% of the copy I sees I’ve seen it you need to maybe like seriously think about you know yeah that’s good so yeah so then the other amazing I guess you know if you look back it’s like amazing things happen when you’re supposed to be on a certain path right right so then I found out through a weird email chain letter among cold comedy friends that of comic my name VIN montello was studying that Masterson course okay and I was like why you know what are the chances so I start talking a VIN and VIN was like just starting to get his first clients and so he was actually really instrumental in me figuring out how to you know respond to certain you know job req
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