19 minutes | Dec 16th 2020

What Is Email Deliverability and Why Does It Matter?

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give you a strong foundation of knowledge to become an email hero in your organization.
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