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Are you ready to rev up your email marketing game in 2023? Follow our top tips for a successful strategy this year!Kate shares some of her best tips for your email marketing in 2023.   From email subject lines to adding value to your emails. Listen to learn and begin to implement these suggestions in your business today!

Well, it's not an age-old question, but it's a question.Should you use Emojis in your social media captions? More importantly, why should you care?  There is a reason there are emoticons. Emojis convey emotion by depicting facial expressions or emphasizing a specific point with an associated icon. If done right, emojis can give that essential twist to posts, making them fun, engaging, and interactive. People are using emoticons as the preferred method to express their emotions. Kate talks tips when determining how to use Emojis in your social posts.Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅Kate shares 8 Tips to Get Started Creating a Marketing Calendar We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan.We've stuck to the tried-and-true calendar that has worked for our clients and us for over a decade. It's simple, yet it keeps everyone on track with marketing initiatives and goals. It determines the tone of the content and allows us to get creative. It also gives us a great starting point for conversations with the entire team about what the plan should or could be every month. Every client we work with has a calendar!There is a saying – failing to plan is planning to fail.Without planning, you will fail in marketing, and specifically when it comes to your social media marketing! So, use a content calendar to organize your ideas, content and objectives.Content calendars also help distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and doesn’t.

Kate talks about what a content strategy for your business should consider and how you can make it work for you. 1. What are you comfortable with?2. How much time do you have?3. What's your voice or tone?4. How can you develop content around your campaigns and marketing strategy?5. How are you disbursing your content?6. What's your goal?7. How are you creating and developing ideas?homconsulting.com

Guess what? I'm not against DIY Marketing. But there are some fundamentals you need to know as a small business owner before you jump into DIY Marketing. I'll discuss two things you'll want to do to get started.DIY Marketing Consulting

We're chatting about the fundamentals of a great promotional post. If you're using social media to grow your business, you need to know how to leverage it properly when you're posting something promotional in nature. First, Kate discusses what you need to evaluate and review before creating your caption.Kate gives you her 3 fundamentals to the perfect promotional caption.1. Grab their attention2. Benefits and Outcomes3. Call to Actionhttps://homconsulting.com/

Find something to celebrate and create content around that. People like to know about you. When you celebrate, they want to celebrate with you.  𝐈𝐝𝐞𝐚𝐬:  🏆Birthdays! People and pets. We all love to celebrate a birthday. Let people know it’s someone’s birthday. Don’t forget your pets. 🏆Reaching a goal (this can be a business or personal goal you set for yourself or your team). This could a goal you set and how you were able to achieve it. How it made you feel. 🏆A proud moment with your family or team (anniversaries, graduation, new baby, marriage, etc.).  🏆Holidays that are meaningful to you. 🏆Events and Meetings you are proud to be part of. Maybe you’re a speaker for the month of you were given an invite to participate in an event. Share it. Celebrate it.  🏆Awards or recognitions. You or your business may have had a mention in an article or newspaper. Maybe you or your business is being recognized for doing something. 🏆Training you have accomplished. You’ve spent time in doing a class or workshop and you’re feeling proud.  𝐖𝐚𝐲𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐡𝐢𝐬:  📌Write a blog about it  📌Send an email to your list  📌Create a fun video  📌Create a graphic making the announcement  📌Use personal photos that represent the accomplishment or celebration  📌Add it to your website (for certain celebrations and accomplishments)  Tip: Leverage others that may be involved in your celebration when creating your content. Think handles and hashtags!

Kate discusses Low Cost or No Cost Marketing Initiatives and Strategies you can implement in your business.  Email Marketing SEO Social Media Guerilla Marketing Create Amazing Content Google My Business Listing Partnerships Generate Referrals with Current or Happy Clients https://homconsulting.com/

If you have been struggling with finding new content ideas for your business's social media I give 8 super easy and fun strategies you can do.  Share Behind the Scenes Demonstration Simplify something complicated Testimonials Trendjacking Motivate and Inspire Share the Love Curate from content you already created HoMConsulting.com

With Facebook and Instagram's recent loss of service for 7 hours it's the perfect time to start thinking about diversifying your marketing strategy. homconsulting.com

Do your social media captions suck?  No seriously. Kate discusses 8 tips when creating perfect social media captions. If you're looking to breathe new life into your captions take a listen. Intention Call To Action Be Your Audience Encourage Conversation Value Story Telling More Context Be YOU homconsulting.com

Kate talks about holiday marketing. It's never too early to start your strategy and planning for all of your small business holiday marketing initiatives. Kate will go through 8 strategies and concepts you can leverage when planning: Give Back Gift Wrapping Gift Cards Co-Marketing concepts Classes and Tutorials Leverage Google Business Listing Contests and Giveaways Ads Join the FREE Facebook Group for even more... Small Business Marketing Collective HoM ConsultingEight By Kate

Kate chats with James Phinizy, the founding visionary and CEO of PureHeart Unlimited Media Publishing. He is a seasoned actor, artist, and Bronx native who started his creative journey as an early childhood educator, teaching preschool on Park Ave, where his zany comedic spirit and sassy edge will forever have him revered as “Mr. Phinizy”. After teaching and mentoring countless children and parents all over New York for over 20 years, Mr. Phinizy is finally bringing his words, his songs, and his inclusive NYC brand to life, to a willing audience of kids of all ages.WebsiteInstagram

8 Rules for Branding with Steve Dimeo, Creative Director at Pine. See yourself through your customers’ eyes Understand the difference between a brand and a campaign. Understand that what you do or sell is not who you are as a brand. Think long-term. Think holistically. Think about your personality.  Be different. Hire experts. Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and development.His experience includes working on accounts in consumer brands, hospitality, retail, pharmaceutical, and business-to-business. He is a Managing Partner, Founder, and Creative Director at PINE, an ad agency located in Philadelphia. Steve also teaches advertising at Temple University. WebsiteLinkedinInstagramFacebook

Kate and Bella chat with entrepreneur, Holly Daniels Christensen, CEO and Founder of Dune Jewelry Co.Can you go from crafting at your kitchen table to a multi-million-dollar business?  As CEO, Holly Daniels Christensen has proved – yes!  Using grit and the actual sand beneath her toes, that’s exactly what this entrepreneur has done. The founder of Dune Jewelry left home at 15 years old, and never looked back. She held a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also spent 14 successful years as a top agent in Boston’s highly competitive real estate market.   This unique bootstrap entrepreneur who proved she was unafraid of hard work was voted 2016 Woman-Owned Business of the Year for Massachusetts and New England by the Small Business Association (SBA). In 2018, Inc. magazine honored Dune Jewelry as No. 2590 on its 37th annual Inc. 5000 List which is the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.   Currently, Dune Jewelry is the one-and-only experiential jewelry brand in the world. It all started in 2007, when this self-taught jewelry designer began making beach sand jewelry for friends and family at her kitchen table, then officially launched Dune Jewelry full time in 2010. Now, Dune employs a team of 25 people working in a 3,100 square foot studio space in Hyde Park, Massachusetts.  Dune continuously fills orders for over 600 retail partners worldwide while their thriving e-commerce website focuses on selling personalized Experiential Jewelry that captures their customer’s most cherished memories. Additionally, Holly has created an exclusive Sandbank that holds over 5,000 sands and earth elements gathered from iconic and memorable locations around the globe which customers can select from to customize their jewelry. Holly is an advocate for giving back to the community and is proud to spearhead many fundraisers each year for non-profit organizations such as SMILE Mass, Joslin Diabetes Center, and the Association to Preserve Cape Cod. In addition, Dune often donates a portion of their sales throughout the year to various charities such as the global relief organization All Hands and Hearts, the Surfrider Foundation and the P.A.W.S Project. Currently, Holly is hosting “Kitchen Table Talks” a 30-minute live show on Facebook and Instagram, where she shares updates on current events, favorite recipes, funny happenings and style hacks along with information on Dune’s new brand collaborations and designs in development.  Holly lives in Walpole, Massachusetts with her husband Eric, their two daughters Alexa and Lyla, and their rescue pup, Earle.  She is dedicated to creating a future that motivates people to understand that continued hard work and perseverance is a direct path to success.       Follow Holly Daniels Christensen on her personal Instagram:  sandy__hands For more information on Dune Jewelry visit, www.dunejewelry.com Follow Dune Jewelry on social media:  Instagram: DuneJewelry Facebook: www.facebook.com/dunejewelry​ Twitter:  @dunejewelry

Kate and Bella chat with Sleep Expert Ronee Welch of Sleeptastic Solutions.Ronee Shares 8 Tips on Better SleepRonee Welch is the owner of Sleeptastic Solutions. Besides holding a dual BS in marketing and management, she is a certified pediatric and adult sleep consultant, health & lifestyle practitioner, pre/postnatal nutrition coach, lactation counselor, infant massage educator, parenting coach, postpartum doula, and business mentor.Ronee is currently studying to become an international board-certified lactation consultant (IBCLC). She recently co-authored a new book called "Success Reimagined". She is a board member and Eastern Regional Director (USA) for the Association of Professional Sleep Consultants.​Ronee is passionate about educating parents/adults and parents-to-be about the importance of sleep, nutrition, stress-management and more for both children and adults. Not only does she work one-on-one with clients, but she also offers a variety of affordable online and group courses.Ronee resides in Pennsylvania with her husband and 4 wonderful children. When she’s not busy helping families sleep and feel better, you’ll find her supporting her children at their sporting events, continuing her own education and seeing lactation clients, cooking, or playing the ukulele.Special OFFER for our listeners: Purchase any Sleep Package and get 1 FREE Week.WebsiteBookFacebook

Bella schools us on tips on creating TikTok video content. If you're new to TikTok or have been thinking about jumping into this growing platform, Bella shares some great tips and suggestions on getting things started.HoMConsulting.com

Kate and Bella chat with Nicole Harvey, co-founder of Mason-re. Mason-re believes that true sustainability comes from using less items for more things. This is why they have focused on the mason jar - one of the most versatile and reusable products.Nicole shares valuable information about the start of this amazing company and being an entrepreneur. Nicole was born and raised in Denver, CO. She has an undergraduate degree in Communications and Art Studio from Tulane University in New Orleans, LA. Her brother, Eric, an engineer, came to her during her senior year at college with this great idea for an eco-friendly mason jar sleeve. He’s an amazing engineer but wasn’t sure how to spread the word about the product, so that’s where Nicole came in. She’s the marketing, design and social media guru of the team. With the help of our third partner and sales genius, Adrian, we grew our company from a Kickstarter in 2014 to almost 3 quarters of a million dollars in sales in 2020, despite all the changes from COVID-19.Mason-re WebsiteInstagramFacebook  

8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area. Unaware Aware Educate / Inform Interest Consider Remarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel) Intent Evaluate Theresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital media planning/buying and performance marketing management. The Grovery WebsiteTheresa's InstagramFacebook

Kate and Bella speak to the impressive 20-year-old Entrepreneur, Luke Hyde.Luke Hyde Founder of Drive Digital Advertising and The Small Business Digital Road Map, helps small businesses grow exponentially by teaching them top online marketing strategies without requiring a lot of money, time, or experience. He has been featured in Medium, Yahoo Finance, IT Business Net, Digital Journal, and Daily Herald. The program is an all-in-one video program in digital marketing for small businesses and includes access to an exclusive Facebook group. Click here to learn more: https://lukehyde.com/. https://lukehyde.com/ https://www.facebook.com/lukehydedigital https://www.instagram.com/lukehydedigital/?hl=en https://www.linkedin.com/in/lukehydedigital/