30 minutes | Apr 27, 2021

413 | It’s Better to be Preferred than to be Indexed with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world’s information.   [00:05:37] Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011 [00:07:14] Pedro’s take on Google dominance [00:13:39] Businesses need to do something Google cannot [00:21:25] The philosophical challenges of being both the Vehicle and the Destination
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