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eCom@One with Richard Hill
32 minutes | Jun 21, 2021
E63: Alex McEachern - Retention Strategies That Keep Customers Coming Back for Life
Alex is an eCommerce Marketing and Customer Retention expert based in Ontario, Canada. Alex has helped 100s of businesses implement their retention strategies and thrives off of developing solutions that turn one-time purchasers into customers that keep coming back for more and more and more. In this episode, Alex discusses what exactly customer retention is and how to implement strategies to achieve your retention goals. We talk about one of the biggest challenges that eCommerce stores face - returns - and how to flip that negative customer experience into a positive one that sees them becoming lifelong brand advocates. Alex also discusses how you can improve your post and pre-purchase strategies to improve customer experience, formulas you can use to calculate your current Customer Lifetime Value, as well as brands to take inspiration from who are absolutely nailing their retention strategies. It can be easy enough getting one-time purchases, but in the interest of really growing your business, the big win here is getting a strong customer base that lives and breathes your brand. So listen in as Alex tells us exactly how you can begin your journey to achieving this.
30 minutes | Jun 14, 2021
E62: Mike Provance - Developing the Perfect Omni-Channel Experience and Using Predictive Marketing to Succeed in the Drinks Industry
Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions. Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience. We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them. If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!
35 minutes | Jun 7, 2021
E61: Trevor Ginn - How Mastering Online Marketplaces Can Enhance Your eCommerce Business
Trevor has over 10 years of experience across the whole spectrum of eCommerce and has successfully turned over millions of pounds a year through his own stores. In 2016, Trevor founded Vendlab, an eCommerce consultancy focussing on online marketplaces like Amazon and eBay, helping other merchants launch and manage their presence on these marketplaces. Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover. In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results. We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate automation into your marketplace strategy to really optimise your store.
34 minutes | May 31, 2021
E60: Eli Schwartz - Introducing Product-Led SEO - What It Is, Why It’s Effective & How It’s Transforming eCommerce Businesses
Eli is a Growth Advisor and Consultant and has worked with big names including Shutterstock, SurveyMonkey, Quora and Zendesk to help build their Product-Led SEO strategies. He’s also become known for his bestselling book, Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. In this episode, Eli talks to us about how he came to create Product-Led SEO and exactly what makes it different from traditional SEO. He shares his experiences of implementing Product-Led SEO within the eCommerce space and how it has impacted specific businesses’ success, as well as the key metrics you should be using to monitor performance and results in this product-led approach. Interested in taking the leap into Product-Led SEO? Then listen in as Eli shares how businesses like you can get started with Product-Led SEO and how it can take your performance to the next level.
41 minutes | May 24, 2021
E59: William Christensen - Fast Forward Your Growth With Automation
Will is the CEO of DataAutomation, where him and his team create innovative solutions to all kinds of eCommerce problems. His passion for automation began when he was spending 16 hours manually putting together reports, and it wasn’t until a colleague introduced him to VLOOKUPs in Excel, that he became obsessed with developing efficient solutions with coding and automation. In this episode, Will discusses why eCommerce stores should be automating their processes if they want to maximise their growth, shares innovative ways to improve your customer service and sales using automated support systems, as well as some insights into where Will sees automation going in the next 3 years. He also shares his 15-1-1-5 methodology that can be used by any business to really drill down into the areas that are slowing you down and come up with solutions to make them more efficient.
42 minutes | May 17, 2021
E58: Kirk Williams - PPC Advertising & How to Fine-Tune Your Google Shopping Ads to Get Ahead of Competitors
Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He’s been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional. In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success. We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance. Want to up your PPC game with Google Shopping? Then this is the episode for you.
40 minutes | May 10, 2021
E57: Neil Twa - How to Get Your Products Ranking on Amazon & The Secrets to Success with Amazon FBA
Neil is an eCommerce and Amazon marketing expert and works with Amazon brand owners to build incredibly successful eCommerce businesses. After leaving university to jump into the newly emerging world of eCommerce, Neil went on to start Voltage Digital Marketing, who launch, operate, and acquire eCommerce brands with a focus on Amazon FBA. In this episode we discuss the best tips for getting started and growing a business on Amazon FBA. From building your brand, what products to avoid and optimising your SKUs, to Neil’s range of small wins that any Amazon seller can implement, and his incredibly successful framework that generated $4 million in one year. We also discuss the future success and growth of Amazon - will it be hindered by more people starting to shop local? Or will their constant innovation and reputation for easy, rapid service keep it as the number one eCommerce destination? Listen in to find out our thoughts on this debate, and much much more in this episode of eCom@One.
34 minutes | May 3, 2021
E56: Nathan Kelleher - How to Nail Your Business’ Logistics for the Best Customer Experience
Nathan is an experienced eCommerce logistics professional and eCommerce entrepreneur. Having been given the opportunity to work at the Sydney Olympics in a logistics role after finishing university, Nathan has since taken on a number of senior roles helping businesses to optimise their fulfillment processes. In this episode we spoke to Nathan about the basics of eCommerce logistics, from deciding whether to fulfill orders yourself or to source a provider, to what you should be considering when sourcing that provider so that you pick one that is best suited to your business. We also discuss the pros and cons of both free and paid delivery, as well as the increasing demand for free next day delivery since the boom of Amazon Prime and how smaller businesses can start to implement it in an efficient way. The quality of your business’ delivery service has a huge impact on your customers’ perceptions of the business, which is why it is essential to get right. So get listening and take in the great advice Nathan has to offer to nail your business’ logistics.
34 minutes | Apr 26, 2021
E55: Tobi Oluwole - The Keys to Growing Your Shopify Store & Making it a Success
Tobi Oluwole is a Nigerian entrepreneur based in Ottawa, Canada. During the day he works as a Merchant Success Manager at Shopify. He is the Co-Founder of 3Skills - a company that has helped more than 150 people land full-time jobs in Canada since 2019. Tobi is also the Founder of TPS Accelerator which is an 8-Week virtual program that teaches people how to build a second stream of income with a side hustle. In this episode, Tobi talks about how he’s helped Shopify stores grow their businesses and the specific tools within Shopify that can make a massive difference to your customer experience. He explains the biggest mistakes merchants make with their stores that could be hindering their growth and gives advice on how to avoid them. With the number of eCommerce businesses hugely increasing since lockdown, Tobi also discusses ways to get ahead of competitors if you’re selling in a competitive niche, such as drilling down into your target audience and focussing on testing your products. If you’re a Shopify store owner, or are thinking of starting a Shopify store, then this episode is definitely for you!
42 minutes | Apr 19, 2021
E54: Jim Herbert - How Small Changes Can Make the Biggest Differences When Growing Your Online Store
Jim is the Vice President and General Manager EMEA at BigCommerce. Having spent more than 20 years working in digital strategy, eCommerce and in the tech industry, Jim brings a wealth of knowledge to this episode. Technology has always been his passion and since studying Computer Science at university back in the early 90’s, he has since taken on a variety of roles within the industry, as well as running his own eCommerce agency until 2015. In this episode, we talk about the main benefits of BigCommerce and opinions on other similar platforms like Shopify, the common mistakes he sees stores make when they’re trying to grow and what you can do to avoid them. Jim also gives some great insight into how to better understand your customer journey and how that understanding can inform better decisions, as well as how simple changes to your checkout experience can drive more sales. If you’re an eCommerce store owner using one of the big eCommerce platforms like BigCommerce or Shopify, listen in for some great practical advice you can start implementing to boost your website performance.
30 minutes | Apr 12, 2021
E53: Alastair Campbell - Introducing mScore - Could This be the End of Unproductive Meetings?
Alastair is the Founder of one of the most widely used websites in business, Company Check, which allows you to check company financial and director history. He has also founded several other companies over the last 20 years including UK Data, Carsnip, and more recently, mScore. mScore was founded to solve the frustration from endless, and often useless company meetings by allowing employees to score each meeting based on their efficiency, with the aim of dramatically cutting down the costs and time associated with them. In this episode, Alastair talks to us about how he left the corporate London life and found freedom with his own businesses. As well as giving us some insights into what his businesses do, he also deals some great advice for starting your own business, how to choose the best business model and tips on hiring the right people for your company. So if you’re a budding entrepreneur, then this is the episode for you!
46 minutes | Apr 5, 2021
E52: Jack Stevens - The Story Behind the Side Hustle - Creating a Sustainable Sock Brand Alongside Leading a Global eCommerce Team
Jack is the Global Head of eCommerce at OKA, a luxury furniture retailer offering unique furniture collections in the UK and more recently in the US. Last year, Jack also founded his own sustainable men’s sock brand, Sirluxe Socks. In this episode we discuss his role at OKA, including which marketing strategies work best for them, how to target your audience more efficiently using SEO, as well as talking about the differences between marketing in the UK compared with the US and the best way to alter your strategy to best suit each market. He tells his story behind the creation of Sirluxe Socks, from the initial market research, planning the logistics, to mapping out the plans for future growth. He also shares how he manages his time in order to successfully run his eCommerce business alongside his full-time senior role at OKA.
46 minutes | Mar 29, 2021
E51: Simon Akers - Performance Marketing, Mental Health & Lockdown - How It’s All Changed One Year On
Simon is the Founder of Archmon, a growth marketing consultancy based in Lincoln, which is dedicated to helping clients maximise their performance through actionable media plans and strategies. He’s worked with a number of big brands over the years including Samsung, BT, Vodafone and Tastecard. Simon is also an industry writer, mental health champion and author of his brand new book, Back to Basics: 21 Ways to Increase Marketing Performance and Success. In this episode he talks about the difference between brand and performance marketing, and how to decide which one is best for your business goals, how to pick the right eCommerce tools for performance, as well as what he thinks the future of performance marketing looks like. Simon is incredibly passionate about mental health education and in this podcast, he shares his experiences with imposter syndrome and what we can do as a society to normalise it. We also discuss how lockdown has affected mental health, and how it's distorted our relationship with work.
44 minutes | Mar 21, 2021
E50: Rand Fishkin - Get Ahead of the Mainstream with Smarter Audience Targeting
Rand is the creator of Moz, formerly a blog and online community where SEO experts could share their ideas and expertise and now provides a range of SEO solutions that are widely used around the world. More recently, Rand founded SparkToro, a market research and audience intelligence tool designed to better inform business’ advertising and content strategies. His journey into SEO started as a matter of necessity when he couldn’t afford SEO professionals for his web projects, so had no other option than to learn how to do it himself. It was his frustrations from his own learning journey that inspired him to start his own blog, SEOmoz, with the hope that he could make SEO easier for others. Since then it has reached millions of people and has grown to become Moz as we know it today. In this episode, Rand talks about his journey of founding both Moz and SparkToro and discusses what exactly he attributes to their success and how these tools have been able to help eCommerce businesses enhance and fine-tune their marketing strategies. In this open and honest episode, Rand also discusses the personal and financial challenges he has had to face since building his businesses. He also touches on how to tackle your team’s and of course, your own mental health as a business owner during the current lockdown. Want a smarter way to market your business? Of course, you do. Join us this week to find out how, from one of the most influential people in online marketing.
29 minutes | Mar 15, 2021
E49 Mareike Turner - Mastering Customer Experience to Help Businesses Grow
Mareike Turner is the Director of Operations & CX at Payability, a leading funding platform based in New York, which have been providing flexible cash flow solutions for eCommerce marketplace sellers since 2015. Mareike grew up in a small town in the North of Germany and later moved to Hamburg to start a career in offline trading. Her career then pivoted towards eCommerce 6 years ago when she was offered the opportunity to work for Etsy in New York as an Account Manager, where she helped creative entrepreneurs from all over the world to grow their businesses. Following this, she made her move to Fintech company Payability, where she now manages a team of CX experts. In this episode, she talks to us about how Payability helps eCommerce businesses with cash flow, as well as giving some fantastic advice on how to manage your cash flow effectively as a business. Also, as an expert in Customer Experience, she shares how you can improve the CX within your own business, as well as stressing the importance of receiving customer feedback and how to use it to create better experiences in the future. Do you want to find out more about how you can manage your cash flow better? Want to create a better experience for your customers? Then listen in for some great tips and tricks from Mareike.
38 minutes | Mar 8, 2021
E48: Paula Thomas - Maximise Your Business With Customer Loyalty Programmes
Paula Thomas is the creator and host of the Let’s Talk Loyalty podcast, where she shares her expertise on loyalty programmes, as well as interviewing loyalty marketing experts from all around the world. Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. She was tasked with getting more people to book directly through their website, and her solution? You guessed it. She led the development of their first customer loyalty programme and since then she’s been working on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB and The Entertainer Group. In this episode we talk about the power of loyalty schemes and how they can maximise the business out of your existing customers. Paula discusses several ways businesses can implement loyalty schemes, as well as how to create incentives people can’t refuse, where loyalty schemes are headed for in the future and the best ways to measure your loyalty success. Want to find out more about how to get the most out of your existing customers? Time to listen in and find out how to draw people into your brand with offers they can’t resist.
38 minutes | Mar 1, 2021
E47: Joe Daft and Greg Downey - The Future is Now - Grow Your Business with Automation and Robotics
This week we’re joined by Joe Daft, Head of Robotics and Greg Downey, Robotics Business Consultant at Orderwise Warehouse Robotics. OW Robotics specialise in driving growth in UK businesses through flexible and scalable warehouse automation, using state-of-the-art technology that improves efficiency of up to a massive 90% and labour cost savings of up to 50%. In this episode they talk to us about the different robotics solutions that are available to eCommerce stores and exactly how automating your operations can save you space, time and money in the long term. We also discuss how robotics are no longer just used by eCommerce giants like Amazon, since the pandemic has now forced thousands of businesses to consider the implementation of robotics solutions in order to keep up with huge increases in demand. Joe and Greg give some great advice on how you can get started with robotics as an eCom business, as well as insights into when you’ll start to see a return on your investment, how it all works and what the future of robotics could look like in the next 5 years. If you’re an eCommerce store and you’ve not already implemented any automated solutions, listen in to find out how it could help your business grow with ever-increasing demands.
42 minutes | Feb 22, 2021
E46: Monique Hoelker - How to Develop Your Email Marketing Strategy as an eCommerce Business
Monique Hoelker is a Customer Training Specialist for ActiveCampaign. Based in Chicago, they’re one of the world’s leading customer experience automation platforms who strive to help businesses grow by creating meaningful connections with their customers. In this episode we focus on email marketing and exactly how you can make it your leading strategy for customer retention. We use email for everything; from work, to social media accounts, to online shopping, nearly everybody has one. Email usage is set to carry on rising by 3% year on year for the foreseeable future, which is why it has become an essential tool for staying connected with your buyers. Mo gives some fantastic advice that you can start implementing to ensure your email strategy is bringing in big results, including how to improve your open and click-through rates, preventing email fatigue, the most effective segmentation strategies, as well as how to design your emails so that they set the right tone for the relationship with your customers. So listen in and find out exactly how email marketing can work for your business!
38 minutes | Feb 15, 2021
E45: Hannah Thorpe - Get Ahead of the Competition with the Latest SEO Strategies
Hannah is an SEO specialist and Managing Director at London-based Digital Marketing agency Verkeer. She has extensive experience working with clients from a variety of sectors to help them achieve their business goals, which involves anything from resolving technical issues, creating integrated campaigns and building bespoke strategies. She’s also got some incredible achievements under her belt, such as winning the Young Search Professional of the year in 2017 and speaking at some of the biggest SEO events including BrightonSEO and SMX Advanced. In this episode, Hannah talks about how to decide which keywords you should be ranking for, how resolving simple technical problems can lead to big results, the up and coming areas in SEO that you need to be looking out for and she also shares her favourite SEO tools that she swears by for success. Listen now and find out how to optimise your website for the best organic results and discover some of the key tricks you could be missing out on in your SEO strategy.
40 minutes | Feb 8, 2021
E44: Matt Thorpe - Build Customer Loyalty that Lasts a Lifetime
Matt is a digital marketing consultant, who after several years of working in-house for big brands like Jack Wills and Ann Summers, now runs his own consulting business - Grasshopper Web Consulting and is helping businesses to grow their sales and loyal customer bases every day. In this episode, Matt highlights the importance of building strong relationships with your customers and how this can keep them coming back to your business time and time again. He gives some great tips on how to improve your customers’ loyalty, how to optimise your online store to keep visitors hooked, as well as sharing how nurturing your customers can make you stand out in a competitive market. So join us on the podcast to find out exactly what you can start doing to increase the lifetime value of your customers, how to use social media and other tools to build a bridge between you and your customers and how these strategies can boost your business!
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