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Ecommerce Wizards Podcast
43 minutes | Oct 21, 2021
How to Transition to Ecommerce With Steve Chou of My Wife Quit Her Job
Steve Chou is the Founder of My Wife Quit Her Job, an educational blog and podcast that teaches people how to sell physical products in the digital marketplace. Steve is also the Co-founder of Sellers Summit, a curriculum-based conference where attendees can receive current and practical ecommerce strategies. Additionally, he runs Bumblebee Linens, a seven-figure online store that sells handkerchiefs and linens for special occasions. Before this, Steve worked in electrical engineering for almost 20 years at companies such as Tensilica and Cadence Design Systems. In this episode… It’s getting harder and harder for businesses to thrive with brick-and-mortar stores alone. Many companies have started exploring ecommerce, with some making a full transition to the digital marketplace. The only problem? Ecommerce is a vastly different industry. The old faithful strategies of running an in-person store don’t work the same online. In fact, even the best techniques are changing day to day and year to year. It can be intimidating to try and enter the world of ecommerce so late in the game. However, there are experts who have dedicated themselves to helping brands in their early years of selling online. One of these is Steve Chou, the Founder of the blog and podcast My Wife Quit Her Job. Now, he’s here to share that same advice with you. Guillaume Le Tual interviews Steve Chou, the Founder of My Wife Quit Her Job, to discuss how to successfully transition from brick and mortar to ecommerce. Together, they go over strategies for expanding your business online, the best channels to market in, and why high barriers to entry can be effective. They also share the common pitfalls for new ecommerce brands and how to avoid them. Find out more on this episode of the Ecommerce Wizards Podcast.
56 minutes | Oct 14, 2021
How To Build a New Ecommerce Brand with Mike Jackness of Terran
Mike Jackness is an entrepreneur and e-commerce expert. He is the President and CEO of Terran, a leading e-commerce conglomerate that owns and builds top brands like IceWraps and Wild Baby. He also co-hosts the company’s podcast, EcomCrew, where he discusses all things e-commerce. Mike started his first business straight out of high school before joining Lee Technologies as the IT Director. During his time there, he helped grow the company from 40 employees to over 200. More recently, Mike served as the President and CEO of Protos Marketing, which he founded with two business partners. In this episode… Everyone has an idea for a new e-commerce product, but what does it take to successfully launch one? Anyone who has tried to build a successful e-commerce brand will tell you how difficult the process can be. You must have an innovative idea, strategic marketing, and countless hours of hard work to bring it all together. Additionally, there are plenty of pitfalls along the way that can hinder even the best businesses. Every successful entrepreneur has a list of things they wish they had done differently — and that’s why advice from those who’ve walked the path before is so important. Fortunately, that’s exactly what Mike Jackness is here to do. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Mike Jackness, the CEO and President of Terran, to discuss his perspective on starting and running a new e-commerce brand. They go over Mike’s storied experience as an entrepreneur and how he manages his current companies through Terran. They also talk about the difficulties of duplicating success, what to know about your margins, and how to construct effective funnels. Stay tuned to hear it all for yourself!
49 minutes | Oct 7, 2021
How Effective Is SMS Marketing With Tivan Amour of Tone?
Tivan Amour is a serial entrepreneur, leader, and SMS expert. He is the CEO of Tone, which was acquired by Attentive in 2021. Both work as SMS marketing solutions designed to increase revenue for ecommerce brands. Now Tivan serves as the General Manager and Conversational for Attentive. His last business, Fortified Bicycle, was acquired in 2019 after six years of continued growth. He also served in the past as a FedEx board member and a student entrepreneur mentor at BUILD. In this episode… SMS marketing can sometimes feel like a relic from a different era. After all, most people focus more on apps and websites than text messages in today’s age. The truth, however, is that SMS marketing can be more effective than ever. Not only are people using their phones at greater rates than in the past, but they are valuing companies that reach out. A genuine relationship between you and the customer is becoming the essential piece of marketing. This is the viewpoint of Tivan Amour, a serial entrepreneur who has seen how effective SMS marketing can be firsthand. His first business found success when he started implementing text messages for abandoned carts. After that, he founded his own SMS marketing company called Tone in 2017, which was then bought out by Attentive. If anyone knows the power of text messages, it’s him. Guillaume Le Tual invites Tivan Amour, CEO of Tone, to discuss why SMS marketing may be an unexplored tool for your ecommerce brand. The two go over how text messages work and the unique benefits over other forms of marketing. They also discuss a host of topics, including discounts, where ecommerce is heading, and why having your own app may not be as great as it once was. Hear it all for yourself on this episode of the Ecommerce Wizards Podcast.
55 minutes | Sep 30, 2021
What Products to Sell on Amazon With Neil Twa of Voltage Digital Marketing
Neil Twa is an Amazon growth expert and the CEO of Voltage Digital Marketing, a company that launches, operates, and acquires private e-commerce brands. Since founding Voltage with Reed Larsen, Neil has steadily expanded the company’s services to help e-commerce sellers create successful brands on Amazon. They now work with businesses in SaaS, consulting, business coaching, and Amazon managed services industries. Throughout his career, Neil has introduced dozens of entrepreneurs to passive streams of income. With experience generating millions of dollars on Amazon, he is an expert at helping brands achieve exponential success on the platform. In this episode… How do you succeed on Amazon? As the largest digital marketplace in the world, it has become a crucial platform for e-commerce brands. Many of the pressing questions that companies have about succeeding on Amazon involve performance and marketing. But what if there’s a basic question that many brands are forgetting to ask? With so much competition on Amazon, the question of what you sell is just as important as how you sell it. Consumers interact with thousands of products on a daily basis without giving much consideration to their market appeal. But, even with the platform’s endless catalog, Amazon still has holes left to be filled. As Neil Twa says, there is always room to innovate, rebrand, and surprise in the digital marketplace — all you need is someone to help you think outside the box. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Neil Twa, the CEO of Voltage Digital Marketing, to discuss what to sell on Amazon and how to sell it. They go over the process of finding gaps in the marketplace and explain the key to boosting your profit margins. Neil also shares his digital marketing advice to Amazon sellers, including how to generate traffic and effectively dominate your market. Stay tuned to hear all this and more!
52 minutes | Sep 23, 2021
How to Scale Your Ecommerce Business with Shawn Johal of Elevation Leaders
Shawn Johal is an entrepreneur, workshop leader, and business growth coach. In 2019, he launched his coaching practice, Elevation Leaders, where he works with companies generating anywhere from $5 million to $200 million in revenue. Shawn is also the Co-founder of DALS Lighting, a manufacturer of LED lighting solutions. Under his leadership, the company grew its revenue three times over and established a world-class workplace. Additionally, he is the Director on the Board for the Champions for Life Foundation, an Accelerator Coach for Entrepreneurs’ Organization, and an international best-selling author. In this episode… What is the secret to scaling a business? Some companies make the process look easy, but it rarely is. There’s a lot that goes into effective growth, and even the most successful brands can struggle along the way. According to business coach Shawn Johal, scaling an e-commerce business takes experience, strategy, and time. While there is no silver bullet, there are steps that every business can take to reliably grow. That’s why Shawn has simplified his approach to four pillars of successful growth. His techniques have worked for companies of all shapes and sizes, and now he’s here to explain how you can make them work for you. Guillaume Le Tual hosts Shawn Johal, the CEO of Elevation Leaders, to talk about his pillars for effectively scaling an e-commerce business. The two discuss which metrics to track for team success, how to hire the right people for the job, and the importance of setting SMART goals for your company. They also dive into Shawn’s process and break down how each pillar can transform your business’ growth. Learn these tips and more on this episode of the Ecommerce Wizards Podcast.
66 minutes | Sep 16, 2021
How To Successfully Implement an Ecommerce Platform With Caspar Hardholt of Alumio
Caspar Hardholt is the Founder and CEO of Alumio, an integration platform for e-commerce brands. Caspar founded the business in 2016 to help companies simplify their digital processes and scale their businesses. His background is in user experience design and digital commerce. Caspar spent more than 15 years as the CEO of MediaCT, which he helped grow into one of the leading Dutch commerce development agencies. Additionally, he has served as a board member of Touch Kiosk B.V. and Cobrowser. In this episode… Ecommerce platform integrations are difficult. Most companies that have undergone the process can describe the unforeseen challenges they experienced along the way. Balancing the budget, deadlines, and efficiency of the platform is hard, and the consequences can be severe. For this type of process, it’s always best to do it right the first time. However, many brands don’t have the staff or expertise to do it all themselves. That’s where Alumio comes in. Alumio is designed to help e-commerce businesses effectively create and manage their platform integrations. They have worked with dozens of companies to make the undertaking as painless as possible. Alumio’s founder, Caspar Hardholt, has an extensive background in e-commerce and UX design. If anyone knows how to make platform integrations run smoothly, it’s him. On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Caspar Hardholt, the Founder and CEO of Alumio, to discuss how to pull off a successful e-commerce integration. Caspar discusses a host of integration topics, including the pros and cons of agile frameworks, how to prevent scope creep, and the importance of team planning. He also talks about how to strike a balance between budget and deadlines when things get difficult. Stay tuned!
52 minutes | Sep 9, 2021
How to Scale Your Ecommerce Business With Vinnie Fisher of Fully Accountable
Vinnie Fisher is an entrepreneur, author, and the CEO and Co-founder of Fully Accountable. Fully Accountable is an accounting firm that offers outsourced accounting and finance solutions to e-commerce and digital businesses. Since Vinnie founded the company in 2014, it has earned a spot on the Inc. 5000 list and was named one of the Top 10 Outsourced Accounting Firms by CFO Tech Outlook. Vinnie has nearly 20 years of experience growing businesses. Before founding Fully Accountable, he was the CEO and Co-founder of Brain Host. Vinnie is also the author of multiple books, including The CEO’s Mindset. In this episode… What is the secret to scaling your e-commerce business? It’s a question on every brand’s mind. With intense competition and thin margins, it can feel impossible to grow while still making a profit. There are many people who promise to know the answer, but the reality is far more complicated. Thousands of variables go into exponential business growth — and the only people who truly know the secrets to success are the ones who have done it before. Vinnie Fisher is an entrepreneur who has scaled multiple businesses across his career. His current company, Fully Accountable, has seen tremendous growth in seven years, even being recognized by Inc. Magazine as one of the 5,000 fastest growing private companies in 2020. Between his entrepreneurial experience and his books, Vinnie has accumulated a deep knowledge on the subject of growing a company the right way. Now he’s here to share his top tips and tricks. Guillaume Le Tual sits down with Vinnie Fisher, the CEO and Co-founder of Fully Accountable, to discuss his stories and advice on scaling a business to eight figures. The two go over the importance of proper accounting for e-commerce brands. They also dive into the different stages of company growth, how to increase profit margins, and the value of staying focused on the challenges of each day. Find out more on this episode of the Ecommerce Wizards Podcast.
46 minutes | Sep 2, 2021
How to Elevate Customer Service for Ecommerce Brands with Michael Potters of Gorgias
Michael Potters is the Enterprise Partner Manager at Gorgias, a multichannel helpdesk for e-commerce brands. Gorgias empowers over 7,000 businesses with better customer service on platforms like Shopify and Magento. Before Gorgias, Michael was the Co-founder and CEO of Parachute Coffee, a coffee subscription service that was acquired by LeJeune Brands in 2020. Outside of work, Michael volunteers at King’s University College as an Alumni Association Board Member, leading the outreach and coordination for the Toronto Alumni Chapter. In this episode… How important is customer support for your brand? After all, many customers are able to go through the purchasing process without ever needing customer service. This has led to many smaller brands cutting corners on the backend at the cost of the customer experience. While strategies like this may work in the short term, they can leave some customers feeling frustrated and ignored. As Michael Potters says, if you want to create lifetime customers, you need better customer support. Few people understand the importance of the customer experience like Michael. He has seen the benefit from both sides — as an entrepreneur and as the Enterprise Partner Manager at Gorgias, which offers a powerful helpdesk for e-commerce brands. Having held these different roles, Michael has a holistic view of how to acquire and keep customers. Now, he’s here to share that viewpoint with you. On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual hosts Michael Potters, the Enterprise Partner Manager at Gorgias, to talk about improving customer service and support as an e-commerce brand. Michael talks about his startup, Parachute Coffee, and how it was able to grow in a competitive market. He also discusses topics like SMS marketing, limiting your product selection, and how to properly exit a business. Stay tuned.
60 minutes | Jul 22, 2021
How to Measure and Maximize Your Data with Chris Mercer of MeasurementMarketing.io
Chris “Mercer” Mercer, Co-founder of MeasurementMarketing.io, is an in-demand measurement marketing expert. Mercer and his team have been helping marketers, marketing teams, and agencies evaluate their work, so they know how to adapt and improve. They create practical dashboards and pull actionable insights to begin forecasting and optimizing future results. In short, Mercer helps marketers measure their marketing, so they know what’s working and what’s not. Mercer spends countless hours reading, practicing, adjusting, and innovating to improve his skill set. He has a knack for teaching and is known for simplifying even the most complex ideas for his audience. He can be found speaking at conferences and events such as Traffic & Conversion, Social Media Marketing World, and TravelCon. In this episode… It’s hard enough to collect data accurately, but how do you read it once you have it? E-commerce businesses are fully reliant on this feedback to make educated decisions in their marketing. Being able to measure it and utilize it is what separates successful businesses from struggling ones. Using services for this process can give your brand a leg up, but which services are worth the investment? MeasurementMarketing.io works hard to earn the trust of its clients. The team is made up of professionals who know how to make sense of all the numbers and deliver the powerful information you need to move forward. Their Co-founder, Chris Mercer, started the company in 2011 and has accumulated a decade’s worth of knowledge from his hands-on consulting. He has developed a unique approach to marketing, which he’s happy to explain for those who truly want to know their numbers. Guillaume Le Tual interviews Chris “Mercer” Mercer, the Co-founder of MeasurementMarketing.io, to find out his steps to measuring and understanding data in e-commerce. Together, they go through the three core principles for marketing and how to apply them to your business. Mercer also goes over the common mistakes he sees in the field, the most important metrics to follow, and how to properly forecast sales. Find out more by checking out this episode of the Ecommerce Wizards Podcast.
44 minutes | Jul 15, 2021
Generating Traffic to Your Ecommerce Business With Steven Pope of My Amazon Guy
Steven Pope is the Founder of My Amazon Guy, a full-service Amazon agency with more than 160 clients. As Founder, Steven helps clients grow through onsite and offsite channels, including SEO, SEM, and social media. Steven has also worked for multiple product brands and served as the Digital Marketing Manager for APMEX, Inc., which achieved 10 million additional website visits under his direction. Outside of work, Steven is a chess enthusiast and a proud Eagle Scout. He also currently volunteers with The Church of Jesus Christ of Latter-day Saints as an instructor, executive secretary, and Sunday school president. In this episode… How do you generate unique, organic traffic for your products? SEO continues to be one of the most difficult components of running an e-commerce business. Tried-and-true tactics of the past are now less effective, leaving many brands in the dark. But, there’s one thing that is certain: Google values content that is relevant and engaging. Because of this, crafting quality content to drive customers to is the only true way to get ahead. This is where Steven Pope, the Founder of My Amazon Guy, comes in. My Amazon Guy is a full-service agency for Amazon and e-commerce brand owners. With his experience growing the agency and working as an e-commerce and digital marketing manager for other brands, Steven has sharpened his SEO expertise. He believes brands should have both an Amazon store and a personal website — and he’s here to share his strategies for how to effectively drive traffic to both. In this episode of the Ecommerce Wizards Podcast, Steven Pope, the Founder of My Amazon Guy, sits down with Guillaume Le Tual to discuss how to generate organic traffic for both e-commerce websites and Amazon stores. Steven reveals the number one improvement brands can make for their websites and shares his step-by-step SEO strategy. He also talks about the multiple phases of SEO, how to target micro-demographics, and what you can do to succeed as a smaller business. Stay tuned for more.
54 minutes | Jul 8, 2021
Key Strategies for Success on Amazon with Jeff Cohen of Seller Labs
Jeff Cohen is a brand entrepreneur and the Vice President of Marketing at Seller Labs. Seller Labs offers Amazon seller software designed to increase profits and drive growth. The company’s services encompass Amazon advertising, customer review optimization, SEO, and more. Jeff joined Seller Labs back in 2014 and has since helped the company become a leading revenue optimization platform. Before this, he spearheaded the launch lifecycle of both CampusBooks.com and Textbooks.com. Throughout his career, he has become an authority on Amazon, e-commerce, and digital marketing. In this episode… The hard truth of Amazon is that there is no “secret sauce.” While many gurus have advertised a single strategy for success, the reality is far more complicated. Amazon is a dense marketplace that keeps its cards close to its chest. Plenty of experts claim they have the answers, but few are able to prove it with data. So, how exactly do you succeed as a seller on the Amazon platform? Seller Labs’ international team works with thousands of Amazon sellers every day. They offer product revenue optimization and advertising management that help companies stand out from the endless competition. More specifically, Jeff Cohen, the Vice President of Marketing at Seller Labs, has mastered the ins and outs of building a brand’s presence on the Amazon platform. So, what are Jeff’s recommendations for new Amazon sellers? In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Jeff Cohen, the Vice President of Marketing for Seller Labs, about his advice to brands looking to sell on Amazon. Jeff reviews every step of the Amazon process, from managing inventory to optimizing advertising. He also explains some of the common pitfalls that brands face on the platform and how to overcome them. Find out more by checking out this episode!
42 minutes | Jul 1, 2021
How to Price Your Ecommerce Products with Burc Tanir of Prisync
Burc Tanir is the CEO and Co-founder of Prisync, a company that tracks competitor prices and offers dynamic pricing software for e-commerce businesses. Since starting Prisync in 2013 in Istanbul, Burc has scaled it to serve more than 500 e-commerce brands from over 50 different countries. Before founding Prisync, Burc held marketing and sales roles for a number of companies. He co-founded his first business, a multi-platform enterprise IM app called BizCorner, in 2012. Now, he utilizes his professional experience to continue to grow and scale Prisync. In this episode… How should you price your products? After all of the time and effort that goes into creating a quality product, it can be difficult to know exactly how to value it. The e-commerce marketplace is crowded with brands that offer a wide range of prices. So, how can you utilize your competitors’ rates to create your own pricing strategy? Fortunately, Prisync has made this process easy. Prisync is a SaaS company that helps e-commerce brands around the world track their competitors’ pricing. The Prisync team works with some of the leading brands in technology, including partnerships with both Shopify and Magento. Now, Burc Tanir, the CEO and Co-founder of Prisync, is here to share his expert approach to pricing with you. In this episode of the Ecommerce Wizards Podcast, Burc Tanir, the CEO and Co-founder of Prisync, talks with Guillaume Le Tual about competitive pricing in the e-commerce space. Together, they answer some frequent questions about pricing, including how to determine the right time to raise your prices and the best ways to respond to a change in your competitor’s rates. Burc also shares his advice for finding the right balance between quality and affordability. Stay tuned.
44 minutes | Jun 24, 2021
SEO Best Practices for Ecommerce Businesses with Vlad Mkrtumyan of Logic Inbound
Vlad Mkrtumyan is a search engine marketing guru and the CEO of Logic Inbound, a white label PPC provider that delivers customer acquisition strategies to help businesses drive growth. Vlad and his team have over 30 years of combined experience with early-stage SaaS companies. Beyond SEO services, they also offer web design and development and conversion rate optimization. As a serial entrepreneur, Vlad has also founded businesses such as Skyreal and the Shoplletes app. In addition to this, he is a proud community builder and currently runs five meetups, including Demand Leaders Meetup, the largest marketing meetup in the Seattle area. His work has been featured by TechCrunch, Blind Entrepreneur Podcast, GeekWire, and more. In this episode… SEO has become one of the most important components of any e-commerce business. After all, it doesn’t matter how incredible your product is if customers can’t easily find it online. But, with limited search result space and an increasing number of e-commerce pages, it takes expertise and experience to get ahead of the competition. That’s where Vlad Mkrtumyan comes in. Vlad’s passion is helping companies excel using expert SEO strategies. He knows the best practices for everything from building valuable backlinks to creating content that generates massive returns. So, what is Vlad’s advice to e-commerce brands looking to stand out from the crowd? In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Vlad Mkrtumyan, the CEO of Logic Inbound, to discuss how to excel in 2021 using SEO best practices. Vlad breaks down his step-by-step process for SEO success, from keyword research, to link building, to content creation, and more. Vlad also shares some of the recent changes to SEO trends and how they are affecting e-commerce brands. Stay tuned.
52 minutes | Jun 17, 2021
How to Successfully Exit Your Business with Joe Valley of Quiet Light
Joe Valley is an Advisor and Partner at Quiet Light, a business advisory firm that helps online entrepreneurs achieve amazing exits. Joe joined the firm after selling his own e-commerce business through Quiet Light in 2010. Over the past nine years, he has mentored countless entrepreneurs with the goal of helping them achieve their own profitable exits. In addition to being a frequent speaker and podcast guest himself, Joe is also the co-host of the Quiet Light Podcast. Recently, he published his first book, The EXITpreneur’s Playbook, to help entrepreneurs successfully sell their online businesses. In this episode… Some e-commerce entrepreneurs find meaning in growing a single business to its fullest potential. Others, however, are looking for the freedom and profit of selling their businesses. For these business owners, the key to success is knowing when and how to exit. With stakes so high, it’s crucial to get it right the first time. So, what is the secret to making a successful exit? As a former e-commerce business owner and a current business advisor, Joe Valley knows the ins and outs of successfully selling a business. He has perfected the art of preparing a business for a profitable exit, from identifying add-backs to structuring a deal. Now, he’s here to share his expert recommendations and advice to help you create an exit game plan today. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Joe Valley, Advisor and Partner at Quiet Light, to discuss how to successfully exit an e-commerce business. Joe shares his strategies for properly evaluating your business, making the most out of tax laws, and preparing your financials for a profitable exit. He also reveals key takeaways from his recent book, The EXITpreneur’s Playbook. Stay tuned for more.
84 minutes | Jun 10, 2021
Adobe Magento vs Shopify with Derric Haynie of EcommerceTech.io
Derric Haynie is the Chief E-commerce Technologist for ecommercetech.io. After seeing a disconnect between e-commerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and e-commerce and is a renowned expert in Shopify applications and tech. Before starting EcommerceTech.io, Derric held executive roles at a number of e-commerce and marketing companies, including Gorgias, BoxyCharm, and Vulpine Interactive. Outside of work, he volunteers for GrowthX Academy, where he mentors and advises students interested in becoming expert growth hackers. In this episode… How do you choose the right platform for your e-commerce business? The answer may be more complex than you think. Your e-commerce platform significantly impacts your bottom line, ability to scale, and how much you can customize, among others. While each platform has its own pros and cons, finding the right one can make the difference between a thriving company and a struggling one. Derric Haynie built his business, EcommerceTech.io, around finding the right tools for e-commerce companies. He is an expert on Shopify, one of the leading platforms on the market. Now, he’s here to discuss the burning question: how exactly does Shopify compare to Magento, an e-commerce platform known for its ability to handle complex marketplaces? And, which of these two platforms is best for your business? On this informative episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Derric Haynie, the Chief E-commerce Technologist at EcommerceTech.io, to discuss the benefits and limitations of Shopify versus Magento. Together, they talk about the target demographics for both platforms, the differences in customization, and the exciting impacts of AI integration. They also dive into which new extensions are going to help your e-commerce business thrive. Tune in for more!
39 minutes | May 6, 2021
How to Use Data to Grow Your Business with AJ Yager of Praxis Metrics
AJ Yager is a serial entrepreneur, speaker, and best-selling author. He is the Co-founder and Chief Growth Officer of Praxis Metrics, a company that helps e-commerce brands increase profits and drive change through data. AJ is also the Founder of Yager Media Group, a direct response digital marketing agency that specializes in conversion optimization, funnel building, and overall traffic conversion. In addition to this, AJ hosts the DataRich Podcast where he helps companies turn their data into growth. Throughout his career, he has worked with a number of successful organizations and has been featured by Inc. Magazine, CNN, and more. In this episode… For growing e-commerce businesses, your data is your best untapped resource. Like a glimpse under the hood of a car, tracking your data can help you solve problems you didn’t know you had or optimize functions you hadn’t considered before. Because of this, effectively utilizing data can give you that much-needed edge in the competitive online marketplace. As the Co-founder and Chief Growth Officer of Praxis Metrics, AJYager knows firsthand the power of data for growing and scaling a business. While growing Praxis Metrics, he tracked data that helped him not only improve the lifetime value of his customers, but also boost the overall happiness of his remote team. Now, he’s on a mission to help other e-commerce companies utilize their data to transform their businesses. On this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews AJ Yager, the Co-founder and Chief Growth Officer of Praxis Metrics, about how data can be transformed into profit. They talk about how to use data to scale your business, the importance of tracking lifetime value metrics, and the common pitfalls companies face when tracking data. AJ also breaks down his strategies for building a remote team and culture that thrives from afar. Stay tuned!
18 minutes | Mar 25, 2021
Growing Your Business Through Proper Inventory Management with Chad Rubin of Skubana
Chad Rubin is the Co-Founder and CEO of Skubana, a service that integrates products, fulfillment centers, and sales channels onto a single platform. After seeing a hole in the e-commerce industry, Chad started his own business to fill that space and thus, Skubana was born. Their platform solves the most serious problems of order processing and inventory management that cause millions of dollars in losses for e-commerce sellers every year. Chad has worked in e-commerce since 2007 and is passionate about helping other vendors avoid the frustrations he experienced. Additionally, he is the Board Member Emeritus for the Prosper Show, a conference for established Amazon sellers. In this episode… Inventory management is one of the keys to a successful e-commerce business. Accurate and relevant data keeps products both stocked and moving. While there are solutions for the front and back end of online business, there are far less options for daily operation. Chad Rubin experienced this problem with his own company and set to work designing his solution. His answer was co-founding Skubana, a platform which seeks to bring together each step of the process into one service. From fulfillment centers to sales channels to the products themselves, all of these are centralized in a single service. This week on the Ecommerce Wizards Podcast, Chad Rubin, the CEO and Co-Founder of Skubana, talks about what sets his business apart from other inventory management solutions. He explains the origins of the company, how Skubana is utilized, and how they use order bots to remove the thinking out of fulfillment. This is a brief but powerful episode that you won’t want to miss.
21 minutes | Mar 11, 2021
The Journey from Startup to Raising $22 Million with Investors with Brandon Gell of Clyde
Brandon Gell is the Co-founder and CEO of Clyde, a technology company that helps retailers—from startup to enterprise—offer product protection plans to customers. Brandon and his team are on a mission to provide customers with quality assurance, merchants with easier wins, and insurers with greater reach. Since founding Clyde in 2017, Brandon has raised $22 million from investors and has used that funding to grow the company into a valuable online brand. In this episode… While warranties don’t seem very exciting, they are actually an essential component to building customer loyalty. After all, if your consumers can’t trust your product to work or be fixed, how can they trust your company? The product protection industry has suffered for years from unhelpful insurance policies and short-lived warranties, but Clyde is here to change all that. With a passion for taking care of customers, Brandon Gell founded Clyde in order to offer the best consumer warranty experience possible. His mission is to provide peace of mind for consumers while also driving revenue for merchants. This vision, along with Brandon’s expert business techniques, has helped him grow Clyde from a prototype to a successful brand. So, what is his advice to entrepreneurs looking to take their businesses to the next level? In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Brandon Gell, the CEO and Co-founder of Clyde, about the secret to his successful business growth. Brandon discusses the strategies he used to build his company into a valuable brand, the vision behind his business model, and his experience raising millions of dollars in funding from investors. Stay tuned for all of this and more!
25 minutes | Mar 9, 2021
Strategies for a Successful eCommerce Gated Launch
Jordan West is an ecommerce investor and the Founder and CEO of Mindful Marketing, an agency that helps scale brands, stores, and makers using paid marketing. Jordan is also the Co-owner of Little & Lively, a children’s clothing company, and the Co-host of the marketing podcast, Secrets To Scaling Your Ecommerce Brand. Jordan got his start in marketing at age 22 when he bought a Taco Del Mar chain restaurant. After selling the store five years later, he started Little & Lively with his wife Carmen, growing it from a small home operation to a leading brand in Canada. In this episode… It’s hard enough to grow a customer base as a business, but growing a community is even harder. A community of loyal customers can make the difference between a trusted, successful brand and just another company. But, with so much competition in the ecommerce and marketing space, it can seem impossible to create these organic connections and dedicated fans for your business. However, Jordan West, the Founder and CEO of Mindful Marketing, has unlocked the secret to building and profiting from communities of customers. By creating dedicated VIP groups and SMS lists, Jordan has been able to achieve massive success with his gated launches and other digital marketing techniques. Now, he wants to help other ecommerce business owners do the same. In this episode of the Ecommerce Wizards Podcast, Jordan West, the Founder of Mindful Marketing and Co-owner of Little & Lively, joins Guillaume Le Tual to discuss his strategies for generating massive revenue without spending money on ads. Jordan shares the digital marketing techniques behind his successful gated launches and reveals how he develops loyal consumers for his brand. He also explains how Mindful Marketing is rethinking the way advertising is done in ecommerce. Stay tuned.
36 minutes | Mar 4, 2021
Everything You Want to Know about PIM (Product Information Management) for eCommerce with Jon Marsella of Jasper PIM
Jon C. Marsella is the Founder, Chairman, and CEO of Jasper PIM, a leading Product Information Management (PIM) solution provider that predominantly serves Shopify, BigCommerce, and Magento merchants. Jasper PIM empowers ecommerce businesses to manage and merchandise their products from a single source of truth, so they can sell faster and work smarter. Jon began his career as the lead technical architect and solution producer for the Official Canadian Winter Olympics website. Since then, he has held a variety of roles in different industries, from media and entertainment to the Canadian Space Agency. In 2015, Jon shifted Jasper PIM to focus entirely on PIM solutions. In this episode… PIMs (or Product Information Management systems) are relatively new pieces of technology with incredible benefits for ecommerce merchants. They solve the product information problems you may be facing by providing one platform to manage all of your information—including descriptions, names, pricing, assets, images, videos, and more. However, due to their recent popularity, many merchants still don’t know exactly what PIMs do. So, what separates a PIM from similar aggregators and why do smaller businesses need them? And, more importantly, how do you choose the right PIM for your ecommerce store? In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Jon C. Marsella, the Founder, Chairman, and CEO of Jasper PIM, about the benefits of PIMs for ecommerce merchants. Listen in as Jon discusses exactly what a PIM is, the advantages of using one if you sell on multiple platforms, and how to choose the right PIM for your ecommerce business. You don't want to miss this!
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