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eCommerce Profits Podcast
36 minutes | Oct 12, 2021
How To Make Your Ecommerce Business Sellable With Ben Leonard of Ecom Brokers
Ben Leonard is an Ecommerce Consultant and the Co-founder of Ecom Brokers, a brokerage specializing in helping ecommerce brands with exit plans to sell their businesses for the best possible price. In 2016, he founded Beast Gear, a fitness equipment brand that he scaled to more than seven figures in revenue and sold after three years. Ben says he’s the classic millennial entrepreneur because he started a business from a laptop in a cupboard, grinding away in his spare time. In 2019, Ben decided to spread his knowledge about achieving profitable ecommerce exits to other entrepreneurs. That same year, he bagged the Elevator Awards' Emerging Entrepreneur of the Year. In this episode… The ecommerce industry has seen significant growth since the pandemic hit and has remained a thriving business. However, many ecommerce business owners still struggle to achieve the level of success their counterparts are reporting. It comes down to one thing: not building a sellable business — even if you don’t plan to sell. How do you build a sellable ecommerce brand? What goes into preparing your business for a big exit? And when you’re ready to sell, what are the routes to consider? Ben Leonard can show you. Find out about these and more on this episode of the eCommerce Profits Podcast where Joshua Chin talks with the Co-founder of Ecom Brokers, Ben Leonard. They discuss the criteria to becoming a valuable ecommerce brand, making your business transferable, valuing your brand, and lots more!
32 minutes | Oct 5, 2021
Maximizing YouTube Ads With Jeremy Gillespie, CEO at Built To Scale
Jeremy Gillespie is the CEO and Founder at Built To Scale. This done-for-you growth agency helps companies increase awareness, acquire customers, and scale their businesses without the overhead of a marketing department. Jeremy is a direct response marketer at heart and a paid ads expert by trade. He spends $3-5 million per month on YouTube ads alone. In this episode… YouTube ads are not the cheapest, but they can become a cash cow for your brand if done right. The first thing to consider is if YouTube ads fit your ecommerce brand, and if so, how do you maximize them profitably. Unfortunately, not many brands know how to convert traffic from YouTube ads. Many overtly focus on their ad creative, paying less attention to the other crucial pieces: landing pages and conversion rate optimization. If you're trying to make the most of your video ad spend and how to leverage YouTube for your ecommerce brand, this episode is for you. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the and Founder at Built To Scale, Jeremy Gillespie. They discuss how to know if YouTube ads fit your ecommerce brand, understand the metrics to go after, set up your conversion funnel, and lots more!
37 minutes | Sep 28, 2021
Scaling Remote Teams, Maintaining Culture, and Growing Through SMS Marketing
Adam Turner is the Co-founder and CEO at Postscript, a mobile messaging platform for ecommerce stores. Postscript is backed by Y Combinator, Accomplice VC, and others. They run a fully remote team of about 200 people from North America with over 5,000 brands on its platform. When Adam is not in the trenches at Postscript, he's an avid snowboarder. In this episode… The ecommerce industry has recorded massive growth since Covid-19 hit. One common thread among many brands is the need to operate remotely. With that comes the problem of scale and maintaining culture. How do you grow your remote team at scale without compromising your brand’s culture, core values, and customer experience? One way to improve your customer experience is through SMS marketing. SMS marketing has taken off incredibly fast, and ecommerce brands are finding creative ways to leverage it and are generating 25 times the ROI. Ready to scale your remote team and learn more about using SMS marketing? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO and Co-founder at Postscript, Adam Turner. They discuss how to scare your remote team while maintaining a great culture, understanding conversational marketing, doing SMS marketing right, and lots more. Stay tuned!
36 minutes | Sep 21, 2021
The Stress-Free Way To Profitable Micro-Influencer Marketing With David Morneau
David Morneau is the Managing Partner and Co-founder at inBeat Agency. inBeat is an SaaS platform that enables brands to find quality influencers in seconds, and inBeat Agency specializes in helping brands drive sales, create content, and build awareness through micro-influencers on TikTok, Instagram, and YouTube. In this episode… The one question on the minds of many direct-to-consumer brand owners is how do I grow my revenue from one seven figures level to the next? There are many different ways, but one of the fastest that comes with the potential of building an army of loyal customers is micro-influencer marketing. Through micro-influencer marketing, you get incredible creative content creation, follower growth, and sales. Unfortunately, managing micro-influencer marketing can cause a migraine if you don't have the tools and people to do it profitably. How do you decide which influencer to work with, maximize the content they create, negotiate rates, and drive sales? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Managing Partner and Co-founder at inBeat Agency, David Morneau. They discuss the first steps to influencer marketing, using micro-influencers to create great content, increase follower growth, and drive sales. Add to that the best way to manage influencer relationships, David's advice, and much more. You don't want to miss out!
38 minutes | Sep 14, 2021
Business Intelligence for eCommerce Made Easy With Mark Miano, Executive VP of Sales at Glew.io
Mark Miano is the Executive VP of Sales at Glew.io. He was one of the first employees at Glew, and today he is one of the lead revenue officers for the company. Glew is a business intelligence solution built for eCommerce. They help eCommerce businesses find potent insights to grow profits, revenue, and optimize operations, all through hyper-intuitive reporting. When Mark is not ramping up revenue for clients at Glew, he's spending 20 or 30 days a year outside of his hometown of North Carolina to ski and be inspired. In this episode… It can be overwhelming to track and test many things to ensure your eCommerce business is profitable. But what do you do when your mixed marketing channels are showing you different revenue data? They’re all biased towards getting you to spend more on their platform, so which one do you trust? That’s where business intelligence comes in to provide you with one source of truth. It is a way to know the exact products and marketing efforts that are profitable and determine your actual sell-through-rate ratio. It also helps you understand how to attract and keep the best customers and to avoid and lose the worst ones. Want to know more? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Executive VP of Sales at Glew.io, Mark Miano. They discuss how business intelligence is critical for eCommerce businesses of all sizes, the best-kept secret in eCommerce, plus how Glew.io is helping eCommerce brands leverage their data to grow and much more. Be sure to tune in!
32 minutes | Sep 7, 2021
How To Control Coupon Extensions Safely and Protect Your Margins With Kathleen Booth, Chief Marketing Officer at Clean.io
Kathleen Booth is the Chief Marketing Officer at Clean.io, a digital engagement security platform that helps businesses protect their user experiences, revenues, and brands. Top Rank names her as one of the 50 top B2B marketing influencers of 2019. She's the host of a long-running The Inbound Success Podcast. Before being with Clean.io, Kathleen was also an agency owner and operator for 11 years. In this episode… Many eCommerce brands assume that coupon extensions are great for their sales. Yes, in some respects, they are when you consider the 5% bump in the beginning. But where it gets dicey is when retailers then partner with coupon extensions and pay them for the sales they think the extensions are generating. However, new data shows that coupon extensions don't affect purchase behavior at checkout in many cases. How so? And how can you control coupon extension use on your eCommerce site without impacting the user experience and still retain high conversion rates? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Chief Marketing Officer at Clean.io, Kathleen Booth. They discuss how Clean.io is taking digital engagement security to the next level, giving granular site control to eCommerce brands and protecting their business from the threats posed by coupon extensions. You don't want to miss a second of this short but packed interview.
53 minutes | Aug 31, 2021
Rising Above the Noise in the eCommerce Beauty Category With Ric Kostick of 100% PURE
Richard (Ric) Kostick is the Co-founder and CEO of an incredible company, 100% PURE, a personal care and cosmetics brand that prioritizes all-natural ingredients and high-end cosmetic formulas to create beauty that is good for you, the environment, and the community at large. 100% PURE has been Ric’s way of continuing his genuine interest in healthy living since he lost three family members to cancer. Ric has been an entrepreneur since 2005. He got an early start in personal care after creating a shampoo line for teenagers. Sephora and Nordstrom immediately picked up the products, and its innovative packaging design made its way into the Museum of Modern Art. In this episode… The beauty category is a super competitive and saturated space. Margins are tricky, and many brands are claiming to be clean. There’s very little differentiation at face value. More and more products are released into the market. How do you stay above the noise? For starters, differentiation comes when customers experience your brand and fall in love with it. But that unlocks another layer of challenge: creating new products and coordinating product lifecycles. Which products should you make, stop, and which ones should you keep. Also, what does the future hold for the beauty category? On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-founder and CEO of 100% PURE, Ric Kostick. They discuss the challenges of building an organic beauty product, differentiating your brand, maintaining a healthy product lifecycle, industry changes to look forward to, and more.
44 minutes | Aug 24, 2021
How to Transition Your Brand Onto Amazon Profitably With Sharon Even, Founder of FBA Alphas
Sharon Even is the Founder of FBA Alphas, an Amazon Seller, Brand Builder, and Entrepreneur who started her eCommerce journey at the age of 15, importing and selling sunglasses in New Zealand on Trademe.co.NZ. With her FBA Alphas business, Sharon has coached almost 800 entrepreneurs one-on-one on how to sell effectively on Amazon. She's the Co-host of the incredible Seller Sessions Podcast, a speaker at global events, and a YouTuber. In this episode… Are you an eCommerce brand looking to transition your brand to start selling on Amazon? Great idea! You certainly have ready-to-buy buyers on Amazon that could potentially multiply your revenues, but there are many things to consider that may be good or bad for your business. One good thing is that Amazon is incentivizing brand-building, which means you won't be competing with cheap and inferior brands. With your trademark, you can get into Amazon's brand registry with loads of options — video ads, your exclusive Amazon store, Amazon posts, and vine reviewers. Also, Amazon helps you protect your brand. Sadly, all that can quickly go away if you don't have a clear picture of what mistakes to avoid. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-host of the Seller Sessions Podcast and Founder of FBA Alphas, Sharon Even. They discuss insider details of how to transition your brand onto Amazon (profitably). Sharon explains why now is an excellent time to do it and why it is also the best time to diversify out of it for those who are Amazon-only sellers. You even get the juice on common mistakes to avoid when joining Amazon as a seller, understanding margins, and more.
45 minutes | Aug 17, 2021
Getting the Most Out of Your Exit With Joe Valley of Quiet Light Brokerage
Joe Valley is the Co-owner of Quiet Light Brokerage, one of the world’s leading online-focused M&A Advisory firms. He helps business owners and entrepreneurs sell and buy profitable businesses. As an EXITpreneur, Joe has mentored thousands of entrepreneurs over the past nine years at Quiet Light. He has a long career of founding companies, including Bedtime Solutions, Inc., JVI Media, Inc., and Abbott Industries. Joe is the author of the best-selling book The EXITpreneur's Playbook - How to Sell your Online Business for Top Dollar and is the host of The Quiet Light Podcast. Joe Valley has personally closed nearly 100 million in transactions and touched almost a half-billion in online exits through the entrepreneur-led team of Quiet Light Advisors. In this episode… Are you an entrepreneur ready to make the leap and exit your business? Do you worry about all the moving pieces in the exit process? How can you be sure you choose the right advisor for your company? Joe Valley is here to help. Joe Valley has been helping entrepreneurs and business owners exit and sell their businesses for most of his career as a self-proclaimed EXITpreneur. As the Co-owner of Quiet Light Brokerage, he knows the ins and outs of how to get the most money out of your exit. He’s here to tell you all his tips and tricks and give you advice for your next exit along the way. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-owner of Quiet Light Brokerage, Joe Valley, all about successfully exiting a business. They discuss how to train for an exit, choosing the right advisor, the mindset of entrepreneurs, and much more. You won’t want to miss this jam-packed episode!
41 minutes | Aug 10, 2021
Quitting Corporate To Fulfill Your Entrepreneurial Dreams With Andrew Erickson
Andrew Erickson is the Founder and CEO of Andrew Knows Amazon. His company designs household products, mass produces them overseas, imports them, and sells them online. He sells in over 20 countries and makes seven figures in sales each year. Andrew is the host of the popular and successful Zon Con Podcast: An Amazon Conversations Podcast for FBA sellers. He chats with guests about tips and tricks for becoming a world-class Amazon millionaire. They discuss the process of finding products, building the entrepreneurial mindset, and how to source, launch, and grow a successful brand on and off of Amazon. Andrew Erickson went to school for engineering and previously held a comfortable job at a Fortune 100 company. While he enjoyed the nice salary and the 401(k), the entrepreneurial bug bit him, and he left to work on a few independent projects before settling into the Amazon private label model. In this episode… Some people love the safety net of a predictable but boring corporate job. Others crave the rollercoaster of the entrepreneurial journey — the highs, the lows, and everything in between. That’s how Andrew Erickson felt. While he had a comfortable job as an engineer, he wanted to be more than a tiny cog in a big machine. Andrew decided to move into the Amazon selling space and hasn’t looked back. Even though he couldn’t pay himself the first three years, he was eventually able to take a year to travel the world with his wife and now generates a seven-figure revenue. On this episode of the eCommerce Profits Podcast, Joshua Chin joins Amazon seller Andrew Erickson to discuss how he became an Amazon millionaire — and how you can do it too. Andrew talks about the mistakes sellers make when bringing their brand onto Amazon, how to use programs like Helium 10 and Betsy to promote your product, and why Etsy is also an excellent option for sellers.
54 minutes | Aug 3, 2021
Building Your Career from the Ground Up with Stormy Simon
Stormy Simon is a strategist, executive coach, and the former President of Overstock.com. Stormy joined Overstock in 2001 as a temp worker. Over the next 15 years, she helped the company grow into a top 25 E-tailer in America with nearly $2 billion in revenue and 160 employees. In 2016, Stormy Simon stepped down from the Presidency at Overstock and entered the budding world of cannabis. She became a medical advocate throughout that journey, spent two years as Strategic Officer for a blockchain payment point-of-sale system, and served on the Advisory Board of CannaKids. In 2017, Stormy joined the board of High Times, one of the leading global brands in cannabis culture. In this episode… It’s tempting to think that successful people have a straightforward path following steps A, B, and C, to get where they are today. The reality is, the path of success is usually windy with unpredictable turns, drop-offs, and no roadmap. Strategist, storyteller, and executive coach Stormy Simon would agree. As a divorced mother of two at the age of 21 with no college degree, the outlook on life wasn’t bright for Stormy Simon. But that didn’t stop her from turning a temp job into an executive position at a multi-million dollar company. What’s her superpower? Raising her hand — never being afraid to try even if it meant she might fail. On this episode of the eCommerce Profits Podcast, Joshua Chin joins Stormy Simon to discuss her path as an entrepreneur. Stormy reveals how she became the President of Overstock.com without a business degree, why she left the company for the cannabis world, and her advice for the rising generation of business leaders.
37 minutes | Jul 27, 2021
Persevering as an Entrepreneur with Kara Goldin of Hint
Kara Goldin is the Founder and CEO of Hint, which is best known for its award-winning, fruit-flavored water. Kara started the company to make water that tastes great without all the sugar and diet sweeteners. Their product is Non-GMO certified and vegan, with no MSG, nuts, soy, or gluten. Kara Goldin has received numerous accolades, including being named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune’s Most Innovative Women in Food Drink, and EY Entrepreneur of the Year for Northern California. Previously, Kara was VP of Shopping Partnerships at America Online — more commonly known as AOL. She hosts a podcast, The Kara Goldin Show, and her first book, Undaunted: Overcoming Doubts and Doubters, was released in October 2020. In the short time since its publishing, it’s already become a Wall Street Journal and Amazon bestseller. In this episode… Plenty of people say they want to start their own business, but what does it take to become a successful entrepreneur? Can you take the hits and keep going? Kara Goldin compares starting a business to piecing together a 1,000 piece puzzle. People take away pieces, people give you new pieces that don’t fit, and of course, people always tell you to give up. On this episode of the eCommerce Profits Podcast, Joshua Chin is joined by Kara Goldin, Founder and CEO of Hint Inc., to discuss the essential characteristics of an entrepreneur. Kara talks about the mentors who influenced her journey, what her experiences at Time Magazine and CNN taught her about persistence and perseverance, and what’s inside her new book, Undaunted: Overcoming Doubts and Doubters.
28 minutes | Jul 20, 2021
The Human Experience Behind eCommerce Marketing with Jenna Crane of Klaviyo
Jenna Crane is the Director of Product Marketing at Klaviyo, a leading software platform that helps ecommerce businesses use effective marketing strategies to drive revenue. Jenna has an extensive career in marketing for digital brands. Before joining Klaviyo last year, Jenna was the Product Marketing Lead for Drift, the Director of Marketing at Klara, the Product Marketing Lead at Dropbox, and the Content Marketing Manager at Upwork. In this episode… If you’re an ecommerce company, you’ve heard of Klaviyo. However, you may not know the magic behind the marketing software. Luckily, Jenna Crane is here to tell you all about it. Jenna Crane is the Director of Product Marketing at Klaviyo, a leading software platform that helps ecommerce businesses use effective marketing strategies to drive revenue. She has over a decade of experience in product, content, lifecycle, and social media marketing. She is passionate about uncovering the human interaction behind digital strategy. She’s here to tell you all about it and give you tips on effective marketing along the way. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Director of Product Marketing at Klaviyo, Jenna Crane. They discuss how Klaviyo is taking marketing to the next level, emotional connection in the ecommerce space, crafting a unique customer experience, and much more. Stay tuned!
46 minutes | Jul 14, 2021
Frameworks for Scaling a $250m DTC Business in 3 Years with Davie Fogarty of The Oodie
Davie Fogarty is the Founder of The Oodie, a company known for its top-rated, oversized, wearable blankets. He is a serial entrepreneur and has founded 12, and counting, successful ecommerce companies, including Pupnaps, Calming Blankets, and The Australian Furniture Warehouse. Before Davie’s entrepreneurial ventures, he worked in social media marketing for companies including Aleenta Barre, The 5TH, and SkinnyMe Tea. In this episode… Starting a brand from the ground up is challenging for anyone. How about doing it 12 times, with each being more successful than the last? Meet Davie Fogarty. At just 25 years old, Davie has founded over 12 brands, including The Oodie, Calming Blankets, and Pupnaps. His entrepreneurial mindset revolves around staying humble and helping other ecommerce companies succeed, which has proven successful time and time again. However, starting any company has pitfalls and challenges. Davie is here to tell you all about them while leading you along the path of entrepreneurial success along the way. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with serial entrepreneur and Founder of The Oodie, Davie Fogarty, about his entrepreneurial journey and success. They discuss the avenues of DTC marketing, the impact of repeat purchases, navigating ecommerce channels, and much more. You won’t want to miss this jam-packed episode!
36 minutes | Jul 6, 2021
An Inside Look at Sourcing and Manufacturing Brands with Sourcing Expert Kian Golzari
Kian Golzari is a China Manufacturing and Sourcing Expert, Product Developer, and Brand Manager. He has visited over 500 factories and sourced over 2,500 products, manufacturing for brands including the NBA, Olympic Games, and the United Nations. He is the Founder and CEO of Veltra, a tour operation company based in Japan. Before founding Veltra, Kian was the Production Director at Active Dreamers and the Product Development Manager at Highlander Limited. Kian is a Board Member of Sedex and won numerous international awards, including the 2017 Sunday Times Fast Track Award for Top 100 UK Companies in Export Growth. In this episode… What can working with a sourcing agent do for your brand? How do you pick the right factory for manufacturing? Are there ways to negotiate prices and minimum order quantity (MOQ)? Yes, there are, and Kian Golzari knows all about them. Kian Golzari is a China Manufacturing and Sourcing Expert, Product Developer, and Brand Manager. He has visited over 500 factories and sourced over 2,500 products and knows the ins and outs of sourcing. He’s here to share his expertise with you and offer some tips on clever negotiation along the way. On this episode of the eCommerce Profits Podcast, Joshua Chin has a conversation with sourcing expert Kian Golzari. They discuss how to build strong relationships with your suppliers, choosing the right factory, negotiating MOQ, and much more. You won’t want to miss this jam-packed episode!
38 minutes | Jun 29, 2021
The Relationship Between eCommerce and Logistics with Casey Armstrong, CMO at ShipBob
Casey Armstrong is the Chief Marketing Officer at ShipBob, a global logistics platform that fulfills ecommerce orders for direct-to-consumer brands. It is the leading cloud-based platform aimed to provide small to medium-sized companies access to best-in-class supply chains and fulfillment capabilities. Casey has worn various hats throughout his career, starting in the real estate industry and traveling the world. He eventually landed in the marketing space when he worked in Growth and Marketing for Mavenlink, and he went on to organize and build various startups. Before joining ShipBob, Casey was the VP of Marketing at BigCommerce. In this episode… How important is the connection between ecommerce and logistics? Are there different strategies logistics companies take depending on the size of a brand? How can you avoid crumbling under the weight when scaling? Casey Armstrong can tell you. Casey Armstrong has been working in marketing and ecommerce for over 11 years and is an expert in logistics. He’s helped countless ecommerce companies grow and thrive as Chief Marketing Officer at ShipBob, and is here to share his expertise with you. On this episode of the eCommerce Profits Podcast, Joshua Chin talks with Chief Marketing Officer at ShipBob, Casey Armstrong, about everything you need to know about logistics. They discuss the role of logistics in the ecommerce space, why ecommerce brands need to prepare for scaling, the future of logistics, and much more. Stay tuned!
41 minutes | Jun 22, 2021
Creating a Confident Brand Identity with Matt Orlic, Owner of Inspire Brands Group
Matt Orlic is the Founder and Owner of Inspire Brands Group, an agency that creates and develops brands worldwide by designing and manufacturing products in industries ranging from electronics to apparel. Matt is an entrepreneur who has owned and started various major brands, including Pro Sports Group, Sky Walkers, and Tattoo Removal Institute. Matt’s company is also the Teamwear Manufacturer and Distributor for Umbro and Under Armour clothing in Australia. In this episode… Do you struggle with creating a unique brand identity? How is the world of ecommerce evolving in the digital space? Why should you invest in mentors rather than gurus? Matt Orlic can tell you. Matt Orlic is the Owner of Inspire Brands Group, an agency that creates and develops brands through design and strategy. Matt knows a thing or two about creating and developing a brand, having owned many since he started his entrepreneurial journey when he was just 17. Today, he shares his expertise with ecommerce brands worldwide. He’s here to share his best-kept secrets. On this episode of the eCommerce Profits Podcast, Joshua Chin sits down with the Owner of Inspire Brands Group, Matt Orlic. They discuss why a successful brand starts with effective communication, the changing landscape of ecommerce, the many layers of entrepreneurship, and much more. Stay tuned!
55 minutes | Jun 15, 2021
How to Win Big Using Conversion Rate Optimization with Justin Christianson, Co-founder and President of Conversion Fanatics
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric conversion rate optimization agency. Conversion Fanatics helps companies increase their sales conversions and marketing performance by over 30%. The agency’s past clients include Burt's Bees, Renew Life, Ministry of Supply, and more. Justin has over 20 years of experience in digital marketing and company growth. He is also a Member of the Forbes Agency Council and the author of the best-selling book, Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing. In this episode… In the ecommerce world, most brands understand the importance of SEO. However, there is another key component of gaining the most revenue and profit from your advertisements and web pages: conversion rate optimization (CRO). So, how exactly can you start leveraging CRO for your business? Justin Christianson is here to help. Justin is the Co-founder and President of Conversion Fanatics, an agency that helps businesses boost their conversion rates and marketing performance by over 30%. He is an expert on the ins and outs of CRO and has seen brands skyrocket because of his efforts. Now, he’s here to share his secrets with you — from the importance of FAQs pages to the common CRO mistakes to avoid today. On this episode of the eCommerce Profits Podcast, Joshua Chin sits down with the Co-founder and President of Conversion Fanatics, Justin Christianson, to talk about everything you need to know about conversion rate optimization (CRO). Together, they discuss the CRO waiting game, how to effectively optimize your website home page, and the importance of user experience for boosting conversions. You don’t want to miss this jam-packed episode!
60 minutes | Jun 8, 2021
Inclusive Marketing and Creative Team Building with James Bake, COO of BestSelf Co.
James Bake is the COO of BestSelf Co., a company that creates productivity tools to help people achieve their goals, spark deeper connections, and live their best lives. After launching its flagship product, Self Journal, on Kickstarter in 2015, BestSelf Co. has grown into a successful eight-figure business. Before joining BestSelf Co., James held several executive positions in the digital marketing and ecommerce spaces. He has worked for companies including Yoga International, Entertainment®, and Hanson Inc. In this episode… In the age of social media and working from home, some companies still struggle with creating a feeling of togetherness. So, how can ecommerce brands find new, creative ways to engage their team and customers, even when separated by miles? James Bake has the perfect solution. As the COO of BestSelf Co., James is on a mission to help people achieve their goals, spark deeper connections, and live their best lives. For him, this applies to both his global audience and his team of remote workers. When the pandemic hit, James decided to use this unprecedented time to spark organizational change. He discovered and implemented innovative strategies for being more inclusive with his marketing and helping his team bond. Now, he’s here to share his advice on how to change your marketing strategies and company culture for the better. On this week’s episode of the eCommerce Profits Podcast, Joshua Chin sits down with James Bake, the COO of BestSelf Co., to talk about how to cultivate change in your ecommerce company. James shares his tips for hiring internally, staying connected while working remotely, and creating an inclusive marketing strategy. He also reveals the various ways he implemented positive change during the pandemic. Stay tuned!
35 minutes | Jun 1, 2021
Why Online Business Owners Should Care About Their Taxes with Alan Chen, Co-founder of FreeCashFlow.io
Alan Chen is a Founding Partner of FreeCashFlow.io, a leading accounting and consulting agency based out of Los Angeles, California. FreeCashFlow.io helps online business owners keep more of their profits through tax planning, cash flow management, and more. Alan is a licensed CPA with years of experience in the finance and accounting industries. Before starting FreeCashFlow.io, Alan worked for companies such as Ernst & Young, Riot Games, and SteelHouse. In this episode… Why should online business owners care about their taxes? The answer is simple: you could save $50 to $100 thousand in profits every year by getting your taxes in order. As a licensed CPA, Alan Chen is here to tell you how. With years of experience in finance and ecommerce, Alan decided to start his agency, FreeCashFlow.io, after noticing how many ecommerce brands were losing money because of their taxes. Now, he helps online business owners avoid common financial pitfalls and retain thousands of dollars every tax season. So, what are Alan’s top financial strategies for fast-growing ecommerce business owners? On this episode of the eCommerce Profits Podcast, Joshua Chin sits down with Alan Chen, the Co-founder of FreeCashFlow.io, to discuss how you can keep more of your profits through tax planning. Together, they talk about why online business owners should care about their taxes, how to navigate the tax thresholds of different states, and the common mistakes ecommerce brands make during tax season. Stay tuned!
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