Created with Sketch.
eCommerce Profits Podcast
50 minutes | 14 hours ago
The Future of Digital Advertising with Benton Crane of Harmon Brothers & Jason Portnoy of JPORT Media
Benton Crane is the CEO of Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. The agency’s advertisements have generated over 1.5 billion views and more than $400 million in revenue. Jason Portnoy is the Founder and CEO of JPORT Media, a full-service digital marketing agency that helps businesses unlock their potential online. Jason is also the Host of Perfectly Mentored, a podcast designed to be your in-pocket mentor. He has featured renowned guests such as Gary Vaynerchuk, Daymond John, Grant Cardone, Ryan Deiss, and many other legends. In this episode… What is the biggest mistake that high-growth ecommerce brands are making right now? According to advertising experts Benton Crane and Jason Portnoy, it’s that many brands choose only one of two types of advertising: direct response marketing or traditional branding. Not only is this binary thinking holding you back from success, but it may actually be detrimental to your business in the coming years. With imminent changes in digital advertising and paid media as a result of iOS 14, Benton and Jason suggest that it may be time to bridge the gap between advertising that generates ROI and advertising that builds your brand. So, what exactly can you expect from the future of marketing, and how can you ensure that you stay in business when it happens? Discover what the future of digital advertising holds in this episode of the eCommerce Profits Podcast as Joshua Chin interviews Jason Portnoy, Founder and CEO of JPORT Media, and Benton Crane, CEO of Harmon Brothers. Together, they discuss the importance of mentors when building a business, how to bridge the gap between advertising for ROI and building brand equity, and what to expect from iOS 14 and other changes to paid media. Stay tuned for more!
43 minutes | 8 days ago
Changing Lives Through Sleep with Mark Zhang, CEO of Manta Sleep
Mark Zhang is the Founder and CEO of Manta Sleep, a multimillion-dollar direct-to-consumer (DTC) brand in the sleep niche. Manta Sleep is on a mission to give light sleepers control and mastery over their sleep, so they can maximize the enjoyment of life and unlock their full potential. Before this, Mark was the Co-founder of Vansburg, an e-commerce company based in the US and Taiwan. He has experience with affiliate marketing, Amazon entrepreneurship, and more. In this episode… How many hours a night should an entrepreneur sleep? Is it better to snooze for four hours, like Elon Musk, or a full eight, like Jeff Bezos? While the CEO of Manta Sleep, Mark Zhang, doesn’t have an exact answer, he does believe in prioritizing rest for himself, his team, and his customers. As Mark says, sleep makes a huge difference in a person’s energy levels, productivity, and decision-making ability. While many entrepreneurs fall into the trap of “hustle culture,” a lack of sleep is most likely hurting their performance and results. That’s why Mark is on a mission to provide his customers with greater success, happiness, and health—through sleep. Listen to this episode of the eCommerce Profits Podcast with Joshua Chin as he interviews Mark Zhang, the CEO of Manta Sleep, about how ample rest can change your life. Mark talks about the pro-nap mission behind his company, the lessons he’s learned from his entrepreneurial journey so far, and his favorite brands in the sleep industry. Stay tuned for all this and more!
37 minutes | 15 days ago
Creating Powerful Ads For Your Brand with Daniel Harmon, Chief Creative Officer at Harmon Brothers
Daniel Harmon is the Chief Creative Officer at Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. Most recently, the agency has helped take the brand Lume Deodorant from $1.7 million to $50 million in revenue. In his role, Daniel has created groundbreaking advertisements that have collectively driven over 1.4 billion views and more than $350 million in sales. In this episode… Have you ever heard of Poo~Pourri or Squatty Potty? Despite being relatively small brands (with products about poop), chances are you or someone you know have. Thanks to the powerful advertising and branding campaigns created by Harmon Brothers, these companies have become household names. So, what is the agency’s secret to creating viral ads that generate massive sales? Daniel Harmon, the Chief Creative Officer at Harmon Brothers, has consistently created ads that make consumers laugh, like, share, and buy. According to him, the secret to success is incorporating the best elements of direct-to-consumer conversion with the best elements of storytelling and branding. The result: one powerful advertising format. Tune in to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews Daniel Harmon, the Chief Creative Officer at Harmon Brothers, about the secret to creating viral advertising and branding campaigns. Daniel reveals his approach to creating ads that have recorded over 1.4 billion views and more than $350 million in revenue. He also shares the brands he would love to work with and his plans for the future of Harmon Brothers. Stay tuned.
33 minutes | 22 days ago
Turning Customer Service into a Profit Center with GQ Fu of LTVplus
GQ Fu is the Co-founder and CEO of LTVplus, a company that provides world-class customer service outsourcing for ecommerce brands. At LTVplus, GQ helps increase a brand’s customer lifetime value by providing omnichannel customer support outsourcing and failed payment recovery services in any time zone and any language. GQ has extensive experience running and managing remote teams, and he is also the Co-founder of TaskDrive. Before starting his career in customer success, GQ was in the music industry for over ten years. In this episode… Every stage of your customer’s journey is an opportunity to create a brand evangelist. But, many ecommerce brands are missing out on this critical opportunity due to poor customer service. From engagement to recovery, a great customer success team will help you provide a frictionless experience that will boost your sales and improve the reputation of your brand. However, building a customer success team is a complicated and expensive process for many fast-growing ecommerce brands. With an unpredictable flow of traffic, it can be difficult to determine how many customer service experts to hire at any given time. So, how can you overcome this challenge and start turning your customer service into a profit-making machine? Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin chats with GQ Fu, the Co-founder and CEO of LTVplus, about turning customer service into a profit center. Together, they discuss how ecommerce brands are losing money at different touchpoints of the buyer's journey, GQ’s strategies for recovering those sales, and the importance of a customer success team for reducing friction in the buying experience. Stay tuned.
34 minutes | 23 days ago
How to Build Highly Successful eCommerce Brands with Ezra Firestone of Smart Marketer
Ezra Firestone is one of the pioneers in the ecommerce industry. He is the Founder of Smart Marketer and the Co-founder and CEO of BOOM by Cindy Joseph and Zipify Apps. As a master strategist, content creator, and legendary advertiser, Ezra makes $40 million per year between all of his businesses. He is simultaneously a practitioner, creator, and educator in the ecommerce industry, serving the world unselfishly while profiting. In this episode… Many ecommerce founders share one ultimate goal: to build a brand that supports their dream lifestyle. However, with the various responsibilities and roles that come with running an online business, this may seem nearly impossible. Yet, some founders have unlocked the secret to success and now run seven-figure brands—while still maintaining a work/life balance. Ezra Firestone is one such business leader. He currently runs multiple highly successful brands while also making time to pursue a meaningful life. His secret: a mindset of mastery. As he says, the willingness to put your attention in one area consistently over time will help you achieve success and, ultimately, freedom. So, what is Ezra’s advice to ecommerce business owners in 2021? Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews ecommerce expert and serial entrepreneur, Ezra Firestone. Ezra shares how his ecommerce journey first began, the lessons he learned while building his multiple seven-figure businesses, and his advice to current ecommerce founders. He also reveals the three pillars of ecommerce success. Stay tuned for more.
32 minutes | a month ago
How to Eliminate Product Quality Fade For Your eCommerce Brand with Sajag Agarwal of Movley
Sajag Agarwal is a former seven-figure Amazon seller and the current Founder of Movley. In 2015, he grew his first ecommerce brand to $2 million a year in less than two years. But, after his business was plagued with quality control problems, Sajag decided to move to China, where he visited factories and performed his own inspections. He discovered that good inspections would have identified almost all of his manufacturing defects before shipment. With this in mind, Sajag founded Movley to help brands manufacturing overseas build better products through on-the-ground quality control inspections. In this episode… The bane of any ecommerce brand is quality fade: when the quality of products from a supplier suddenly goes downhill after a few orders. When this happens, a brand’s return and warranty claim rate skyrockets and they lose the valuable trust of their customers. Unfortunately, product quality fade is a common problem for many ecommerce brands. This is typically because of high rates of bribery and fraud in the product inspection and quality control process, as well as a lack of human connection between sellers and suppliers. So how can you eliminate product quality fade and protect your ecommerce brand today? Listen to this episode of the eCommerce Profits Podcast, hosted by Joshua Chin and featuring Sajag Agarwal, the Founder of Movley. Together, they talk about how to eliminate product quality fade when sourcing products from China, what to look for during product tests and inspections, and the lessons Sajag learned from his wealth of ecommerce supply chain experience. Stay tuned to catch all the details.
49 minutes | a month ago
The Power of Native Ads to Scale eCommerce Brands with James Van Elswyk, Founder of Symphony Agency
James Van Elswyk is a native advertising expert who owns multiple brands and businesses, including Symphony Agency, Purple Leads, Purple AdLab, and Geek Out Education. After starting out as a one-man affiliate, James now runs a team of 55 full-time employees from around the world. With several years of experience under his belt, James is one of the leading experts in clicks and conversions. Outside of his entrepreneurial endeavors, James also owns a charity that educates underprivileged people on how to media buy. In this episode… Media buying is an essential part of scaling an ecommerce brand, but many entrepreneurs struggle with account or channel issues. If you're looking for stability, control, and a new way to scale your brand, James Van Elswyk has the answer for you: native advertising. As the Founder of multiple businesses and brands, James is an expert when it comes to scaling a company. According to him, native ads are effective for a variety of reasons—they're stable, they do not depend on a black box or algorithm, and their results are consistent. So, how can you start using native ads to scale your brand to success? Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews James Van Elswyk, the Founder of Symphony Agency, about the power of native ads when scaling an ecommerce brand. James discusses his entrepreneurial journey, why he loves native ads, and his advice to agency owners. He also reveals his favorite business books, podcasts, and ecommerce brands. Stay tuned!
55 minutes | a month ago
How to Gain Traction for eCommerce Success with Dr. Charles Livingston of Lifeboost Coffee
Dr. Charles Livingston is a Board Certified Chiropractic Physician, a serial entrepreneur, and the Founder and CEO of Lifeboost Coffee. Dr. Livingston’s passion for health and wellness inspired him to take a beverage that 50% of the population drinks every day and create the healthiest, cleanest, and tastiest version on the planet. From that, Lifeboost Coffee was born. In 2020, Lifeboost Coffee reached number 271 on the Inc. 5000 list of the fastest growing companies in the US, and it only continues to grow. In this episode… Building a business into a successful brand is a tough job that takes perseverance, dedication, and a whole lot of help. Yet despite the ups and downs, many entrepreneurs go on to build, grow, and even sell multiple businesses. What is the secret to their success? Dr. Charles Livingston is one such entrepreneur who has built multiple online businesses. He first began his ecommerce journey after finishing chiropractic school, and his first brand, Fat Loss Factor, made $12 million in revenue in its first year. Since then, Dr. Livingston has gone on to sell over $100 million with his online businesses and ecommerce brands. So, what has given him the most traction and results with his business ventures? Listen to this episode of the eCommerce Profits Podcast as host Joshua Chin interviews Dr. Charles Livingston, the Founder of Lifeboost Coffee, about his successful ecommerce journey. Together, they talk about how Dr. Livingston first got started, the lessons he’s learned along the way, and the core values that guide his business decisions. Dr. Livingston also shares the one thing that has brought him the most traction and results in his career: focus.
19 minutes | a month ago
6-Step eCommerce Sales Framework to Explode Sales for an Event or Holiday
Joshua Chin is the CEO & Co-founder of Chronos Agency, a data-driven email marketing agency that helps eCommerce brands unlock their optimum customer lifetime value. At Chronos Agency, Joshua and his team of passionate experts provide managed email marketing services and consultancy to 6- to 8-figure online retailers. They have helped hundreds of brands generate over $70 million in returns from email alone, and their clients receive an average of 3500% ROI from their efforts. In this episode… How can you generate a ton of sales for your ecommerce store? Many ecommerce brands struggle to convert cold traffic into loyal customers. The solution: create a strategy to onboard and nurture your leads in order to unlock each customer's lifetime value. One such strategy is building an extensive email list. However, it can often become overwhelming for e-commerce brands to maximize revenue from their audience, even during important events or holidays like Black Friday and Cyber Monday. Because of this, Joshua Chin has created a six-step framework to help brands generate explosive sales during their event or holiday email campaigns. Want to know more? Listen to this episode of the eCommerce Profits Podcast with host Joshua Chin, the CEO and Co-founder of Chronos Agency, as he reveals his six-step framework for explosive ecommerce sales. Joshua is joined by Dr. Jeremy Weiz from Rise25 to talk about the different steps of this framework, how to implement it to drive sales, and his 80-20 approach to email marketing. Stay tuned.
35 minutes | 2 months ago
How We Helped ForChics Generate an Additional 7 Figures in Email Marketing Revenue
Joshua Chin is the CEO & Co-founder of Chronos Agency, a data-driven email marketing agency that helps ecommerce brands unlock their optimum customer lifetime value. At Chronos Agency, Joshua and his team of passionate experts provide managed email marketing services and consultancy to 6- to 8-figure online retailers. They have helped hundreds of brands generate over $70 million in returns from email alone, and their clients receive an average of 3500% ROI from their efforts. In this episode… What percentage of your ecommerce brand’s revenue comes from email marketing? Is it 10%, or even less? What if you could double—or even triple—that number? Just a couple of years ago, vegan beauty brand, ForChics, was generating around 5% of its revenue from email marketing. It had many bottlenecks preventing it from reaching that next level, from low repeat purchases to an unclear brand identity. However, after partnering up with Joshua Chin and his team at Chronos Agency, ForChics saw its percentage grow from 5% to a whopping 27%. So, what is the secret behind Chronos Agency’s effective and efficient email marketing strategy? Listen to this episode of the eCommerce Profits Podcast as Rise25 Co-founder Dr. Jeremy Weisz interviews host Joshua Chin about one of his email marketing agency’s top success stories. Joshua breaks down what he and his team at Chronos Agency did to help ForChics generate an additional seven figures in email marketing revenue—from creating email branding guidelines to tracking list utilization. Stay tuned.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2020