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Ecommerce Playbook: Numbers, Struggles & Growth
23 minutes | Jul 16, 2021
Bad Brands Are Going Away (Here's How To Be A Good One)
Measure what matters! Now more than ever, the 4x400 team is wrapping its heads around every number. In this episode, Andrew shares how they’re attacking KPIs in the ever-changing ecommerce landscape. “At the end of the day, we are trying to create brands that people love and operate efficiently”
12 minutes | Jul 8, 2021
Know Your Numbers (No, Your Real Numbers)
Simplistic advice? It’s not. Even the most analytically minded operator can easily make costly mistakes. We did. In this episode, Andrew shares his biggest mistake of 2021: “Even if we’d been ‘successful,’ it would have been far too long for those dollars to turn into more dollars and not more costs.” https://www.youradmission.co/podcast
46 minutes | Jul 1, 2021
How To Handle Worthless Facebook Data
ROAS is plummeting. Reporting is a mess. And the sky is falling across paid media. As a guide through the storm, Taylor Holiday joins the pod to answer one question: “How in the world are we possibly analyzing Facebook ad data right now?”
50 minutes | Jun 23, 2021
“We Bled”: Product Development with 365 Holdings’ CEO Kelcey Lehrich
Tune in for a candid conversation with special guest Kelcey Lehrich, the CEO of 365 Holdings, an ecommerce holding company with six brands in its portfolio plus a fulfillment service. Together, we tackle one of the most difficult challenges ecommerce brands face: product development.
24 minutes | Jun 17, 2021
Don't Give Up Too Soon On Your Email List
Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.” Let’s take this journey together.
14 minutes | Jun 3, 2021
The Downside of Tactical Marketing
Andrew Faris — CEO of 4x400 — shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. On today's episode, Andrew shares the upside and downsides of approaching business decision-making from a tactical and data-driven lens, rather than via brand marketing efforts. 4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.”
27 minutes | May 27, 2021
Should We Have A Sale?
Should you run a sale to earn some cash in the short-term or work on a longer-term plan instead? Today's episode will answer that question and bring you in on the thinking behind how we weigh strategic decision-making for our businesses.
16 minutes | May 20, 2021
Simple Email Segmentation You Should Implement Right Now
Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our team is seeing great results with and how you can replicate that for your own brand.
22 minutes | May 13, 2021
You Need To Get Serious About Search Ads
On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing. In host, Andrew Faris's words: "Is there anything less sexy in marketing?" It might not be sexy, but we will get tactical. Here's how we're approaching SEM strategy, why we're doing it, and how to get it right.
73 minutes | May 5, 2021
How To Build An Anti-Fragile Business
What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS 14.5? We answer these questions and share how to build an anti-fragile ecommerce brand in our monthly installment of the "One Topic with Taylor" series featuring Taylor Holiday, CEO of Common Thread Collective.
19 minutes | May 3, 2021
iOS 14.5 Is Here
The immediate rollout of Apple's iOS 14.5 is finally here. These are our first major impressions and how it's preliminarily affected our Facebook ad accounts.
21 minutes | Apr 22, 2021
3 Things I Suck At
Weakness is reality. Especially in business. We acknowledge that in this episode and share how to solve for weaknesses as a leader and within areas of your own business. Show Notes: "Accounting for Ecommerce Businesses: 61 Resources that Could Save You +$1.3M" via https://bit.ly/3niHaV5
24 minutes | Apr 15, 2021
On this week’s episode we answer a question submitted by one of our listeners: how to build your resources against the best possible outcomes.
31 minutes | Apr 8, 2021
Capture The Demand You Generate
In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture. Show Notes: We originally put together this video for Black Friday, but we explain the delayed attribution concept brought up in today's episode further here: https://www.youtube.com/watch?v=saQk-67X73w
61 minutes | Apr 1, 2021
How to Launch a Product on Kickstarter
We launched a new product on Kickstarter (which we've never done before) and it went well! Following the launch, we’re sharing how to set up a successful campaign along with the steps we took to do so. Featuring guest, David Rekuc, VP of New Brands at 4x400 Show Notes: • The Modern Fuel Kickstarter: https://www.kickstarter.com/projects/andrewsanderson/adjustable-bolt-action-pen • Dave's Pricing Sheet: https://docs.google.com/spreadsheets/d/16hSDSJKMi8UWmw4WG5cHHTpzYzvXicPAC6kj1atHBpg/edit?usp=sharing • Successful Ad #1: https://fb.me/2SNaw1L3JjSS46W • Successful Ad #2: https://fb.me/1ERbtXYQ7MMwMU9 • Dave's Twitter Feed: https://twitter.com/DaveRekuc
15 minutes | Mar 25, 2021
This Is What A Great Digital Marketer Is
On this episode, we unveil what makes someone "great" as a digital marketer. Beyond the "what", we also share the "how" — with actionable steps on how to pursue marketing greatness for you and your team. Show Notes: https://twitter.com/AaronOrendorff/status/1368326610525425665
19 minutes | Mar 18, 2021
Marketing For Meaning Addicts
We changed a customer's life. That’s a bold statement, but this past week, we received an email from a customer that demonstrates just how much a brand can produce real value for their customers. In this episode, we’ll unpack its implications for other brands and share (1) how to produce meaning for your brand along with (2) the methods to achieve that impact.
19 minutes | Mar 11, 2021
Why Aren’t People Buying Our Product?
Our brand, 31 Bits, still isn’t working. True to the original mission of our podcast, we’re updating you on the real numbers and vulnerable struggles we’re experiencing trying to grow the brand. Host Andrew Faris, let’s you in on the despair that all boils down to one question: “Why aren’t people buying the product?”
33 minutes | Mar 4, 2021
17 Ways To Make Every Click More Valuable
How do you make a click on your website more valuable to you? Here's 17 actionable tactics to increase your Revenue-Per-Click. Show Notes: https://docs.google.com/document/d/14Hzw8spE1SJGXx49-cMf3thjY7NTG4gX7ENrNeO5Ew0/edit?usp=sharing
17 minutes | Feb 25, 2021
Hire Smart People
This week's episode centers on how an "agency guy" hires agencies. In that process, host Andrew Faris shares the one thing he looks for (above everything else) when hiring.
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