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eCommerce Momentum Podcast
52 minutes | 4 months ago
438 : Jamison Philippi – Small changes repeated everyday to become a 7 figure seller
Jamison tells us his biggest secret..... He changed his perspective. He realized the things that were holding him back and slowly changed them. Not overnight mind you, slowly he adjusted over time. That can stick. Think of that last diet you were on. You cut out all the good things and guess what. It likely lasted two weeks. Jamison has figured out that he is also like that and by breaking them down into bite sized changes (ha!) he has benefitted.
62 minutes | 4 months ago
437 : Tyler Nelson – Adjusting to significant changes in Amazon and life
Another great episode as part of my 50+ years of selling series. Here we have Tyler Nelson, a 26 year old seller.We spend time talking about the changes in the last three years since we last talked. Most importantly how he dealt with them. Lot's of places to stumble, yet Tyler pushes through. As he says: Selling on Amazon is the only job he has ever had.
55 minutes | 4 months ago
436 : Dan Wentworth - 20+ year overnight success - Add more value than you take
This continues my series on 50+ years of selling. Dan is 61 (as of this recording) and he has been successful for the last 20 years. It has not been easy, but it is simple. So could you start at 41 (pick any age between 41 and 61) and you too could have Dan level success. However you will also have to make the sacrifices Dan has made. You will have to win and lose as Dan did. You will have to help hundreds of other sellers (competitors) as Dan did. You will have to have a super great partner (a "Michelle" ) as Dan does. You will have to develop a great team and make them even better as Dan has. So get the point. It's hard work. But it is doable. So why not get started?
58 minutes | 5 months ago
435 : Stephen Peterson – Putting together a string of good decisions makes you lucky
So this episode is about our business. The good and the not so good. As the title suggests we have been fortunate to be able to take advantage of some good choices. Mind you, we have not always made great decisions. So if you can start by making the next right decision, then the next, the next, etc... you too can have a phenomenal year.
49 minutes | 5 months ago
433 : Lloyd Nohl - Keep pushing and do it - Selling ecommerce and retail in this environment
Great episode where Lloyd talk us through pushing through adversity. How do you keep going when others are closing?How do you grown when others are shrinking?Is there really failure?
74 minutes | 6 months ago
433 : Lou Borella – It’s all about relationships
Great episode with very a relevant and timely message about relationships.Lou gives you his top three:1- Give more than you get- Contributing matters2- You don't get rich on one deal3- Work on your relationships
51 minutes | a year ago
432 : Taurin Bellavance – Level Up Your Amazon Business as a Value Buyer
Welcome back to the eCommerce Momentum podcast, this week our guest, Taurin Bellavance. We had him as a guest a few years ago in episode 258. Back in that episode we talked about the importance of walking away. In this episode Bellavance talks about his progress since then and how he’s been managing his business and balancing work and personal life in order to provide for his family. We will branch off of the last episode Bellavance was a part of as we discuss the benefits of walking away from toxicity. In this episode, we discuss some of the challenges that Bellavance has traversed through and overcome since we last spoke to him. Additionally, we discuss how Bellavance adapted his business during our nation’s current pandemic. In tandem with his success, we hear from Bellavance about 3 things we should consider when we come upon challenge in our business. Finally, Bellavance will go over steps he plans to take in the future to gear up and ready himself for the future. Make sure you tune into this episode to ensure you catch all of the important information shared.SponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopper
58 minutes | a year ago
431 : Douglas Levin – 3 Key principles: Know your: Customers, Brand Values and Competitors in building out your ecommerce business
Can you answer the questions in the title? Do you really know who your ideal customer is? Does your brand represent the value you think it is? How well do you know your competitors? All of those things should be influencing your business.Every decision should take those "Key" principles into consideration and Doug helps you see what affect hey can have on your business. Oh yes, we also get into Chatbots!Mentioned: Doug's Facebook contactMorning Marketing MachineYoutube: https://www.youtube.com/channel/UCvDqo7Ue5qFmFCr_lU50wZAFacebook: https://www.facebook.com/morningmarketingmachine/Instagram: https://www.instagram.com/morningmarketingmachine/Twitter: https://twitter.com/MachineMorningEmail: email@example.comSponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopper
41 minutes | a year ago
430 : Sean Humenchuk : Selling in different categories helps when the market changes quickly
Sean is very humble. He will say he does not have it all figured out. I would ask have you met the person who does? So his advice is strong: Sell in multiple categories to weather the storms that will be coming. Now is the time to diversify. How many of us are heavy seller fulfilling right now? Well there are many Amazon businesses that are not built for it and are feeling the pinch.If you sell in grocery you are likely killing it where most clothing sellers are struggling. So diversification across channels, categories and methods allows you to flex. Fix your "B Plan"!Mentioned:Seans previous episodeTips:1- Work on terms with your vendors2- Adjust your Ad Spend3- Don't send all your inventory to Amazon4- Add a thank you card to your FBM5- Revise your listing to recognize people are at home right now SponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript:Sean (00:00):Wait, they find new products they get in the market. You already know. Um, and then I think product research where if you're looking at, uh, looking to keep the charts and looking at what was selling last summer, uh, and last Christmas are two things that I'm kind of focusing on. Um, because I know if it was selling last Christmas, it's going to be selling again this Christmas most likely.Cool voice guy (00:21):Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling. Today. Here's your host, Steven Peterson.Stephen (00:34):Hey, I'm staying with the no pitch a, I'm not pitching any of the services I've got a bunch of sponsors are and a bunch of companies that if you're looking for any services, which you really shouldn't be buying any surfaces right now, but if you are, I have discounts to them and they pay me. So I don't want to hide that. But they're out there in a website just to go check out this episode. But I'm staying with no pitch right now. I want you to focus and put your head down and do the work. Welcome back to the eCommerce momentum podcast. This is episode 431 Sean human check. I brought Sean back on. Um, because I, I just think again, there, there has to be optimism out there. You've got to sit back and say, yeah, this sucks. I mean, it's face it right now.Stephen (01:12):This is a challenge, you know, especially as people are getting sick and people, I mean, it's just breaking my heart to see some of these stories. It's just heartbreaking. But you can't cower in the corner. You have to push through it. Or I see people who are having huge financial problems because they're up against the wall. You know, and I understand it. You know, if you've listened to my show, you heard that our account went under review. You know, that pause for a day and a half. But it's still, it was the first time that's ever happened to us. So it was like, Whoa, that was a wake up, you know? But there are some really good information out there. There's some good plans, there's some people doing it right. And I think Sean, Sean got some really good advice, um, in this episode and some things I had not thought about.Stephen (01:53):But I, I love, I mean I want you to really pay attention to product mix and fulfillment mix those two, four pieces of the formula that you can plan for. You know, and again, fulfillment mix might not be activated until you need it, but based on drip inventory, you can manage that. So the, all these terms, I know I'm just dropping some things, but listen to the episode and we get into exactly what all that means and how it can apply to you. And it's got me thinking about, you know, what we're going to do. So I just think there's some really solid advice. Um, and it just, just a wonderful person and just a really smart guy who can offer, um, some optimism to you. Let's get into the podcast and welcome back to the eCommerce momentum podcast. Excited for a return guest. Actually, it wasn't that long ago. It was a little more than a year or so ago that we spoke, but I thought, I thought, uh, it's a perfect person to come bring on during these trying times. And I think that's a fair description trying times to talk to some rationalization, some reason and kind of how he's doing it and I think, I think he has something to offer. So welcome back Shawn human Chuck, welcome Sean.Sean (02:58):Thanks for having. Um, asStephen (03:00):always, I love talking to you and, uh, excited to, uh, excited to be here. Yeah, I'm excited to have you because again, go back to January, 2019. You can listen to Sean's episode, um, and get some backstory there, but you really did a great transition in your business from the old RA and all that stuff. Built out wholesale, built out private label, uh, then took your wholesale to other levels, which I, I'm always impressed with cause it's not easy. Back then. This was the phrase, and I told you this in the preinterview create a job you like, let me ask you how that's working for you right now.Sean (03:35):It's working great. Um, I mean, I'm still, what I want positivity, a lot of the, a lot of the same stuff I was doing a little over a year ago. I'm still doing,Stephen (03:45):but the world's uploading. Sean, I don't think anybody told you the worlds. Have you been outside? Have you seen there? Uh, there are flying saucers over Philadelphia in New Jersey right now. Uh, there's volcanoes going on there. They're definitely outside your house circling right now.Sean (04:04):Yeah. Right. So, I mean, um, you know, obviously things are a little crazy right now with, uh, with the Curt, the coven, 19 everything that's going on. Um, I'm trying to not panic at all, especially with my business. Um, luckily I haven't seen too, too bad of a hit and sales and not as bad as some people I know.Stephen (04:24):Got a second. But you, you said one of your products, and we won't, don't out any of them, but one of them, you've sold nothing. So you've had a hundred percent reduction in that particular product, but then you, because you're in multiple categories, you've been able to see a pretty even. Correct. I mean, I don't wanna put words in your mouth, but that's, that's pretty, I mean, did, were you that smart to know that that's what you should have done?Sean (04:47):Yeah, I wish, I wish I could take all that credit. No, it just, um, you know, just my, my sourcing habits I guess kinda, um, have brought me into different, different categories and, um, luckily, you know, some of them have taken off and other ones that have been here, especially with the, uh, renewed delivery delays now people aren't, uh, getting, getting prime products for a month now. So, um, you know, some of those products had definitely taken a hit, but like you said, other ones have, have kind of filled in that void. Uh, so it evens out. And I think, um, I think a lot of sellers, uh, I think a lot of settlers are experiencing the same thing. Um, if you're stuck in one category, like, like travel, um, and you know, like we were talking shoes, stuff like that, that that stuff has taken a huge hit right now. But there's definitely categories that are seeing huge lists.Stephen (05:36):They're having the best of their life. Right. I mean, if you're in grocery, you're having the best year ever.Sean (05:41):Yeah. I was looking in some Facebook groups, uh, earlier and people were saying it's been like black Friday for the last week and a half or two weeks. Um, so I'm sure they're, they're doing great, but even with that, there comes a, there come struggles. You've run out of stock and you're, you're struggling to find inventory. If you're doing RA. No way. I'm sure. Uh, it's tough to find that stuff at certain stores and, um, certain stores are closed down. It's, it's very, uh, like I said, everything I think is hectic right now for no matter what your business model is, no matter what your, uh, product category is. I think everyone is kind of scrambling right now.Stephen (06:17):We, we, when I, uh, I, I just think though that product mix that is such a smart move, you know, as I think going forward, even for our business, um, I have to pay more attention. I, I, you know, that we, uh, we got our account went under review and we got through it. It wasn't even two days. It was down immune. It didn't go down. Our stuff stayed live. They held your money, which is interesting. I never had this happen before, but they hold your money and so within a day it was released. But I literally thought, you know, Hey, we've got to go a different approach. And we went back into grocery, which we haven't done in a long, long time and add it back in. And then we went back to fulfilled by merchant. Now you've been to our warehouse many times. You see we have a lot of shipping.Stephen (06:55):We ship every single day. But adding that back to Amazon was a weird feeling for me. It's like, man, I've got, I've become so accustomed, so hooked on FBA. I don't even think that way anymore. Like literally everything we buy, it's always like sending it in. That's the only way we look at it. We don't even judge it any other way. Um, will you, will you make, you know, when you're done with all this, when, when all this cycles through, will that now play into decision making that you make, um, whether you should or could survive, you know, doing fulfilled by merchant products and stuff?Sean (07:30):Um, so for sure, I mean for me, I know a lot of people kinda think fulfilled by merchant is like taking a step back from FBA or it's, it's more work than it's worth or things like that. But I mean, as you know, you have clients that do primarily FBM and do awesome. Um, I think it depends on the product number one. And I do think it's re it's really good to have some stock on hand in another warehouse or in a storage unit where FBM is a possibility. Um, in case of something like this, you never know. I mean, who would have thought that Amazon would be shutting down fulfillment centers and have a month long delivery time for prime products that are normally a day or two delivery time? No, I don't think anyone really thought this was going to happen. Um, I sure didn't. And, uh, but so now for sure, anything that I possibly can, I'm going to try to keep some extra stock on hand. Um, you know, just in case something like this happens. Um, I'm definitely gonna. I have my one private liberal product that's selling well and I'm not gonna be able to ship anymore in because it's not an essential product, but it is seeing a sales lift. So we're definitely gonna have to, uh, merchant fulfill that for the time being.Stephen (08:41):So it, it, I mean, I want to get back to this. This is, I mean this is really deep Sean, right here. Thinking about this, the product mix is really important. That was cross categories, right? What would be the categories that no matter what the zombies are walking the earth, the people are going to want food and grocery. We all know that health and beauty toilet paper for God's sake, right? That would be one of the big categories. We all, we're all going in the toilet paper business, right? But seriously, but then I thought about this, that fulfillment, um, mix. That's another piece of the formula. If you really want to have an even business because it's a challenge. I mean, you've been to a warehouse, you know, uh, you know, I laid off to the guys, you know, those guys you've been here and so it's a challenge. You know, if we were doing more self-fulfillment, uh, we could have probably absorbed more of that. Right? I mean, Hmm. I think, I think, you know, I'm going to sit back and ponder this for a while. Um, I think those two things have to play into the future of our business. Um, and it sounds like you're playing into yours. Um, yeah, for sure. Well, Oh, go ahead. If you want to add anything there.Sean (
52 minutes | a year ago
429 : Paul Retherford Scanpower – Don’t lose your bread and butter focus when scaling your business
Get ready for some great advice from someone who sees a lot of successful (and some not so successful) Amazon businesses. It is has been a long time since I had Paul on and Scanpower has advanced so far since then. We catch up, catch up on Scanpower and then Paul gives us advice on taking action steps. Especially useful in these uncertain times. He does give me a special offer (message me to save 20%) but in my no pitch series I will leave that here.Mentioned:Paul's contactPaul's previous episode #29SponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript:Cool voice guy (00:00):Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling today. Here's your host, Steven Peterson.Stephen (00:14):Welcome back to the e-commerce momentum podcast. It's episode four 29 and Paul Rutherford from scan power. And I've had some Paul on before and we talk about that. Um, as part of my, no pitch a series here, I'm doing a no pitch series because you know, we've got enough challenges going on. I've recorded this awhile ago, but we, it wasn't really happening, um, this full pandemic thing, but we, we, we had some reference to it. Um, they, they have a great program and it gives me a discount and you get a longer money back guarantee, but you know, you shouldn't be buying these things unless you're ready to advance your business. Now I use it because it could do my cost of goods. It can do our inventory. I can see profit and analysis by shipment, by product, by all the things that, um, that you can find from inventory lab.Stephen (01:00):I've used inventory lab two. I ran in parallel and for me, um, just because I've been with skin power forever, it didn't make sense for me to move. Um, they didn't offer anything that scan power didn't. So, you know, if you have a home and stay with it, whatever, you know, but if you're interested in it, um, just message me and I'll have that for you. But I'm not, I'm not going to pitch in this one. It's a really good, interesting, uh, some of the things that he gives us ideas about how to get through challenging times and, and action steps. Take advantage of them. You got some downtime or you're struggling. Like we are just looking at TV in the news all the time. Pull away from it and work on your business. Work on yourself also. So let's get into the podcast and Paul Rutherford and we'll come back to the eCommerce momentum podcast or excited about today's return.Stephen (01:47):Guests. We are both a lot older because we have not spoken. Get ready Paul. September 28th of 2015. Paul Rutherford from scan power. Welcome back, Paul. Hey Steven, thanks for having me. I can't believe it's been that long. I can't believe it blew my mind. I was like, ah, it's been a been a year or two. I mean literally cause I've see, uh, you know, every conference or whatever. And I'm like, Oh, it's been a year or two. Yeah, we got to get together. Blew my mind. Well, you must have a thousand podcasts. Nah, I'm up to, I'm getting closer to the 500 number. Not, not quite a thousand. I appreciate that. I will get to a thousand last time. Chris green and I talked about that. I said, yeah, I can see episode 1000. I'm like excited about it, you know, and it's, uh, it gets to be a grind sometimes just because of time. Cause life happens and, and that part. But man, it's just, you talk to people, I get enthused. It's like the conference we were at, right. Both of us were down at the unconference. It wasn't really a conference. Right. Um, but how enthusiastic are the sellers that were there? I mean, think about that. Oh, they're, they're just excited to have, you know, this incredible business.Paul (02:59):You know, Amazon love them or hate them. They've created a marketplace where, you know, millions of people can get involved in starting and running and growing small businesses. And a lot of them, especially those that we met at the unconference have large businesses. So it's just an exciting time to be working for yourself and kind of going after opportunities that you might not have and you know, your previous professional life or whatnot. And um, even though, you know, the weather didn't cooperate as much as we liked, it was a little cool down there. It was still just so good. See everyone and everyone's positive and everyone is there to help. So, um, yeah, it's, it's, it's a good, it's a good time to be alive.Stephen (03:50):Yeah. You were definitely one of the men of the hour. Um, I never saw you without a crowd. Um, which is pretty cool because I know, I mean, it's funny as in a pre conference call, we were talking a little bit about this. You, you're not far from the bottom and not far from the top, right. I mean, you're like, you know, you could Chris have the company and yet people have access to you. You know, that to me is so rare today, you know, there's so many layers to get to somebody who can literally make a decision and any, you know, and I find myself, I need help. I mean I'm, I'm at a place I need help, I can message and boom, I actually get a reply. And it's like, Oh my gosh, uh, unlike my podcast company, which I've had trouble with, the massive trouble and the owner's a friend and it's just like you fight through their system and it's, it's just, it hurts so much. So as a seller, when you can actually get somebody a year and say, you know, these are the challenges I'm up against Paul, you know, and then you sit back and you're like, huh, let me see if I can figure what, I mean, how many times have all the improvements that you made to scan power? I mean, you're probably going to say every time come from sellers.Paul (04:53):Well that's, that's what I was going to say.Stephen (04:56):Yeah, Steve. Yeah, thanks.Paul (04:59):First of all, um, and I set this last year at the unconference because, um, Elizabeth Thompson wanted me to meet with a group of people who, um, had similar needs to theirs but weren't using scam power and had some concerns. And so we sat down in a room and, you know, they ask questions and I, you know, gave honest answers about what we could do, what we couldn't do. Um, but my introduction was, you know, scam power initially could come up with some of the best and brightest features for sellers because, you know, we, we knew the marketplace almost as well as some of our customers, but that hasn't been the case for a very long time. It's no longer possible for me or my staff or, you know, to come up with the best features for our products because we're not in the trenches in the same way that the sellers are.Paul (05:59):And so a lot of those little powwows that you saw me having down in Florida were, you know, groups of sellers who have a feature request or have a better way of, you know, solving the problem. And so, you know, I'm, I spend a lot of time listening to feedback and then trying to massage that into a good feature that works with all their existing features and isn't going to impact customers who don't want it and whatnot. But yeah, it's been a long time since since we had the best ideas about what makes what makes our products great and what features they need.Stephen (06:37):To me that's kinda cool, isn't it? Like, uh, I heard this from Dan, uh, when were says that to me yesterday. Ah, the student is teaching the master on something silly that we were chatting about. You know, and it's just so neat. I mean, you've gotta feel good is that you guys have helped developed those people or many of those people into the sellers that they are by making it easier, by giving me the capacity right now, I'm an old seller who'd been with you guys a long time. You gave me more capacity. You gave me time. You bought me time, Paul. I couldn't do it. You were the silent employee. Two didn't call off. That's a big deal because, Oh and you didn't give me grief and you didn't eat all the food or you didn't leave your water bottles half filled across my warehouse, which is making me insane right now from these boys. But it's the truth though, you guys have helped develop our business. That's got to feel pretty stinking cool.Paul (07:29):It does. And you know, like a lot of business relationships, it's hard. It's hard to measure it. You know, if you're, if you're looking back and you kind of visualize it, it's, it's really just a whole bunch of people kind of walking hand in hand that, that sounds kind of kumbaya. But that's not my intention. It's, it's, you know, people learning, people growing together and you know, here we are, you know, 10 years later to talking about 10 years later, six years later, and it's just, you know, it's humbling cause you, you know, how much work it took and you know that some, some people fell off the chain along the way. Um, but to see so many of us still around and you know, mostly happy and you know, just profiting from each other, you know, so, and I'm not trying to make it sound too touchy feely, but you know, that's, I think we're all grateful that, you know, we, we had a chance to do this at this time and, and it's worked out well for a lot of people.Stephen (08:34):Those of us who used to do the 30 up labels off of just doing them off of Amazon, I'm telling you, I was telling the boys, so we have a whole bunch of new employees and I was telling him, I said, guys, we would print these 30 up labels in my living room and we'd spread them out and we spread out with the merchandise and we were buying onesies, twosies back then, you know, all the silly stuff and trying to read the seven characters and then to match it up. And we would, we would do it by, we would narrow it down, right. The ones aren't, we're not sure. Let's leave it aside. And we just keep narrowing it down. Ah, this has to be that one and we, it would take forever and forever and forever to do it. And we're so spoiled. I mean spoils relative.Stephen (09:11):But we've been paying for the service. We, we've been so fortunate. I guess that is the right way to say it. We've been so fortunate to be able to, you know, to be part of it and have that, that and that ride along with you. So it's funny, um, um, uh, doing something different in my podcast now, and I told you in the pre-call is I'm endorsing certain, um, certain things, certain, um, certain groups I'm in because I've watched over time I pay for, there's a whole bunch of groups I pay for it and a lot of them they give me for free and I don't hide that. They give it to me for free. They want me to look at it and ideally they'd let me to promote it, you know, be honest. Right. I get those all the time. Hey, could you promote this?Stephen (09:45):Could you promote this? And generally I don't, or if I don't or if I do, I'll let you promote it yourself and I'd be just like, you know, sure. Go right ahead. I don't want anything. I don't want your money. Just go right ahead. I'll let you, and I always tell the listeners if you're, if it's a good fit for you, that's awesome. You do well with it. Whatever. But skin power, you know, I'm endorsing it because I'm a user. It's funny, we went back and I just pulled to go back and look and you said on this version, so it could be earlier, but at least we'll just call it this January of 2014 I've been paying you guys for that long pole. I have put kids through college. I have paid for car payments. Paul, I have, but you have bought me a beer here and there or Chris has.Stephen (10:23):So there is that. Well we appreciate that and I think, you know, we didn't always know kind of what we were going to look like five or six years down the road. But, um, it's, it's these longterm relationships that, that really work. And um, yeah, I mean SBA in 2014, you know, it's kind of like looking back to your childhood when you come home from school and play outside and it seemed like it was four or five hours of just, you know, uninterrupted. Uh, so on times, I mean that's, yeah, FBA has changed a lot since then. We were, we've been FBA since 2011 cause we still, we have, we have that secret daily payouts that they talk about. So we've been there, so imagine all that time in between there and I was doing it the really hard way. And so it was like magic, like unicorns and rainbows and stuff when I found this and I'm like, Oh, they're printing my labels and this action.Stephen (
38 minutes | a year ago
428 : Stephen & Nick Peterson – Pivoting, spinning, adjusting and surviving challenging times
How does the phrase go? "May you live in interesting times?" Well here we are. Very challenging to say the least. I see so many sellers struggling (us included). The day Amazon announced no more "non-essential" inventory could be sent in our account went under review. Scary times became even more scary for sure. Just made big bets (Yes they really are bets) and didn't quite work out as we wanted to. But we are on the other side. So Nick (my younger son) and I share what steps we have/are taking to dodge the minefields and get through these challenging times.I found that picture of me and Gary V from a while back. Still was cool to me.We do have sponsors so it helps us out if you buy from them with our codes as they pay us, but this is a no pitch episode. Please don't add more fees to your business. Streamline, adapt, pivot and plan for your successful future.Reach out if I can help in any way. StephenSponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopper
66 minutes | a year ago
426 : Mendy Lipszyc – Take stock of the skills you are learning on Amazon – They might come in handy
So, good lede? Yes Mendy does not sell on Amazon any longer. (He might come back someday) But he honed some pretty strong skills and took advantage of them to find (create) an opportunity after Amazon. Great episode if you want to find out with people who you know longer see posting in the Facebook groups. If this is a phase in your entrepreneurial career then make the most of it. Learn everything you can. Learn what you like and more importantly what you don't.Mentioned:Mendy's previous episodeMendy's contact info:Phone : (786) firstname.lastname@example.orgSponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript:Mendy (00:00:00):The other side is to flip their algorithm and almost overnight, you know, our CEO started dropping.Coll voice guy (00:00:06):Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling. Today. Here's your host, Steven Peterson.Anna Hill (00:00:20):Are you looking forward to 2020 are you looking forward to finally having better control of your business and knowing your numbers? Hi everyone. I'm Anna Hill, CPA e-commerce seller and founder of the popular accounting. We will go Facebook group and my podcast, Amazon accounting podcast. I repeat the phrase, know your numbers so often because I believe that is the key the top sellers have that makes the difference to their success. They can see what is working and more importantly what isn't working. They make adjustments on the fly and they get to do it every month because they have good, strong monthly financial statements. Now, I know it sounds intimidating to figure out how to get from where you are now to that place of having monthly financial statements like these top sellers have. But that's why we created the course Amazon accounting simplified, which will help you understand what it takes to set up, maintain and really manage your business.Anna Hill (00:01:09):With QuickBooks online in the course we break down step-by-step all that is necessary to know your Amazon specific business. Learn how to handle cost of goods, sold, inventory operating expenses in so much more. We even teach you how to reconcile your Amazon statements so that you know how much you've earned from Amazon. We will help you understand what it takes to systematically get accurate monthly financial statements so you can be better prepared for success in 2020 finally, Oh, we'll even help you get ready for the tax returns when it's tax time. So this is the year you're finally ready to take action and this is the year that you want to get control of and work on your business and not in your business. We are here to help. The course can be started at any time and we'll allow you to pause, understand, and implement what we have learned and what we've taught you from real life e-commerce examples before moving on to the next stage. Each section builds on each other with easy to understand and even easier to implement solutions for your business. Access is for lifetime. And you also have access to the free private Facebook group for all other students in the course. So if you're ready to take on that journey, then get the course. Please go to accounting. We will go.com forward slash momentum and get the course Amazon accounting simplified. Thanks so much guys. Once again, this is Anna Hill, CPA e-commerce seller and founder of the popular accounting. We will go Facebook group.Stephen (00:02:34):Welcome back to the e-commerce momentum podcast. This is episode 426 mentee Lipschitz. Mandy, uh, when you hear the date, how long ago? Since him and I talk it blow your mind, blew my mind hitting his two. We were really shocked and when he reached out to me and I knew that he's not selling on Amazon anymore, and I thought to myself, huh, that'd be interesting to talk to somebody. Um, his perspective is great. He took advantage of his time selling and applied it and now he's that much better at what he does. And in the after call, I, I we didn't, it didn't come out in the conversation. His time selling made his life so much better. It gave him perspective and man, wouldn't you like to have perspective? 20 years ago I would, I wish I got perspective 20 years ago or 19 years ago or 18 years ago. I might have it now, but I didn't have it then. And man, just think of how much further you would be. Well, he's a good example of it. Let's get into the podcast. Very interesting. And we'll come back to the e-commerce woman in podcasts. I, I'm going to take it back. I'm going to take us all the way back. Way, way back to my first year of podcasting. Mandy Lipschitz number 17, August of 2015. Welcome back. MendiMendy (00:03:49):thank you, Stephen. Great to be on.Stephen (00:03:51):I can't believe, I mean we were chatting. I mean it's four and a half years. Is that crazy?Mendy (00:03:57):It's kinda crazy how lives change things move on. Yeah.Stephen (00:04:01):Well, and, and this is going to be a story of life after Amazon. And so I'm going to jump to the conclusion, which is Mendi no longer sells on Amazon, but he still has an online presence and we're gonna talk about all that. But life has evolved for Mandy and his family and that's kind of the reason you reached out to me. Correct,Mendy (00:04:22):exactly. You know, uh, we've spoken before, you know, I always enjoy your podcast and you know, I feel, I felt that as I continue this journey of life, things just change and you know, you take lessons from what happened prior and apply it to your future successes as well.Stephen (00:04:39):I think that is just so smart. I mean, um, I think it's Dan Wentworth who says this a lot. You know that this is a vending machine business. You know, you want to make your money as much as you can and jump out, you know, and now jump out his relative. He doesn't plan on jumping out. He's been jumping out for 20 plus years. So I don't mean it that way, but meaning that knowing that there is a life cycle, more than likely in a lot of this business, and if you're creating a brand, for example, you might sell that brand. I know a lot of people that have sold their brands or I know a lot of people who developed a brand and then the brain got consumed by competitors and they're no longer in that brand. Right? You, you know, a lot of those same people. So I think your approach, uh, the evolution of your business is an interesting story. Okay, so take us back. You were selling and six figures on Amazon, right? You've really figured it out. You really, you were, you were making some big buys at that point, correct?Mendy (00:05:33):Yeah. You know, we started off, as you know, back in the day and retail arbitrage and we built on our business, didn't add it. Our online arbitrage. And then at a certain point we found our niche and you know, you kind of develop, you always want to change what you're doing, et cetera. We found a niche that was working well for us and then we were doing a bet, $150,000 a month in sales at our best.Stephen (00:05:59):Well let me ask you, how did you find your niche? Because I think that's, that's interesting cause you, I mean you had an unusual niche, but how did you, how did that light bulb go on that? This seems to be a natural for us.Mendy (00:06:11):So my niche, my niche per se was actually a lingerie and it was unusual sizes. Lingerie. Now, something most people don't realize is most women are wearing the size broth they go through their life, not realizing that they don't need to be uncomfortable. Um, my wife luckily had been educated about wearing the right size bar. Um, and unfortunately for her, the closest place to purchase it was about a two hour drive away from us. Okay. And you've got to get fitted every, you know, year, because your bra size changes constantly. And so every year she would make a drive to the keys, two hours each way. You know, it was a full day trip. And she called me from there one day during our, uh, during our early days in the business. And she said, you know, this bar is $150. You know, does that make sense? What's it going for on Amazon?Mendy (00:07:04):And I pulled it up on Amazon. I said, Hey, there aren't many sellers. There's no, uh, Amazon fulfilled sellers and it's $150 is what it sells for on Amazon. We should reach out to the wholesaler. Um, at that point in time, I was already doing a call seal in the clothing line. I had a number of shoe, all sale accounts, um, as well as some other clothing. And so I reached out to them and I knew that the profit margins on clothing, you know, should be pretty decent on $150 bra. So I reached out to that company and that was our first Val lingerie vendor,Stephen (00:07:41):you know, so if you think about this, right, those listening. Okay. So pay attention to what he's saying. So he did RA learned, paid his dues, figured it out, watched and found a particular items. And I'm, I'm assuming that before that particular bra, you sold other bras, right? Uh, just as part of your RA, is that fair?Mendy (00:08:01):The good old days of Marshall's buying guy. What was at Warner vanity fair? Um,Stephen (00:08:07):yeah. Okay. So you, you had learned that you'd learned that there's a market for it, so it's not a big deal to sell them, but then you realize that this specialty issue is, like you're saying, is that if people really pay attention to their body, that these things are important and, and so therefore people will pay a premium because that two hours of your wife's life that she could get back now is huge. Right? I mean, that's huge amount of time. And so the fact that you had already made the jump to wholesale or partial wholesale, getting past asking to be a wholesale vendor, right? You did trade shows or could, I've seen you at trade shows. She should shoot ones especially. So you've gotten past that. So again, these are skills that he's been building. All right. So when you go back and listen to Monday's original, you know, he was in sales so you could tell by his voice, he's very good at sales, but then he takes and applies it to all these different things and you come along and I don't want to lose this though. I think this is really important. Many you, you weren't able to just jump as soon as you joined an Amazon to go have that comfortable discussion with that wholesale vendor and get that unique bra you built all along, paid attention and learned, and then you were able to do that. I don't think you would have had success in the beginning. Is that fair?Mendy (00:09:20):It's definitely a fear thing. You know, you've got to know it. I don't call it sales. I call it relationship building. Okay. Okay. Ultimately, whether you're on the buyer end or the seller end, you're creating a relationship of trust. Okay. And if someone trusts you, you can do business. If they don't trust you, I'm like a really bad experience. I had tried to buy used cars today. You're not going to do the business. Um, actually let me jump back in time a little bit. I don't know if I've previously mentioned as about one of my early jobs being with New York life as a life sales insurance agent. Have we ever mentioned, discussed that the fireStephen (00:09:54):we might've,
63 minutes | a year ago
425 : Todd Ferguson - Our team is the real secret to our success selling on Amazon
Todd says what he means. His TEAM is the magic. Sure he as a leader is focused on giving them the tools and training they need to bring out their best. But hiring great people and letting them do the work without micro-managing helps people feel like they are part of something. Get ready to talk warehouse services as we talk about our experiences. Get ready to be a better client, he tells you what he needs. I tell you when we decide not to invite a client back and what that looks like. Great interview from a real successful seller.Mentioned:Todd's contact (He is accepting clients right now)SponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript: Todd: 00:00:00 [inaudible] you're going to make a huge change in your business. Um, you, you better consult quite a few people. Um, kind of play out every scenario. I and, uh, even even ask for advice outside of your circle,Cool voice guy: 00:00:11 welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling. Today. Here's your host Steven Peterson.Stephen: 00:00:25 In this episode you're going to hear Todd and I reference, um, Gaye Lisbey and Gary Ray's group, the Amazon seller tribe. Um, it is a group that we actually members of. Um, and what I, you're going to hear us talk about it. So I don't want to, you know, go too much. And yes, they sponsor my show and yes, they pay me. So I don't want to mislead anyone. I never want to. Um, but I believe in him so much. Um, cause I've seen the difference that they make. So here you're going to hear this, this interview and you're going to hear somebody who sells well over seven figures and yet joins a group like this. And what he's getting from it is not what you would expect. It's not the list of stuff to buy. That's not what he's getting from it. And he gets that too.Stephen: 00:01:08 But that's not what he's getting from it. And if you're missing something in your business and your life, because your business and your life will melt together, it becomes one. This might be the right group for you. Um, and how you get in is you, uh, just go join a Amazon seller tribe. I do have a link. So if you're interested in joining, um, it's Amazon seller, tribe.com, forward slash momentum and you can see some of the stuff that's offered to my page, but you don't have to go there. Just go and join the group. Um, they want to make sure you're real and see if there is a connection. If you do, then come out and use my link and you can get 14 day free trial on their stuff. But more importantly, just see if that's a group of people that you could connect with once that you can maybe develop real honest relationships with. Um, and I'm suggesting it because we're in it and uh, of course you can reach out to me if you have any other questions about it. Okay. Let's get into podcast.Anna Hill: 00:02:04 Are you looking forward to 2020? Are you looking forward to finally having better control of your business and knowing your numbers? Hi everyone. I'm Anna Hill CPA e-commerce seller and founder of the popular accounting. We will go Facebook group and my podcast Amazon accounting podcast. I repeat the phrase, know your numbers so often because I believe that is the key the top sellers have that makes the difference to their success. They can see what is working and more importantly, what isn't working. They make adjustments on the fly and they get to do it every month because they have good, strong monthly financial statements. Now, I know it sounds intimidating to figure out how to get from where you are now to that place of having monthly financial statements like these top sellers have. But that's why we created the course Amazon accounting simplified, which will help you understand what it takes to set up, maintain and really manage your business.Anna Hill: 00:02:53 With QuickBooks online in the course we break down step-by-step all that is necessary to your Amazon specific business. Learn how to handle cost of goods sold, inventory operating expenses in so much more. We even teach you how to reconcile your Amazon statements so that you know how much you've earned from Amazon. We will help you understand what it takes to systematically get accurate monthly financial statements so you can be better prepared for success in 2020 finally, Oh, we'll even help you get ready for the tax returns when it's tax time. So if this is the year you're finally ready to take action, and this is the year that you want to get control of and work on your business and not in your business, we are here to help the course can be started at any time and we'll allow you to pause, understand, and implement what we have learned and what we've taught you from real life e-commerce examples before moving onto the next stage. Each section builds on each other with easy to understand and even easier to implement solutions for your business access is for lifetime. And you also have access to the free private Facebook group for all other students in the course. So if you're ready to take on that journey, then get the course. Please go to accounting. We will go.com forward slash momentum and get the course Amazon accounting simplified. Thanks so much guys. Once again, this is Anna Hill, CPA e-commerce seller and founder of the popular accounting. We will go Facebook group.Stephen: 00:04:19 Welcome back to the e-commerce momentum podcast. This is episode 425. Todd Ferguson mean I could talk to him all day. Um, you know, I guess in so many ways, uh, we have similar paths, uh, in business. Um, and, uh, he clearly spins a lot more plates than I do. He is way more masterful. But, you know, similar to Dan Wentworth being a district manager where you're managing type a strong type a personalities who are, you know, individually running a store that, that leader, you're hurting a whole bunch of those types of people. That is a skill set that I don't have. Um, but you clearly see it in Todd and, uh, what a great story. Um, what a terrific guy. A good story, and he has a prep center. So if you're looking for a prep, might be something worth checking out. Let's get into the podcast and we'll come back to the eCommerce women podcast.Stephen: 00:05:12 I'm excited about today's guest because we're kind of kindred spirits in business. Um, operations are similar in some ways and I'm sure they're different in other ways. Um, but, but a lot of similarities and I think there's value to help people who are thinking about going the direction that my guests and I are in or are gonna utilize services that my guest and I offer. Todd Ferguson. Welcome Todd. Hi Stephen. Thanks for having me. Well, thank you for coming on. I know you're very busy. Um, it was a big Q4 was it not? It was a great Q Corp. It was a great key for it. Yeah, that's what I say too. It didn't seem like it was going to be, did it?Todd: 00:05:48 It didn't, you know, I was a little worried. I think everybody was just with the time frame from black Friday to Christmas. Um, right, because it was, yeah. Yeah. But for us, honestly with the most profitable Q4 we've had, so I'll take that any day.Stephen: 00:06:02 Yeah. Let's start there. Why, why is it more profitable this year? What, what, what did you learn that you put in place in your business?Todd: 00:06:10 Well, um, we do kind of the whole gamut of retail arbitrage, online arbitrage. We have wholesale and we also have private label. And so our wholesale accounts and our private label stuff, we've gotten better at forecasting and really using previous year's data to, um, make sure that we're stocked to know what new items we're going after. Um, and so for us, that's where the most profit is. Uh, of course, you know, the, the retail arbitrage and online arbitrage when you're turning your money super quick, that's kind of the name of the game, uh, for Q4. But for us, the profit, like the big profit, I mean, we had one item, um, that I share with somebody else that we've developed that we sell for $6 or we, sorry, we, we, it costs us about six bucks and we sell it for right around $27 and it gets under under 10,000 rank and toys. So this is Vaughn. Yeah. And, but we're making great money too and there's really little prep involved. And so that's the kind of stuff that, you know, that excites me andStephen: 00:07:14 that, uh, that gives you, I love the idea of the forecast that also gives you the ability to plan for this year. Cause one of the things we're talking about and the pre-call was, you know, a warehouse services, and we'll talk about that in a second. But, but I was impressed that you knew your forecast for this year. That's impressive.Todd: 00:07:30 I think if you're going to run a legit business, um, you need to know that.Stephen: 00:07:35 Okay. But how many people, I mean let's face it, you and I are in some groups. How many people have taken the time to do a budget for this year? How many people?Todd: 00:07:42 I would say very few. But that's, I think that's part of the learning process too. When, when you're, when you're starting out, I mean, you're really thinking about somebody brand new, that starting, uh, that's learning and retail arbitrage or online or whatever. Like there's so many different things. And the way you're gonna make your money is when you're buying your stuff, when you're buying your items, you know, you don't make it when you sell it necessarily. Um, and I...
49 minutes | a year ago
424 : Alan Taylor – Stop chasing conferences, put your head down and do the work
Plain and simple talk from a humble seller. Alan admits he needed to step out and let the dust settle to move forward. You have to look long term. This is a marathon not a sprint if you want long term success. Also pay attention when he talks about partnering up with another seller. She has leveled him up.Mentioned:Alan's ungating serviceAmazon Seller Tribe (Join and get 14 day free trial!)SponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript:Cool voice guy: 00:00 Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling today. Here's your host, Steven PetersonStephen: 00:14 20. It seemed to have a whole bunch of these episodes coming out where I'm, I'm talking about a success and where they found it. And I'm telling you there's something happening, um, in the Amazon seller tribe and it's just amazing to see. And this is another good example of somebody who stepped up and stepped out who found a home and all of a sudden it's like his bearings, uh, hers bearing went straight, right? All of a sudden he found this compass pointing to the same place he wanted to go and some people helping guide him. And um, if you're looking to learn, if you're looking for a home, this is probably going to be the group for you. Um, just just pay attention to when he talks about chasing conferences. If you find yourself going to the next conference to learn the big secret, there isn't any, it's hard work.Stephen: 00:59 Um, it's focus. It's, uh, understanding who you are and then capitalizing on that and hiring out those things that you're not, and when you're honest enough to admit it, when you can see it, and when you have other people leading you in demonstrating you, um, all of a sudden, or you hear these examples of people who just figured it out and there's no magic to it. Um, it takes hard work. Um, I'm talking about the Amazon seller tribe run byby Gaye Lisbey and Gary Ray, a phenomenal group. Um, and I'm very fortunate to call them a sponsor of the podcast because I've seen so many examples. It's so easy for me to endorse them. So go do amazing freedom.com, forward slash momentum hyphen arbitrage. That's a lot momentum, hyphen arbitrage. And you could sign up for free 14 days and that's exactly what I suggest you do is try for 14 days and sit back and say, Hmm, okay, I how much it costs.Stephen: 01:53 I do this and it's paid for. Okay, now I get another 30 days for free. Now let me try that and then see if you can build out your business. But more importantly, don't just go there and use their list. Go there and learn. Go there and really step out and uh, maybe take a little leap of faith and figure out where you want to go and have, have other people help you get in line, help you get your compass straight. So amazing. freedom.com, forward slash momentum hyphen arbitrage. Um, go check it out. Get the 14 days for free. Um, and reach out to me if I can help you in any way. I'm in there. Uh, I'm ready to help you take care. Welcome back to the e-commerce momentum podcast. This is episode 424. Alan Taylor in it. It's funny, I get choked up in this episode talking to another guy about some wishy washy things about selling online and relationships and, uh, you know, finding your way and being led here and all that kind of stuff.Stephen: 02:56 So, uh, I might get a sappy in here, but it's true. Um, you can find your way in this industry like no other industry I've ever seen or been part of. And no one I talked to, I haven't found anyone else. I, it maybe I make the reference in there and maybe the military or maybe a sports team. There's something, there's a comradery or, uh, uh, uh, uh, connection that people get that is just, some of them are just forever. Um, but I would tell you in this world, you're gonna make a lot of those. You might make one or two in this world, you're going to make a lot of them. As long as you're real, you're not fake and you're not trying to take advantage of people or, you know, just going in and being a taker. Um, Allen Allen gives some good advice about that.Stephen: 03:41 Um, I have to choose between one of three things. He say that, or just so I called them Allen isms. I mean, there's just so many of them. It's such a, so his plain speak is just so directed and you can hear it, you can hear the genuineness and it's just, it's a very cool story. Um, and it should be encouraging for those of you who are part time, want to go full time. I think Allen's advice is spot on. Oh, and there is a pitch for um, for a sponsor my show in it. Um, and it's awesome if you take it through my link. If you don't, I am not going to get offended. I just want you to, uh, to, to build. And uh, so very, very cool. Um, let's get into the podcast and we'll come back to the eCommerce moment of podcasts. I'm excited about today's guest who's a little nervous and I understand that, um, because he's humbled and, uh, being a humble person, uh, it's probably uncomfortable to come out and talk to a bunch of people, but I think anybody who listens to this is going to be richer for it. I know I am. I already am. Um, but I will be even further. Alan Taylor, welcome Alan.Alan: 04:45 Hello Steven. How you doing today?Stephen: 04:47 I'm doing really well now though. That's Southern boys. He's got that, that you don't have that Johnny Cash voice. You've got that. Ah, I wonder who it would be. I have to think about that. You've got that Southern thing. Have you lived in the South your whole life?Alan: 05:01 Uh, no. I was born, raised in Indianapolis and then went in the military and when I got out I moved to Tennessee. Good there for 32 years and now I live in Florida.Stephen: 05:13 You picked up that, that slang down there, didn't you? Did you, did you, uh, you did a pretty long tour in the military, did you, did you always plan on going in the military?Alan: 05:25 Yes, but um, I ended up there, um, I ended up skipping school one day and my mother come in and she said, what are you going to do with your life? I said, I'm going to join me, honor me. She said, get your coat. And that was, that was the beginning of my military career I guess.Stephen: 05:44 Well she, so she was in favor. Was she in favor of that then or? Oh, yes. Okay. So she's like, this is going to get this rebellious young guy. He's going to get the discipline he needs. You know, when I was younger, you and I are the same age. When I was younger it was the mill. A lot of times that this was actually even before I was, uh, cause I remember hearing these stories. So it wasn't really, but it was, you know, military or jail for some people, you know, that was what it was. Yeah. No, no it was prior to that. But you know, I'm talking about there was a time when there was that and what I've seen, the military people that I've met, there's, there's something, especially in this e-commerce world, they have an advantage that discipline, the fortitude, I don't know what what it is, but almost every single example. And you, you know, that you guys have a kinship. I mean, have you seen that same thing? Yes.Alan: 06:34 Oh yes. Yes. As you know, it's a work ethic and it's a, it's um, you know, when you try to be honorable to other people andStephen: 06:43 yeah, yeah. That, that means a lot. How serious do you take that? How do you, how serious do you take that honorable thing? Cause I, I think that's a, that's a pretty important thing. And yet it's competitive, right? You're competitive and yet you're friendly. How do you, how do you take that?Alan: 07:00 Well, to me your honor is everything. You know, if you don't have a, if you don't have honor thing yourself or you have, you have to be honest with everybody and, and hold to your word. That's the way I was brought up and that's the way you want to be known, you know? So if I was gone tomorrow, I'd want to know that I was an animal person, you know.Stephen: 07:23 Hmm. So you go in the military and did you learn a trade in the military or a skillset?Alan:
57 minutes | a year ago
423 : List Perfectly Team – Add Ebay, Poshmark, Etsy, Mercari, Tradesy, reloved, Grailed and Facebook Marketplace to your Amazon listings
That title should catch your interest. Can you add these other channels without a lot of manual intervention? Yes if you try Listperfectly. Love how they solved their problems and found others also have the same issues. When you can spread your inventory over multiple channels you are more likely to meet your customers where they are.Mentioned:Listperfectly.comListperfectly YoutubeListperfectly InstagramSponsorsAmazon Accounting Simplified – Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript:Cool voice guy: 00:00 Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling today. Here's your host, Steven Peterson.Stephen: 00:13 You know, I have a bunch of sponsors for the podcast and they're all wonderful people, but this one stands out for me because, um, she so believes in what she's doing. Um, a, she's in e-commerce seller, okay. But she's also a CPA. And I'm talking about Annie Hill. And, uh, when you think about your business, when she talks about her business, when she talks about the top performers that she has as clients, and she's got lots of clients and our all e-commerce sellers, um, the, the number one thing is they know their numbers. And so you hear, you're going to hear her say it, you're going to hear me say it. And what's key is that you actually can then pivot and adjust, um, as your business changes and evolves and it will change and evolve, you will not be in control of it. It's going to change.Stephen: 00:57 The marketplaces are going to change. And so the key is to get, uh, get control of it. So she offers a course. Um, Amazon accounting simplified and I have a link, um, and she does pay me. So again, you know, don't want to hide that, but, um, she includes a couple things with my link that she doesn't include another's. Let me just tell you about this again, she's going to help you with a, an example of a recommended chart of accounts. Now think about that. What accounts do you need? And she's going to give you the ones that most people are using the best of the best are using. Because again, you want to make it, I always say make it where you're going to make decisions. That's how deep you should go. In our case, we have warehouse services, so we have to go deeper in our chart of accounts.Stephen: 01:38 Then maybe somebody else does, but, and maybe your business is a little different, but if it doesn't need that, don't waste your time, you're not going to make decisions. It doesn't help you. And so, uh, she recommends, uh, QuickBooks online, which is what we use. And, uh, for me it's phenomenal. Um, because I can use classes, I can use all these different tools and you can go deeper as you need, but she's going to help you get that set up. The other thing that, what I really liked that she's going to do is she stealing a CPA deep dive into an existing eCommerce business, one of her clients, and she's going to show you what you can expect from your CPA, what does a deep dive, what they should be going through. And that's rare to actually see what you should be getting. Then you can compare what you're getting from your tax professional.Stephen: 02:22 And again, we don't do our own taxes here either. Um, and so get monthly financial statements. She's going to help you figure that out. And what I love about her courts is it's a pause, rewind of dating myself using tape, but go back till you get it and then go forward. It's not a, Oh my God, the course is going to end. I'm going to be out of it now. Hers is a lifetime membership. Also, they put you in a special Facebook group, private Facebook group where you can ask questions. Um, you can get, um, you know, you'll get other feedback, but you can see other people asking questions. So you don't feel so stupid when you're like, wait, I wondered that too. Yeah, duh. Most people do. And that's again, her heart is like a teacher. And so her course is the Amazon accounting simplified course.Stephen: 03:04 And if you go to accounting, we will go.com, forward slash momentum. Click on that link, fill it out, you'll get a 30 day money back guarantee. So, you know, she changed that because she's like Steve, some people start, um, and then life happens and they can't get to it. So I didn't want him to have to run to finish it. Now give them a chance. Again, that's the kind of person she is. And so if you're looking to really get control of your business, if you're looking for a way to really know your numbers, to know all the different things that really matter, and then get that prepared and boom, you can hand it right off to your tax person. Might matter of fact, my tax person signs into my, um, QuickBooks online account, which is awesome. I don't think of anything and they were able to finish this stuff right there and make entries and that kind of thing.Stephen: 03:51 Um, and she's going to help you get there. So, uh, accounting we will grow is Anna's group, um, counting. We will grow.com forward slash momentum. We'll get you to this link and check out this course again, 30 day money back guarantee. You're going to get those two extra things, which is the recommended chart of accounts. Uh, don't get complicated. Keep it simple, stupid, right as they say. Um, this is an example of what you, what other sellers have used specifically in her business. And again, she's a CPA and she's also going to do that walk through. It's really a deep dive. So you can understand what each of those accounts mean and how, how, uh, what a CPA should be doing for you and going through your books and helping you understand what you need. So accounting, we will go.com forward slash momentum back to the eCommerce momentum podcast.Stephen: 04:40 This is episode 423 Amanda Morris and Clara Albornoz from list perfectly.com. I've had these ladies on because I just love what they've done. They've taken a first step. They were recommended by a couple of different people, but they've taken in solve the problem. Their challenge was they need to list more perfectly. They need to list more stuff, but they need it to sell well. That's just not just throwing up a listing. You need to do it right and sometimes are now especially I think now is it really good example, certain things don't sell on certain platforms. So why is eBay offering free fees on hundred plus dollars? Pairs of shoes? Why? Because they lost that market because all these other marketplaces have come in. So guess what? You might want to list them on eBay. Sure. But you also want to list them where the audience is. And so these ladies have figured that out a long time ago and I've been working on it to perfection, um, hence the list perfectly and have figured out how to add in channels.Stephen: 05:40 They have seven, they're adding number eight, a really important one, Facebook marketplace. And they could add other marketplaces as they come available. And I think that's the key. You have to be nimble in today's marketplace. What you're selling doesn't necessarily sell on every marketplace. And so if you could figure a place to list them and then push it off to the right place, um, that's a big problem solver and they have definitely done this. The other thing, and I think it comes up later in the conversation is about, um, allowing access. I think one of the bigger challenges when you're selling on eBay is the user rights. Um, they have solved that problem too. You can have multiple people working on the same listing, um, and processing, you know, again, it's so smart the way they process things and I just think there's such an opportunity.Stephen: 06:25 Definitely an audio glitch in here. I got, I think I got them all out of, I think it counted 11 times that we had a pause in there and I think I got them all out. So I apologize for that. But the content is so strong because again, they solved the problem that you have that I have still, they have solved it. They have put together a process and they're going to share that process with us and that, um, I can't wait to see it when they, when they start showing you really how they list and then how they can grow. Um, and now I can apply it in our business. Let's get into the podcast.Stephen: 06:58 Hey, welcome back to the eCommerce momentum podcast. Got a great pair, uh, who have visited the East coast, this cold Tom a year. Um, just to get closer to get into this podcast, the only reason nothing to do with family, Amanda Morris and Clara Alberto says are born is how about that? Better? That's better. All right. From this perfectly, um, this perfectly.com. I'm very, very excited about having the ladies on to help us understand. I mean, you want to take omni-channel to the next level. These ladies have done it and I've heard so many good things. They've been recommended to me a couple of times and uh, I'm really excited to talk to them. Welcome ladies.List Perfectly: 07:36 Thank you. Glad to be here.Stephen: 07:39 Good morning. I know the reason you came to the East coast, not family only to get on this podcast, I'm sure. Right?List Perfectly: 07:46 Oh, of course. Yes.Stephen: 07:48 A little colder. Uh, at this time of year, this side. Now you're, you're from California,
57 minutes | a year ago
422 : Anna Hill – Managing Debt and Cost of goods while selling on Amazon takes intention
Our annual year end/new year restart episode where Anna helps us understand what "Best practices" she sees with her top clients. This business takes twists and turns and the very best are able to adapt as needed. Get your books in order so you are ready to take advantage of the market changes.Mentioned:Anna's previous episodes:Anna's Group- Accounting we will goAnna's Quickbooks for Amazon Sellers training course- Amazon Accounting Simplified (You get a recommended chart of accounts, 30 day money back guarantee and the example CPA deep-dive walk through) SponsorsAmazon Accounting Simplified - Learn how to manage your business with specific Amazon Accounting training for Quickbooks online from a real CPAAsinZen.com – 30 DAY FREE TRIALViral Launch – Save $50 with this link (Use coupon code: Momentum)SPECIAL OFFER FOR MY LISTENERS ONLYTWO WEEKS FREE TRIAL!!!!Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!)Solutions4ecommerceScope from SellerlabsTactical Arbitrage – Get an 10 day free trial with code: “Tactical”Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.GoDaddyGrasshopperTranscript:Anna: 00:00 My recommendation is to go slowly and work with intention because if this is going to be a business that's healthy, there's no rush and it is so easy to get into this mentality of I must buy this deal. It's now or never, it's Q4, there'll never be another Q4 again. I need to go for it. The price, my tank, let me do this. And there's this false sense of urgency I think that takes over and it's almost like this panic feeling and try to remove emotion and is robotic about business decisions as possible. Don't fall in love with your inventory. Don't you know, fall for, I don't want to say fall for it, but don't be wooed by someone on,Cool voice guy: 00:39 welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of e-commerce selling. Today. Here's your host, Steven Peterson.Stephen: 00:53 You know, I have a bunch of sponsors for the podcast and they're all wonderful people, but this one stands out for me because, um, she so believes in what she's doing. Um, a, she's an e-commerce seller, okay? But she's also a CPA. And I'm talking about Anna Hill. And, uh, when you think about your business, when she talks about her business, when she talks about the top performers that she has his clients and she's got lots of clients and are all e-commerce sellers. Um, the, the number one thing is they know their numbers. And so you hear, you're going to hear her say it, you're going to hear me say it. And what's key is that you actually can then pivot and adjust, um, as your business changes and evolves and it will change and evolve, you will not be in control of it. It's going to change.Stephen: 01:37 The marketplaces are going to change. And so the key is to get, uh, get control of it. So she offers a course, um, Amazon accounting simplified and I have a link, um, then she does pay me. So again, you know, don't want to hide that, but, um, she includes a couple things with my link that she doesn't include another's. Let me just tell you about this again, she's going to help you with a, an example of a recommended chart of accounts. Now think about that. What accounts do you need? And she's going to give you the ones that most people are using the best of the best are using. Because again, you want to make it, I always say make it where you're going to make decisions. That's how deep you should go. In our case, we have warehouse services, so we have to go deeper in our chart of accounts.Stephen: 02:17 Then maybe somebody else does, but, and maybe your business is a little different, but if it doesn't need that, don't waste your time. You're not going to make decisions. It doesn't help you. And so, uh, she recommends, uh, QuickBooks online, which is what we use. And uh, for me it's phenomenal. Um, because I can use classes, I can use all these different tools and you can go deeper as you need, but she's going to help you get that set up. The other thing that, what I really liked that she's going to do is she's stealing a CPA deep dive into an existing eCommerce business. One of her clients, and she's going to show you what you can expect from your CPA. What is a deep dive, what they should be going through. And that's rare to actually see what you should be getting. Then can compare what you're getting from your tax professional.Stephen: 03:01 And again, we don't do our own taxes here either. Um, and so get monthly financial statements. She's going to help you figure that out. And what I love about her courts is it's a pause, rewind of dating myself using tape, but go back till you get it and then go forward. It's not a, Oh my God, the course is going to end. I'm going to be out of it now. Hers is a lifetime membership. Also, they put you in a special, uh, Facebook group, private Facebook group where you can ask questions. Um, you can get, um, you know, you'll get other feedback, but you can see other people asking questions. So you don't feel so stupid when you're like, wait, I wondered that too. Yeah, duh. Most people do. And that's what, again, her heart is like a teacher. And so her course is the Amazon accounting simplified course.Stephen: 03:44 And if you go to accounting, we will go.com, forward slash momentum click on that link, fill it out, you'll get a 30 day money back guarantee. So you know, she changed that because she's like Steve, some people start and then life happens and they can't get to it. So I didn't want him to have to run to finish it. Now give them a chance. Again, that's the kind of person she is. And so if you're looking to really get control of your business, if you're looking for a way to really know your numbers, to know all the different things that really matter, and then get that prepared and boom, you can hand it right off to your tax person. Might matter of fact, my tax person signs into my, um, QuickBooks online account, which is awesome. I don't think of anything. And they were able to finish the stuff right there and make entries and that kind of thing.Stephen: 04:31 Um, and she's going to help you get there. So, uh, accounting we will grow is Anna's group, um, counting. We will grow.com forward slash momentum. We'll get you to this link and check out this course again, 30 day money back guarantee. You're going to get those two extra things, which is the recommended chart of accounts. Don't get complicated. Keep it simple, stupid, right as they say. Um, this is an example of what you, what other sellers have used specifically in her business. And again, she's a CPA and she's also going to do that walkthrough. It's really a deep dive so you can understand what each of those accounts mean and how, how, uh, what a CPA should be doing for you and going through your books and helping you understand what you need. So accounting, we will go.com, forward slash. Momentum. Welcome back to the e-commerce momentum podcast.Stephen: 05:19 This is episode 422 Anna Hill. Yes. It's that time a year, year end. Beginning of a new year. It's my time to talk with Anna and his two accounting nerds. We're S we're still nervous. I mean it just comes across. You can hear it and you're probably gonna laugh and say, Hmm. He's definitely like talking about this stuff. But I'll be honest with ya, I mean in the after call, cause we could talk for 10 minutes afterwards too, is we definitely build on each other because you know, you've seen so much over the top, over, over the years, you know, and what she's got a great perspective cause she's got hundreds of clients, so she seen the best and the worst. And so, um, it's very to talk about what's working, um, and also what's working now, not necessarily what was working before because the world has changed. Uh, the accounting hasn't, but you know, we get into specifics on cost of goods and debt and stuff like that.Stephen: 06:10 That stuff is, and so it's really important. Um, she does a great job and she has a course and I do pitch it at the end. Um, and it is a pitch. Uh, so she does pay me, so I don't want to hide that. Uh, but if, if you're thinking about, you know, really getting to know your numbers, um, I think it's really worth listening to and considering. Um, and again, I caution new sellers. I'm not sure it's right for you. Please. Um, I'm just not so sure. Um, so take a listen to see what you think, but reach out to me if I can help you in any way and of course join Anna's group, um, and listen to her podcast, which we get into to also, let's get into the podcast. All right, welcome back to the e-commerce momentum podcast. Very excited about by guest today because this is our annual thing.Stephen: 06:51 It's definitely become an annual thing where we sit and talk about closing out prior year and starting up the new year. And it's funny, you know, I do a lot of speaking around and attend to end up speaking about accounting and bookkeeping and stuff like that. And I always see, I at least, I always have people come up to me and say, I'm struggling. I want to pull the trigger. I just don't know where to start. Um, and I'm assuming our guest today is going to help us figure out how to start and a hell welcome back and a Hill.Anna: 07:19 Thank you for having me again this year. This has been our annual event and I look forward to it. And I think we're going to have a lot of helpful discussion today. You know, I look forward to itStephen: 07:28 too because you say the same and we speak the same language. Um, cause we're both nerds. Um, but it's, it's the truth. All right, so first let me say, and as a CPA, if you don't know that, um, go back and listen to episode three 69 and you can get some of the backstory and you'll hear what we talked about last year. But my CPA friend is also a e-commerce seller and has been for a long time. So you feel the pain, don't you?Anna: 07:51 I do, I do. I felt the changes over many years and it really helps me connect with those. I'm trying to help by sharing my knowledge and it's, it's tough. It's really tough. It's tough and it's getting tougher,
60 minutes | a year ago
421 : Theresa Cox – Reset with stronger processes and build a real omni-channel business
Is it too late to change? Too late to reset in this fast pace ecommerce world? Theresa is proof you can. Not only can you, you must. Omni-channel (selling on all channels) is the future. Your customers have their favorite platforms and you need to be on them. The challenge is how. Theresa helps us with real examples, real processes. Mentioned: Theresa’s FB Contact Sponsors AsinZen.com – 30 DAY FREE TRIAL Viral Launch – Save $50 with this link (Use coupon code: Momentum) SPECIAL OFFER FOR MY LISTENERS ONLY TWO WEEKS FREE TRIAL!!!! Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!) Solutions4ecommerce Scope from Sellerlabs Tactical Arbitrage – Get an 10 day free trial with code: “Tactical” Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire. GoDaddy Grasshopper Transcript: Theresa: [00:00] Does. It’s more for running your business. And there’s a lot of things that you know, I’ve wanted eBay to do for a long time, but it’s just harder for eBay being the big ship that it is to turn things around. And so, um, one of the things that I, you know, really miss on eBay is the ability to download a report that tells me here’s your listings and here’s all the weights that you have on them. Because I realized that a lot of my listings don’t have weights. A lot of them have the wrong weight. And I have no way of Cool voice guy: [00:27] welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling. Today. Here’s your host, Steven Peterson. Stephen: [00:41] Hey, just jumping in. I’m talking about 2019. What a great year. It’s been a great year for our business and pivots that we’ve done. Um, and if you’re thinking about pivoting your business, you might want to check out some of the sponsors that I have in the podcast. I’m just come out into e-commerce, momentum.com and take a look at this episode. Uh, there’ll be a link with a whole bunch of different, uh, deals and, and, you know, be fair. They do pay me, so don’t want to hide that, but, um, shouldn’t cost you any more than what you would pay any other way. Uh, but you benefit me and you sponsor the show and, and help pay offset some of our costs. But, uh, some of the great things, you know, um, Gaye Lisby and Gary Ray’s group, um, unbelievable. You know, I can’t believe the number of million dollar sellers that credit the group for getting them pushed past that point. Stephen: [01:27] That’s the key. Okay. Um, I’ve got a great interview coming up where the network talk again, where that’s really what drives a lot of what your decisions are. Look back, listen to Kate Rolo talk about what, what that group of people has done for their business. You know, just sounding boards, people to help test your ideas and stuff. So I’ve got a lot of those kinds of links. Uh, tactical arbitrage. Um, you know, lots of them come with a longer trial periods of very fortunate that way. And I want you to try them. But the key is to get in the group, be active, don’t be a wallflower, and then see if it’s a good fit. If it’s not a good fit, get out of them. I understand that, you know, you want to be around people that are going to build you up, not tear you down. Stephen: [02:06] So find a group that’s right for you. And then pivot, change your new year. If it’s not working, if it’s working, do more of it. Don’t get rid of everything else and do more of that. But if it’s not, there’s nothing wrong with pivoting. We’ve done it. Uh, you know, I think, you know, we’ve been FBA since 2011 we’ve pivoted so many times, um, as the market changes. And again, they never call and say, Steve, what do you think? So the market’s going to change without your input and guess what? You could react or you could ProAct and, um, even in midst of change, you can ProAct and try something different. So again, reach out in any way if I can help you, um, but check out the links and, and hopefully you’ll find something that’ll help you grow your business. Um, and I credit, you know, Gaye, Andy Sammons, Karen locker, um, um, Alex Moss from tactical arbitrage, all those companies helping us. Stephen: [02:58] Um, I think that they could help you too. Um, and, uh, again, reach out if I can help you in any way. Thanks and welcome back to the e-commerce woman and podcast. This is episode 421. Theresa Cox. Um, look at the headline, look at the title that I use for this and this title gets developed as I’m talking to the person and the depth of knowledge. Um, you know, a, she’s, she’ll even say it in here. She’s been a long time seller, right? So that’s cool. But what, to me, what she’s been able to do in resetting and readjusting and just changing, um, over time as the marketplaces change, you know, the marketplace is going to change with or without you. So you’d rather be on the, you know, right with it or ride the wave or in her case, sometimes ahead of the wave and she got to be part of something pretty cool. Stephen: [03:47] And I think it’s a, it’s a great story. Um, very, very cool lady who just knows what she’s doing and loves it. That’s what you want. That love. She still loves what she’s doing 20 something years later. Don’t you want that for yourself? Let’s get into the podcast and welcome back to the eCommerce momentum podcast. Excited about today’s guest. Uh, we had talked years ago about getting together and we just never have because both of our schedules are a little bit too busy and I don’t think either one of us would say now is a great time cause it’s Q4. Um, although I think our Christmas rush is over. Teresa Cox. Welcome Theresa. Theresa: [04:22] Well, hi there. Yes, you’re right. Q4 we’re on the downhill slide and I’m excited about that. I’m exhausted already. Stephen: [04:29] Are you pleased with this Q for? Theresa: [04:33] I am. I, I changed some things up. Um, this Q4 I implemented some new strategies and, uh, yes, it’s, it’s been very successful for me. [inaudible] Stephen: [04:42] I did not expect it to be as strong because of all the changes and challenges. Um, and just historically, and we are very pleasantly surprised to, um, every one of the places we sell is really doing well, including eBay, which was a struggle for us for awhile because of whatever happened, uh, with the category. But even that was a big surprise for us. And I see others posting that it’s not been so good for you. What’s been your experience? Theresa: [05:09] Yeah. Um, eBay, eBay’s my, uh, go-to top first platform. I love eBay. I love the community. I also sell on Amazon and I stopped selling on Amazon in February. Uh, you know, just a little here and there, but for the most part stopped because I was selling shoes and I was sourcing, she’s didn’t have boxes. And so when they made that change, I had to rethink my whole idea about what to sell and if I wanted to continue to sell on that platform. And so in, um, you know, it’s hard to walk away from cash selling. Q4 I decided that I was going to start over and I implemented some different strategies for what I was buying. Um, and I implemented a couple of new tools and has been hugely successful in I’m tracking, I don’t like to track things on a micro level on any of the platforms, but I decided that to go back into Amazon, I wanted to track things on a micro level. And so I am pleasantly surprised at my average ROI at my sell through rate at all those numbers. And basically it tells me, Hey, I still kind of know what I’m doing. Stephen: [06:19] Well, you know, I, I think, I think what you said there is very fair that, you know, frustration changes, they’re gonna, they’re gonna make all those things right, but you, that doesn’t mean you can’t reset. And what you did was reset. And the other smart thing I heard in there was that you took advantage of some tools, so you didn’t just go back to the way you were doing it. You reset and made maybe took away some of the hassles? Is that a fair way to say it? Theresa: [06:46] Yeah, some of the hassles where, um, you know, I was doing things manually just because I, I started using a repricing tool and I was doing it manually because when I first started on Amazon and I tried to figure out pricing software, it was way over my head. And so, um, I decided that, you know, definitely was the way to go. And, um, you know, the other thing that I did was I joined a paid Facebook group, which I had been part of before. And, um, you know, initially I joined the Facebook group to, uh, you know, to get ideas of what to sell and I don’t need that information anymore. I’ve got my scanner, I’ve got my software app, and now what I use it for is the, um, knowledge, uh, you know, Hey, this happened. How would you handle it? Or, um, you know, I’ve got somebody that I met in the group that has walked me through how to set up, uh, some very specific things on, uh, the repricing app. And has helped me through some of the areas that I knew I was struggling with process on. And I know that my process, uh, for so many Amazon orders is ridiculously time intensive and it doesn’t need to be. So, uh, I just talked to him today and I’m going over to his place on Monday and he’s gonna show me how he does it and that’s going to be a huge, huge difference in what I do next year Stephen: [08:10] that’s so valuable. Um, and again, it’s also nice that you have somebody who’s gone through the same challenges as you are. Right? Um, so in that group, and I, I see this for me, so it says you’re going to be like dusty. You of course you’re going to see people having challenges that you might not be having, but you could have. You just been fortunate it didn’t happen to you. You’re, and you go and check in, you’re like, Oh crap, I better change that to before that happens to me. I have that happen to you. Theresa: [08:39] Yeah, I will. I will tell you that I’m in this, I was in the group, you know, a year ago, um, and I, uh, one of the things that they were doing was they were taking pictures of their items and um, with the receipts and stuff to ward off against, you know, um, uh, what’s the claim that you get on Amazon Stephen: [08:58] P claim and this is for those that are don’t have receipts without the UPC numbers that happens on particular stores like a Marshall’s or TJ max or whatever. They don’t put the UPC on the receipt, so therefore you can’t Theresa: [09:10] show it’s real. Correct. Correct. Okay. And so I was, you know, a year ago, I’m like, yeah, that, you know, whatever. I’m like, that’s too much. That’s a time intensive step that I don’t want to take. Well, this year when I decided to revamp, I’m like, I haven’t had an IP complaint yet, but it’s inevitable. And, um, so let me add this process to my, um, let me have this step to my process and just, you know, be ready for when it does happen. Cause it’s not if it’s when Stephen: [09:41] and the smart thing there, right know what you just said is genius. The way you got to look at it. And this isn’t a criticism you were cheating before, right? You were, you were running a risk, you were taking a gamble because it could have happened. But now to have a real business, you’re saying, okay, I can’t cheat on this process. This is part of the process now if the hassle factor outweighs the profit on those things because you have all those extra steps that you must do every single time. Isn’t that better than wearing at night about losing your business every night? Theresa: [10:16] Exactly. Uh, you know, and I, it tend to be, um, a more risk taker than a lot of people. Um, and so that was exact, my exact thought process before was that the time that it took to do this was not worth the risk of having one IP claim. Well, that’s because they didn’t understand IP claims fully. And you know, you don’t know what you don’t know. And just, you know, being in groups in, in, in, in fairness, Amazon I believe has become a much more, much stricter, harder marketplace in the last year. And, um, I just decided that, that, that the risk did not outweigh the reward this time. And so that was one step that I, you know, re looked at and said, okay, it’s going to take me 20 minutes to do this. Let me figure out my process. And I just added it in Stephen: [11:09] and did, is it, did it, I mean, I’m sure it took you 20 minutes in the start. [inaudible] when do you get good at it? Does it take you 20 minutes if you really look at it now? Theresa:
57 minutes | a year ago
420 : Kate Rouleau – Build a trusted network, get advice, get your financial house in order and then bring your husband home
How many have a plan? A real plan? Does the freedom of your and your spouse owning and running a business feel out of reach for you? Kate shows you had they did it. Guess what it’s really hard and it takes a plan. But to hear from her it has been all worth the sacrifice should help you push past the hurdles in your situation. Do the plan then work the plan. And you too can bring your husband home to your family. Mentioned: Kate’s Facebook Sponsors AsinZen.com – 30 DAY FREE TRIAL Viral Launch – Save $50 with this link (Use coupon code: Momentum) SPECIAL OFFER FOR MY LISTENERS ONLY TWO WEEKS FREE TRIAL!!!! Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!) Solutions4ecommerce Scope from Sellerlabs Tactical Arbitrage – Get an 10 day free trial with code: “Tactical” Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire. GoDaddy Grasshopper Transcript: Kate: [00:00] I got pregnant again. Yeah. So, and my, um, my second was born November 11th, so right in the middle of Q4. So we had a slow down in 2018 to say the least. Um, Cool voice guy: [00:17] welcome to the e-commerce momentum podcast where we focus on the people, the products and the process of e-commerce selling today. Here’s your host Steven Peterson. Stephen: [00:30] A a excited as a this year comes to an end to bring this interview to you. A very strong, and I, I really think that, I mean it’s changed our business. It’s interesting. Uh, we’ve used, we’re using some of the advice this guest brings for our business and that might sound funny to you, but it’s just so well thought out. There’s some really key takeaways that, you know, you had to force yourself to step back, admit you don’t know it all and be willing to listen to others. Um, the network that this group of people have is not unintentional. It takes so much work to be a part of it because you must contribute to benefit. And a, there’s a real lesson there and it’s worth listening to maybe once or twice. Um, my wife and I, I’ve listened to it again just to, to reinforce what we’re doing. Stephen: [01:19] We know was the right thing to do, but you know, the way they approached it, I think it just so healthy. Anyway, one more thing that I think you can do. Um, cause I’m blown away with the seller tribe. Um, the number of people, um, that surpassed $1 million in sales this year on Amazon. Now, you know, I understand that’s not margin and blah, blah, blah, blah, blah. I know people can lose money. I’m aware of all those things, but that milestone, that goal that they set, um, and then they attained it is incredible. Um, once you hit that level, now you can work on your business and you can really fine tune your margin. So it’s just encouraging to see so many that just doesn’t happen by accident. That takes somebody like a, a, an incredible Gaye Lisby and Gary Ray who have, um, who invest in people. Stephen: [02:07] Um, yes, they get paid. Yes, no hiding it. However, the investment into people, you see it and I suggest you go check it out. Amazing. freedom.com forward slash momentum dash arbitrage that’ll take you through my link. And yes, they pay me. So you can go around and if you choose to, um, but it’s mind blowing if you’re looking to alter your life. I think these two things can take and make a drastic change in your world. One, listen to the advice that Mike S today. Okay. Reach out to me because we’re, we’re in the same path and so we can, we can do it together. If you want an accountability partner, reach out to me. I’ll, I’ll talk with you anytime. But second, you know, check out this group, this amazing freedom, um, seller tribe and you would be blown away the strength of the group, the strength of the members, um, and what they can do for you. Stephen: [03:00] So amazing freedom.com, forward momentum dash arbitrage forward slash momentum dash arbitrage. Check it out. 14 day free trial costs did nothing. If you drop, then you don’t find it for you. But listen to the advice of my guest today. The network is your net worth, the network you develop, develop people you can trust, right? Get that group of people you can trust and then utilize them and helping you move forward. I can’t wait for 2020. I hope you can’t either. Um, reach out to me of course at anytime. If I can help you in any way. Welcome back to the eCommerce momentum podcast. This is episode 420 Kate rouleaux. Um, man, we probably spent 20 or 30 minutes after the call talking. Um, because like she said, you know, you get around somebody who you have something in common with. You could sit there and talk about this business all day long. Stephen: [03:55] And it’s so funny to hear how, you know, their businesses, some of their ours and some of the challenges or the good things you know, and you’ll learn something from every single person. That’s what I’m so fortunate that I get a chance to do this. Um, I love the story again. Uh, get advice, right? Don’t just, uh, don’t just ask people on the internet, Oh, what do you think? No, no, no. Get advice from people you trust. Maybe that’s the way to qualify. And how do you get that trust? You give the trust, you build those relationships and you’ll, she’s going to talk about how took time, you know, to find that and, and to get with people and spend some money in some effort and then you’re going to save money and how much money is enough? Well, as she says, it’s individual to you and your situation could be a lot different than hers. Stephen: [04:37] Um, and so therefore she’s not the right person to give you advice. A financial planner that they met with. How smart is that? Young couple, smart enough to do that as a dad, I’m proud of her. Um, get health insurance and get the right health insurance for the needs that you have. And that comes with tradeoffs. But you can manage around that. We used to call it mitigating risk in my corporate life, right? I was the CFO and we’d be mitigating risk. Um, and so you can do that. And then she was able to help bring her husband home together. They were able to bring him home to help work on their business. And man, there’s nothing but optimism in their future because they together are doing it. So it’s a great podcast, great episode of what you can do when you’re willing to do the work. Stephen: [05:21] But let me just warn you, she said she’s never worked harder in her life. Let’s get into podcast. All right. Welcome back to the e-commerce momentum podcast. Excited about today’s guest. A recommendation from someone. And again, if you, if you know somebody who you would like me to talk with, um, I, what interests me is that that person took the time, took the effort to reach out to me and, and make their case on why I should talk to somebody that says something that says somebody touched them in a way that they think they can touch others. And that’s what I’m really excited about. Welcome Kate. Rouleaux, welcome Kate. Hi. Thank you. Well, thank you for coming on. I mean that does that, I mean, it sounds corny, but does that warm your heart a little bit? Kate: [06:03] No, it was nice. It was nice that someone thought of me to do that. Stephen: [06:07] It’s like getting noticed a little bit. [inaudible] and I’m sure I don’t mind, I shouldn’t say I’m sure the way I am. I’m thinking and what I do is nothing special. And this is what I do every single day. We buy stuff, we sell stuff, we open boxes, we unload boxes, whatever, or I talk. Right? But outside, it’s nothing big deal to me. Are you the same way? Kate: [06:29] Uh, I mean, yeah, I, it’s my job. It’s what, it’s what we do to, you know, keep our family good. But you had an effect. Yeah. No. Um, and I, and I know the person that, that recommended and she doesn’t realize what an effect she’s had on. Stephen: [06:48] Yeah. Isn’t that cool? I mean, just how cool was that? I mean, I hope that, and I, the person, I don’t want to give them away who it was, but I remember, uh, you know, like the way I met her and her husband and the way she looked in his eyes and vice versa. I mean it says, Oh it gives me the chills as a dad who has kids that are married. I want my boys wives to look at them and vice versa the same way. So that is pretty cool. It’s corny, but it’s cool. So, all right. You sell on Amazon, is that true? Kate: [07:22] I sell on Amazon and I also sell on eBay. Okay. All right. So which one did you start with? We started with eBay, which I think is what a lot of people start with. At least back in the day. They just, Stephen: [07:36] maybe today because of YouTube and some other people, they go jumps right to Amazon cause it’s so easy and all they have to do is just buy anything. And I’ve seen the pictures on YouTube and they just buy anything. They send an Amazon. It’s easy. Make millions. Right. And today Kate: [07:49] that that’s what they want you to think. Yes. That doesn’t happen in Carlisle, Pennsylvania, but where you live? No. Yeah, it’s, it’s a, it’s probably the most work I’ve ever done with any job that I’ve ever had, which I don’t think I think a lot of people skip over that part. Stephen: [08:04] It’s interesting you say that it is a lot of work and just when you figure it out, Kate: [08:10] the changes and it’s changing daily. Yep. Stephen: [08:14] Okay. You started on eBay w w what was your plan starting on eBay? What did you think it would do for you? Kate: [08:20] Um, you know what, we started, I started as a hobby. I was still working full time. Um, I kind of would sell a few things here and there and then I started going to yard sales and I started saying, Hey, I can kind of make some money doing this. Um, and I continued and getting my husband interested in. It was kind of where we started switching over to saying, Hey, we can actually make some good money with this. How did you make that? Cause I think that’s important. How did you get him? I’m interested. Stephen: [08:52] I mean, and not knowing your husband, not knowing what he’s, if he, let’s just make it, make it up and say he’s into hunting and he’s buying all kinds of cool hunting stuff. And then you’re like, Hey, you know, I know you bought the newest version of that, but here’s your old versions worth this. I mean, so can you walk us through how you kind of sold him on that plan? Kate: [09:12] It was switched hunting to video games. He is a massive video game collector. Um, and when he saw what he could get and he actually, it, it ramped up when he started going to yard sales, um, and he saw what he could get and basically get his collection for almost next to nothing, sell whatever extra he had and actually get some good money. Stephen: [09:37] So that’s a, that’s a real powerful point. So he has a, he probably bought from eBay or places like that, himself paying premiums or GameStop or wherever, paying premiums. And then all of a sudden he got into the used market and said, Oh my gosh, I could save a bunch of money, but then also sell the excess was he, and I see this from a lot of, um, an a, maybe as a collector myself, I think about this, um, I click these stupid little tin rings and I’m always looking for a better quality one. So for, was he similar where he could buy that other one and replaced the one he had with a better version? Kate: [10:11] Yup. Yeah. He’s a completist so yes. Yes. Stephen: [10:16] So what does that mean? Like he’s trying to get all the end 64. I’m making that up, but, and 64 line, he wants them all. Kate: [10:23] Yeah, no, you’re good. No, but not only then six. He wants almost every system that they have. And does he want them in the box sealed? Is that the ultimate goal? Um, at least in the box.
66 minutes | a year ago
419 : Kathy Terrill – Utilize ebay’s Global Shipping to test your Amazon Products overseas
Very smart option that Kathy points out. You can test your products in the UK, Europe, Asia, etc.. by selling your Amazon items on eBay and offering Global shipping. If you see demand in Germany for example it can tell you where to put in the time setting up a new Amazon marketplace. Great advice, breadth of experience and a very helpful interview. Mentioned: Kathy’s website I Love to be Selling podcast Kathy’s contact info Sponsors AsinZen.com – 30 DAY FREE TRIAL Viral Launch – Save $50 with this link (Use coupon code: Momentum) SPECIAL OFFER FOR MY LISTENERS ONLY TWO WEEKS FREE TRIAL!!!! Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!) Solutions4ecommerce Scope from Sellerlabs Tactical Arbitrage – Get an 10 day free trial with code: “Tactical” Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire. GoDaddy Grasshopper Transcript: Kathy: [00:00:00] yUBC is extraordinary because I’ve always thought about this for online selling, you’re selling something that people cannot touch, so you’re selling something. You have to completely demonstrate it and explain it visually. Cool voice guy: [00:00:17] Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling. Today. Here’s your host Steven Peterson. Stephen: [00:00:31] Hey, I’m jumping in. I’m not hitting you with any commercials or whatever. I do have a whole bunch of sponsors out on my website. If you go to your commerce momentum.com, this episode, just the newest episode, you’ll see a bunch of sponsors, um, from the seller tribe to do away, um, from, Oh man, there’s just so many of them, uh, tactical arbitrage, um, from a whole bunch of them. And you can actually get some free trials and stuff like that. But that’s not what the pitch is about. Pitches about changes I’m making in the podcast for the new year. I’m really excited. Uh, I think you’ve heard me mention a couple episodes ago about my son coming into business full time. And another, a friend of his who is a writer college graduate writer and they have a million ideas. They’re YouTube guys. So we’re adding YouTube in and just some other things. Stephen: [00:01:14] I’m building a new studio in our studio. We’re updating it. If you see Andy Slamon’s of amazing freedom, go check out their podcast. Amazing his studio. Um, him and I were going to redo the one in the warehouse too, so we can use it for different things. So a whole bunch of cool things. I just hope you, uh, um, stay with this and um, hopefully do some more questions. Uh, some travel stuff that we’re doing. Um, we’re going to add more. I’m not going to take away, but we’re going to add more and I’ve got some amazing sellers lined up. So, uh, just want to say a, as we close out this year, get excited for next year. I am, I am so optimistic about your future along with mine and I know, um, the sellers are just going to help you advance as much as they’ve helped me. Stephen: [00:01:56] Um, so look forward to it. Just wanna say thank you. Um, love and, uh, happy holidays. Merry Christmas. In my case for our, our, our family from my wife and I and my son Nicholas to my wife Donna and I take care. Welcome back to the e-commerce momentum podcast. This is episode 419. Kathy Terrell. Um, Kathy is, you know, most people would think of her as an eBay only speaker, but she’s not, she’s omnichannel, multichannel, um, brand, uh, developer, kind of a person now really saying, you know, add eBay, uh, because you’re missing, um, sales. She lays out a great case. Um, some very good examples of why eBay right now is so important for, uh, private label sellers on Amazon. So important. Um, some of the things I’ve never ever thought about, but when she says it, it’s just like the light bulb went on and it’s just some really great stuff. Stephen: [00:02:51] Um, a lot of experience. Uh, she’s in New York city, so we of course the, uh, contractors and, uh, you know, all the, all those people pulled up in front of her house as soon as we started to hammer away. So you’ll hear a little hammering. We did not hear any sirens. Almost every time I talked to in New York person, you hear sirens. There were not any incidents during this other than those trades, uh, people, uh, fixing something or doing whatever. Um, but a lot of great information, a lot of great stuff and she’s a podcaster and her podcast is, I love to be selling. Um, Kathy Tarell, I love to be selling. Um, uh, you can, you can check that out on her website. I love to be selling.com forward slash podcast and you’ll have to find it there. But look, this information is valuable and she’s available. Stephen: [00:03:31] You can reach out to her. She is, uh, approachable. Um, and is that a lot of conferences, speaking of very approachable and just ask for help and she’s the type of person to help you. Great stuff. Let’s get into the podcast and we’ll come back to the e-commerce [inaudible] podcast. This is take two on an interview that I’m trying to do with somebody who we’ve been talking for years about getting together and neither one of our schedules allow it until now. And we’re forcing it to happen because I think, you know, it’s funny, I get to think about the first time I’ve talked with her that nobody else heard. And it builds. This is a life that is built upon the previous period and I think there’s so many examples in your, whoever’s listening’s personal life. I think Kathy Tarell is going to help you figure out how you could use this to help in this e-commerce space. Not only eBay. She is not. While she does ambassador eBay, she’s any commerce ambassador. Welcome Cathy. Kathy: [00:04:25] Hi. How are you Steven? Good to be here. I will. Stephen: [00:04:28] And you know, I don’t know if you thought about our conversation at all, uh, um, last week, but I thought about it and I thought about, you know, and we’re going to go through how you got to where you are, but you, you are really somebody who has embraced, uh, and, and, and just really taken advantage of the things that you’ve learned. I mean, is that, is that fair? I mean, I know it’s a weird place to start, but it’s, do you, do you realize that, I mean, do you notice that? Kathy: [00:04:54] Yeah, I have noticed that Steven and I think a lot of sellers may be doing it or entrepreneurs that are listening, but they may not be aware they’re doing it. Um, because we’re just so busy moving forward, which is how many skills that we use as sellers, um, that we’ve developed from previous jobs, previous experiences, and now we’re bringing it into the online world. Stephen: [00:05:20] You know, um, who is, uh, just ups is here yesterday, my sales rep and he was giving me all the excuses why they can’t get here and blah, blah, blah, blah, blah. Their business is booming. Um, because of e-commerce. Now I think I’m accurate in my statement. You are not just an eBay. I mean, that’s what you’re known for is, uh, talking about eBay and, and, and speaking at eBay events and representing eBay from time to time. But you’re an eCommerce seller, correct? Kathy: [00:05:45] I am Steven by specialty though, and this is what I’m finding has really changed now that we’re in two 19. I’m highly suspicious of people when they say they’re an expert on, I’m just going to start to pick sites not to, you know, pick one above another, but Oh yes, I’m an eBay expert and an Amazon expert and a Walmart expert and a Shopify apps. Like if you are a very large corporation or a very large group and you have the teams so that within your team you have specialties. Then I understand it, but I find for consultants, and that’s what I am besides being micellar is you’re far better to go with somebody who’s really strongly niched. Now, my niche is eBay, but I work with Amazon sellers. I work with Walmart sellers. I work with Shopify sellers and Etsy and Poshmark that are coming onto eBay and because of that, Steven, which I’m sure you know, I mean you’re a multichannel seller, is I’m familiar with what goes on on Amazon, on Walmart, art on Poshmark because it helps me to be able to speak to my clients and help them as they’re coming on to eBay. Stephen: [00:06:54] I think it’s just so smart being well versed. You don’t have to be an expert, but well-versed to know what’s going on in those other marketplaces. It does give you the ability because I, and that gives them confidence that they’ve got the right person. So I agree with that. All right, well let’s go back. Let’s go back and Tom, I’m going to take you back a time. Kathy, let’s go back. You know, Tina, you were three weeks old. What happened now? So take us back. I mean, what, what was, what, what were you going to do with your life? I mean, did you ever, did you ever think about what you were going to do with your life as a kid? And then Kathy: [00:07:23] absolutely. I mean, I went through a couple of different things. Um, when I was a kid of things that I really love to do and what I landed in was theater because I just loved it. Um, junior high and high school, I was in Princeton, New Jersey and McCarter theater was there and McCarter at the time was regional, I mean, was repertory. So it means like every month there was a different play. And I actually got to work at the theater, being front of house, um, which means I was taking tickets and things like that. But because of that, I got to watch rehearsals and we had wonderful actors. John Lithgow was actually an actor at McCarter when I was there, so I got to watch the likes of him. And rehearsal caught the theater bug, ended up going to Northwestern university, was a theater major there. And then when I graduated for theater majors and I was very much for theater rather than TV or film, it was pretty much, it was Chicago, which at the time had very strong theater with second city and things like that. Kathy: [00:08:25] The Goodman or New York. And my family was in the New York area. So I chose New York. I figured it would just be an easier transition to make. And did, came to New York and did off-Broadway, theater. I did regional theater, which means you’re going to various States, you know, outside of New York to do theater. I did that for years. Um, I did do soap operas. I was on, um, all my children, I was on another world. I was on guiding light cause there used to be a lot of soap operas out in New York. Um, I did TV, I was on long order special victims. I was unregular law and order, cause people may not realize it, but a lot of the law and orders at that time were shot in New York. Um, so that was great. And then from that I ended up landing on QVC. Um, really because I was doing a day job theater is great and TV and film, but it’s very sporadic work. Kathy: [00:09:17] So you’re paid very well, but you may only work a week out of the month and it’s not enough to pay the bills. It would be like only getting one sale a week. It’s like you can’t pay your belts on that bright. Right. And um, so I had always had side jobs and one of them was doing merchandising and detailing in large department stores. So I always had retail experience, but I never thought of it as retail experience because my focus was on my theater. My focus was not on Macy’s or bed bath or JC penny or um, gosh, where else was I working? It’s like you forget because there’s so many stores you’re going in and out of all crate and barrel. So from doing the display work, I actually had a company approached me because they knew I had theater background and say, would you like to go on QVC for our product? Kathy: [00:10:10] I was like, sure, go on live TV. Sure. Um, and there’s a whole procedure you go through. So if somebody wants to put you on QVC, it’s great, but QVC has to approve you. So there’s a whole protocol you go through, there’s a training that you go through. Um, that’s quite extensive and I got approved to go on and I was on QVC for different products for over six years, which was great fun. A ton of work. And Steven, I got to tell you want to talk about learning retail from the bottom up. QBC is extraordinary because I’ve always thought about this for online selling, you’re selling something that people cannot touch. So you’re selling something. You have to completely demonstrate it. And explain it visually no matter what the product is. And it could be food. Um, I remember watching Tova Borgnine Ernest Borgnine, his wife sell perfume. Kathy: [00:11:08] So you’re selling a scent on TV and she would sell tons. I watched Joan Rivers sell who was brilliant. Um, she actually had a nickname of the million dollar baby because she could sell $1 million an hour. And she was fun to watch. I mean, she just, all that stuff that looks like it’s just off the cuff is well thought through well-rehearsed. Um, she’s a very savvy business lady and super nice. Steven, I got to tell you, just really, really nice stuff. I’m surrounded by these wonderful sellers, these wonderful entrepreneurs. And when you present on QBC, you have to be there hours before you go on. So if you’re going on a, you gotta be there like at 12, cause you have to meet with the host, you have to prep your product. They also want to make sure that you’re there so that when they go live that they’re not looking around for you. Kathy:
48 minutes | a year ago
418 : Amy Feierman – Follow your framework to successfully selling on Amazon
What a great story of planning, follow through and success. Do you have a plan? Are you looking for a way to scale your business with your own private label? Maybe bundles are for you? Mentioned: Amazon Files Podcast Mommy Income group Mommy Income Wholesale Bundles Workshops Sponsors AsinZen.com – 30 DAY FREE TRIAL Viral Launch – Save $50 with this link (Use coupon code: Momentum) SPECIAL OFFER FOR MY LISTENERS ONLY TWO WEEKS FREE TRIAL!!!! Gaye Lisby and Garry Ray’s Seller Tribe – (Get 14 day free trial!!) Solutions4ecommerce Scope from Sellerlabs Tactical Arbitrage – Get an 10 day free trial with code: “Tactical” Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire. GoDaddy Grasshopper Transcript: Amy: [00:00] But then you get to explore competition. There’s 45 pages of red towel bundles on Amazon. Guess what that tells you? You’re not going to be able to land on page one and be successful with that bundle idea, but at each different step along the way, we help you make the decision of is this a go? Is this a no-go? Cool voice guy: [00:16] Welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of eCommerce selling. Today. Here’s your host, Steven Peterson. Stephen: [00:30] Welcome back to the eCommerce momentum podcast. This is episode 418. Amy Fearman. Uh, this is the third time I’ve had Amy on and um, it’s been a long time and we get into that. All right. Welcome back to the eCommerce [inaudible] podcast. Excited about today’s guest, a repeat guest, uh, from way back. She’s old. Well, not really. I’m old. She’s not Amy for your man. Welcome Amy. Amy: [00:52] It’s great to be here. Stephen: [00:54] Um, March, 2017. Can you believe it? Amy: [00:57] Wow. That’s a lot. Has changed in the time since I was last on. Stephen: [01:01] Well, actually this is the third time you want the first time you always act X [inaudible] episode 15 and at that point you were, you didn’t find your footing. And I think that’s a fair description. You had identified what you didn’t want. You knew that you were making big changes and at that point you had partnered up with Kristin but you were, you hadn’t found your footing by episode one 83. You were established, you were, you guys were on a path. Is that, is that fair? Amy: [01:28] That is a very fair way to put it. Yes. And we’ve come even further now. Stephen: [01:32] Well now you know seven figures bundling wholesale. Come on. Nobody does that anymore Amy. There’s no business model that works. Bundling wholesale. Amy: [01:43] Uh, that’s the only one that works doing anything with wholesale. And that’s not completely true but it’s the one that we’ve found the most profit and we have built seven figure businesses on that. Stephen: [01:53] I would agree. I mean even our wholesale, like if you sell a, I’m going to say water bottles cause I always look at my water bottle, but you know, one pack of water bottle, there’s really no competition. But if you do a two or with Gatorade, I’m bad example. But something with it complimentary that that is a model that still works today because you are solving the customer’s problem. Amy: [02:12] Correct. And that is the most important part of bundling in the misstep that we see a lot of people do is well bundling doesn’t work well. It only works if you’re solving a problem. You can’t just put two products together and say, Oh this is cute. Or I think that works. You still have to do the market research to determine if this is solving a problem. If it doesn’t solve a problem, it’s not going to sell because nobody wants it. Stephen: [02:33] Well an extreme example that you’re selling a TV, Ooh, I’m going to bundle two TVs together and give them a discount. That’s a good example, right? We’re just looking how many, I’m sure there are some, but how many people are looking for two large television? Nobody. Amy: [02:47] No, but if you’re looking for two TVs, they’re looking for one for their living room and one for their bedrooms. They’re looking for two different sizes. It’s all about understanding the customer and understanding what you’re bringing to the table to meet need that they have. Stephen: [03:00] Where do you draw that experience from? Is it because you’re a mom and you’re a Christian as a mom and you’ve got families or you’re looking at your, the extended family or friends? I mean, how do you, how do you start understanding a customer? Amy: [03:12] Understanding a customer comes from a variety of different angles. When we dig into our wholesale bundle system and into our framework, one of the big parts of that is utilizing tools that we have. So part of it is your knowledge bank. So part of it’s understanding, and it’s not just me being a mom, but it’s me being a daughter, a wife, all the people that are in my network have needs, wants, desires. And I can feed off of that. Chris. And always calls it ear hustling and paying attention to other people are saying we’re struggles that other people are having because if they’re having it, they’re probably not the only person having that struggle out there. And so starting to understand that that’s part of it. Understanding what it is that you know, because every single one of us has a different journey that we’ve been on. Stephen: [03:57] W let’s not leave the Christianism side. So the ear hustle. So you’re, when you’re, you would just Thanksgiving are you listening and paying attention to what they’re talking about and then digging deeper. Like are you listening to pro? What do you what, what’s a clue? Amy: [04:12] Um, [inaudible] what are they talking about? What can’t they find online or what is it that they’re looking for? Specifically knowing. So somebody in my family is getting into rock climbing, which is something I’m very knowledgeable in cause I rock climb every week and just being unable to understand the pain points of somebody who’s new to something that I do really well, I can start talking to them about, well, why don’t, why don’t you have this gear? Why don’t you have to say school? I didn’t know I needed that. And so being able to start opening those conversations, sometimes it’s an open dialogue. Sometimes it’s just, huh, I hadn’t thought about that. I’m going to go and do some research online to see if that’s a need that’s met already or if it’s something that I should look further into. Stephen: [04:54] And then when you, so two, two thoughts there. So when, let’s use your Bruck AMI example. So do you then go to Amazon and you look and you see there’s a harness and then there is a, I dunno, Amy: [05:05] shop bag. Stephen: [05:05] Okay. Yeah, of course. Like I know what I’m talking about. So, so, uh, you look to see that others have bought down the bottom that say that. So you’re like, okay, there’s a second, there’s a reinforcement to the what I was thinking, Amy: [05:17] and actually I don’t go to Amazon first. No, we actually go to, well, we use merchant words for what we do, but whatever keyword tool that you use. But we found that merchant words is the best for bundling to understand if people care about this product, do people care or this, this idea, do people care about this? If their search volume for that, then okay, we can take it the next step further. But if I’m not even gonna take it that far, if nobody cares about it. For example, does anybody care about trying to think of something that’s crazy? Um, Stephen: [05:56] mm. Uh, Amy: [05:58] football, soccer, uh, I’m trying to think of cooking. Does anybody care about, okay, let’s think. Hold on. I’m going to pull this one out. Does anybody care about Speaker 4: [06:17] cake? Amy: [06:20] Tie? Die? Don’t ask. That’s random cake. Tie dye. It’s a thing. I’ve seen it on Pinterest. Do people care about this? Yes. People do this. Don’t ask. I don’t understand cake decorating. It’s not something I ever want to do. But do people care about cake tie dying? So if I went on to merchant words and typed in cake tie and saw that less than a hundred people a month were searching for that. I want you a couple of other word searches around that. Other words that people might use to see if there’s searching for under something different. But if I’m not finding search volume on that, I’m not going to take my process any further to finding vendors or looking into any of that because there’s nobody searching for that. So it’s not a problem that enough people have for me to solve. Stephen: [07:02] Okay, so that’s the place you start. So right there, you saw that you heard your sister-in-law talking about, Oh, we’re going to do this cake dying. Okay, so you’re like, Oh that sounds interesting. Something I’m not familiar with. You then go search. Um, and you see there’s no volume. What number are you looking for in search volume to say, okay, let’s move forward to step two. Amy: [07:21] Okay, so we are nontraditional in this. Most people are looking for, I need 100,000 I need 300,000 no, we actually, our target is very niche. We’re looking for 2000 to 6,000 is our sweet spot. You don’t need to sell 5,000 of one thing to all the people. Most of the things that Kristen and I sell, we sell anywhere from 50 to 150, maybe two 50 a month. We don’t need to sell 60,000 a hundred thousand. And what people forget is the higher the search volume, the more competition, the lower the search volume, the two to 6,000, the lower your competition is. So you get to have more, you’re more likely to show up on the first page. You’re more likely to show up on that top spot on the first page, because now no one, everyone else is too scared to target the niches Stephen: [08:14] because it’s just too small. There’s not a big enough market. I can’t be 7 billion, there’s not a $7 billion audience there. Um, ho let me understand this. So on that particular bundle, the two to 6,000, your goal is to sell how many units? You said Amy: [08:30] our goal is any, my minimum is I want to within three months be selling one a day. So 30 a month. I would love to see it hit the 100 to 200. We don’t like to dig deep on any one product. We go wide. And so Chris and I are different. We have a different variety of numbers, but anywhere from 60 to 200 been active skews at a time. So we’re not doing four,...
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