32 minutes | Dec 16, 2020

The Data Science Behind Klaviyo’s Powerful Features w/ Michael Lawson

Everyone’s looking for an edge in the eCommerce space. That’s where Klaviyo comes in: there’s nothing edgier than a software platform that helps you constantly test, learn, measure, and optimize, right? If you’re looking for an email marketing company that helps you deliver more personalized experiences and supercharge your growth, Klaviyo is one of the best. I got to sit down with Michael Lawson, data scientist at Klaviyo, to discuss automation, analytics, and the data science behind Klaviyo’s best features. We also talked about: How Klaviyo is using AI to increase LTV. Powerful features of Klaviyo you may not know about. Klaviyo go-to revenue based metrics. Data science trends to look forward to in 2021. A sneak peak into Klaviyo new data science features. Learn more about Klaviyo and their features here. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
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