Should Your Business Rely on Paid or Organic Traffic? A Case Study from BBQGrills.com w/ Ryan Maltbie
Not too long ago, many thought that eCommerce was just a fad. But nowadays, eCommerce has clearly created significant opportunities for brands across different industries. Ryan Maltbie, Founder of Owner at BBQGrills[dot]com, an online retailer of high-quality Outdoor Kitchen Equipment, BBQ Grills, Heaters and Outdoor Patio products, has been ahead of the game for 12+ years, having launched his first eCommerce company when he was 18. In this episode, I sat down with Ryan to discuss his strategies for growing his current business from $0 to $2 million in one year. We also talked about: Why he decided to spend $0 on PPC and what he’s investing money in instead. Why he relies on organic traffic instead of paid social. Which channels are most important to his brand. How COVID-19 affected his industry and how he adapted. How eCommerce has changed in the last five years, and eCommerce goals for 2021. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.