27 minutes | Jan 27, 2021

Sell Like A Champion: Dr. Squatch’s Marketing Strategies for Higher Conversion Rates w/ Drew Cowan

How do you make soap an irresistible product? It’s all in the schtick…and the strategy behind it. I sat down with Drew Cowan, Senior Lifecycle Marketing Manager at Dr. Squatch, an eCommerce brand that sells high-quality organic and natural handmade soap for men, to talk about how Dr. Squatch grew an audience through thoughtful branding and by building a successful omni-channel marketing strategy. What we discussed: Dr. Squatch’s subscription model and why it works. Email funnels Dr. Squatch uses for more sales. How Dr. Squatch’s YouTube presence has helped them capture leads. Core funnels all brands should have and conversion rates to aim for in each funnel. Tips for insightful experimentation and successful A/B testing examples. How Dr. Squatch uses SMS in conjunction with email marketing.  For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
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