31 minutes | Apr 14, 2021

Keeping Your Product Subscription Service Fresh and Interesting w/ Etty Klein

If you think that hands off is the best model for sustaining a product-based subscription service then this podcast has some news for you. Regardless of all of the streaming subscription services, there remains a large market available for hand-crafted subscriptions delivered periodically. Etty Klein, owner of Plonk Wine Club talks about how her wine box business took off, maintained integrity during the pandemic, and found herself still loving her job while doing it almost every single day. In this episode, Etty and I talked deeply on exactly what makes her brand special, and the intricacies of making yours stand out in a saturated market. We also talked about:  • The value of hands-on leadership  • Where to focus your recourses  • Best way to handle returning customers  • Affiliate Marketing’s value  • When to take brands off of your service    For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
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