26 minutes | Jan 12, 2021

How To Approach Marketing In Your Startup’s Early Stages: A Case Study on Tuft & Paw w/ Jackson Cunningham

What should eCommerce businesses focus on in the early stages? Content marketing, social media, and building an email list are critical to your startup’s success, but they won’t yield any results unless you’ve built a solid product and brand first. You need to make sure you have something worth talking about. I sat down with Jackson Cunningham, Founder of Tuft & Paw, a modern cat furniture company that’s been referred to as “the West Elm of cat furniture,” to discuss building an audience, implementing strategies that benefit your business in the long run, and growing your brand with email and affiliate marketing. We also talked about: What led him to start Tuft & Paw. How he vets partnerships and affiliates. Email marketing strategies that get results. One mistake eCommerce business owners make. Marketing tips for 2021. For the entire interview, tune in on Apple Podcasts, Spotify, or our website. Mentioned on the show: Tuft & Paw is hiring! Influencer/Affiliate Apps: SparkToro  Hey Influencers Carro
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