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43 minutes | Jul 22, 2021
Ranking #1 for Competitive Keywords w/ Kevin Miller CEO of Gr0
If you want to know how to outrank your competitors in organic search, this is the podcast for you. Leveraging the power of PR, keyword research, and longform articles can be the key to tremendous eCommerce organic growth. This episode will comfort, excite, and inform you on exactly how you can organically grow your brand without investing in paid media. Kevin Miller, the Co-Founder and CEO of Gr0 spills the SEO industry secrets and what makes his agency different. In this episode, Kevin and I talk about the past and future of SEO, as well as Kevin's favorite organic growth tools. We also talked about: • How to find content writers for your eCommerce brand. • Which media platforms are closed and are still usable. • The tools Kevin uses on a daily basis. • How to leverage PR firms. • Success stories from Kevin's own websites.
36 minutes | Apr 29, 2021
Ecommerce Recruiting - How to Find the Best Talent & What to Pay Them w/ Luis Tinajero
If you think you know how to get the best talent for your brand then this is the podcast for you. Years of experience of hiring can still leave you closed off from these valuable insider tips. This episode will leave you with the best tips you can receive about the talent you are wanting. Luis Tinajero, an experienced Digital Recruiter, talks about how he finds the best clients for growing brands and for companies that just cannot get a break. In this episode, Luis and I talked about good hires, poor fits, and how to use both effectively. We also talked about: • Influencer marketing’s current place in social media • What makes an employee valuable • Proper salary negotiation • How eCommerce has evolved even further • The prospects of hiring remote workers For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
31 minutes | Apr 14, 2021
Keeping Your Product Subscription Service Fresh and Interesting w/ Etty Klein
If you think that hands off is the best model for sustaining a product-based subscription service then this podcast has some news for you. Regardless of all of the streaming subscription services, there remains a large market available for hand-crafted subscriptions delivered periodically. Etty Klein, owner of Plonk Wine Club talks about how her wine box business took off, maintained integrity during the pandemic, and found herself still loving her job while doing it almost every single day. In this episode, Etty and I talked deeply on exactly what makes her brand special, and the intricacies of making yours stand out in a saturated market. We also talked about: • The value of hands-on leadership • Where to focus your recourses • Best way to handle returning customers • Affiliate Marketing’s value • When to take brands off of your service For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
34 minutes | Mar 31, 2021
Growing 3 Ecommerce Brands from $0 to 7 figures+ w/ Joel Reichert
Launching a brand is hard! Launching and managing 3 successful eCommerce stores while working only 20 hours a week may seem impossible, but Joel pulls it off. Joel Reichert, founder of three 7 figure+ E-commerce companies (Copper Pearl, Maven Thread, and Woven Nook), shares the intricacies of growing his social media account followings to 100K+ followers and how he leverages influencers, Amazon, and Shopify to grow his eCommerce brands. In this episode, Joel and I talked deeply on his process for researching new products to launch. Additionally, before launching any new Shopify store, Joel details his strategies for verifying product proof of concept on Amazon. We also talked about: • Avoiding the land mines of influencer marketing • Joel's #1 growth channel - Email Marketing • Where to focus your marketing in 2021 • How to balance multiple million dollar brands while still being able to spend quality family time • How to quickly grow brand Instagram accounts to 100k+ followers For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
33 minutes | Mar 17, 2021
Effectively Compounding Local Commerce Profits w/ Adam Schlett
If you’re unaware of the intricacies of the business of cannabis then we’re about to open your mind to a new industry. Regardless of the lack of awareness the public has had in the past, business like the ones we’re discussing in this episode will prove just how applicable E-commerce is to every industry. Adam Schlett, Founder and CEO of Safe-Reach, speaks with great knowledge about the depth of his cannabis business and how anyone trying to grow locally can expand drastically. In this episode, Adam and I talked in great detail about why his business is thriving and which areas to focus on to make yours act accordingly. We also talked about: • Where the cannabis business is heading • Which social media platforms are supporting or allowing this industry • The value of customer retention • E-Commerce strategies to expand a local market • How to recognize and use huge opportunities For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
34 minutes | Mar 10, 2021
Utilizing the Tools You Already Have w/ Colin Dougherty
If you think there’s no way to start a business during COVID, this is the episode for you. Even with this being the hardest time to be an entrepreneur, business still thrives and after today’s podcast, yours might too. Colin Dougherty, Founder of CAMSKNS, talks about his life changing experience of going from an employee being let go to an entrepreneur making his mark on his industry. In this episode, Colin and I spoke on the ways to make it big even when all the odds are against you in a COVID and Amazon-sized threat filled world. We also talked about: • Email and SMS marketing tips • How to most effectively spread your product on social media • Instagram’s incredible value • Amazon’s drawbacks • How to rollout new items in your E-commerce store For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
39 minutes | Mar 3, 2021
Compounding Your Business w/ Aaron Spivak
If you think it’s too late to start in a different market than the one you’re in then don’t worry, you’re wrong. It is absolutely possible to move markets and even entire industries as long as you know the moves to grow profits after the transition. Aaron Spivak, Co-Founder of HUSH BLANKETS, Forbes 30 Under 30 member talks about how he created his business, transitioned it to different industries, and managed to increase profits at every stop. In this episode, Aaron and I spoke on the how to make the make opportunities to create additional income, even if it means leaving your market behind for something more profitable. We also talked about: • When a market is bled dry • How to know when you have a hit • Where to move on after being bought out • The main necessity to scale • His current secret weapon: Google Display For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
35 minutes | Feb 22, 2021
Growing your Amazon and Marketplace Business w/ Jamin Arvig
If you think you’re Ecommerce brand is safe with Amazon and Walmart around then you’re about to be very surprised. The major online retailers have built themselves into becoming necessities and if you don’t hop on board the train then you-and your business-are about to be left behind. Jamin Arvig, Co-Founder of aiCommerce, mastermind of companies working to sell products on the most lucrative platforms talks about what must comes next. In this episode, Jamin and I spoke on the topics of what E-commerce professionals need to do to continue to thrive in this current emerging market. We also talked about: • Which companies should get on Amazon • How they control the market • Where else you should go to get the most exposure • The end of “Mom and Pap” Shops • The necessity and value of going with the big players instead of fighting them For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
40 minutes | Feb 15, 2021
Mastering your Owned Channels w/ Jeremy Horowitz
If you think eCommerce is just sending out emails then we’re about to open up a whole new world for you. With the growing options of social media, advanced email marketing techniques, and now especially the field of SMS, eCommerce has never had more potential. Jeremy Horritz, Founder of Messenger Mastermind, a company that has become marketing experts themselves to showcase how Facebook Groups, SMS messaging, and other new mediums are rising to be major money makers. In this episode, Jeremy and I spoke on the topics of email marketing’s strong vitality and newest evolution. We also talked about: • How to properly follow up on customer’s business • The type of coupons to give out to bring customer’s back • The freedom of controlling your own markets instead of using social media • Diversifying income outlets • How eCommerce is still going extraordinarily strong For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
29 minutes | Feb 10, 2021
Should Your Business Rely on Paid or Organic Traffic? A Case Study from BBQGrills.com w/ Ryan Maltbie
Not too long ago, many thought that eCommerce was just a fad. But nowadays, eCommerce has clearly created significant opportunities for brands across different industries. Ryan Maltbie, Founder of Owner at BBQGrills[dot]com, an online retailer of high-quality Outdoor Kitchen Equipment, BBQ Grills, Heaters and Outdoor Patio products, has been ahead of the game for 12+ years, having launched his first eCommerce company when he was 18. In this episode, I sat down with Ryan to discuss his strategies for growing his current business from $0 to $2 million in one year. We also talked about: Why he decided to spend $0 on PPC and what he’s investing money in instead. Why he relies on organic traffic instead of paid social. Which channels are most important to his brand. How COVID-19 affected his industry and how he adapted. How eCommerce has changed in the last five years, and eCommerce goals for 2021. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
21 minutes | Feb 3, 2021
From Kickstarter to Shopify: Running a 7 Figure Apparel Company w/ Zach Goldstein
What happens when you launch a successful Kickstarter and want to turn that campaign into a well known brand? Zach Goldstein, Founder and CEO of Public Rec, an athletic apparel company set out to make comfort that looks good, was asking himself the same question when thinking about making the jump from Kickstarter to shopify and becoming a full time business owner. We discussed: Public Recs origin story on Kickstarter As demand grew moving from Kickstarter to a Shopify store How Zach used agencies to help scale his business What it’s like to be an apparel entrepreneur How email strategy played a key role early on for Public Rec Their discounting policy and why it’s unique For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
27 minutes | Jan 27, 2021
Sell Like A Champion: Dr. Squatch’s Marketing Strategies for Higher Conversion Rates w/ Drew Cowan
How do you make soap an irresistible product? It’s all in the schtick…and the strategy behind it. I sat down with Drew Cowan, Senior Lifecycle Marketing Manager at Dr. Squatch, an eCommerce brand that sells high-quality organic and natural handmade soap for men, to talk about how Dr. Squatch grew an audience through thoughtful branding and by building a successful omni-channel marketing strategy. What we discussed: Dr. Squatch’s subscription model and why it works. Email funnels Dr. Squatch uses for more sales. How Dr. Squatch’s YouTube presence has helped them capture leads. Core funnels all brands should have and conversion rates to aim for in each funnel. Tips for insightful experimentation and successful A/B testing examples. How Dr. Squatch uses SMS in conjunction with email marketing. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
30 minutes | Jan 20, 2021
How Justuno’s Suite Helps eCommerce Businesses Increase Conversion Rates w/ Mat Bingham
Conversion rate optimization is an interesting niche that’s often neglected by eCommerce businesses, but it can have a big impact on your bottom line. When it comes to CRO, what Justuno, a leading conversion marketing and analytics platform, has to offer may just be one of the most overlooked aspects of eCommerce. I got to chat with my friend Mat Bingham, Director of Agency Partnerships at Justuno, about how Justuno’s suite helps ecommerce businesses optimize their marketing campaigns and increase conversion rates. We also talked about: What Justuno is and what it does. How brands can use Justuno pop-up tools. How Justuno is integrating SMS into its platform in 2021. Best practices for great mobile interactive pop-up experiences. Mistakes to avoid to maximize Justuno’s features. Learn more about Justuno on their website, visit the Justuno Academy, or email Mat. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
26 minutes | Jan 12, 2021
How To Approach Marketing In Your Startup’s Early Stages: A Case Study on Tuft & Paw w/ Jackson Cunningham
What should eCommerce businesses focus on in the early stages? Content marketing, social media, and building an email list are critical to your startup’s success, but they won’t yield any results unless you’ve built a solid product and brand first. You need to make sure you have something worth talking about. I sat down with Jackson Cunningham, Founder of Tuft & Paw, a modern cat furniture company that’s been referred to as “the West Elm of cat furniture,” to discuss building an audience, implementing strategies that benefit your business in the long run, and growing your brand with email and affiliate marketing. We also talked about: What led him to start Tuft & Paw. How he vets partnerships and affiliates. Email marketing strategies that get results. One mistake eCommerce business owners make. Marketing tips for 2021. For the entire interview, tune in on Apple Podcasts, Spotify, or our website. Mentioned on the show: Tuft & Paw is hiring! Influencer/Affiliate Apps: SparkToro Hey Influencers Carro
43 minutes | Dec 23, 2020
Do More of What Works: Content Strategy Strategies From a 7-figure Brand w/ Lewis Fausett
A lot of businesses think of eCommerce marketing as a combination of making their product look amazing, buying more ad space, and selling, selling, selling. But there’s more to successful eCommerce marketing than that. I sat down with Lewis Fausett, COO at 7-figure eCommerce brand Patrick Adair Designs, to discuss eCommerce marketing and content strategy. We also talked about: How he dropped out of school and became a COO. His secret to great content. Unique ways to factor ROAS. Mistakes eCommerce businesses make when scaling. The future of eCommerce. Learn more about Patrick Adair Designs here. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
32 minutes | Dec 16, 2020
The Data Science Behind Klaviyo’s Powerful Features w/ Michael Lawson
Everyone’s looking for an edge in the eCommerce space. That’s where Klaviyo comes in: there’s nothing edgier than a software platform that helps you constantly test, learn, measure, and optimize, right? If you’re looking for an email marketing company that helps you deliver more personalized experiences and supercharge your growth, Klaviyo is one of the best. I got to sit down with Michael Lawson, data scientist at Klaviyo, to discuss automation, analytics, and the data science behind Klaviyo’s best features. We also talked about: How Klaviyo is using AI to increase LTV. Powerful features of Klaviyo you may not know about. Klaviyo go-to revenue based metrics. Data science trends to look forward to in 2021. A sneak peak into Klaviyo new data science features. Learn more about Klaviyo and their features here. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
47 minutes | Nov 24, 2020
How To Get Your Brand Acquired By A Fortune 500 Company w/ Ryan Gruss
One of the best parts of my job is working with creatives-turned-entrepreneurs to help them accelerate their brand growth. And I get really pumped when I’m able to help them become more attractive to larger companies looking to buy. I got to sit down with one of the most creative creatives I know, Ryan Gruss, Founder and CEO at The Loop Loft, to discuss his journey from Atlantic Records to founding his own business and everything he’s learned on the way. We also talked about: Shopify, organic content, and the evolution of Facebook Ads. Mistakes he’s made as an entrepreneur and how he manages his time as a creative. How to make your brand attractive to Fortune 500 companies for acquisition. The future of eCommerce. Learn more about Loop Loft on their website, Instagram, or Facebook. For the entire interview, tune in on Apple Podcasts, Spotify, or our website. Mentioned on the show: LANDR The 4-Hour Workweek All You Need to Know About the Music Business Delivering Happiness: A Path to Profits, Passion, and Purpose The Personal MBA: Master the Art of Business Edison
27 minutes | Nov 24, 2020
From In Line to Online: How E-commerce is Changing in 2020 w/ Art Villalobos
People aren’t going to retail stores as much as they used to. That’s been true for a while, but it’s especially true during a global pandemic. Because of that, the e-commerce space is growing. How will it continue to change, and what does that mean for your advertising, sales, and creative? I sat down with Arturo Villalobos, Founder of Salvo Media, a full service digital marketing agency, for his insight into maximizing content and producing creative that drives sales. We also talked about: Common mistakes that brands make. How paid acquisition and e-commerce have changed during the pandemic. Expectations for e-commerce for Black Friday and Cyber Monday. The future of advertising. Find Arturo on LinkedIn, send him an email, or visit his website for more info. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
7 minutes | Nov 24, 2020
An Introduction to Ecommerce Growth
If you’re an e-commerce company looking to increase store revenue, accelerate brand growth, and unlock hidden profits through email marketing, QuaGrowth’s got you covered. And we started a podcast to prove it. In this introductory episode of Ecommerce Growth, Kelsey Khors, a producer at Sweet Fish Media, interviews Jason Boehle, founder of QuaGrowth and host of Ecommerce Growth, about what led him to start a podcast for his company. They also discuss: QuaGrowth’s mission, purpose, and work. The vision behind Ecommerce Growth. What listeners can expect in future episodes. Find Jason on LinkedIn, send an email, or chat with QuaGrowth for more info. For the entire interview, tune in on Apple Podcasts, Spotify, or our website.
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