51 minutes | Nov 25th 2020

Episode 142 - Turning Conversational Commerce Into a Competitive Advantage with Phil Roireau

Conversational commerce.  What is it?  Basically, it’s taking the in-person shopping experience of asking questions and talking to retail sales staff and moving it into multiple online channels seamlessly.  Today shoppers want to interact with you in a variety of ways and they want near-instant feedback.  Messenger.  SMS.  Chat.  Facebook comments.  Your customers expect you to be everywhere they are when they need you.  

In this interview, Phil and I talk about some of the foundations of conversational commerce - both strategies and tactics.  This will help guide all of your conversational commerce efforts. Here’s a quick look at what we discuss.  

  • What components of conversational commerce should you consider?
  • What impact can conversational commerce have on conversion rates?
  • How to look at the dashboard and KPIs related to conversational commerce.
  • How this impacts your paid acquisition efforts.
  • Lots of real-world examples
  • Plus more
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